jinnianlai，suizhequanqiubingxueyundongderechaoyijizhengfuduibingxuechanyedezhongshiyuzhichi，woguobingxuechanyeshichangyourudongrilideyibahuo，xunsushengwenbingzhanxianchuqiangdadefazhanqianli。

dongaohuidengguojisaishidechenggongjuban，bujintishenglebingxueyundongzaiguoneidezhimingduheyingxiangli，gengjifaleminzhongduibingxueyundongdereqing，weiwoguobingxuechanyeshichangdekuaisufazhandiandinglejianshijichu。yucitongshi，guominjiankangyishidetishenghexiaofeishengjidequshi，yeweibingxuechanyeshichangdefanrongzhurulexindedongli。

zaibingxuechanyeshichangpengbofazhandebeihou，shibingxueyundongzaiguoneidexunsupujiyubingxuelvyoushichangdefanronggongtongtuidongdejieguo。jutongji，cong2015nianzhi2023nian，woguobingxuechanyeguimoshixianlecong2700yiyuandao8900yiyuandekuayueshizengzhang，yuji2025nianjiangtupowanyiyuandaguan。rucixunmengdefazhantaishi，wuyiweiwoguobingxuechanyeshichangdeweilaifazhanpusheleyitiaoguangmingdadao。

冰雪运动普及与冰雪旅游市场的相互促进，为冰雪产业市场注入新活力

bingxueyundongdepuji，bujinweibingxuechanyeshichangzhurulexindehuoli，gengweibingxuelvyoushichangdefanrongdiandinglejianshijichu。

julejie，zaijintiandongjidaolaiqian，gedijiukaishifenfenyituozishenziyuanyoushi，dazaodujutesedebingxuelvyoupinpai，xiyinledaliangyoukeqianlaitiyan。liru，haerbindebingxuedashijie、zhangchundebingxuejiedeng，yichengweiguoneiwaizhimingdebingxuelvyoumudedi。zheixiebingxuelvyouxiangmudechenggong，bujindaidongledangdijingjidefazhan，yetishenglebingxuechanyedezhimingduheyingxiangli。

yucitongshi，bingxuelvyouchanpindeduoyanghuayeweiyouketigonglegengduoxuanze。congchuantongdehuaxue、huabingdaoxinxingdebingxuesheying、bingxueyanxuedeng，manzulebutongyoukedegexinghuaxuqiu。zheizhongduoyanghuadebingxuelvyouchanpin，bujinfengfulebingxuelvyoushichangdeneihan，yeweibingxuechanyeshichangdechixufazhantigongleyoulizhicheng。

bingxuelvyoushichangdefanrong，youjinyibutuidonglebingxuezhuangbeizhizaoyedefazhan。suizhebingxueyundongdepuji，duibingxuezhuangbeidexuqiuriyiwangsheng。guoneibingxuezhuangbeiqiyezhuazhujiyu，jiadayanfatouru，tishengchanpinzhiliang，zhubudapoleguowaipinpaidelongduandiwei。zheibujintishenglewoguobingxuezhuangbeichanyedejingzhengli，yeweibingxuechanyeshichangdekechixufazhantigongleyoulibaozhang。

tianyanchazhuanyebanshujuxianshi，woguobingxuezhuangbeixiangguanchanyefazhanshitouzhengjing，xianyouchuyuzaiye、cunxuzhuangtaideqiyeyue 9.3 wanyujia。huigu 2024 nian 1 - 11 yue，xinzengzhuceda 2757 jia。fangyanquanguodiyubantu，guangdongshengyoushijinxian，yue 2.3 wandexiangguanqiyeshuliangduzhanaotou；zhejiangsheng、hebeishengzuowei “houqizhixiu”，yilufenqizhizhui，qiyecunliangyeburongxiaoqu。

zhideguanzhudeshi，guangdongzuoweiyigekansiyubingxue“jueyuan”dechengshi，queyouzhebingxuezhuangbeiqiyelingpaoquanguodeshuliang，kaodeshiquanfangweiyoushidexietongfali。lunjingjijichu，zheilicailixionghou，zibenyongyueruchang，minzhongxiaofeiyiyuangao、nengliqiang，bendiwangshengxuqiuliandaifushezhoubian，weiqiyezhulaojianshishichanggenji；zaikanchanyeshengtai，xianjinzhizaojishufunengchanpinshengji，chengshuchanyejiqunshixianjiangbenzengxiao；haiyouyanhaizhibian，gangkouzhulijinchukou，jiaotongwangjiasuchanpinpeisong，yiluzhutuiqiyepengboshengzhang。

政策扶持与冰雪产业结构优化升级的双重驱动，为冰雪产业市场提供新动力

zaibingxuechanyeshichangkuaisufazhandeguochengzhong，zhengcedefuchiqidaolezhiguanzhongyaodezuoyong。guojiatiyuzongju、wenhuahelvyoubudengbumenxiangjichutaileyixiliezhengcecuoshi，weibingxuechanyedefazhantigongleyoulibaozhang。zheixiezhengcebujincujinlebingxueyundongdepujihebingxuelvyoushichangdefanrong，haituidonglebingxuechanyejiegoudeyouhuashengji。

zaizhengcetuidongxia，bingxuechanyezhubuxingchengleduoyuanhua、duocengcidefazhangeju。bingxuelvyou、bingxuezhuangbei、bingxuejiaoyu、bingxuekejidenglingyuqitoubingjin，gongtongtuidonglebingxuechanyedekuaisufazhan。tongshi，bingxuechanyehaiyuqitaxingyeshixianleshenduronghe，rubingxue+wenhua、bingxue+lvyou、bingxue+jiaoyudeng，weibingxuechanyezhurulexindehuoli。zheizhongkuajieronghedefazhanmoshi，bujintuokuanlebingxuechanyedefazhankongjian，yeweiqitaxingyedezhuanxingshengjitigongleyouyijiejian。

ciwai，bingxuechanyejiegoudeyouhuashengjihaitixianzaichanyeliantiaodeyanshenhetuozhanshang。congbingxueyundongdepujidaobingxuelvyoudekaifa，zaidaobingxuezhuangbeideyanfaheshengchan，yijibingxuewenhuadechuanbohetuiguang，bingxuechanyeyijingxingchengleyigewanzhengdechanyeliantiao。zheizhongchanyeliantiaodexingcheng，bujintishenglebingxuechanyedefujiazhihejingzhengli，yeweibingxuechanyeshichangdechixufazhantigongleyoulizhicheng。

tianyanchazhuanyebanshujuxianshi，jiezhimuqian，xiancunyubingxueyundongxiangguandeqiyejin1.3wanjia，danjiujinnian1-11yuelaikan，jiuxinzenglexiangguanqiye2009jia，wuyijinrulezengzhangxingaofeng。congqiyenianduzhuceliangkeyikanchu，bingxueyundongxiangguanqiyezhuceliangchengxianchuzhuniandizengqushi，bingyu2023niandadaofengzhi，zhuceliangda2110jia；congdiyufenbulaikan，hebeisheng、shandongsheng、beijingshisandibuxiangshangxia，fenbieyongyouxiangguanqiye1152jia、1112jiahe1091jia，weijuqihoudeshiyinanyibeideguangdongshengheheilongjiangsheng。

“冰雪+”跨界融合与可持续发展理念的深度融合，为冰雪产业市场开辟新路径

zaibingxuechanyeshichangkuaisufazhandetongshi，womenyeyingkandaoqizhongcunzaidewentihetiaozhan。ruhebaochibingxuechanyedechixujiankangfazhan，chengweibaizaiwomenmianqiandeyidaozhongyaoketi。duici，“bingxue+”kuajieronghechengweileyitiaokexingzhilu。tongguoyuqitaxingyedeshenduronghe，bingxuechanyekeyibuduantuozhanxindezengzhangdian，tishengchanyefujiazhi。

raner，zai“bingxue+”kuajieronghedeguochengzhong，kechixufazhanlinianyingguanchuanshizhong。womenyaozhuzhongbaohushengtaihuanjing，shixianbingxuechanyeyushengtaihuanjingdehexiegongsheng。tongshi，haiyaojiaqiangkejichuangxinherencaipeiyang，tishengbingxuechanyedehexinjingzhengli。zhiyouzheiyang，womencainengzaijiliedeshichangjingzhengzhongliyububaizhidi，tuidongbingxuechanyeshixiangenggaozhiliang、gengkechixudefazhan。

zai“bingxue+”kuajieronghedeguochengzhong，womenhaikeyitansuogengduodechuangxinmoshi。liru，keyijiangbingxuechanyeyushuzijingjixiangjiehe，liyongdashuju、yunjisuandengxianjinjishu，tishengbingxuechanyedezhinenghuashuipinghefuwuzhiliang。tongshi，haikeyijiangbingxuechanyeyuwenhuachuangyichanyexiangjiehe，dazaojuyoudutemeilidebingxuewenhuachuangyichanpin，tishengbingxuechanyedewenhuaneihanhefujiazhi。

zuoweiguoneilingxiandeshangyechaxunpingtai，tongguotianyanchadehailiangshangyedashuju，keyikuaisulejiehefenxiyubingxueyundongxiangguandechanyeshangxiayoudongtai、chaoliuqushideng，keyitongguoshujukeshihuadefangshikuaisuzhangwo，yizhuxiangguanqiyeherenyuanduichanyedelejieyuzhulijuece。bujinruci，tianyanchahaiyongyoutianyanfengxian、shangyelvli、sifaanjian、shendufengxian、caichanxiansuodengweidudeneirong，yizhuliwaijieduiyigeqiyenaizhiyuzhenggechanyedegengquanmianlejie。

tianyanchayanjiuyuanrenwei，woguobingxuechanyeshichangzhengchuyukuaisufazhandehuangjinshiqi，zaibingxueyundongpuji、bingxuelvyoushichangfanrong、zhengcefuchiyiji“bingxue+”kuajieronghedengduozhongyinsudetuidongxia，bingxuechanyejiangyinglaigengjiaguangkuodefazhanqianjing。weilai，zaibingxuechanyefangmianwuyijiangjixushixiantourulidudejiadahechanyejiegoudechixuyouhuashengji，yiqijinyibutishengchanyezhiliangxiaoyihehexinjingzhengli，tuidongwoguobingxuechanyeshichangshixiangengjiafanronghekechixudefazhan。