zaiguoqigaigedelangchaozhong，zhanghongkonggujituanshizhongjianshou“kejizhanghong chanyebaoguo”，jinxingchuangxinshigaige。jintianwomenzoujinzhanghongailiankejidegaigezhilu，tayouruyiweiyonggandenongchaoer，yi“xiangsiersheng”dejuexinheyongqi，shuxieleyiduanbolanzhuangkuodegaigepianzhang。 

 “xiangsiersheng”degaigezhilubingfeiyifanfengshun，qijianchongmanletiaozhanhekunnan。danzhanghongailianrenshizhongbaochizhejiandingdexinnianhebuqudejingshen，tamenzaigaigededaolushangpijingzhanji，yongwangzhiqian。

jingguobuxiedenuli，zhanghongailiankejishixianletuotaihuangubandebiange，zhonghuoxinsheng。qiyedejingjixiaoyixianzhutisheng，shichangfenebuduankuoda，pinpaiyingxiangliriyizengqiang。zhanghongailiankejidechenggonggaige，bujinweizishendefazhandiandinglejianshidejichu，yeweiqitaguoqigaigetigonglebaoguidejingyanhejiejian。

jinnianlai，zhanghongyi“fazhanxinzhishengchanli，tuijinxinxinggongyehua，tuidongzhanghonggaozhiliangfazhan”weimubiao，yiguoqigaigexiangguanbushuyaoqiuweizhidao，quanmianxitongshenrutuijinqiyejingyingguanligaige，chengjifeiran，jielianchuangzaoleduogechanyelingyude“yinxingguanjun”，zhanghongailiankejijiushiqizhongzhiyi。

2024nian2yue24ri，《renminribao》haiwaibantoubanjujiaosichuanshengmianyangshijianchichuangxinqudongfazhan，kandengleyipiantiwei《rangqiyezaichuangxindachaozhongdangzhuli、changzhujiao》dewenzhang。wenzhangtidao：zhanghongailiankeji，shijinnianzhanghongqixiakuaisujueqide“yinxingguanjun”zhiyi。2016nianchenglizhijin，baochigaosuzengzhang，wulianwangwuxianlianjiemozudenianchuhuoliangheshichangzhanyoulvjunjuquanguoqianlie，shimuqianguoneizhongyaodewulianwangwuxianlianjiemozujilianjiejichengchanpintigongshang。

bujinruci，zhanghongailiankejihaizai2024nianguowuyuanguoziweigongbude“shuangbaiqiye”“kegaiqiye”2023nianduzhuanxiangpinggujieguozhong，huoping“kegaiqiye”youxiudengci。“kegaiqiye”defenliangbuxiao，zhideshizaigaigezhongdianlingyuheguanjianhuanjielvxianqudetupo，jujiaoqiyegaigelidu、xiaodu，quanmianpingguqiyequdexianzhuchengxiao，zhizaidazaogaigeyangbanhezizhuchuangxinjianbing，bingzaiguozixitongneiqidaoyinlingshifanzuoyongdeqiye。jiezhimuqian，sichuanyezhiyouliangjiaqiyebangshangyouming，qizhongyijia，bianshizhanghongailiankeji。

raner，ruciyouxiudeqiyebeihou，queyouzheyiduanbieyangdejingli。

01“不转型就只能等死”

zhanghongailiankejizhengshichenglizai2016niandi。chenglizhiqian，tashizhanghongkonggujituanqixiadeyigegaopinshiyebu，zhuanzhuzuoshepinhemonishepinjishu，yejiushidianzidiaoxieqi（sucheng：gaopintou）。dangshibumenzhiyou20duogeren，dangegedoulaiziyu985、211mingxiao。neixienian，xiaoxiaodedianzidiaoxieqizaiyipimingxiaobiye、chongmanjiqingdexinshengliliangshouli，zuodefengshengshuiqi。2010nianzuoyou，bumenmeinianshengchanxiaoshoudedianzidiaoxieqichaoguo4000duowanzhi，nianchanzhida1-2yiyuan，zheigeguimozaidangshiweilieshijieqianlie。

raner，suizhejichengdianluchanyedefeisufazhan，fangfoyiyezhijianzhenggefengxiangquanbianle，“gaopintou”henkuaibeiyizhongchaogaojichengdudeguidianzidiaoxieqiqudaile。yuanxiandelaokehu，fenfenqiehuanchengguidianzidiaoxieqi。zheishidegaopintouxiaoliangjizhuanzhixia，meinianyi20%-30%desuduweisuo，zhenggebumenyiduxianrujingyingkunjing。

kendingyaozhuanxing，buzhuanxingjiuzhinengdengsi！

zaijieshoucaifangshi，zhanghongailiankejijishufuzerenbiaoshi。mianduizhuanxing，zhanghongailiankejidelingdaobanzibingmeiyouxuanzetuisuohefangqi，tamenshenzhi，zhiyougaige，caiyouchulu；zhiyoupofuchenzhou，cainengyinglaixinsheng。danwangnazhuan，zenmezhuan，dajiayishihaimeiyoufangxiang。

jiuzaidajiayichoumozhanshi，yitiaoxinwenyinqilejishufuzerendezhuyi。2013nian2yue，《guowuyuanguanyutuijinwulianwangyouxujiankangfazhandezhidaoyijian》fabu，mingquelewoguowulianwangfazhandezongtimubiaohejinqimubiao，tichulejiaqiangtongchouxiediaoxingchengfazhanheli、yingzaolianghaofazhanhuanjingdengbaozhangcuoshi。dangshizhanghongyejiangwulianwangfazhannaruweilaizhanlvebujuzhong，jishutuanduiminruidijuede，wulianwangfangxianghuoxukeyiyishi。

suijizheigexiaoxitongbudaoqitahuoban，zheixie“zuiqiangdanaomen”yiheji，wulianwangdedicengjishubujiushishepinhemonishepinjishuma，yuanlaidesaidaowanbuzhuanle，neibufangshishixinlingyu！

shenhuaguoqigaige，jiushiyaozhelidatongshufuxinzhishengchanlifazhandedudiankadian，buduanqianghuachuangxinceyuan，jiakuaituidongkejichuangxinjichushangdechanyechuangxin，gaizaotishengchuantongchanye，peiyuzhuangdaxinxingchanye，bujujiansheweilaichanye，kaipixinlingyuxinsaidao，suzaoxindongnengxinyoushi，weixiandaihuachanyetixijianshetigongyoulizhicheng。

tamendexiangfahenkuaidedaolezhanghongkonggujituandekending，pizhunyishiyebuweidanweijinxingneibufuhua。jingguosannianduoshijiandetiaodengyezhan，zhongyuzai2016nian，tamenyanfadexinpinwenshile，zheichuangzaoleguoneishoujiaguoqiwulianwangmozudexianli，yishifengguangwuliang。

raner，xinpindewenshibingmeiyoumashangdailaishouyi，gengduodeshizhiyi。

jishufuzerenshuozheishidangshifuhuatuanduimianlindejudakunjing。xinpinwenshihou，weilezhangyuanfazhan，fuhuatuanduibashichangzhanlvedingweiwei“liangtiaotuizoulu”：yibufenchanpingongzhanghongneibushiyong，yibufenchanpinyaozouxiangwaibugengdadeshichang。shijianzhengming，zheigezhanlveshijueduizhengquede，danzaixinpingangtuichulaideshihou，shichangkaituoquebingmeiyouxiangxiangdeneimerongyi。

duiyuzhanghong，weijingshiyandexinpinbuganmaoranshiyong；erduiyuwaibushichang，yingmianwentijiushi，nimenzhanghongyouzaiyongma？zheisihuxianruliangnanxuanze，weiledapojiangju，jishufuzerendaizhexinpingenjishutuanduizuogezhongpingcebaogao，genshimianshangdejingpinzuobidui，chugezhongxingnengduibiceshishuju，ranhouaigekehuqutuiguang。jiushikaozhezheizhongjingshen，zhongyuyouqiyetongyichangshishiyongtamendexinpin，zheijichuangshituanduidailailemodadeguwu。

xingnengshangbushuguowaichanpin，chanpinyizhixingshanggengshiheguoneichangjing，jiageshangmianyegengyouyoushi，bendihuafuwuhainengmibuguowaipinpaishouhouwufajishixiangyingdequehan，henkuaichanpinjiuzaishichangshangdakaixiaolu。

shuodaozheili，jishufuzerennanyanzihao。

chengjilaizhibuyi，danyoushuidaoqucheng。zhihou，zhanghongailiankejichengshengzhuiji，zaiguimohechanpindemenleishangyeyuelaiyuefengfu，fugaidelingyuheguojia、diquyeyuelaiyueduo。rujin，zhanghongailiankejiwaibushichangguimozaizhenggechanpinzhongzhanbigaoda80%yishang。2022nian，zhanghongailiankejidewuxianlianjiemozuchanpin，jiuyijingzaizhenggeshichangzhanbichaoguo27%，bayuanlaiwanquanbeiguowaibakongdeshichangqianglehuilai，chenggongshixianguochanhuatidai。

zhanghongailiankejiyanfashengchandexingshanmozu，chengweiwoguozizhuyanfadexinyidaijinjuliwuxiantongxinjishu，yuchuantongdewifihuolanyaxiangbi，juyoudigonghao、gaosulv、dishiyan、gaojingdudingweidengyoushi。ciqian，dazaixingshanlianjiejishudezhihuiwulianmozuzaizhanghongailiankejipiliangxiaxian，yebiaozhizhewuxianduanjulitongxinjishuzaicimaichuguanjianyibu。qikaifadeguochanzizhubiaozhunde“xingshan”mozu，gengshihuoquxingyexianfayoushi。gongsigongjiyongyou200duoxiangzizhuzhuanlizhishichanquan，mingliexingyeqianmao。

02天时地利人和 共筑转型之路

jinri，guoziweizhurenzhangyuzhuozai《renminribao》zhuanwenzhichu，dangqian，xinyilunkejigeminghechanyebiangeshenrufazhan，kejichuangxinshenkezhongsushengchanlijibenyaosu，xinzhishengchanliyijingzaishijianzhongxingchengbingzhanshichuduigaozhiliangfazhandeqiangjingtuidongli、zhichengli。zhanghongailiankejibianshiqizhongdedianfan。

jinnianlai，suizhewulianwang、dashuju、yunjisuanherengongzhinengdengxinyidaixinxijishudepujiyunyong，jiyuzhinenghuadexinyilunshijiekejigeminghechanyebiangezhengzaijiasutuijin。yucitongshi，wulianwangchanyesuizhejijituijin，zhengtifazhanyededaolelianghaotaishi，zhanshichuqiangjingfazhanqianli。pinggujieguoxianshi，“shisanwu”shiqi，wulianwangchanyeguimobuduanzhuangda，jishuchuangxinhegongjinenglixianzhutisheng，chanyelianxietongfazhanjumianchubuxingcheng，xingyefunengzuoyongjinyibutuxian。

bingdongsanchi，feiyirizhihan。tidaozhanghongailiankejidechenggong，jishufuzerentanyan：tianshidilirenhequeyibuke。

suoweitianshi，jizaiguojiazhengceshijianjiedianshang，qiafengwulianwangbaofadechuangkouqi。zuoweiwoguozhongdianfazhandezhanlvexingxinxingchanyezhiyi，wulianwanggaodujichenghezongheyunyongxinyidaixinxijishu，jiangcujinshengchanshenghuoheshehuiguanlifangshixiangzhinenghua、jingxihua、wangluohuafangxiangzhuanbian。zheigezhuanbianyedailailewanwuhuliandexuqiu，yezhengshizheigeguangfanxuqiugoujianlezhanghongailiankejichenggongdejichu。

suoweidili，jizaishepinhewuxianmonijishulingyu，shiyebuyoupangrenbunengjidejishugongdijijishunengliyoushi。

suoweirenhe，jizhanghongdetizhijizhiyoushi，zheiyeshizuiweiguanjiandeyinsu。yizhiyilai，zhanghongkonggujituandoujianchichongfenfahuidangzaiguoyouqiyezhong“bafangxiang、guandaju、baoluoshi”delingdaozuoyong，chixuyouhuachanyejiegou，diaozhengchanpinjiegou，zhulituidongqiyegaozhiliangfazhan，bingyongyukaiqiguoyougongsikuaisuzhuanxingshengjidexinfazhanzhilu。tongshi，zhanghonghaizaibayuangongdeliyiyujituanliyishendubangdingzaiyiqi，ganyudadangaige。zheizhonggaigedemudejiushirangyuangongbajituandeshiyedangchengzijideshiye，bajituandangchengjia。yezhengshizaizheiyangdejizhi、tizhihegaigefenweixia，yuangongdoumaozulejinger。

kejichuangxinshiqiyelishenzhiben，qiyeyaofazhan，guanjianzaiyurencai，youqishihexinrencai，ruhejifarencaidejijixing，tizhijizhigaigeshiguanjianyizhao。genjuzhongdianyanfagongjianfangxiang，zhaodaojishudaitourenhegugantuandui；tupoguanjianhexinjishu，zouzizhuyanfazhilu；tongguojianlijizhi，jiakuaikejichengguozhuanhua，zhuanhuachengjingjixiaoyi。zhanghongailiankejidegaigezhilubianshianzhaozheigesiluzhankaide。

2016nian，zhanghongailiankejiwanchenghunhezhigaige“zilimenhu”，congchengqudezhanghongbangongloubandaolejiaoqu，congzongjinglidaozhenggeyanfaduiwu，zaidaozhenggepingtaiguanliren，jishihaorenjizaiyigejianloude100duopingdekufangli“baijiahei”、“5+2”。

“xianzaixiangxiangdoujuedetaikule，dandangshibujinbujuedexinku，fanerjuedefeichangku！”jishufuzerenhuiyidao，“zheiyechongfentixianlezhanghongtizhijizhideyouyuexing，suoyizhanghongailiankejizichuanglizhichu，jiuyiyiguanzhizheizhongtizhijizhi，chongfenjifayuangongjijixing，rangdajiaxinwangyichuxiang，jingwangyichushi，zheiyeshizheixienianzhanghongailiankejigaosufazhandemimisuozai。”

03不是在转型 就是在转型的路上

shichangweiyibubiandejiushibianhua，zhanghongailiankejizongjinglifengyitanyan：“zaizhanghongailiankeji，zhuanxingwuchubuzai，wushibuzai。”

zhanghongailiankejisuocongshidewulianwanglingyushiyigejishugexinfeichangxunsudesaidao，conggaopintouzhuanxingdaowulianwang，jishumeiniandouzaishengji，wanwuhuliandedangxia，wulianwangdeyingyonglingyuyezaibuduankuoda，dangqianzhanghongailiankejiyijingcongjiadianlingyu，zhubukuozhandaoxiaofeidianzi、dianli、gongye、yiliaodengduogelingyudeyingyong。

“zhuanxingchenggonggurannengchangdaotiantou，guochengqueshifeichangtongku，tiaochushushiquhaishixuyaoxiangdangdeyongqi。”

huiyiqizhuanxingdetongkuguocheng，fengyimeitoujincu，danmeicizhuanxing，doutixianlegongsiwenhuahetizhijizhideyouyuexing。gongsijianchishixingminzhujizhongzhideyishiguize，huiqianchongfendiaoyanyuyunniang，huishangchongfenfabiaoyijian，ranhouyouzhuyaolingdaojuece，zhixingzhongchongfenfahuidangyuanxianfengdaitouzuoyong，jianjueluoshidaowei。jingliguo“zhuanzesheng，buzhuanzesi”deailianren，youzheqiangliedeweijiyishi，yijingbazhuanxingrongrujiyinli，jijishiyingshikebianhuadeshichanghuanjing。

qiyedegaosufazhanlibukaixinxihuadezhicheng。chulechanpin、shichangzhuanxingzhiwai，zaizhanghongailiankejineibu，zhanlve、zuzhi、guanlidengfangmiandezhuanxingyezaitongbutuijin。biru，zhanghongailiankejiyiwanchengzhinengzhizaodeqianzhanxingbuju，shixianlequanliuchengqiyexinxihuaxitongjianshe。zaizhigaishuzhuanguochengzhong，tongguojiangyewuqudongshuju，shujuqudongxinxihuadelinianlaishejixinxihuaxitongjiagou。jiangxiaoshou、caigou、shengchan、yanfa、guanlidenggeyewuhuanjieyoujixianjieqilai，dazaoleyewuquanliuchengxinxihuaguanlixitong，rangqiyezaifazhanguochengzhongyougengduodejinglizhuanzhuyuyewu。

weilai，zhanghongailiankejihaijiangbuduanqianghuaqiyekejichuangxinzhutidiwei，wanshanchuangxintizhijizhi，zaituijingaoshuipingkejiziliziqiang、jianshexiandaihuachanyetixi、fazhanxinzhishengchanlishangzouzaiqian、zuobiaolv。