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dianchang | mayunhefanluyuan,“aliweier”deabmian

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电厂 | 马云和樊路远,“阿里味儿”的AB面

beiweiguandeshanghaiyedianwang。

12yuechu,lianggeyualibabagongsiyouguandejianghuashiluheshipinzaihulianwangguangfanchuanbo。

qiyiyoualibabahehuoren、alidawenyudongshizhangjianceofanluyuangongxian。12yue6ri,tazaiqixiayouxiyewupinpailingxihuyudeyichangneibuhuodongzhongbiaodaleduihouzheguanlituanduiheyewufazhandebuman,chengqi“bujubeialidezheizhongjiazhiguan、shimingyuanjingtixi”“yaozhongxinxuexi、renshiali”。yancijilie,yizhiyubeiwangyouliechujinjuzhuyi“shenpan”,tabenrensuihouyefabudaoqianshengming,cheng“chidumeishouzhu”、shanghaileyuangongganqing,zifasangeyuegongzijinxingfansheng。

qierlaizixujiuweizaigongkaichanghelumiandealibabazhuyaochuangshirenmayun。12yue8ri,tachuximayijituanershizhounianhuodongbingdengtaiyanjiang,jiganxie“guoquzheixieniandejinglihekaoyan”,yexiangxin“dakailexinpianzhangdemayi,yiqunyouqingyouyidenianqingren,yidinghuichuangzaochugengduo、gengxindeqiji”,taishangduanduanjifenzhong,shouhuoxianchanghuanhuwushu。youyuangongzaishejiaopingtaifatie,nanyanqinyankanjian“malaoshi”daochangdejidongzhiqing:“womenquantiqiliguzhang,jingxidaowei!”

qiaohedeshi,zailaidaoalidawenyuzhiqian,fanluyuancengjingjiuzhiyuzhifubao,bingdanrenduogegaojiguanlizhiwei,baokuozhifubaozongcai、mayijituancaifuguanliyewuzongcai。zaitakanlai,wulunshixirilishuyualibabadezhifubao,haishirujinwanquandulidemayijituan,doubaochizhealibabadeshanghaiyedianwang,yejiushi“aliweier”。

congfanluyuandepaohongshixunhuadaomayundegulishifayan,“aliweier”beishenchuqizhongdeyuangongyuyipangweiguandekankeyiduozhongshijiaojinxingleyicengyouyicengjiedu。mouzhongchengdushanglaishuo,lianggerenzaijianghuazhongchuandichudetaidu,qishishi“aliweier”deabmian,amianshihulianwanggaosufazhanjinchengzhongpubiancunzaidejieguodaoxiang,bmianzeshizengzhanghonglitunquhoubixuzhongshidegetiguanzhao。

amian:yaojiqing,yaorentong,yaochenggong

fanluyuandejianghua,fashengzailingxihuyuweiruzhiwunianyuangongjuxingdeshoujieyishishang。alibabajiangyuangongdechengzhangbiyuweiniangjiu,anzhaojiudenianfenduiyuangongruzhinianxianjinxingfenji——“yinianxiang、sannianchun、wunianchen、shinianxin”,bingduiyinggezide“nianchenli”。liru,ruzhiyiniandejinianliwushiyimeixiaoliangoulechudehuizhang,ruzhisannianhuinadaoyimei“alizhenbang”baiyudiaozhui,erruzhiwunianjianghuodeyimeisirendingzhidejiezhi,zaiyishishangshouyu。

zheishialibabadechuantong,daibiaoleyuangongduigongsidetaiduyourentongdaorongru,zaidaochuancheng。jinyinianlai,alibababuzaitongyifafang“nianchenli”,ershiyougegeyewubankuaifenbieshejifafangkuanshi、jubanxiangyingyishi,mayijituanyeshiruci。

zaishoujieyishishangtidaoshanghaiyedianwangbingbulingrenyiwai,butongdeshibiaodafangshiheqingxupuchen,youqishimianxiangzhengzaijingli“wunianchen”delingxihuyuyuangong。anzhaoshijian,tamenyijingzoudaole“neizhiwaihua”dechuanchengjieduan,danfenguangaoguanqueshuo,zhidaojintiancai“congnimendeyanshenzhong,nenggandaoyidiandianalideweidao”。

jiujingshenmeshi“alideweidao”?xuduoyuangongdediyikewangwanglaizi“baia”,ji“bainianali”yuangongpeixun。jitianshijianzhinei,bicipobing、canyupeixun、wanchengrenwu、bingzhuyetan,zhizhibiye。ershanghaiyedianwanghejiazhiguanpeixunqiashiqizhongdeguanjianyihuan。

shishishang,zaialibabaguanwangshang,shanghaiyedianwanghejiazhiguandezhanshiweizhibilingdaotuanduiheyewujieshaohaiyaokaoqian。bijing,guanfangshizheiyangjieshide:“jiazhiguanzaialibabaderencaiguanlitixizhongyouzhehexindiwei,yingxiangyiqiezhaolanrencaiyizhiyuangongbaochouheshengqiandejueding。”

zuixindejiazhiguanyoucheng“xinliumaishenjian”,fabuyu2019nian9yue10ri,alibabachengliershizhounianzhiji。baokuo“kehudiyi,yuangongdier,gudongdisan;yinweixinren,suoyijiandan;weiyibubiandeshibianhua;jintianzuihaodebiaoxianshimingtianzuidideyaoqiu;cishicike,feiwomoshu;renzhenshenghuo,kuailegongzuo”。zuoweiduibi,ciqiande“liumaishenjian”wei“kehudiyi,tuanduihezuo,yongbaobianhua,chengxin,jiqing,jingye”,qifabushi,alibabaganggangchengliwuzhounian。

xin、jiu“liumaishenjian”zhijiandeshiwunian,yeshiyizhonghulianwanggongsishirukuaichedaodeshiwunian。zhengrufanluyuansuotidaode,“wobazijizaizhifubaodeshijianjiaozuoqiantuwuliangdeliu、qinian”,“meiyouali,jiumeiyoujintiandewo”。

neishiyigegongsichengjiuyugerenchenggongkeyiqitoubingjindeshiqi。suoyitaxiangxin“wulunyudaoduodadekunnan,zhiyaojianchibuxie,zhonghuiyinglaichenggong”,tarenwei“meiyoujiliedejingzheng,nalinenglainimenfenyongshadideyongqihejiqing,meigerendouyaozaizheizhonghuanjingdangzhong,wojuedecaixingfen”,tagankai“meiyouneimeduorunisuoyuan,renshengzhiyoujingliguokanke”,tatichu“meiniandouhuinaxiaobianzilaichouguanliceng,buwangqianzoujiunaxiaobianzichou,ruguoshizaizoubudongle,neiwomenjiuzaizhaoshigechulai”。

huanjuhuashuo,zaiyijiagongsineibu,qiangdiaojiqing、shizhongpinbo、zhuiqiujingye、tuanduizhishang、shikebianhuadeqiantishishidaizaojiulefengkou、fuchudequeyouhuibao。yushi,neixiechiguodeku、shouguodelei,cainenggouchengweihuiyiwangxihuihuangshidexiaoxiaodianzhui,huazuowuxingdejili,yibiancehoulaideren。

bmian:yaoganxie,yaoguli,yaoxiangxin

raner,zhengrualibabasuoxinfengdeneiyang,“weiyibubiandeshibianhua”。danghulianwangxingyekaishihuigui“pingchangxin”,cengjingyanzangyugaosuzengzhangzhixiadewentizhujianxianxian,zhongxiaogongsijiujieyuweilaideshengcunhefazhan,dagongsixuanzeluqixiuzi、weizijishenshangde“dagongsibing”dongdao。

jutidaoalibaba,“aliweier”delixianghexianshi、guandianheganshou,zaixuduonianqingyuangongdexinmuzhongchengxianchuyizhongchongtuyugelie。“yinweixinren,suoyijiandan”chengweilefuzashijieli、yiguoaodenongnongdejitang;“jintianzuihaodebiaoxianshimingtianzuidideyaoqiu”beijieduweizhanzheshuohuabuyaotengshidepua;jiulian“renzhenshenghuo,kuailegongzuo”yetuolileyuanbendehanyi,zaigongzuoyushenghuojiexianmohudebeijingzhixia,meiyourenzhen,gengtanbushangkuaile。

zaizheixieyuangongkanlai,biqigongsiruhefazhan,getirentonggengweizhongyao;biqihetongshizhijianyouqingyouyi,daoshoudexinchoufuligengweizhongyao;biqiyijiankangweidaijiadejieduanxingchenggong,richangchushoukededexingfugangengweizhongyao。

2021nianzaialibabaneiwangnaizhiquanwangyinqijudazhengyide《zhiali》yiwen,suirannanmianqingxuhua,queshiyigezaizhenshibuguodesuoying。fatieyuangongxiedao:“zheipirenshinianqingren,shichengzhangzaiziyouwenhuazhifengxiadenianqingren,womenbuxihuanshenmeguanhua、ketao、yangfengyinweineiyitao。nijiujiashewoshiyitoulamodelv,niyizhinabianzichouwo,wojuedehenzhengchang,woshilv、nishizhuren,woxiangtoulan,lvzhichangqing,nibuxiangwotoulan,renzhichangqing。dajiadoushianzhaochangqingbanshi,nijiwofanchi,suoyinichouwojixia、biwogankuli,dajiadoukeyilijie。kewentishi, nibunengyibianchouwo,yibianwenwoaibuainiba?”

mayundejianghua,zaiyidingchengdushangjichulebufenhuiying。tazaichuximayijituanershizhounianhuodongshibiaoshi,ziji“bushiweilemayiguoqu20niandechengjierlai,ershiweilemayiweilaide20nianlaidaozheigexianchang,womenmeiyigeshidai,doujilemeiyidairenbutongdejiyuhetiaozhan”。

alibabayehao,mayijituanyeba,gongsizhiyuyuangongdeguanlianchengdugeyi。buguo,jishilishiwufacanyu,weilairengranzailushang——zhiyaoyijiuchuyugangweishang,zuoweigeti,meiyiweiyuangongdouhegongsidexianzai、weilaiyouguan。jiuxiangmayunjianghuadejiewei:“woxiangxin,dakailexinpianzhangdemayi,yiqunyouqingyouyidenianqingren,womengongtonghuozaiyigebiangedeshidai,yidinghuichuangzaochugengduo、gengxindeqiji。weilaihennan,danshiwomenhenxingyun,keyiyiqicanyugaibianweilai,chuangzaoweilai。”

you“gongtong”de“biange”,yeyou“yiqi”de“xingyun”,zhishaozaiyanyucengmian,ganxiezhiwai,zheiweialibabadelinghunrenwuduinianqingyuangongjichulegengduoderenkeheguli。zaishejiaopingtaishang,yixieshenzaihuodongxianchangdeyuangongfabulemayundengchangshidetupian、shipin,gandongyu“malaoshi”dechuxian,yourenshenzhi“jidongdaoluolei”。

zhideyitideshi,jinnian9yue10ri,alibabachengliershiwuzhounianzhiji,mayunzaialibabaneiwangfawen,ganenshidai,ganen“suoyouweialidemengxiangzuochugezhonggongxiandealiren”,bingwei“cengjinghealineimeduoyouxiudenianqingrenyiqizhengbianweilai、changxiangweilai、chuangzaoweilai”ergandaojiaoao。

zai“yinshen”dejinianzhinei,zheibushitadiyicizaineiwangfabiaoguandian,gengzaodeyici,taxiedao:“haodetuanduishirangwomenzaicuozheshijiayoujixuqianxing,huaidetuanduishihuizaiqingxuzhonghuxiangzhizeerwang。” yexu,guanyu“aliweier”dezhengbianhaihuizaicichuxian,danzailizuguowangchenggongjingyandeamianzhiwai,mayunyeweibmianliuxialedaan。

 

 

本文为转载内容,授权事宜请联系原著作权人。

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电厂 | 马云和樊路远,“阿里味儿”的AB面

beiweiguandeshanghaiyedianwang。

12yuechu,lianggeyualibabagongsiyouguandejianghuashiluheshipinzaihulianwangguangfanchuanbo。

qiyiyoualibabahehuoren、alidawenyudongshizhangjianceofanluyuangongxian。12yue6ri,tazaiqixiayouxiyewupinpailingxihuyudeyichangneibuhuodongzhongbiaodaleduihouzheguanlituanduiheyewufazhandebuman,chengqi“bujubeialidezheizhongjiazhiguan、shimingyuanjingtixi”“yaozhongxinxuexi、renshiali”。yancijilie,yizhiyubeiwangyouliechujinjuzhuyi“shenpan”,tabenrensuihouyefabudaoqianshengming,cheng“chidumeishouzhu”、shanghaileyuangongganqing,zifasangeyuegongzijinxingfansheng。

qierlaizixujiuweizaigongkaichanghelumiandealibabazhuyaochuangshirenmayun。12yue8ri,tachuximayijituanershizhounianhuodongbingdengtaiyanjiang,jiganxie“guoquzheixieniandejinglihekaoyan”,yexiangxin“dakailexinpianzhangdemayi,yiqunyouqingyouyidenianqingren,yidinghuichuangzaochugengduo、gengxindeqiji”,taishangduanduanjifenzhong,shouhuoxianchanghuanhuwushu。youyuangongzaishejiaopingtaifatie,nanyanqinyankanjian“malaoshi”daochangdejidongzhiqing:“womenquantiqiliguzhang,jingxidaowei!”

qiaohedeshi,zailaidaoalidawenyuzhiqian,fanluyuancengjingjiuzhiyuzhifubao,bingdanrenduogegaojiguanlizhiwei,baokuozhifubaozongcai、mayijituancaifuguanliyewuzongcai。zaitakanlai,wulunshixirilishuyualibabadezhifubao,haishirujinwanquandulidemayijituan,doubaochizhealibabadeshanghaiyedianwang,yejiushi“aliweier”。

congfanluyuandepaohongshixunhuadaomayundegulishifayan,“aliweier”beishenchuqizhongdeyuangongyuyipangweiguandekankeyiduozhongshijiaojinxingleyicengyouyicengjiedu。mouzhongchengdushanglaishuo,lianggerenzaijianghuazhongchuandichudetaidu,qishishi“aliweier”deabmian,amianshihulianwanggaosufazhanjinchengzhongpubiancunzaidejieguodaoxiang,bmianzeshizengzhanghonglitunquhoubixuzhongshidegetiguanzhao。

amian:yaojiqing,yaorentong,yaochenggong

fanluyuandejianghua,fashengzailingxihuyuweiruzhiwunianyuangongjuxingdeshoujieyishishang。alibabajiangyuangongdechengzhangbiyuweiniangjiu,anzhaojiudenianfenduiyuangongruzhinianxianjinxingfenji——“yinianxiang、sannianchun、wunianchen、shinianxin”,bingduiyinggezide“nianchenli”。liru,ruzhiyiniandejinianliwushiyimeixiaoliangoulechudehuizhang,ruzhisannianhuinadaoyimei“alizhenbang”baiyudiaozhui,erruzhiwunianjianghuodeyimeisirendingzhidejiezhi,zaiyishishangshouyu。

zheishialibabadechuantong,daibiaoleyuangongduigongsidetaiduyourentongdaorongru,zaidaochuancheng。jinyinianlai,alibababuzaitongyifafang“nianchenli”,ershiyougegeyewubankuaifenbieshejifafangkuanshi、jubanxiangyingyishi,mayijituanyeshiruci。

zaishoujieyishishangtidaoshanghaiyedianwangbingbulingrenyiwai,butongdeshibiaodafangshiheqingxupuchen,youqishimianxiangzhengzaijingli“wunianchen”delingxihuyuyuangong。anzhaoshijian,tamenyijingzoudaole“neizhiwaihua”dechuanchengjieduan,danfenguangaoguanqueshuo,zhidaojintiancai“congnimendeyanshenzhong,nenggandaoyidiandianalideweidao”。

jiujingshenmeshi“alideweidao”?xuduoyuangongdediyikewangwanglaizi“baia”,ji“bainianali”yuangongpeixun。jitianshijianzhinei,bicipobing、canyupeixun、wanchengrenwu、bingzhuyetan,zhizhibiye。ershanghaiyedianwanghejiazhiguanpeixunqiashiqizhongdeguanjianyihuan。

shishishang,zaialibabaguanwangshang,shanghaiyedianwanghejiazhiguandezhanshiweizhibilingdaotuanduiheyewujieshaohaiyaokaoqian。bijing,guanfangshizheiyangjieshide:“jiazhiguanzaialibabaderencaiguanlitixizhongyouzhehexindiwei,yingxiangyiqiezhaolanrencaiyizhiyuangongbaochouheshengqiandejueding。”

zuixindejiazhiguanyoucheng“xinliumaishenjian”,fabuyu2019nian9yue10ri,alibabachengliershizhounianzhiji。baokuo“kehudiyi,yuangongdier,gudongdisan;yinweixinren,suoyijiandan;weiyibubiandeshibianhua;jintianzuihaodebiaoxianshimingtianzuidideyaoqiu;cishicike,feiwomoshu;renzhenshenghuo,kuailegongzuo”。zuoweiduibi,ciqiande“liumaishenjian”wei“kehudiyi,tuanduihezuo,yongbaobianhua,chengxin,jiqing,jingye”,qifabushi,alibabaganggangchengliwuzhounian。

xin、jiu“liumaishenjian”zhijiandeshiwunian,yeshiyizhonghulianwanggongsishirukuaichedaodeshiwunian。zhengrufanluyuansuotidaode,“wobazijizaizhifubaodeshijianjiaozuoqiantuwuliangdeliu、qinian”,“meiyouali,jiumeiyoujintiandewo”。

neishiyigegongsichengjiuyugerenchenggongkeyiqitoubingjindeshiqi。suoyitaxiangxin“wulunyudaoduodadekunnan,zhiyaojianchibuxie,zhonghuiyinglaichenggong”,tarenwei“meiyoujiliedejingzheng,nalinenglainimenfenyongshadideyongqihejiqing,meigerendouyaozaizheizhonghuanjingdangzhong,wojuedecaixingfen”,tagankai“meiyouneimeduorunisuoyuan,renshengzhiyoujingliguokanke”,tatichu“meiniandouhuinaxiaobianzilaichouguanliceng,buwangqianzoujiunaxiaobianzichou,ruguoshizaizoubudongle,neiwomenjiuzaizhaoshigechulai”。

huanjuhuashuo,zaiyijiagongsineibu,qiangdiaojiqing、shizhongpinbo、zhuiqiujingye、tuanduizhishang、shikebianhuadeqiantishishidaizaojiulefengkou、fuchudequeyouhuibao。yushi,neixiechiguodeku、shouguodelei,cainenggouchengweihuiyiwangxihuihuangshidexiaoxiaodianzhui,huazuowuxingdejili,yibiancehoulaideren。

bmian:yaoganxie,yaoguli,yaoxiangxin

raner,zhengrualibabasuoxinfengdeneiyang,“weiyibubiandeshibianhua”。danghulianwangxingyekaishihuigui“pingchangxin”,cengjingyanzangyugaosuzengzhangzhixiadewentizhujianxianxian,zhongxiaogongsijiujieyuweilaideshengcunhefazhan,dagongsixuanzeluqixiuzi、weizijishenshangde“dagongsibing”dongdao。

jutidaoalibaba,“aliweier”delixianghexianshi、guandianheganshou,zaixuduonianqingyuangongdexinmuzhongchengxianchuyizhongchongtuyugelie。“yinweixinren,suoyijiandan”chengweilefuzashijieli、yiguoaodenongnongdejitang;“jintianzuihaodebiaoxianshimingtianzuidideyaoqiu”beijieduweizhanzheshuohuabuyaotengshidepua;jiulian“renzhenshenghuo,kuailegongzuo”yetuolileyuanbendehanyi,zaigongzuoyushenghuojiexianmohudebeijingzhixia,meiyourenzhen,gengtanbushangkuaile。

zaizheixieyuangongkanlai,biqigongsiruhefazhan,getirentonggengweizhongyao;biqihetongshizhijianyouqingyouyi,daoshoudexinchoufuligengweizhongyao;biqiyijiankangweidaijiadejieduanxingchenggong,richangchushoukededexingfugangengweizhongyao。

2021nianzaialibabaneiwangnaizhiquanwangyinqijudazhengyide《zhiali》yiwen,suirannanmianqingxuhua,queshiyigezaizhenshibuguodesuoying。fatieyuangongxiedao:“zheipirenshinianqingren,shichengzhangzaiziyouwenhuazhifengxiadenianqingren,womenbuxihuanshenmeguanhua、ketao、yangfengyinweineiyitao。nijiujiashewoshiyitoulamodelv,niyizhinabianzichouwo,wojuedehenzhengchang,woshilv、nishizhuren,woxiangtoulan,lvzhichangqing,nibuxiangwotoulan,renzhichangqing。dajiadoushianzhaochangqingbanshi,nijiwofanchi,suoyinichouwojixia、biwogankuli,dajiadoukeyilijie。kewentishi, nibunengyibianchouwo,yibianwenwoaibuainiba?”

mayundejianghua,zaiyidingchengdushangjichulebufenhuiying。tazaichuximayijituanershizhounianhuodongshibiaoshi,ziji“bushiweilemayiguoqu20niandechengjierlai,ershiweilemayiweilaide20nianlaidaozheigexianchang,womenmeiyigeshidai,doujilemeiyidairenbutongdejiyuhetiaozhan”。

alibabayehao,mayijituanyeba,gongsizhiyuyuangongdeguanlianchengdugeyi。buguo,jishilishiwufacanyu,weilairengranzailushang——zhiyaoyijiuchuyugangweishang,zuoweigeti,meiyiweiyuangongdouhegongsidexianzai、weilaiyouguan。jiuxiangmayunjianghuadejiewei:“woxiangxin,dakailexinpianzhangdemayi,yiqunyouqingyouyidenianqingren,womengongtonghuozaiyigebiangedeshidai,yidinghuichuangzaochugengduo、gengxindeqiji。weilaihennan,danshiwomenhenxingyun,keyiyiqicanyugaibianweilai,chuangzaoweilai。”

you“gongtong”de“biange”,yeyou“yiqi”de“xingyun”,zhishaozaiyanyucengmian,ganxiezhiwai,zheiweialibabadelinghunrenwuduinianqingyuangongjichulegengduoderenkeheguli。zaishejiaopingtaishang,yixieshenzaihuodongxianchangdeyuangongfabulemayundengchangshidetupian、shipin,gandongyu“malaoshi”dechuxian,yourenshenzhi“jidongdaoluolei”。

zhideyitideshi,jinnian9yue10ri,alibabachengliershiwuzhounianzhiji,mayunzaialibabaneiwangfawen,ganenshidai,ganen“suoyouweialidemengxiangzuochugezhonggongxiandealiren”,bingwei“cengjinghealineimeduoyouxiudenianqingrenyiqizhengbianweilai、changxiangweilai、chuangzaoweilai”ergandaojiaoao。

zai“yinshen”dejinianzhinei,zheibushitadiyicizaineiwangfabiaoguandian,gengzaodeyici,taxiedao:“haodetuanduishirangwomenzaicuozheshijiayoujixuqianxing,huaidetuanduishihuizaiqingxuzhonghuxiangzhizeerwang。” yexu,guanyu“aliweier”dezhengbianhaihuizaicichuxian,danzailizuguowangchenggongjingyandeamianzhiwai,mayunyeweibmianliuxialedaan。

 

 

本文为转载内容,授权事宜请联系原著作权人。