wen | juchao houtian

bianji | yangxuran

ruguolvyoumudediyeyoudengjihuafen，neimenanjiyidingzaibishiliandezuidingduan。

nanji，zheipianyaoyuaneryoushenmidebaisedalu，yunzangzhequanqiuzuiweizhenhandebingchuanshengjing。zaizheipiantudishang，chulekekaorenyuanheshuliangbuduodeyoukewai，xianshaoyoudaguimoderenleihuodong。duiyuxinhuaitansuorewangdelvyoumeneryan，nanjiwuyishizuizhideyiqude“xueyujuejing“。

genjuguojinanjilvyouzuzhixiehui（iaato）fabudezuixinbaogao，2023—2024niannanjilvyouji，quanqiugongyou122072rendaofangnanji，qizhongzhongguoyouke9384ren，zaichuanglishixingao。zaishijiegeguoqianwangnanjilvyouderenshupaimingzhongweiliedisan。

danduiyumeiweihuaichuai“nanjimeng”delvyoueryan，xiangyaoyuanmengqueshuweibuyi，gengxuyaotamendeqianbaogunang。nanjiyoukanchengmuqianquanqiuzuiweishehuaangguidelvxing，yitangxingchengxialai，huafeijibenzai5-70wanbudeng，youlunpiaojiazhandaoleqizhongdedatoubizhong。

danjibianhuafeishushiwan，yeweibinenggouhuanlaiqieyishushidelvxingganshou——yanhandeqiwenhezhangdashushitiandehaishangxingcheng，xuyaoyoukedexinliheshentisuzhishuangzhongguoying。

erconglvxingshedejiaodukan，ruoqitucongyoulunfangshouzhongzhengde “lirunfenpei” dezhudaoquan，neimetuixinggaoduandingzhihualuxianjiushishangjiazhixuan。bijingnanjiyoudezhutiduoshijingjishilixionghouzhiren，weizheileiquntijingxindazaogengyouzhidefuwu，caishilvxingshehuoqu “gaolirun” depojiezhidao。

01 真贵

nanjilvyouzheigecengjingxiaozhongdehuati，zaishejiaomeitidejiachixiagengjiapinfandizoujinledazhongshiye。

xiaohongshushang，youguan“nanji”detiezidadao31wan，zhuanmenguanyu “nanjilvyou” degonglvetieziyeyou4wanyouyutiao。zaixunzhaoqianwangnanjideyoulunpincangtiezixia，bushaowangyoudouzaipinglunquliuyanxunzhaotongxinghuoban。

douyinpingtaishang“nanjilvxing”dehuatibofangliangyeyichaoguo6700wanci。jinniansanyue，moudouyinlvxingbozhusuofabudenanjizhilvshipin，shouhuolechaoqianwandedianzanliang。zaipinglunquzhong，bushaoyouguonanjiyoulijinglidewangyouyefenfenxianshendaka，shaichuzijidenanjiliuying。

nanjilvyouzaishejiaopingtairedubiaosheng，yuzhixianghuyingdeshijinnianlainanjilvyouquntizhongnianqingrendezhanbiyichengxianshangshengtaishi。zhongxinlvyoujinnianjiucengjieshoumoumeiticaifangshibiaoshi：“2019nianqian，nanjiyoukeyuanzhuyaojizhongzaiyoujixuqieshijianchongyudeyinfazu。danjinnianyilai，yuelaiyueduodezhongqingnian、nianqingrenkaishichangshijidichanpin”。

jibianruci，meiniantashangnanjizhilvdezhongguoyoukeyebuguowanren。xiangbiguoneimeiniangaodajishiyirencidepangdachuyouguimo，wuyishuzuixiaozhongdefanchou。erzaochengzheizhongxianxiangdehexinyuanyinzhiyijiushigui。

jiyulvxingluxianheshushidudebutong，quyitangnanjidehuafeitongchangzai5wan-70wanbudeng，zheiduiyujuedaduoshunangzhongxiusedenianqingreneryandoushiyidabiqian，erruguoxiangyaoyi5wande“dijia”tashangnanji，bujinyaonengchiku，haiyaoyouhaoyun。 

nanjidelvyoudeshijianheziyuandoushifenyouxian。lvxingshijianshang，nanjiyouhan（4yuedao10yue）、nuan（11yuezhi3yue）jizhifen。hanjishi，yinpingjunqiwenguodi，haibanyoujiduantianqi、haimianjiebingdengzhuduozhuangkuang，tongchangbuhuianpaihangxing。suoyi，meiniankegongqianwangnanjilvxingdeshiduanjibenjizhongzainuanjide5geyue。

hangxianziyuanshang，nanjishijiyunyingdeyoulungongsisuiyou20jia，danmeinianzainanjihangxingdechuanbuchaoguo50sou，yushangremenriqihexiquehangxian，changchanggongbuyingqiu。yinciqianwangnanjideyoulunnaizhijipiaodouxuyaozhishaotiqianbannianyuding，erbutongshiqiyudingjiagekuadujida，cong3wandao20wanbudeng。

zaiyoulunqihangqianwangnanjideqianliangzhou，gechuanyungongsihuijiangweishouchudechuanpiaoyiwuzhezuoyoudepaoshou。yuanbenliuqiwanrenminbidechuanpiao，zaizhei “zuihouyike” shiduan，huoxuzhixu3wanchutou。

nengfouqiangdaozheizhongweidanpiao，jiuchenglenianqingrenyuannanjimengdeguanjian。

chuleqiangpiaonan，qunanjidelututongyangyejiaojianxin。nanjixingchengcongchufadaohuichengjibenyaoshushitian，qiedabufenshijiandouxuyaozaichuanshangduguo，ruoxiangyi5wande “zuidiyusuan” dachengnanjizhilvdemengxiang，wangwangzhinengxuanzetiaojianqianjiadechuancangyijijiaoduandexingcheng。

ruciyilai，bujinyaoxishenglvxingdeshushidu，jiuliannengfouguanshangdaoxinzhongqipandefengjing、nengfoushunlidengshangnanjidalu，doucunzaizhuduobuquedingxing。

02 困境

jinguanbeidingweiwei“gaoshe“lvyou，danduiyuxiangguanlvxingcongyezheeryan，nanjiyouyebingbushiyimenhaoshengyi。youyuyingjiansheshi、zirantiaojiandexianzhi，nanjiyoujiagedegaodibingbuyulirunlvzhijieguagou。

nanjiyoudechanyezhuyaobaokuojipiao、youlundengjiaotongxiangmu，yijilingdui，gedijiedai、jiudian、tujingguojiadeqianzhengdeng，erjuedingzhenggelvchengtiyanhaohuaidezhuyaoshiyoulunbenshenhelingduidehanjinliang。

duiyulvxinggongsieryan，shouxianlingduidechengbenjiushiyibijiaogaodekaixiao。yibanchujingyoulingduideyuexindagaizai1wanzhi4wan，erqianwangnanjidelingduiyaoqiuxiangduigenggao，bujinyaoyouguoyingdeshentisuzhi，haidezhangwojidishengtaidejichuzhishi，jubeiyingwenduihuahefanyinengli，yongrenchengbenziranzhihuigenggao。

tongchangqingkuangxia，mei20mingyoukexupeibei1minglingdui，yejiushishuoyisou200rendebaochuan，suoxulingduishuliangxuyaozai10mingyishang，zaijiashanglvxingshexuyaofudanlingduichuxingdejibenfeiyong，zhengtidechengbenyejiuxiangduigaoang。

erduizhenggelvtudingjiaqijuedingxingzuoyongdeqishihaishiyoulunbenshen，qidagaizhanjuzhengtichengbende60%-70%。xuanzebutongdeyoulunbujinshifuwuheshushidudechayi，haijuedingleninengkandaoduoshaofengjing，nengduoshaocidenglunanji，shenzhinengfoudenglunanji，nanjiyoudejiagechayijiuqujueyuci。

《nanjitiaoyue》guiding，500mingyishanglvkedeyoulunshijinzhizainanjikaoande，yincijinguandaxingyoulunsheshihaohua，hangxinganquandugenggao，danjiagezhengtichuyunanjiyoudezuididang，jiushiyinweiqizhinengzaichuanshangguanguangyoulan。

500renyixiadechuansuirankeyidenglu，danrengmianlinyidingxianzhi，yinweigenjuguiding，tongyidengludianmeitianzhiyunxutingkaoliangsouyoulun，qiemeicitongshidenglurenshubunengchaoguo100ren。zheiyiweizhechuanzhirenshuyueduo，kenengjiuyaomianlinyuezhangshijiandepaiduidengdai，yincinanjiyoulunwangwangyuexiaoyuegui。

lingwai，butongdeyoulunxianlu、shijianzhangduanbutong，jiageyeyouhendadechayi，youdechuanzhizhixunhangnanjibandao，luxianduan，dengludianshao，jiageyejiujiaobianyi，eryoudeyoulunmeitiandouyou1-2gedengludian，tesetiyanyejiaoduo，ziranyejiugenggui。

yinci，jinguannanjiyoujiagegaoang，danzaizhenggelvyoudexianluzhong，jiaotonglianjieshuniudeyoulun、kangbingchuanyunyingquanjibenshuyuguowaiyunyingfang，zhongguolvxinggongsijimeiyoudingjiadequanli，yequefazugoudehuayuquan。

dangxia，bufenguimojiaodadelvxingshecaiyongcaigoumoshi，yejiushixiancongyoulungongsigourutedinghangci，suihoukaizhanbaochuanlvxingyewu。zaicimoshixia，lirunbingfeiqujueyuluxiandingjiabenshen，ershijieshizhengsouchuandemancanglv。

zheizhongmoshixia，tongchangyuetiqianyuding，nenggouxiangshoudaodecaigoujiagejiuyueyouhui，danlvxingshesuizhixuyaochengdandefengxianyeyueda。jinxingyuanqicaigouxuyaotourushuedabaiwanshenzhiqianwandezijinlaihuanquziyuan，keyingliqingkuangqueyaodengdaosannianzhihoucainengzhixiao，zheijiuyaoqiulvxingshebixujubeiduiweilaijidilvyoushichangjinxingquanmianfenxiyuzhunqueyupandenengli。

03 高端

nanjiyoubenshendexingzhijuedingle，qikequnyiranyigaoxiaofeinenglirenqunweizhu。

genjuxiechenglvxing《2018-2019zhongguorennanjilvyoubaogao》shuju，50dao70suiyoushijian、youcaifujileideyinfazushinanjiyoudezhulikequn，zhanbi47%，er90houzhanbiwei23%。jinliangniansuiranmeiyoujutideshujupilu，danwomenrengkecongqitaweidudongchananjiyoulvkedexiaofeishuizhun。

birucong2010niandaoxianzai，woguoqianwangnanjidedijiawudengluyousuozhanbilimeiniandazhijinwei5%zuoyou，ercongshimianshangdenanjiyouchanpinkan，duoshuchanpinjiageyezai10wandao30wanzhijian，zheichongfenbiaomingnanjiyoudangqianzhishaorengyizhongchanjiejijiyishangjiecengderenqunzuoweizhutikeyuan，kuangqiezuoweizhongduorenyanzhong “yishengjinhuishezuyici” delvxingmudedi，xuduoyouxiaofeinengliderenshiganyuanweizhizhifugaoeyijia。

jiyuci，duiyunanjiyouyewueryan，tuixinggaoduansirendingzhimoshishizeyumubiaokehuquntigaodushipei，shilvxingshecongguowaiyunyingshangshouzhongnahuidingjiaquandetujingzhiyi。

suoweidegaoduandingzhilvyoujiushilvxingshegenjukehudexuqiu，weiqigexinghuadingzhigaoxiaofei、gaopinzhi、xiangshougaojifuwudelvyou，qiyibandingweigaoshoururenqun，bujinzhuzhongzhenggelvchengdeshushidu，gengshizaifuwuheqingxujiazhishangjiyukehuzugoudetiyan。dangran，zheiyeyiweizhebipingchanglvyoufanhaojibeidejiage，qiliruntongchangyebichuantonglvxingyaogaochu3%-6%。

guowainanjiluxiandedingzhilvxingfeiyongzaishu10wanhebaiwanmeiyuanbudeng（yejiushi60wan-qianwanrenminbi），erqiheputonglvyoushubeidechajia，bujintixianzaiquanchengshushidetiyan、dutedeshehuayingdidengyingjiansheshi，gengduodeyijiaqishishizai“qingxujiazhi”shang，bijingmanzhangdehaishanghangxingshenghuotaiwuliaole。    

muqianwoguodegaoduandingzhilvyourengchuyufazhanchuqi，xiangguanlvxingshejiaoyiguimoduozaiyiyuanyixia，tiliangpubianjiaoxiao。bingqie，youyuxingyehaichuyuweichengshujieduan，woguogaoduanlvxingzheduoshushihoubingbuqingchuzijixiangyaoshenmeyangdelvxingtiyan，jinjinduijiudian、jiaotongdengyingjiansheshiyuyishengji，weibinenggouyingzaochuduyiwuerdelvxingganshou，ershixuyaoxiangguanfuwurenyuanweiqijingxinnidingjutidelvxingxuanzefangan。

guoneilvyouxingyedecongyezhemenruonengjingzhunbawozheiyileirenqundexuqiu，zaitishengfuwupinzhiyuchuangxinlvyouchanpinfangmianchixufali，huoxunengzainanjilvyouzheipiandutedeshichangzhongshouhuoyixiehuibao。