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智谱AI战略失焦,B端C端难兼顾

zaitiliang、zibenjunbujiopenaidengjutoudeqingkuangxia,ruciguangfandejishufugai,shifouhuiyingxiangzhipuzaigegelingyudeshengengchengdu?

图片来源:界面图库

文 | 科技新知  林书 

编辑丨蕨影

在2024年的一个寻常冬日,国产AI再次改变了我们与技术交互的方式。

11yue29ri,zhipuaizaiqijishukaifangrishangshangyanleyimulingrenzhumudekejidaxi:lishishangshouci!aifachulediyigehongbao!

gongsiceozhangpengjinjintongguosanjuyuyinzhiling,jiurangqixiadezhinengtiautoglmkuayueweixin、zhifubaodengduogeyingyong,jixianchanghexianshangdeguanzhongfalelianggedahongbao。

zheiyimubeihou,zheshechudeshi ai agentjishudegemingxingtupo。

dangqian,chuantongdeaizhushoutingliuzaibeidongxiangyinghedanyichangjingdejiaohu,erzhipuaideautoglmyijingnenggouzhudonglijiefuzazhiling,kuayingyongxietong,bingjingzhunzhixingyonghuyitu。

chulefahongbaozheiyangdecaozuowai,jishimianduiduogefuzacaozuodechaozhangrenwu,lirudingwaimaishihengkuaduogeappbijia,autoglmyenengxingyunliushuibanzizhuzhixing。

ranerzheiyangde“jingxi”,zhishijinnianzhipuzaiaifangxiangshangjiechudezhongduo”shuoguo“zhiyi。

jinnian7yue,zhipuai daimashengchengdamoxing codegeex disidaizhengshifabu,zhichidaimabuquan、daimazhushi、daimaxiufu、daimafanyidengjichugongneng;7yuemo,zhipuaideshipinshengchengmoxing「zhipuqingying」zhengshifabu,keshengchengshizhang 6 miao,qingxidudadao 1440×960deshipin。

daole10yue,zhiputuichubingkaiyuanduandaoduanyuyinmoxing glm-4-voice,yugpt-4odeyuyingongnengyiyang, glm-4-voicekeyijinxingshishiyuyinduihua,tongshizaiqingxubiaoda、duoyuyandengfangmianshixiantupo,qiekesuishidaduan。

 

youcikejian,jinniandezhipu,zaidaima、duomotai、agentdengduogefangxiangshang,doujinxingle“tuji”。zheizhongquanfangweidejishubuju,zhanshilezhipuaizaizhuiganquanqiuaijutoudejuexin。

raner,zaizheikansiquanmiandejinzhanbeihou,yebumianrangrenchanshengyizhonglengjingdesikao:zaitiliang、zibenjunbujiopenaidengjutoudeqingkuangxia,ruciguangfandejishufugai,shifouhuiyingxiangzhipuzaigegelingyudeshengengchengdu?

多线进军的隐忧

 

congzongtishanglikai,zaijinniandeaisaidaoshang,shenwei“ailiuxiaohu”zhiyidezhipu,suiranbujushenguang,danqizaimeiyitiaozhanxianshangdebiaoxian,douxiangduibijiao“pingjun”,qichanpinfangxianggengquxiangyugensui,erxianshaoyouduchuangxingdetupo。

yizhipuzuijinfabudeqijiandamoxingglm-4-plusweili,gaimoxingdingweishiyizhongleisiopenai deo1neiyangdeshendutuilimoxing。suiranqizaishendutuili、zhangwenbenchulihezhilingzunxundengfangmianbiaoxiantuchu,qienenggouchuligengfuzadeshuxueheluojiwenti,raner,zheizhong“qiangda”bingbuyiweizhejueduideyoushi,fanerbaoluchuyixieqianzaidemaodun。

zheiyangdemaodunjiuzaiyu,glm-4-pluszheizhong“leio1”deshendutuilimoxing,shizhishangyuzhipubenshendeshengtaidingweizhijian,yijingfashenglecuowei。

yinweizhipudedingweiyuopenaizheileijutouyousuobutong,suiranzhipuaiqueshigengpianxiangyubduanshichang,danbduanshichangbingfeidanyijiegou,ershiyoubutongcengjiheleixingdexuqiugoucheng。

duigaoxingnengshendutuilidexuqiu,zhuyaolaizikeyan、gaojishuxingyehuotedinglingyu(rubianchenghuokexuejisuan),zheixielingyudeguimoxiangduiyouxian。

zhipuaidebduankehu,zejujiaoyugengguangfandexingyeyingyongdebduankehu,baokuojinrong、jiaoyu、nengyuan,tongxindengxingye,zheiyangdeqiye,gengxuyaodeshixingjiabigao、yijichengqielinghuodemoxing,erfeidongzhexuyaogaosuanlizhichideshendutuilidamoxing。

ruguoshuo,jinrugaoduantuilimoxingdejingzheng,zhishizhipuaizai“scaling law shixiao”weixiexia,yizhongzhanshihexinjishushilidebiyaoshouduan,neimezaiduomotaifangxiangshangdebuju,zefanyingleqigengshencengcide“dingweimishi”。

力所不及的多模态

zhipuaizai2024nianfabudeduomotaiyuyinzhushougongneng,tebieshiqijiyuglmxiliede“zhipuqingyan”xitong,tongguorongheshishiyuyin、shipintonghuaheduomotailijiejishu,shituzaicduanyingyonglingyutuozhanxindechangjing。

raner,yukedaxunfeide“xinghuo”damoxinghezijietiaodongde“doubao”yuyinaixiangbi,zhipuaidebiaoxianchengxianchuyixienairenxunweidemaodun。

kedaxunfeiyishengengyuyinlingyuduonian,qiyuyinshibie、fanyihechangjinghuayingyong(ruhuiyijilu、zhinengkefu)bujinchengshu,erqiezaishijichangjingzhongyoulianghaodeluodilv。zijiede“doubao”zeyituoqiangdadeneirongshengtai,juyoujiangyuyinaiyingyongdaoshejiao、yuleheduanshipinshengchengdengxiaofeijichangjingzhongdeqianli。

zaishengtaibujujunbururendeqingkuangxia,zhipuaideduomotaiyuyinzhushou,querengweinengtixianliangyandechayi,qishipintonghuagongnengsuiranzhichidiyanchi,gengzirandejiaohu,danzhilishuipingdebiaoxian,queyuwenbenzhuangtaixiayouzhehendachaju。yuzijiede“doubao”、xunfeide”xinghuodoufanletongyangdetongbing。

chucizhiwai,zhipuaizai2024niandewenshengshipinlingyuyezhanxianlexiongxin,tongguoqizuixinfabudecogvideox v1.5moxinghekaifangpingtai“qingying”,tigonglecongwenbenshengchengshipin(t2v)daoduomotaizhenghedeyixiliegongneng。qijishuliangdianbaokuozhichi5dao10miaodegaoqingshipinshengcheng、4kfenbianlv、duotongdaoshuchu(yicixingshengchengduogeshipin)deng。

raner,pingxinerlun,yuzijie、kuaishoudengdachangdewenshengshipindamoxingxiangbi,“qingying”debiaoxianhaishitainenledian。

suiranqizhudamianfei、gaoqing,shenzhihaizaihouqijiaruleaiyinxiaodexuanxiang,dancongxiaoguoshangkan,qishengchengdeshipinbujinguguai、niuqu,bingqiehaiyouyixiehenmingxiandeyundongcuowu。

liru,zaishurutishici:“yipianguangkuodehaitanshang,yigerenxingjiqirenheyizhimaozaiyiqisanbu”hou,qingyingshengchengdeshipinli,chuxianlelianggejiqiren,erfeiyige,tongshitamenhaixiangpangxieyiyang,yongyizhonghengzhezouludeqiguaifangshizaiyidong。

gengguiyidezeshihuamianzhongdemao,zouzhezouzhe,toujiubianchengleweiba,fangfoqiguanfashenglehuanwei。

价格战下的无奈

shangshutidaodezhongzhong“boerbujing”dexianxiang,fanyingchudegengshencengcidewentizaiyu,zhipuaisihuzaibduanyucduanlianggefangxiangshangchuxianleyaobaideqingkuang。

yishipinshengchengweili,zijietiaodongtongguoqiqiangdadeneirongshengtai,jiangmagicvideo-v2jinmijiehedaotiktokhedouyindengpingtai,shixianlejishuyushangyedeshuangxiangfuneng。tongyangdi,kuaishouyekejiangshipinshengchengqianruzishendeduanshipinpingtai。

duanshipinsaidao,shitianranlicduanzuijin,yezuijuqinhelideyitiaosaidao。

erxianzaidezhipuai,congshengtaibujulaikan,qizhengtizhanlvegengpianxiangyubduanshichang,fuwudekehubaokuojinrong、jiaoyu、nengyuanhezhizaoye,zheixiehezuodaduojizhongzaixuyaogaojishuzhichihesiyouhuabushudechangjingzhong,rugongyeliuchengyouhua、kehufuwuzhinenghuadeng。

danjinnianzhipuaideduoxianbujudecelve,sihubiaomingleqijixiwangtuozhantobshichang,youxiangzaicduandazaoduomotaihudongdechaojiyingyong,xingchengyizhong“liangtouzhua”dezhanlve。

zaizongtiziyuanbujiopenai,yebujibatdengjutoudeqingkuangxia,zheiyicelvedejieguozuizhongdaozhileqiziyuanfensan,nanyizaiyigefangxiangshangxingchengtuchudejingzhengyoushi。

danshijishang,zheizhongduoxianjinjundecelve,touluchudeshiyizhongzaishangyehuakunjingxiade“wunaituwei”。

《zhongguodamoxingzhongbiaoxiangmujiancebaogao》xianshi,2024nian1-9yuefen,zhipuhuazhangzhongbiaodedamoxingxiangmudadao22ge,zhongbiaoxiangmupiludezhongbiaojinewei2472.3wanyuan。22gezhongbiaoxiangmuzhuyaofenbuzaitongxin、jinrong、nengyuan、jiaokedengxingye,yiyangguoqikehuweizhu。

congdamoxingzhongbiaoxiangmushulianglaikan,zhipuhuazhangkeyigenkedaxunfei、baiduyiyang,weiliediyitidui。danshihuodezheixiexiangmudeguochengzhong,zhipuhuazhangfuchude“daijia”yebuxiao。

zheiyangde“daijia”,jiushijuandaojizhidejiagezhan。

jinnianyilai,weileyingduitongxingdejiageyazhi,zhipuaijiangmoxingdiaoyongjiagejiangdidaoxingyezuidishuiping,ruglm-4-flashdejiagejin0.06yuan/baiwantokens;duibizhixia,openaidegpt-4 turbobanbenwei 10meiyuan/baiwantokens,chajuchaoguoqianbei。zaiyiniandeshijianli,zhipuaicongzuichude 0.5yuan/qiantokens jiangzhidangqianjiage,jiangfujiejin1wanbei。

zheizhongjijindejiangjiacelve,daozhilirunkongjianjinyibubeiyasuo。yushi,zuoweidamoxingchangshangdezhipuai,yaohuoxialai,zhinengyikaorongzi。

guoqubannian,zibenduiyuguoneidamoxingchangshangdetaiduzhujianlengjingxialai。ruguodamoxingchangshangxiangyaonadaoxinyilunrongzi,zuizhongyaodejiushiyaozhengmingzijishangyehuadenengli。

erzheiyangde“nengli”,fanyingzaijutideyewushang,jiushiyigeyouyigede“jishuqiguan”dechuxian。

guoqujigeyue,zhipuaijielianfabuleaishengchengshipinmoxingqingying(ying)、qingganyuyinmoxingglm-4-voice ,yijiaizhuligongjuautoglm deng,zheiwuyibushixiangtongguozhuizhujishuredian,laixiyinshichangguanzhudebiaoxian。

raner,zongguanzhenggeaixingyelaikan,jishizaidamoxingshangyehuakunnandepingjingqi,chule“duoxianchuji”decelvewai,xiangguandeaiqiyebingbushimeiyouqitaxuanzedeyudi。

zaidamoxingshangweizaicduanqudemingxianyinglihuadejieduan,shifouyouaiqiyebaochizhulezishendedingli,zhuanzhuyutedingdefangxiang,bingqudeletupoxingyeshangxiandejinzhan?

daandangranshiyoude,openaidejingdi——anthropicjiushigehenhaodelizi。

yuqitaduoxianbujudedachangxiangbi,anthropicmingquejujiaoyujizhikejieshixingheaiduiqiwenti。tadeyanjiumubiaogaodujizhong,lirutongguo“xianfaai”deliniangaijinaideanquanxinghelunlixing,shiqimoxingdexingweigengjiatouminghekekong。zheizhongzhuanzhubujinzengqiangleqikeyanziyuandeshenduyuzhiliang,yexiyinleduigailingyuyouzhangqitouziyiyuandeziben,baokuosam bankman-frieddeftxjijinhui、google clouddeng。

anthropiczhisuoyinengzuodaozheidian,erzhipuaiquebeipo“duoxianjinjun”,beihouzheshechuleyigeshencengcidexianshi:zaizhongguodeaichuangxinshengtaiyutouzihuanjingzhong,“kuai”wangwangbi“shen”gengshouqinglai。

zheibingfeijiandandeqiyexuanzewenti,ershizhenggechuangxinshengtaidechanwu。

zhipuaidengguochandamoxingchangshangpubian“zhuiredian”kunjing,benzhishangshiyige“qiutukunjing”:meijiaqiyedouzhidaoshengengxizuodezhongyaoxing,danzaijiliedeshichangjingzhenghezibenyalixia,budebuxuanzegengjijindecelve。zheizhongxianxiangdebeihou,shizhongguojishuchuangxinshengtaishangweixingchengdui“manbianliang”dechongfenlijiehezunzhong。

本文为转载内容,授权事宜请联系原著作权人。

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智谱AI战略失焦,B端C端难兼顾

zaitiliang、zibenjunbujiopenaidengjutoudeqingkuangxia,ruciguangfandejishufugai,shifouhuiyingxiangzhipuzaigegelingyudeshengengchengdu?

图片来源:界面图库

文 | 科技新知  林书 

编辑丨蕨影

在2024年的一个寻常冬日,国产AI再次改变了我们与技术交互的方式。

11yue29ri,zhipuaizaiqijishukaifangrishangshangyanleyimulingrenzhumudekejidaxi:lishishangshouci!aifachulediyigehongbao!

gongsiceozhangpengjinjintongguosanjuyuyinzhiling,jiurangqixiadezhinengtiautoglmkuayueweixin、zhifubaodengduogeyingyong,jixianchanghexianshangdeguanzhongfalelianggedahongbao。

zheiyimubeihou,zheshechudeshi ai agentjishudegemingxingtupo。

dangqian,chuantongdeaizhushoutingliuzaibeidongxiangyinghedanyichangjingdejiaohu,erzhipuaideautoglmyijingnenggouzhudonglijiefuzazhiling,kuayingyongxietong,bingjingzhunzhixingyonghuyitu。

chulefahongbaozheiyangdecaozuowai,jishimianduiduogefuzacaozuodechaozhangrenwu,lirudingwaimaishihengkuaduogeappbijia,autoglmyenengxingyunliushuibanzizhuzhixing。

ranerzheiyangde“jingxi”,zhishijinnianzhipuzaiaifangxiangshangjiechudezhongduo”shuoguo“zhiyi。

jinnian7yue,zhipuai daimashengchengdamoxing codegeex disidaizhengshifabu,zhichidaimabuquan、daimazhushi、daimaxiufu、daimafanyidengjichugongneng;7yuemo,zhipuaideshipinshengchengmoxing「zhipuqingying」zhengshifabu,keshengchengshizhang 6 miao,qingxidudadao 1440×960deshipin。

daole10yue,zhiputuichubingkaiyuanduandaoduanyuyinmoxing glm-4-voice,yugpt-4odeyuyingongnengyiyang, glm-4-voicekeyijinxingshishiyuyinduihua,tongshizaiqingxubiaoda、duoyuyandengfangmianshixiantupo,qiekesuishidaduan。

 

youcikejian,jinniandezhipu,zaidaima、duomotai、agentdengduogefangxiangshang,doujinxingle“tuji”。zheizhongquanfangweidejishubuju,zhanshilezhipuaizaizhuiganquanqiuaijutoudejuexin。

raner,zaizheikansiquanmiandejinzhanbeihou,yebumianrangrenchanshengyizhonglengjingdesikao:zaitiliang、zibenjunbujiopenaidengjutoudeqingkuangxia,ruciguangfandejishufugai,shifouhuiyingxiangzhipuzaigegelingyudeshengengchengdu?

多线进军的隐忧

 

congzongtishanglikai,zaijinniandeaisaidaoshang,shenwei“ailiuxiaohu”zhiyidezhipu,suiranbujushenguang,danqizaimeiyitiaozhanxianshangdebiaoxian,douxiangduibijiao“pingjun”,qichanpinfangxianggengquxiangyugensui,erxianshaoyouduchuangxingdetupo。

yizhipuzuijinfabudeqijiandamoxingglm-4-plusweili,gaimoxingdingweishiyizhongleisiopenai deo1neiyangdeshendutuilimoxing。suiranqizaishendutuili、zhangwenbenchulihezhilingzunxundengfangmianbiaoxiantuchu,qienenggouchuligengfuzadeshuxueheluojiwenti,raner,zheizhong“qiangda”bingbuyiweizhejueduideyoushi,fanerbaoluchuyixieqianzaidemaodun。

zheiyangdemaodunjiuzaiyu,glm-4-pluszheizhong“leio1”deshendutuilimoxing,shizhishangyuzhipubenshendeshengtaidingweizhijian,yijingfashenglecuowei。

yinweizhipudedingweiyuopenaizheileijutouyousuobutong,suiranzhipuaiqueshigengpianxiangyubduanshichang,danbduanshichangbingfeidanyijiegou,ershiyoubutongcengjiheleixingdexuqiugoucheng。

duigaoxingnengshendutuilidexuqiu,zhuyaolaizikeyan、gaojishuxingyehuotedinglingyu(rubianchenghuokexuejisuan),zheixielingyudeguimoxiangduiyouxian。

zhipuaidebduankehu,zejujiaoyugengguangfandexingyeyingyongdebduankehu,baokuojinrong、jiaoyu、nengyuan,tongxindengxingye,zheiyangdeqiye,gengxuyaodeshixingjiabigao、yijichengqielinghuodemoxing,erfeidongzhexuyaogaosuanlizhichideshendutuilidamoxing。

ruguoshuo,jinrugaoduantuilimoxingdejingzheng,zhishizhipuaizai“scaling law shixiao”weixiexia,yizhongzhanshihexinjishushilidebiyaoshouduan,neimezaiduomotaifangxiangshangdebuju,zefanyingleqigengshencengcide“dingweimishi”。

力所不及的多模态

zhipuaizai2024nianfabudeduomotaiyuyinzhushougongneng,tebieshiqijiyuglmxiliede“zhipuqingyan”xitong,tongguorongheshishiyuyin、shipintonghuaheduomotailijiejishu,shituzaicduanyingyonglingyutuozhanxindechangjing。

raner,yukedaxunfeide“xinghuo”damoxinghezijietiaodongde“doubao”yuyinaixiangbi,zhipuaidebiaoxianchengxianchuyixienairenxunweidemaodun。

kedaxunfeiyishengengyuyinlingyuduonian,qiyuyinshibie、fanyihechangjinghuayingyong(ruhuiyijilu、zhinengkefu)bujinchengshu,erqiezaishijichangjingzhongyoulianghaodeluodilv。zijiede“doubao”zeyituoqiangdadeneirongshengtai,juyoujiangyuyinaiyingyongdaoshejiao、yuleheduanshipinshengchengdengxiaofeijichangjingzhongdeqianli。

zaishengtaibujujunbururendeqingkuangxia,zhipuaideduomotaiyuyinzhushou,querengweinengtixianliangyandechayi,qishipintonghuagongnengsuiranzhichidiyanchi,gengzirandejiaohu,danzhilishuipingdebiaoxian,queyuwenbenzhuangtaixiayouzhehendachaju。yuzijiede“doubao”、xunfeide”xinghuodoufanletongyangdetongbing。

chucizhiwai,zhipuaizai2024niandewenshengshipinlingyuyezhanxianlexiongxin,tongguoqizuixinfabudecogvideox v1.5moxinghekaifangpingtai“qingying”,tigonglecongwenbenshengchengshipin(t2v)daoduomotaizhenghedeyixiliegongneng。qijishuliangdianbaokuozhichi5dao10miaodegaoqingshipinshengcheng、4kfenbianlv、duotongdaoshuchu(yicixingshengchengduogeshipin)deng。

raner,pingxinerlun,yuzijie、kuaishoudengdachangdewenshengshipindamoxingxiangbi,“qingying”debiaoxianhaishitainenledian。

suiranqizhudamianfei、gaoqing,shenzhihaizaihouqijiaruleaiyinxiaodexuanxiang,dancongxiaoguoshangkan,qishengchengdeshipinbujinguguai、niuqu,bingqiehaiyouyixiehenmingxiandeyundongcuowu。

liru,zaishurutishici:“yipianguangkuodehaitanshang,yigerenxingjiqirenheyizhimaozaiyiqisanbu”hou,qingyingshengchengdeshipinli,chuxianlelianggejiqiren,erfeiyige,tongshitamenhaixiangpangxieyiyang,yongyizhonghengzhezouludeqiguaifangshizaiyidong。

gengguiyidezeshihuamianzhongdemao,zouzhezouzhe,toujiubianchengleweiba,fangfoqiguanfashenglehuanwei。

价格战下的无奈

shangshutidaodezhongzhong“boerbujing”dexianxiang,fanyingchudegengshencengcidewentizaiyu,zhipuaisihuzaibduanyucduanlianggefangxiangshangchuxianleyaobaideqingkuang。

yishipinshengchengweili,zijietiaodongtongguoqiqiangdadeneirongshengtai,jiangmagicvideo-v2jinmijiehedaotiktokhedouyindengpingtai,shixianlejishuyushangyedeshuangxiangfuneng。tongyangdi,kuaishouyekejiangshipinshengchengqianruzishendeduanshipinpingtai。

duanshipinsaidao,shitianranlicduanzuijin,yezuijuqinhelideyitiaosaidao。

erxianzaidezhipuai,congshengtaibujulaikan,qizhengtizhanlvegengpianxiangyubduanshichang,fuwudekehubaokuojinrong、jiaoyu、nengyuanhezhizaoye,zheixiehezuodaduojizhongzaixuyaogaojishuzhichihesiyouhuabushudechangjingzhong,rugongyeliuchengyouhua、kehufuwuzhinenghuadeng。

danjinnianzhipuaideduoxianbujudecelve,sihubiaomingleqijixiwangtuozhantobshichang,youxiangzaicduandazaoduomotaihudongdechaojiyingyong,xingchengyizhong“liangtouzhua”dezhanlve。

zaizongtiziyuanbujiopenai,yebujibatdengjutoudeqingkuangxia,zheiyicelvedejieguozuizhongdaozhileqiziyuanfensan,nanyizaiyigefangxiangshangxingchengtuchudejingzhengyoushi。

danshijishang,zheizhongduoxianjinjundecelve,touluchudeshiyizhongzaishangyehuakunjingxiade“wunaituwei”。

《zhongguodamoxingzhongbiaoxiangmujiancebaogao》xianshi,2024nian1-9yuefen,zhipuhuazhangzhongbiaodedamoxingxiangmudadao22ge,zhongbiaoxiangmupiludezhongbiaojinewei2472.3wanyuan。22gezhongbiaoxiangmuzhuyaofenbuzaitongxin、jinrong、nengyuan、jiaokedengxingye,yiyangguoqikehuweizhu。

congdamoxingzhongbiaoxiangmushulianglaikan,zhipuhuazhangkeyigenkedaxunfei、baiduyiyang,weiliediyitidui。danshihuodezheixiexiangmudeguochengzhong,zhipuhuazhangfuchude“daijia”yebuxiao。

zheiyangde“daijia”,jiushijuandaojizhidejiagezhan。

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daandangranshiyoude,openaidejingdi——anthropicjiushigehenhaodelizi。

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zhipuaidengguochandamoxingchangshangpubian“zhuiredian”kunjing,benzhishangshiyige“qiutukunjing”:meijiaqiyedouzhidaoshengengxizuodezhongyaoxing,danzaijiliedeshichangjingzhenghezibenyalixia,budebuxuanzegengjijindecelve。zheizhongxianxiangdebeihou,shizhongguojishuchuangxinshengtaishangweixingchengdui“manbianliang”dechongfenlijiehezunzhong。

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