文 | 源Sight 周艺

alihehuoren、fenguandawenyubankuaidefanluyuanweilingxihuyuzhileyitiaodao——banianneiquanguodisan，shidaoshiernianquanguodier，jiulianpawoxujiudealidawenyuyebeitimingyaozaishiwunianneichengweiquanqiudisan。

suiranlingxihuyudelaobandichushenyuwangyi，danfanluyuande“shinianguihua”bingmeiyoubahouzhefangzaiyanli，fandaoshijiletengxun“yidianzunzhong”。dancongxianzaidefazhantaishilaikan，lingxizuidadeduishoukongpahaibushishangshuliangdajutou。

zaiguoneiyouxishichang，jibenshangxingchengtengxun、wangyiyijimihayouzuchengdediyitidui，qieyushenhoudediertiduizhubulakaishenwei。youdata.aigongbude2023nianquanqiuyidongyouxifaxingshangpaimingzhong，quanqiu19jiayouxigongsinianduyingyongneiyingshoutupole10yimeiyuan，qizhongyousanjiazhongguofaxingshang——tengxun、wangyihemihayou。

jusensor towerdetongjishujuxianshi，quanqiushouyoushichang2023nianshourubangqianwudeyouxizhong，《wangzherongyao》《hepingjingying》《yuanshen》wenjuqiansan。tongqilingxihuyusuoyanfadeyouxi《sanguozhi·zhanlveban》（yixiajiancheng“sanzhan”）deshouruwei3.8yimeiyuan，paimingquanqiudi15wei。

dangshichangkaishitantaomihayouchaoyuetengxun、wangyidekenengxingshi，alidawenyude“yihaowei”quejiangmihayouconglingxihuyudeduishouzhongpaichu。huoxu，fanluyuanhaimeizhenzhengkanqingyouxishichangdecankuxing。

不能只靠《三战》

lingxihuyuzuijinyicichuxianzaialicaibao，shizai2025cainiandediyijidu（2024nian4yue1ri-6yue30ri），dangshialitidaolingxihuyuzaizheiyijidudejingyingyejimingxiangaishan，danweitidaojutideyingshou。zhihoualiliejulesangeyouxiqudedechengji，qizhong《sanzhan》rengshizhujiao，qi6yuefenguanxuanwanjiapo1yi，4-6yuedeguoneiyouxichangxiaobangzhongwenjuqianshiwu。

suiranalicaibaozhongcongweimingquetiqiguolingxihuyugongxiandejutiyewushouru，dansensor tower 2023niantongji，《sanzhan》weilingxihuyugongxianle69.5%deshouru，gainiandu《sanzhan》deshouruwei3.8yimeiyuan，culvegujilingxihuyu2023niandushouruyuewei5.5yimeiyuan。

2017nianaliduilingxihuyukaichudejiamashi10yiyuan，congxianzailaikan，zheibijiaoyiyijingyijiabushao，danjiangshijianxianlazhang，aliduilingxihuyudejiaolvzeyizhizaishangsheng，youqishizuoweiyikuan2019nianshangxiandeyouxi，《sanzhan》rengzaichengdanlingxihuyudebanbijiangshan，“chilaoben”dechengdubingweijianshao。

muqianlingxihuyuqixiaziyanzifadeyouxigongyou6kuan，《sanzhan》zhihou，jiyutongyangdeip hehexinwanfa，tuichule《sanguozhi·huanxiangdalu》he《sanguozhi·zhanqiban》，lingwaihaiyou《fengzhidalu》《senzhiguodu》yiji《ruyuan》，qizhong《fengzhidalu》shi2018nianshangxiandejiuzuo。

zuoweialiqixiaweiyideyouxigongzuoshi，lingxihuyudechanchubingbugao，《sanzhan》zhihoude4nianshijianli，gongsiyoutourulejudadejingliheshijianzai《sanzhan》dehouxukaifashang，danxianran，《sanguozhi·huanxiangdalu》he《sanguozhi·zhanqiban》deng“zhoubian”youximeiyouqudexiangyingdehuibao。

qimaishujuxianshi，《sanguozhi·huanxiangdalu》2021nianshangxianhoumuqianzaicelveyouxichangxiaobangzhongdepaimingzai60weizuoyou，jinsangeyuezaizhongguoquiosduandeshouruyuewei154wanmeiyuan；tongleimuxia，《sanguozhi·zhanqiban》depaimingyijinghuadaole100wei，jinsangeyueshouruyuewei60wanmeiyuan。tongqi《sanzhan》depaimingwendingzai10weizuoyou，shouruzechaoguole3000wanmeiyuan。

tongyangbeipi“chilaoben”demihayou，queyulingxihuyudejingkuangdaxiangjingting。

米哈游的底气

fanluyuanrenweilingxihuyushinianhoudeduishouzhiyoutengxun，zaitakanlai，mihayoudechenggongzhishiyinweiyaduileerciyuan。

mihayoujujiaoerciyuandezuofa，suiranzaiyidingchengdushangxiandinglemihayoudeyonghuqunhexiangxiangkongjian。danxiangbilingxihuyu，mihayouzhaoduileipzhangqingjianshedelujing。

mihayoumuqianziyanzifadeyouxizhong，chule《yuanshen》，“benghuai”muqianyousanbuzaixianzuopin，shijianzuizhangde《benghuai2》yijingyunyingleshinian，shangxianqiansannian，chongzhijinejiuchaoguole10yiyuan；《benghuai3》deliushuishouruyeweichizaijiaogaoshuiping，shangxianwunianhou，zai2021nianmouxieyuefenhainengdachengyueliushuiguo4000wanyuandechengji。

chulezuopindeshengmingzhangdu，mihayoujiandingdishouzhuleziji“erciyuan”delaojia，《weidingshijianbu》he《juequ：ling》zaishijieguan、juqingwanfayijimeishufenggeshangdoujintieweimeierciyuanyijiribenliuxingwenhuayuansudesheding，jinyibugongguleyuanyoudeyonghuqunti。

muqiantilianghaichuyuxingyeersantiduidelingxihuyu，wufaxiangtengxunhewangyizheiyangdexingyejutoujinxingquansaidaodefugai，jianliqizijidehexinsaidaoheyonghuqunticaishizhongzhongzhizhong。

huanyanzhi，lingxihuyudedingweihaiyouxiemohu。

《sanzhan》zhihou，lingxihuyuzhenzhengyanfachudexinyouxijinyou2023nianshangxiande《senzhiguodu》he2024nian9yueshangxiande《ruyuan》，lingwai《senzhiguodu》zaijinnian10yuefenyufabulehaiwaiban《jiushizhezhishu：xinshijie》。

congneirongshanglaikan，《senzhiguodu》zoudeshirixizhiyufeng，shiyikuanshejiaommoyouxi，《ruyuan》zeshinvxingxiangdejuqingkapaishouyou，yuchenggongxianli《sanzhan》xingchenglejieranbutongdeyonghuqunti。

muqianaliduizheijinnianshangxiandeliangkuanxinyouxijiaoweimanyi，2025cainiandiyijidudecaibaozhong，《ruyuan》he《jiushizhezhishu》junyou“lulian”。《ruyuan》yu10yuefenzaizhongguo app store shouyoushourubangzhongruweiledi 12 ming。zheishidelingxihuyuzaizheigeyuedequanqiushourutingjinzhongguochangshang top5，er《jiushizhezhishu》shangxianhou，zairihanhetaiguochengjiliangyan，bingchengweidangyuequanqiushouruzengzhangzuikuaideshouyouzhiyi 。

截图来源于App Store

dannengfouchixu“nanie”zheixiebutongdeyonghuqun，lingxihuyuxuyaozhaodaoyitiaogengqingxidedaolu。

背靠阿里，能靠住吗？

“ruguobushialishougou，jianyue（lingxihuyuqianshen）kendingdaobi”“wowushidejiang，ruguoyouyitiandawenyuyinglile，womenkeyikaolvbalingxijiajinlaidabaoshangshi，danneigeshihouruguolingxihaishixianzaizheigeyangzi，wojiubujiandedainimenwanerle。”

zaifanluyuankanlai，lingxihuyuyinggaiganjialideshougou，《sanzhan》dechengjiuyishenshenyangzhangdawenyujituandezhichi。raner，lingxihuyuzhizaishinianhouyaochengweixingyedier，alijiujingnengweiqitigonghedengchengdudezhuli，queshangcunzhuduoyiwen。

zhangjiuyilai，shichanggengweidudingdenaishialidawenyusuomianlindekunjingyucuozhe。

yushipinpingtaiyewulingyu，youkuzai 7 nianshiguanglilijingsanrenzhangmengengdie，zhi 2024 niandiyijiduyijiukuisun 1.56 yiyuan，lingrenxixudeshi，xiangjiao 2023 nian，qikuisunfudufeidanweijiansuojian，faneryousuoshangyang。fanguantongyishiqi，tengxunyuaiqiyiqueyichenggongshixianyingli，xingchengxianmingduibi。

yingshizhizuoyewuzhong，aliyingyesuiranshiquanchanyelianpingtai，dangengduohaishiyi“touzi”weizhu，qixia“taopiaopiao”shiyifaxinghechupindeshenfenqierudaoleyingshisaidaozhong。

“damaiwang”he“dengta”zeshimuqianwenyushichangzhongzuiyongyouxianzhuyoushidechanpin。yigezhudapiaowuxiaoshou、lingyigezeweiyingshixingyetigongshujufuwu。2023nianbeialiyingyeshougouledamaiwang，buchonglealixianxiayuledebantu，erdengtazuoweializizhuyanfadeyingshixingyeshujufenxishangjixuanfapingtai，yequdelezhuduoxianzhudechengji。

keyikandaodeshi，fazhanjiaohaode“damai”he“dengta”doutixianlealiyuanbendejiyinyoushi：dianshangyewuheshujuyewu，erfazhanjiaoweihuanmandeyoukuzeyinweineirongshengchannenglidebuzu，luohoubushao。

lingxihuyuzuoweiyouxigongsi，duineirongshengchanlideyaoqiuzegenggao，danfanluyuandezuixinfayanquetixianchugongsi“yihaowei”duiyouxineirongrenshideqianque。

congkeliyongdeziyuanlaijiang，aliguranjubeiweizhongxiaogongsifuyunengliangdeshili，raneryidanshejineirongcengmian，qingkuangzeqiahaoxiangfan。jiudangxiadelingxihuyulaishuo，gengduodewaibuziyuanbuchongbingbunengjiejuemuqiandenanti，erneirongcengmiandechuangxin，alizheikedashubingbunengrangqiwanquanfangxinyikao。