文|零态LT 秦天宇
编辑|胡展嘉
12yue9ri,gongxinbugongshilexiaomiqichequanxinsuvchexingxiaomiyu7,qiyanxusu7deshejiyuyan,chetouweifengbishisheji,cheweizecaiyongguanchuanshisheji,bingqietongyangcaiyonghoubaoweizaoxingfengge。
juxiaomiqicheguanweitoulu,xiaomiyu7yuji2025nian6、7yuecaihuishangshi。zhenduiweiherucizaogongshi,leijunbiaoshi,“xiwangyu7ceshichekeyijinzaochaichuzhongweizhuang,youzhuyuwomenzuogengquanmian、gengxizhidezhangshijiandaguimoceshi,laiquebaochanpinzhiliang,zuochugenghaodechanpin。”
jinguan12yue9ri,xinkuanqinplus、aweita06、lingpaob10dengxincheyeyitonggongshi,danzheixiechanpinderedujunbujixiaomiyu7。zaiweibopingtai,“xiaomiyu7”dehuatiweilieresoubangdiyi,bingqiezaibang16gexiaoshi,yuedulianggaoda1.2yi、taolunliang10.2wan。xianeryijian,xiaomiyu7yanxulexiaomisu7deredu,jubeizaicichengweibaokuandeqianli。
buguoxuyaozhuyideshi,muqianxiaomiqichezhengshoukunyuchannengtianhuaban,bingqiechundiansuvshichangjingzhengyufajilie,tesilayejiangtuichuxinkuanmodel y,xiaomiyu7mianlindetiaozhanqishiyehenda。
SU7 上市半年,小米已成车圈新贵
youyuqichejiagebufei,xiaofeizhejueceshifenjinshen,wangwangqingxiangyuxuangoutoubucheqituichudechanpin。zaicibeijingxia,yinpinpaiyingxiangliyouxian,dabufenxinshilizaochezhichu,douxuyaojinglimanzhangdezhefuqi。
biru,xiaopengqichechuangbanyu2014nian8yue,2018nian1yuefabushoukuangongkaifashoudechexingxiaopengg3。guanfangziliaoxianshi,2018nian~2020nian,xiaopengqichexiaoliangfenbiewei482liang、1.66wanliang、2.7wanliang,suiranwenbupansheng,danhechuantongzaochejutoudongzheshushiwannaizhishubaiwanliangdenianxiaoliangxiangbi,jihukeyihulvebuji。
youjianyuci,leijunzaixiaomisu7shangshiqianyegandaodanyou。2024nian12yue,jieshou《mianduimian》caifangshi,leijunbiaoshi,“tebiedanxinyishanglaibuhuo,dajiadoubumai”。shishizhengming,leijundedanxinhaowubiyao。yuyizhongzaochexinshilijinglimanzhangdezhefuqixingchengjieranfancha,xiaomiqicheyijingwenshi,jiuchenggongdakaishichang。
2024nian3yue28ri,xiaomizhaokaixiaomiqicheshangshifabuhui,zhengshifabudingweizhongdaxingchundiandongjiaochedexiaomisu7,yongyoushuangdianjihedandianjibanben,kexuan73.6kwhyiji101kwhdianchi,shoujiaqujian21.59wanyuan~29.99wanyuan。
▲图源:懂车帝
shangshihou,xiaomisu7yudingliangfuyaozhishang,kaishou4fenzhongdadingpo1wantai,27fenzhongpo5wantai。cihou,xiaomisu7 dexiaoliangchixupansheng。dongchedishujuxianshi,2024nian9yue~11yue,xiaomisu7xiaoliangfenbiewei1.36wanliang、2.07wanliangyiji2.31wanliang。
xiaomiguanfangshangchengxianshi,xianzaisuodan,xiaomisu7biaozhunbanyuji22~25zhouhou,yejiushi2025nianzhongcainengjiaofu,daliangchezhurengzaipaiduidengdaizhong。
▲图源:小米
xiaomisu7zhisuoyichuangzaoruciliangyandeshangyeshenhua,yuchanpinjijuxingjiabiyouzhijielianxi。biru,xiaomisu7biaozhunbanlingbaijiasujin5.28s、zuigaoshisu210km/h、fengzhigonglv220kw,shoujiajinwei21.59wanyuan。duibieryan,model 3huanxinbandelingbaijiasuwei6.1s、zuigaoshisuzhiyou200km/h、fengzhigonglvjin194kw,shoujiaquegaoda24.59wanyuan。
buguoxuyaozhuyideshi,xiaomisu7wenshishi,shimianshangzhudagaoxingjiabidetesila“shashou”bingbuhanjian。jike007、zhijies7、xiaopengp7idengchanpinjunshimodel 3dejingpin,zheixiechanpindexingjiabibingburuoyuxiaomisu7。
zaicibeijingxia,xiaomisu7keyichixubaohuo,qishiyelibukaixiaomipinpaiyijileijungerenipdeqiangdashineng。
duonianshengengxiaofeidianzisaidao,xiaomipinpaishulile“gandongrenxin、jiagehoudao”dexingxiang,shendexiaofeizhexinlai。xiaomiqichebuxuyaozaijingliduoshuzaochexinshilidounanyibikaidemanzhangpinpaijiansheqi,zhijiejiukeyidakaishichang。
zaicibeijingxia,leijunhaibuduankaogerenyingxianglixuanchuanxiaomisu7。resouyinqingxianshi,2024nian,weibo、douyin、zhihudengpingtaiyongxianshubaitiaoyileijunweizhuderesou,qizhongzhuduodouyuxiaomisu7xiangguan,baokuo“leijunweihebupaxiaomisu7kuiqian”“leijunhuiyingsu7 ultrachemomiaoshouqing”“leijunzhenquningluosile”deng。
▲图源:小米
jigaodexingjiabi、chuzhongdepinpaishiliyijileijundeqiangdagerenyingxianglidengyoushizonghezuoyongxia,xiaomisu7zhengchongjixindexiaoliangmubiao。guanfangziliaoxianshi,2024nian11yue~12yue,xiaomisu7jihuashixianyuechanliang2.4wanliangdemubiao。2024nian,xiaomiqichedexiaoliangmubiaowei13wanliang,yuanchaozuichudingxiade10wanliangmubiao。
瞄准SUV市场,YU7再次与特斯拉硬碰硬
bukefourendeshi,nianxiaoliangpo10wanliangdexiaomisu7yijingzugouchuse,danyikuanchexingbingbuzuyizhichengqiyigechengshudeqicheqiye。ruguojiexialaixiaomiqichexiwangmaishangxindetaijie,neimeqibunengjinjinzhibuyuxiaomisu7。yezhengyinci,xiaomijihuayu2025nianzhongtuichuquanxinsuvchexingxiaomiyu7。
xiaomidedierkuanchexingzhisuoyimeiyouyanxuqiandaidejiaochezaoxing,ershixuanzeqierusuvshichang,huoxushiyinweixiangguanshichangkongjianjuda。
▲图源:头豹
toubaoyanjiuyuanpiludeshujuxianshi,2018nian,zhongguosuvchexingxiaoliangzhanchengyongchezongxiaoliangde42.2%。cihoujinian,zhongguosuvchexingxiaoliangbuduanzengzhang,2023nianqianshiyigeyue,xiaoliangzhanbida50.7%。xianeryijian,yinjubeidakongjian、qiangdongliyijilianghaodeyueyexingnengdengyoushi,zhongguoxiaofeizheyufaqinglaisuvchexing。
▲图源:小米
cifanqierusuvsaidao,xiaomiyu7yanxulexiaomisu7“liangdaguanbao”dechanpinlinian。cheshenchicunfangmian,xiaomiyu7zhong2.4dun,zhangyue5mi、kuanyue2mi,gaoyue1.6mi,zhoujuyue3mi,dingweizhongdaxingsuv。
▲图源:工信部
peizhifangmian,muqiangongshideyu7chexingdazaishuangdianji,qianhoudianjifengzhigonglvfenbiewei220kw/288kw,lvegaoyusu7 max,zuigaoshisukeda253km/h。dianchifangmian,xiaomiyu7jiangdazainingdeshidaishengchandesanyuanlidianchi。
jiehelaikan,muqiangongshidechexinghuoweicidingpeihuoshidingpeibandexiaomiyu7,duibitongyangdingweidetesilamodel y,youshimingxian。
2024kuanmodel yzhangxuhangquanlunqudongbandezhangyue4.75mi、kuanyue1.92mi、gaoyue1.62mi,zhoujuyuewei2.89mi,dingweizhongxingsuv。kaolvdaodabufenxiaofeizhedouxiwangsuvtigonggengdadekongjian。zaichicunfangmian,2024kuanmodel yduixiaofeizhedexiyinlimingxianruoyuxiaomiyu7。
▲图源:特斯拉
xingnengfangmian,jibianshimodel y performancegaoxingnengquanlunqudongbandeqianhoudianjifengzhigonglvyebuguo219kw/220kw,gonglvzhongliangbiwei243mali/dun,tongyangdiyuxiaomiyu7 287mali/dundegonglvzhongliangbi。
youjianyuxiaomisu7gebanbenshoujiajiaotongjidemodel 3jundileyigeduanwei。xiaomiyu7deshoujiahuoxuyehuijixumiaozhunmodel y,zaicishangyan“tianjisaima”dehaoxi。
冲击36万辆年销目标,小米能否一马平川
zhengyinweixiaomiyu7miaozhundesuvshichangkongjiangengda,xiaomiduimingnianxiaomiqichedexiaoliangyoulegenggaodeqidai。36kebaodao,2025nian,xiaomiqichexiaoliangmubiaowei36wantai,wei2024nianxiaoliangdesanbei。
julejie,xiaomiqichegongchangyiqinianchannengwei15wanliang,zhuyaoyongyushengchanxiaomisu7。yingongbuyingqiu,muqiangaigongchangyijingkaishishuangbanshengchan,10yuechannengda2wanliang,chanxianliyonglvyijiejin200%。
muqian,xiaomizhengjiajinjiansheerqigongchang,guimobiyiqida20%zuoyou,yujijiangyu2025niannianzhongjungong,7、8yuetouchan,yuxiaomiyu7shangshideshijiangaoduwenhe。youcilaikan,xiaomiqichegongchangerqi,huojiangzhuyaoshengchanxiaomiyu7。anmuqiandechannengjisuan,2025nian,xiaomisu7dexiaolianghuojiangda24wanliang。ruguoyaowanchengzhengtinianxiaoliangmubiao,xiaomiyu7dexiaoliangxuyaodadao12wanliang。canzhaoxiaomisu7deshichangbiaoxian,xiaomiyu7xiangyaozai2025nianxiabannianshixianpingjun2wandeyuexiaoliang,bingfeiyaobukeji。
buguoxuyaozhuyideshi,2025nian,xinnengyuanqicheshichangjingzhengjiangyufajilie,xiaomiyu7mianlindetiaozhanyebuxiao。
▲tuyuan:dominbrnmn
jiehebaoliaoxinxilaikan,2025nianchu,tesilajiangtuichugaikuandemodel y,qianlianheweibucaiyongguanchuanshidengdai,zhuangpei95kwhdadianchibao,bingqiehaihuituichu7zuoban,jinyibumanzuzhongguoxiaofeizheduidakongjiandexuqiu。kaolvdao2025kuanmodel ydeshangshishijianbixiaomiyu7zaobannianzuoyou,zaiciqijian,tesilahuojiangjidadiqiangduohailiangqianzaichundiansuvshouzhong。
yucitongshi,suizhexinnengyuanqichedicengpeizhigaoduqutong,2024nianyilai,xinnengyuanqichejingzhengde“saidian”yijingcongjiagezhanzhuanxianglegaojiezhijia。muqian,lixiang、huawei、xiaopengdengcheqidoukaoduandaoduanjishuyingdelexiaofeizhedeqinglai。
▲图源:理想汽车
biru,2024niansanjiducaibaodianhuahuishang,lixiangqichetoulu,lixiangl7、l8、l9deng30wanyuanyishangchanpin,ad maxchexingdingdanliangzhanbipingjuntishengjin10gebaifendian。
duibieryan,youyuqibujiaowan,xiaomiqichededuandaoduanjishuzejinzhanhuanman,muqianrengchuyudingxiangyaoqingneicejieduan,juliquanmiantuisongyaoyaowuqi。
kaolvdaochayihuadezhijiajishuyufachengweishuofuxiaofeizhemaidandeguanjianyouyin,ruguojinjinyougaoxingjiabidechanpinheleijundeipdaidong,xiaomiyu7huoxuhennanchixuyingdexiaofeizhe。
zongeryanzhi,duiyuxiaomizheiyangyigerujujiaowandezaochexinshililaishuo,jinpingxiaomisu7yikuanchanpin,jiuchenggongzaijingzhengjiliedexinnengyuanqicheshichangzhanwenjiaogenshishubuyi。danzaijiangjiuguimoxiaoyingdeqichexingye,xiaomimuqianqudedechengjihaiyuanyuanbugou。jiexialai,xiaomiqichemiaozhunleshichangronglianggengdadesuvsaidao,xiwangkaokongjiangengdadexiaomiyu7tuokuanshichangyingxiangli,queshiyanguangdudao。
xiaomiyu7deyoushiyu su7ruchuyizhe,junweishishangdewaiguan、qianghandepeizhiyijileijunqiangdadegerenyingxiangli。buguo,chundian suv shichanghuanjingyujiaocheshichangjieranbutong,buguangzhefuzhezhuduojijujingzhenglidechanpin,bingqieyufayilaichayihuazhijiajishuxiyinxiaofeizhe。
ruguonengjinkuaibuzuduanban,xiaomi yu7 huoxunenggoufuxian su7 deguangcai。
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