文｜零态LT 秦天宇

编辑｜胡展嘉

12yue9ri，gongxinbugongshilexiaomiqichequanxinsuvchexingxiaomiyu7，qiyanxusu7deshejiyuyan，chetouweifengbishisheji，cheweizecaiyongguanchuanshisheji，bingqietongyangcaiyonghoubaoweizaoxingfengge。

juxiaomiqicheguanweitoulu，xiaomiyu7yuji2025nian6、7yuecaihuishangshi。zhenduiweiherucizaogongshi，leijunbiaoshi，“xiwangyu7ceshichekeyijinzaochaichuzhongweizhuang，youzhuyuwomenzuogengquanmian、gengxizhidezhangshijiandaguimoceshi，laiquebaochanpinzhiliang，zuochugenghaodechanpin。”

jinguan12yue9ri，xinkuanqinplus、aweita06、lingpaob10dengxincheyeyitonggongshi，danzheixiechanpinderedujunbujixiaomiyu7。zaiweibopingtai，“xiaomiyu7”dehuatiweilieresoubangdiyi，bingqiezaibang16gexiaoshi，yuedulianggaoda1.2yi、taolunliang10.2wan。xianeryijian，xiaomiyu7yanxulexiaomisu7deredu，jubeizaicichengweibaokuandeqianli。

buguoxuyaozhuyideshi，muqianxiaomiqichezhengshoukunyuchannengtianhuaban，bingqiechundiansuvshichangjingzhengyufajilie，tesilayejiangtuichuxinkuanmodel y，xiaomiyu7mianlindetiaozhanqishiyehenda。

SU7 上市半年，小米已成车圈新贵

youyuqichejiagebufei，xiaofeizhejueceshifenjinshen，wangwangqingxiangyuxuangoutoubucheqituichudechanpin。zaicibeijingxia，yinpinpaiyingxiangliyouxian，dabufenxinshilizaochezhichu，douxuyaojinglimanzhangdezhefuqi。

biru，xiaopengqichechuangbanyu2014nian8yue，2018nian1yuefabushoukuangongkaifashoudechexingxiaopengg3。guanfangziliaoxianshi，2018nian～2020nian，xiaopengqichexiaoliangfenbiewei482liang、1.66wanliang、2.7wanliang，suiranwenbupansheng，danhechuantongzaochejutoudongzheshushiwannaizhishubaiwanliangdenianxiaoliangxiangbi，jihukeyihulvebuji。

youjianyuci，leijunzaixiaomisu7shangshiqianyegandaodanyou。2024nian12yue，jieshou《mianduimian》caifangshi，leijunbiaoshi，“tebiedanxinyishanglaibuhuo，dajiadoubumai”。shishizhengming，leijundedanxinhaowubiyao。yuyizhongzaochexinshilijinglimanzhangdezhefuqixingchengjieranfancha，xiaomiqicheyijingwenshi，jiuchenggongdakaishichang。

2024nian3yue28ri，xiaomizhaokaixiaomiqicheshangshifabuhui，zhengshifabudingweizhongdaxingchundiandongjiaochedexiaomisu7，yongyoushuangdianjihedandianjibanben，kexuan73.6kwhyiji101kwhdianchi，shoujiaqujian21.59wanyuan～29.99wanyuan。

▲图源：懂车帝

shangshihou，xiaomisu7yudingliangfuyaozhishang，kaishou4fenzhongdadingpo1wantai，27fenzhongpo5wantai。cihou，xiaomisu7 dexiaoliangchixupansheng。dongchedishujuxianshi，2024nian9yue～11yue，xiaomisu7xiaoliangfenbiewei1.36wanliang、2.07wanliangyiji2.31wanliang。

xiaomiguanfangshangchengxianshi，xianzaisuodan，xiaomisu7biaozhunbanyuji22～25zhouhou，yejiushi2025nianzhongcainengjiaofu，daliangchezhurengzaipaiduidengdaizhong。

▲图源：小米

xiaomisu7zhisuoyichuangzaoruciliangyandeshangyeshenhua，yuchanpinjijuxingjiabiyouzhijielianxi。biru，xiaomisu7biaozhunbanlingbaijiasujin5.28s、zuigaoshisu210km/h、fengzhigonglv220kw，shoujiajinwei21.59wanyuan。duibieryan，model 3huanxinbandelingbaijiasuwei6.1s、zuigaoshisuzhiyou200km/h、fengzhigonglvjin194kw，shoujiaquegaoda24.59wanyuan。

buguoxuyaozhuyideshi，xiaomisu7wenshishi，shimianshangzhudagaoxingjiabidetesila“shashou”bingbuhanjian。jike007、zhijies7、xiaopengp7idengchanpinjunshimodel 3dejingpin，zheixiechanpindexingjiabibingburuoyuxiaomisu7。

zaicibeijingxia，xiaomisu7keyichixubaohuo，qishiyelibukaixiaomipinpaiyijileijungerenipdeqiangdashineng。

duonianshengengxiaofeidianzisaidao，xiaomipinpaishulile“gandongrenxin、jiagehoudao”dexingxiang，shendexiaofeizhexinlai。xiaomiqichebuxuyaozaijingliduoshuzaochexinshilidounanyibikaidemanzhangpinpaijiansheqi，zhijiejiukeyidakaishichang。

zaicibeijingxia，leijunhaibuduankaogerenyingxianglixuanchuanxiaomisu7。resouyinqingxianshi，2024nian，weibo、douyin、zhihudengpingtaiyongxianshubaitiaoyileijunweizhuderesou，qizhongzhuduodouyuxiaomisu7xiangguan，baokuo“leijunweihebupaxiaomisu7kuiqian”“leijunhuiyingsu7 ultrachemomiaoshouqing”“leijunzhenquningluosile”deng。

▲图源：小米

jigaodexingjiabi、chuzhongdepinpaishiliyijileijundeqiangdagerenyingxianglidengyoushizonghezuoyongxia，xiaomisu7zhengchongjixindexiaoliangmubiao。guanfangziliaoxianshi，2024nian11yue～12yue，xiaomisu7jihuashixianyuechanliang2.4wanliangdemubiao。2024nian，xiaomiqichedexiaoliangmubiaowei13wanliang，yuanchaozuichudingxiade10wanliangmubiao。

瞄准SUV市场，YU7再次与特斯拉硬碰硬

bukefourendeshi，nianxiaoliangpo10wanliangdexiaomisu7yijingzugouchuse，danyikuanchexingbingbuzuyizhichengqiyigechengshudeqicheqiye。ruguojiexialaixiaomiqichexiwangmaishangxindetaijie，neimeqibunengjinjinzhibuyuxiaomisu7。yezhengyinci，xiaomijihuayu2025nianzhongtuichuquanxinsuvchexingxiaomiyu7。

xiaomidedierkuanchexingzhisuoyimeiyouyanxuqiandaidejiaochezaoxing，ershixuanzeqierusuvshichang，huoxushiyinweixiangguanshichangkongjianjuda。

▲图源：头豹

toubaoyanjiuyuanpiludeshujuxianshi，2018nian，zhongguosuvchexingxiaoliangzhanchengyongchezongxiaoliangde42.2%。cihoujinian，zhongguosuvchexingxiaoliangbuduanzengzhang，2023nianqianshiyigeyue，xiaoliangzhanbida50.7%。xianeryijian，yinjubeidakongjian、qiangdongliyijilianghaodeyueyexingnengdengyoushi，zhongguoxiaofeizheyufaqinglaisuvchexing。

▲图源：小米

cifanqierusuvsaidao，xiaomiyu7yanxulexiaomisu7“liangdaguanbao”dechanpinlinian。cheshenchicunfangmian，xiaomiyu7zhong2.4dun，zhangyue5mi、kuanyue2mi，gaoyue1.6mi，zhoujuyue3mi，dingweizhongdaxingsuv。

▲图源：工信部

peizhifangmian，muqiangongshideyu7chexingdazaishuangdianji，qianhoudianjifengzhigonglvfenbiewei220kw/288kw，lvegaoyusu7 max，zuigaoshisukeda253km/h。dianchifangmian，xiaomiyu7jiangdazainingdeshidaishengchandesanyuanlidianchi。

jiehelaikan，muqiangongshidechexinghuoweicidingpeihuoshidingpeibandexiaomiyu7，duibitongyangdingweidetesilamodel y，youshimingxian。

2024kuanmodel yzhangxuhangquanlunqudongbandezhangyue4.75mi、kuanyue1.92mi、gaoyue1.62mi，zhoujuyuewei2.89mi，dingweizhongxingsuv。kaolvdaodabufenxiaofeizhedouxiwangsuvtigonggengdadekongjian。zaichicunfangmian，2024kuanmodel yduixiaofeizhedexiyinlimingxianruoyuxiaomiyu7。

▲图源：特斯拉

xingnengfangmian，jibianshimodel y performancegaoxingnengquanlunqudongbandeqianhoudianjifengzhigonglvyebuguo219kw/220kw，gonglvzhongliangbiwei243mali/dun，tongyangdiyuxiaomiyu7 287mali/dundegonglvzhongliangbi。

youjianyuxiaomisu7gebanbenshoujiajiaotongjidemodel 3jundileyigeduanwei。xiaomiyu7deshoujiahuoxuyehuijixumiaozhunmodel y，zaicishangyan“tianjisaima”dehaoxi。

冲击36万辆年销目标，小米能否一马平川

zhengyinweixiaomiyu7miaozhundesuvshichangkongjiangengda，xiaomiduimingnianxiaomiqichedexiaoliangyoulegenggaodeqidai。36kebaodao，2025nian，xiaomiqichexiaoliangmubiaowei36wantai，wei2024nianxiaoliangdesanbei。

julejie，xiaomiqichegongchangyiqinianchannengwei15wanliang，zhuyaoyongyushengchanxiaomisu7。yingongbuyingqiu，muqiangaigongchangyijingkaishishuangbanshengchan，10yuechannengda2wanliang，chanxianliyonglvyijiejin200%。

muqian，xiaomizhengjiajinjiansheerqigongchang，guimobiyiqida20%zuoyou，yujijiangyu2025niannianzhongjungong，7、8yuetouchan，yuxiaomiyu7shangshideshijiangaoduwenhe。youcilaikan，xiaomiqichegongchangerqi，huojiangzhuyaoshengchanxiaomiyu7。anmuqiandechannengjisuan，2025nian，xiaomisu7dexiaolianghuojiangda24wanliang。ruguoyaowanchengzhengtinianxiaoliangmubiao，xiaomiyu7dexiaoliangxuyaodadao12wanliang。canzhaoxiaomisu7deshichangbiaoxian，xiaomiyu7xiangyaozai2025nianxiabannianshixianpingjun2wandeyuexiaoliang，bingfeiyaobukeji。

buguoxuyaozhuyideshi，2025nian，xinnengyuanqicheshichangjingzhengjiangyufajilie，xiaomiyu7mianlindetiaozhanyebuxiao。

▲tuyuan：dominbrnmn

jiehebaoliaoxinxilaikan，2025nianchu，tesilajiangtuichugaikuandemodel y，qianlianheweibucaiyongguanchuanshidengdai，zhuangpei95kwhdadianchibao，bingqiehaihuituichu7zuoban，jinyibumanzuzhongguoxiaofeizheduidakongjiandexuqiu。kaolvdao2025kuanmodel ydeshangshishijianbixiaomiyu7zaobannianzuoyou，zaiciqijian，tesilahuojiangjidadiqiangduohailiangqianzaichundiansuvshouzhong。

yucitongshi，suizhexinnengyuanqichedicengpeizhigaoduqutong，2024nianyilai，xinnengyuanqichejingzhengde“saidian”yijingcongjiagezhanzhuanxianglegaojiezhijia。muqian，lixiang、huawei、xiaopengdengcheqidoukaoduandaoduanjishuyingdelexiaofeizhedeqinglai。

▲图源：理想汽车

biru，2024niansanjiducaibaodianhuahuishang，lixiangqichetoulu，lixiangl7、l8、l9deng30wanyuanyishangchanpin，ad maxchexingdingdanliangzhanbipingjuntishengjin10gebaifendian。

duibieryan，youyuqibujiaowan，xiaomiqichededuandaoduanjishuzejinzhanhuanman，muqianrengchuyudingxiangyaoqingneicejieduan，juliquanmiantuisongyaoyaowuqi。

kaolvdaochayihuadezhijiajishuyufachengweishuofuxiaofeizhemaidandeguanjianyouyin，ruguojinjinyougaoxingjiabidechanpinheleijundeipdaidong，xiaomiyu7huoxuhennanchixuyingdexiaofeizhe。

zongeryanzhi，duiyuxiaomizheiyangyigerujujiaowandezaochexinshililaishuo，jinpingxiaomisu7yikuanchanpin，jiuchenggongzaijingzhengjiliedexinnengyuanqicheshichangzhanwenjiaogenshishubuyi。danzaijiangjiuguimoxiaoyingdeqichexingye，xiaomimuqianqudedechengjihaiyuanyuanbugou。jiexialai，xiaomiqichemiaozhunleshichangronglianggengdadesuvsaidao，xiwangkaokongjiangengdadexiaomiyu7tuokuanshichangyingxiangli，queshiyanguangdudao。

xiaomiyu7deyoushiyu su7ruchuyizhe，junweishishangdewaiguan、qianghandepeizhiyijileijunqiangdadegerenyingxiangli。buguo，chundian suv shichanghuanjingyujiaocheshichangjieranbutong，buguangzhefuzhezhuduojijujingzhenglidechanpin，bingqieyufayilaichayihuazhijiajishuxiyinxiaofeizhe。

ruguonengjinkuaibuzuduanban，xiaomi yu7 huoxunenggoufuxian su7 deguangcai。