文 | 源Sight  柯基

oppodefindx8yureno13liangkuanchanpinchengweireyijiaodian，qiwaixingshejibeizhi“guoweishizu”。

findx8dejishenxiantiaojianjieliuchang，jinshubiankuangzhiganyupingguoshoujixiangjin，houzhishexiangtoumozudepailiefangshiyupingguochanpinyouzheweimiaodexiangsizhichu。reno13yebuliwai，qiwaiguanlunkuohepingguoshoujijiweixiangfang，jishenbilixiediao，anjianbujuyuxijiechulidousizaijiejianpingguofengge。

左：OPPO FindX8 | 右：iPhone15

“shuodezhibaiyidian，womenjiushixiangzhuanhuapingguoyonghu，rangtamenyoulingwaiyizhongxuanze。”opposhouxichanpinguanliuzuohucengduimeitizhiyanbuhuidishuo。

liuzuohuzheiyibiaotaijianggaihuatituizhifengkoulangjian，yinfadazhongduioppozhanlvebujuyufazhanzouxiangdezhuduocaiceyutaolun，youqishizaiqixiaoliangdiaoduideqingkuangxia，shixianduiiphonedepingtichengweixingyeguanzhujiaodian。

销量掉队

zaizhinengshoujishichangdejiliejiaozhuzhong，oppodexiaoliangshujuburongleguan。juzhimingshichangdiaoyanjigouidcdetongjibaogao，2024niandisanjidu，oppodexiaoliangpaiminghualuozhiqianwuzhiwai，beinaru“qita”fanchou。zheiyibianhuafanyingchuoppozaishichangjingzhengzhongmianlinjudayali。

oppomianlindekunjinglaiziyuqichangnianleijidewenti。yizhiyilai，qichanpinxianzhengtiguihuajiucunzaidingweimohudewenti，zhongduochanpinxianzhijianquefaqingxijiexianyuchayihuatezhi。liru，oppodeqijianfindxilieyuyijiadeqijianxiliezaichanpindingweiheshoujiadengcengmiancunzaizhonghe，liangzhezaigaoduanshichangzhengduotongyimubiaokehuqunti，chanshengneihao。

yijiahuiguioppotixihou，beizhiyishiquzishentese，shenzhibeirenweibianchengoppode“yingzi”。ruyijiaacecengfangqijingdiansanduanshianjiansheji，yinfalaofensibuman，cihouyouzaiyijiaace2shangyouzhongxinhuigui。zheixianshizaipinpaishejifenggedechuanchengyuchuangxinshangcunzaiyaobai，daozhipinpaibianshidujiangdi，yingxiangyijiadepinpaidutexing。

congshijiqingkuangkan，oppoyuyijiadexietongxiaoyingshangweichongfenfahui。zaijishuyanfa、qudaogongxiang、shichangcelvedengfangmianrengcunzaimohehexiediaowenti。liru，jishuyanfashang，shuangfangyanfatuanduixushijianshixianshenduhezuoyujiaoliu，gongtongtuidongjishuchuangxinhechanpinshengji；qudaogongxiangfangmian，yexujinyibuyouhuazhenghe，tigaoziyuanliyongxiaolvheshichangfugaifanwei。

jinguanoppobiaoshijiangdanduweiyijiatouru100yiyuanzijin，danzaishijiziyuanfenpeiguochengzhong，rengkenengcunzaijingzheng。liru，zaiyanfaziyuan、gongyinglianziyuanyijishichangtuiguangziyuandengfangmian，shuangfangdouyougezifazhanxuqiu，ruhequebaoziyuanhelifenpei，shiyijiahuodezugouzhichishixianfazhanmubiao，tongshibuyingxiangoppozishenyewutuijin，shiyigewenti。

zaixiaoliangchixuxiahuadeyanjunxingshixia，oppopoqiexuyaotanxungaoxiaokexingdecelvetishengchanpinxiaoliang，niuzhuanbulijumian，ertansuopingtiiphonedeshichanglujingsihushiyigezhidekaoliangdefangxiang。

平替苹果的最佳时机

congshichangxiaoshoushujukan，iphone 16deshichangbiaoxianweidayuqi。

genjutianfengguojizhimingpingguofenxishiguomingqidezuixinbaogao，2024niandisijiduzhi2025nianshangbannian，iphone 16xiliedingdanbeidafuxuejian，zongjiyue1000wanbu，qizhongjuedaduoshuweifeiprojixing。zheiyidiaozhengdaozhi2024niandierjiduiphone 16shengchanliangjiangzhiyue8400wanbu，disijiduyujishengchanlianggengshijiangzhi8000wanbu，diyuquniantongqide8400wanbu。

iphone 16xiaoliangbujiadeguanjianzaiyuchanpinchuangxinfali。zhangqiyilai，pingguochanpinchuangxinbufazhujianfanghuan，cheng“jiyagao”shichuangxinmoshi，nanyimanzuxiaofeizheduishoujichanpinriyizengzhangdeduoyuanhuayugaokejixuqiu。

pingguobenniandufabuhuizhezhongtuijiedeappleintelligencegongneng，zaimeiguodengshichangyichuyujijiangshangxianzhuangtai，erzhongguoyonghuqueyaoyanchizhimingniancainengtiyan。zheiyixianzhudeshijianzhihou，shizhongduoyonghuqidailuokong。youyonghufankui，zaiappleintelligencegongnengqueweideqingkuangxia，iphone 16deyuyinzhushouzaigongzuoxiaolvjizhinengshibienenglifangmiannanyiqijijingzhengduishou，zaijiliedeshichangjingzhengzhongchuyuxiafeng。

图片来源于苹果Apple 智能介绍

yucitongshi，zuoweiiphone 16zuidajingzhengduishoudehuaweimate 70zhidao11yuecaizhengshifashou，cuoguoshougeiphone 16dezuijiashiji。

opporuojingzhunbawoshichangxuqiu，fahuizishenyoushi，tuichuyouzhenduixinghexiyinlidechanpinyuyingxiaocelve，youwangzaiyidingchengdushangpingtiiphone，xiyinpingguoyonghu，tishengzishenxiaoliangheshichangfene。

er“guowei”shizudexinchanpin，yeyouwangweioppozhike。genjugongkaishuju，zi10yue24rifabuyilaizhi12yue6ri，oppo find x8xiliezaizhongguoshichangxiaoliangyijingtupo100wantai，shifindxilieshishangtongqixiaoliangzuigaodechanpin。

AI战略需要时间

zaiziyanxinpiandengchuangxintansuoweidayuqichengguohou，oppochuangshirenjianshouxizhixingguanchenmingyongyunianchuweiqiyemingquequanxinfangxiang——zhongcangailingyu。

jinnian2yuefabudeneibuxinzhong，chenmingyongbiaoshi，aijubeizhongsushoujishiyongtiyandejudaqianneng，dangxiayoudamoxingqianglizhichengdeaijishulangchao，zhengshenkegaixieshoujixingyedefazhanlantu。oppoxunsuxiangyingzhanlvediaozheng，chengliaizhongxin，tuidongneibuziyuanjiasuxiangailingyuhuijuzhenghe，zhangxianqiduiaizhanlvezhuanxingdejiandingjuexin。

zhideyitideshi，zaineibuxinfabuduanduansanrizhiji，oppobianjinluomigudijubanleaizhanlvefabuhui，zhongbangtuichuhangaioppoaichaojizhinengtiyijiaiprozhinengtikaifapingtaide“1+n”zhinengtishengtaizhanlve，quanmiangoulechuqizaiailingyudehongweibujuyuzhangyuanguihuakuangjia。

liuzuohugengshimingquebiaoshi：oppoyuaisaidaodetourujiangbusheshangxian。

xianjieduan，oppoyizaibufenchanpinzhongchenggongdazaiyixilieaigongneng，ruaishitugongnengkeliyongtuxiangshibiejishubangzhuyonghukuaisuhuoqutupianguanjianxinxi；aiyijianwenpinggongnengweiyonghutigongbianjiedexinxichaxunyucaozuoyindaofuwu；aixiutugongnengrangputongyonghuqingsongmeihuazhaopiandeng。

jinguanruci，zheixieyishixiandeaigongnengzaizhengtifengfuduyushendushangrengjiaoweiyouxian。yuzaiailingyuzaoyoushenhoujidianqieyigoujianxiangduichengshuaishengtaixitongdejingzhengduishouxiangbi，oppozaiaijishuyingyongdeguangduyushendushangrengyoujiaodatishengkongjian。liru，zaizhinengyuyinzhushoudeyuyilijieyujiaohuluojizhinenghuachengdu、aichangjingzidongshibieyuzishiyingyouhuadejingzhunduyujishixingdengfangmian，opposhangxuchixutouruyanfaziyuanjinxingshenruyouhuayuwanshan。

zaidangqianoppomianlinxiaoliangxiahua、shichangjingzhengyalijudadexingshixia，tansuopingtiiphonedeshichangcelveduioppojuyouzhongyaozhanlveyiyi。

yifangmian，tuichuyoujingzhenglidechanpinshixianduiiphonedebufenpingti，nengzaiduanqineixiyingengduoxiaofeizheguanzhuyugoumai，wendingbingtishengchanpinxiaoliang，weiqiyedailaichongzuzijinliuyulirunkongjian，weiaizhanlvedehouxutuijintigongwuzhijichuyushichangbaozhang。

lingyifangmian，zaiyuiphonejingzhengguochengzhong，opponenggengshenrudongchaxiaofeizheduigaoduanzhinengshoujichanpindehexinxuqiuyuqiwang，weiyouhuachanpinsheji、wanshangongnengpeizhi、tishengyonghutiyantigongbaoguishichangfankuiyushijianjingyan，youzhuyujiasuaizhanlvezaichanpinduandequanmianluodishishi。

keyishuo，zaishoujixiaoliangdiaodui，jiamaailingyushangweiqudemingxianxiaoguodedeqingkuangxia，oppoyaliyiranjuda。haozaiiphone 16dezanshixingpiruan，weiyizhongguochanchangshangchuangzaolepingtideyoulishiji，oppobukeqingyicuoguo。