文｜智商税研究中心

bosidengyurongfu，nengbunengbangniqingsongguodong？yixiewangyoudehuida，kenengbuneimeleguan。

bijing，putongkuandebosidengyurongfu，kenengrangrendongdehuaiyirensheng；yuhannenglijiabeidejihankuan，yekenengjiangliangtiaogebodongtou。

波司登的羽绒服，冬天为何不抗冻？潘哥选取可隆、FILA、高梵等同价位品牌，针对充绒量进行比对后，发现波司登充绒克数并不占优；其中的极寒款因为面料限制，充绒量更是少了很多。

buguo，hengliangyikuanyurongfudehaohuai，bingfeizhikanchongrongliangyigecanshu，pengsongduyuegaodeyurongfu，suoxudechongrongliangjiuyuedi，bujinshangshenganjuegengqingbian，baowenxiaoguoyehuigenghao。

tongshi，zaiyurongfudechongrongliang、pengsongduzhiwai，rongzihanliang、qingjiedu、mianliaozuogongdeng，yejuedingzheyijianyurongfudehaohuai。

chongrongliangbuduodeyurongfu，rujinjiagequeyuelaiyuegao，sihuyuanyuyurongdegongjichulewenti；erwangyoumenweiledongjiyuhanbaonuan，yekaishizhuanbiansilu，fenchengle“fugu”“pingti”liangpai。

kejian，suizheyurongyuancailiaodeshangzhang，xingjiabidazhedeyurongfupinpai，buzhibosidengyijia；erneixiecongmingzhihuiderenmen，yebuhuibeigaojiadeyurongfunanzhu。

波司登不抗冻？

lindongjiangzhi，henduorenkaishizhibanyuhanzhuangbei，yurongfuqijiadebosideng，chenglepinpaizhongderemen。

danshi，yixierenhuafeishangqianyuan，goumailebosidengyurongfuhou，benyiweinengcongcibujuyanhan，meixiangdaozaiwaimianmeidaiduojiu，jiubeidongdehuaiyirenshengle。

比如，西安的小杨告诉潘哥：“最近在门店花了1799元，买了件波司登栗色长款羽绒服，零上四五度的时候去逛街，里面只穿了一件秋衣，走在外面感觉不太抗风、有点冷，可能还需要穿个毛衣啥的。”

tongshi，zuobiaohubeidexiaoma，yexiangpangebiaoshi：“woqunianzaibosidengshitidian，hua1749yuanmailejianzhangkuanyurongfu，dangshidianliwennuanruchun，shichuanshibujuedeleng；danshimaihuiquchuanleyihui，dadongtianlilengdehenjuewang。”

chuanshangbosidengyurongfudewangyou，yijiukenengbeiyanhandabai，ruguotamenchuanshangjihanxilie，qingkuanghuibuhuihaoxie？

duici，neimenggudexiaowanggaosupange：“woyouliangjianbosidengyurongfu，yijianshijihankuan、yijianshiputongkuan，jihankuanqueshinuanheyixie，danshihoubeihejianbangbunuanhe；putongkuanzeshichedibunuanhe，baoguoxingyebuhao。”

buguo，yeyoubosidengxiaofeizhe，renweizheilide“jihan”erzi，zhidebushisuoshiyingdetianqi，ershichuanshanghoudeganshou。

biru，wangyouxiaodigaosupange：“bosidengmendianmaidezhangkuanjihan，qunianbeijingzuilengdeneijitian，lingxiashijidujiashangdafeng，teyichuanzhezheijianyurongfuchumen，jieguoxialouliangmiaobeidongtou；xiangmendiandianzhangshuomingqingkuang，zuizhongdayingwofanchangchongrong，danshiyurongfujihuilaihou，ganjuehezhiqianmeishaqubie。”

今年冬天，小迪再次进行严寒试验，她表示：“在零下三度的天气里，这件衣服被我再次拿出来，穿了一天就塞回衣柜了。”

lingyibian，tongyangzuobiaobeijingdexiaoduoyebiaoshi：“wodebosidengjihanduankuanyurongfu，geboneiliyiniedoushipi，ganjuehaoxiangdoumeiyourong，meitiancongditiezoudaogongsi，dagaishiwufenzhongdelucheng，gebojiuyijingkuaidongtoule。”

充绒克数有多少？

bosidengyurongfu，dongtianweihebukangdong？henduowangyoudourenwei，zheiyuchongrongliangduoshaoyouguan。

weici，pangexuanqutongyijiaweiqujian，butongpinpaidezhang、duankuanerongyurongfu，jinxingleyifancanshuduibi：

keyikanchu，congchongrongkeshushanglaikan，yurongfubulunzhangkuanhaishiduankuan，bosidengdoubuzhanyoushi。danshi，yikuanyurongfudebaonuannengli，zhihechongrongliangyouguanma？

duici，donghuadaxuefangzhixueyuancengzuoshiyan，zaiyangpinshidaizhongtianchong90%yarongshi，suizhechongrongliangdezengjia，yurongbaochidekongqiliangzengduo，baonuanxiaoguosuizhibianhao。

但是，充绒量超过一定程度后，受到面料内体积的限制，羽绒的密度增加，通过羽绒纤维导热损失的热量增加，保暖效果反而变差了。

fuzhuangcongyezhebayuegaosupange：“youxieyurongfuweilebanxinghaokan，zhiyuelechongrongdejixianzhi。biru，bosidengjihanxilieweilegengkangfeng，caiyonglepianyingdepaikefumianliao，zheiyangrongzhinengwanglimiangu，meiyigederongjiyedoubuda；neixiemianbaokuan、paofukuandeyurongfu，nengchengkaidekongjiangengda，chongrongjixianzhiyegenggao。”

zheiyangkanlai，yikuanyurongfudechongrongliang，bingfeihanxindaibing、duoduoyishan，yehuishoudaobanxingdeyingxiang；erxiangsibanxingdeyurongfuzhong，bosidengchongrongliangyouruheni？

duiyuzheizhongqingkuang，pangexuanqutongyijiaweiqujian，butongpinpaidepaikeerongyurongfu，zaicijinxinglecanshubidui：

kejian，zaixiangsijiaweidepinpaizhenyingzhong，buguanshiputongkuanhaishipaikekuan，bosidengyurongfudechongrongliang，douchuyujiaodishuiping。

buguo，womencongsanzhangtubiaozhongkanchu，bosidengchongrongliangsuiranbugao，danpengsongdushizhongweiliediyi，zheiyoushuomingleshenme？

duici，bayuegaosupange：“gaopengsongdudeyurongfu，rongduogengdamidugengxiao，xiangtongtijilirongzhanbigengshao，reliangchuandidegengman，suoyinenggengbaonuan。tongshi，gaopengsongdudeyegengnaizao，gengburongyizuanrong，yinweiyurongfuxidihuowaili，rongduoyibandouhuiyousunshi。”

另一边，波司登客服也告诉潘哥：“蓬松度是一定条件下，30克羽绒所占的体积，用立方英寸来表示。相同充绒量的情况下，蓬松度更高的羽绒，能固定更大体积的空气来隔热，保暖性也就更好。”

danshi，xiangsijiaweideyurongfu，chongrongliangshaodepengsongdugao，chongronglianggaodepengsongdushao，xiaofeizhedaodigaizaxuan？

pangelejiedao，butongpengsongdudeyurongfu，suojuyoudekeluozhibutong；zheilitidaodekeluozhi，shihengliangfuzhuanghuozhezhiwu，gerebaonuanxingnengdedanwei。

huwaifuzhuangshangjiadaqianggaosupange：“yizhangdengcanshuxiangtongdetiaojianxia，xiangyaopanduanyurongfudebaonuanxingneng，keyiyongpengsongduduiyingdekeluozhi，chengyiyurongfudechongrongliang，shuzhiyuegaodeyuebaonuan。”

pangechakankeluozhiduizhaobiaofaxian，yurongfu600peng、650peng、700peng、800pengdekeluozhi，fenbiewei0.896、1.092、1.288、1.68。

ruguoyongduiyingdekeluozhi，chengyitubiao2zhongdesikuanyurongfu，dechudeshuzhifenbiewei：bosideng359.52、kelong191.1、fila229.32、gaofan302.68；chengyitubiao3zhongdesikuanyurongfu，dechudeshuzhifenbiewei：bosideng206.08、kelong297.024、fila242.424、lafuma219.52。

虽然充绒量、蓬松度的乘法运算，能在一定条件下，看出羽绒服的保暖能力；但一款羽绒服的绒子含量、清洁度、面料做工等，也决定着产品的好坏。

biru，bosidengjihankuanyurongfu，suiranchongrongliangkeshu、keluozhichengshuxiangduibugao，dancaiyonglehangtianjishengwenkejimianliao，qingtianxiguangfare、yintianfansheshengwen，zuigaokeyishengwenshisheshidu。

erduiyurongzihanliang，bayuegaosupange：“pinpairuguobuxubiaodehua，keyicongrongzihanliangdaotuipengsongdu，90%yarongpengsongdupubian650yishang，90%erongpengsongdupubian670wangshang，rongzihanliangmeishao5%，pengsongdujiukou20。”

lingyibian，yurongfujiagongshangacai，yexiangpangebiaoshi：“yurongfudeqingjieduyuegao，daibiaoyurongxideyueganjing，xiangduiyingdeweidaoyehuigengxiao。”

羽绒价格起飞了

chongrongliang、pengsongdu、rongzihanliangdengcanshu，rangxiaofeizhetiaoxuanyurongfushi，youlekegongcankaodezuobiao。

danshi，yurongfuyuelaiyuegaodejiage，yekenengrangzhongduoxiaofeizhe，xianrulingyigejiujiexuanwo。

对此，有网友表示：“我每个月工资3000元，想买件几千的羽绒服，上班通勤路上穿，朋友说还不如请两个月假，等天气暖和了再上班去。”

haiyouwangyoubiaoshi：“jideqianjinian500yuanzuoyou，jiunengmaidaobucuodeyurongfu；xianzaishaoweihaoyidiandeyurongfu，jiuyao1000yuanwangshangle。”

yurongfudejiage，zhisuoyiyuelaiyuegui，sihuheya、eyurongdejiageyouguan。

genjuzhongguochumuyexiehuidejiancetongji：2019nian，quanguoyadechulanliangwei48.8yizhi，dao2023nianwei42.2yizhi，jianshaole6.6yizhi；2019nianedechulanliangwei6.3yizhi，dao2023nianwei5.2yizhi，jianshaole1.1yizhi。

tongshi，huwaicongyezheahuibiaoshi：“jinjinianya、edeyangzhifangshi，youyiqiandesanyanggaiweilongyang，zheizhongyangzhifangshidetedian，shinengrangya、etizhongkuaisudabiao，danyumaodeshengzhangwangwanghaimeichengshu。”

zheiyangkanlai，yurongfudejiageshangsheng，sihuyuyuancailiaodegongjiyouguan，erzaihanlengdetianqimianqian，yixiewangyouweileyuhan，yefenchengleliangpai：

第一派是“复古派”。tamengoumaiershoudejiuyurongfu，jiangqifanxin、qingjiehouzaichuan，bujinjiagebianyihenduo，baonuanxingkenenghaigenghao。

biru，youwangyoubiaoshi：“bosideng19kuangtxyurongfu，165ma210keerong，800+pengsongdu，ershoupaixia1100duoyuan，xingjiabihaishitinggaode。”

第二派是“平替派”。tamenpaoqileangguideyurongfu，xuanzepicao、jundayidengfuzhuang，zuoweizijideyuhanzhuangbei。

pangezaitaobaoshangfaxian，yijianduankuanhulipicaowaitao，jiageyibanzai2000yuanzuoyou；yijianduankuandiaopiwaitao，jiageyejinjin3000duoyuan。

erduiyuyixiewangyou，guanyubaohudongwudezhiyi，youxiaofeizhefanbodao：“huli、diaodemingshiming，yazi、daedemingjiubushimingle？”

keyikanchu，mianduixingjiabixiajiangdeyurongfu，yixiexiaofeizheyitiaochulujingyilai，xuanzeyongxindebanfajieti；erneixiejiageqifeideyurongfu，zaizaoyuxiaofeizhedepaoqizhihou，huibuhuizhiliuxiayidijimao？