文 | 锌刻度

wuchangzhibonaxiaheyuhuitongxingtongkuanxiaoshoue，zhaolixiaohuajiantouxiyinchao6700wanrenciguankan，renrendouxiaoxiangzuotaichouxiang，dantapianpianzuizhengqi。

zi12yue3rikaiqizhibodaihuoshouxiuhou，xiangzuoyi“xiangduohua”dexinshenfenqiangshisharuzhibodaihuosaidao。suiranzuichuquanwangwangengshi，jiucengyouwangyouyupan：“liuliangdejintoushidaihuo，zhenrangxiangzuowanchouxiangzhengdaoqianledajiajiulaoshile。”danlingrennanyiyucedeshi，xiangzuodaihuoheqiafan，jingranruciqingsong。

zai2024niandezuihouyigeyue，xiangzuojishenzhibodaihuosaidaochenggongle。youyuzidaidemingxing、fuerdaiguanghuan，diejiajiediqidegaoxiaonanrenshe，xiangzuobujinfugaideguanzhongmianguang，erqiehainengzhudongxuanzelirunkongjiangengdademeizhuangleichanpin。zheifensongchigan，rensheikanleyeyaoxianmuyiba。

zhibodaihuoxingyexianglaibuquexinxing，chaojizhubodezuocigengshishiyougengxin，“liubianxingzhanshi”xiangzuodehengkongchushi，huoxuyouyaoyinde“dongyuhuimen”zhandoule。

直播带货卖爆，广告接到手软

“nimenshuowotoufanlebitingdeyiju，chuanlewomadeyifu，haiyourenjiaowoxiangduohua。neime，12yue3hao，dajiajingdaihuakai。”kaiqishouchangzhibozhiqian，xiangzuoshenchuanyitaofensehuabanzhuanglianyiqunheqianziseliangxie，jinyibuqianghua“nvzhuangdalao”debiaoqian，bingguanxuanleshouchangzhibodejutishijian。

zidianying《menqianbaodi》pujieyilai，xiangzuoyiwaipingjiechouxiangwanfazouhong，huanlegejiaoducongzuopinlichidaolehongli。bingqiedangwangyoufenfenduixiangzuodemihuoxingweibiaoshibulijie，caibutoufuerdaichushen、jiatingbeijingxionghoudexiangzuoxiayibudasuanzuoshenmeshi，xiangzuozhongyujichuledaan。

12yue3ri，xiangzuoyuhailvmianshuijituanhezuo，zaisanyahailvmianshuichengxianchangdaihuodapaimeizhuangrihuachanpin。juqingyanqingbaotongjishuju，xiangzuoyu12yue3rizhi4rigongjinxingle4changzhibo，lianxuliangridengshangdouyinmeizhuangdaihuobangdiyi，zongjishangpinlianjieshuliangwei82ge。changjunguankanrenciwei632.7wan，zuigaoguankanrenciwei952.8wan，changjunxiaoliangwei10wanzhi25wanjian，changjunzhiboshizhangwei2xiaoshi。

（向佐直播带货、接广告两手赚钱）

xinkeduyecongfeiguashujuchaxundao，xiangzuozhengshizhibodaihuojinyizhouduo，xiaoshouejiuyijingtupole5000wan，qiexiangzuodaihuodechanpinyou93.8%shumeizhuang，6%shugehujiaqing，baohanlankou、yashilandai、helianna、hailanzhimidengguojidapai，junshuyudaihuoyongjinbilijiaogaodeleimuyupinpai。

zaijiashangxiangzuodaihuoshizhuyaochongdangfenweizu，changdihechanpinyouhailvmianshuijituantigong，jieshuogongnengheyouhuijizhiyouzhuanyegongzuorenyuanfuze。liuliangfutidexiangzuo，keyishuoshizhanzhejiubayibachaopiaozhuanjinkoudaile。

suoyibushaowangyouyeshuo，“biexiacaoxinxiangzuochuannvzhuangshibushifengle，dengtazhuandaoqifeideshihou，caizhidaoxiaochoujingshiziji。”

buguo，suirankankeyeshizheichangplayzhongdezhongyaoyihuan，dangenghuangdeyinggaishitongxingmen。xiangzuojinjinpingjiezhewanchouxiangjiuqingqingsongsongdidengshangdaihuobangdan，zhuandepenmanboman，zheifensongchiganjiushitadetianfu，erzheiqiaqiayeshishenchuyulunzhongxinde“dongyuhuimen”hennanxuehuidetezhi。

congdaihuopinleilaikan，bannvzhuang+fuerdaidebiaoqianrangxiangzuonenggouzhijiexuanzelirunkongjiangengdademeizhuangchanpin，hanchu“maidapaizhaowo”dekouhao，eryuhuitongxingdaihuodeshangpinfugaimiansuiquan，danshenghuoriyongyushiwuleijiaoduo，yongjinbiliwangwangdiyumeizhuangchanpin。

yi12yue4ridezhibozhanjilaifenxi，yuhuitongxinghexiangzuodexiaoshouedouzai2500w-5000wdequjianzhong，danxiangzuodefensishuliangjinweiyuhuitongxingdeshifenzhiyi，zhiboshizhangyebuzuyuhuitongxingdewufenzhiyi，danguanzhongzongshuquechaoguoyuhuitongxing200duowanren，kedanjiayeduochuyibei。

yucitongshi，xiangzuojinlaijieguanggaojiedaoshouruan，jinjinbangeyueshijian，xiangzuozaidouyin、weibodengpingtaiweirnwbitie、youxi《qunyingfenghualu》、d9xifashui、huaweimate 70 pro+dengchanpinzuotuiguang，yibianjiangwangengguanchedaodi，lingyibianmenshengfadacai。

yijingshenanliuliangmimayijibianxianluojidexiangzuo，zhuanqiansihubidongyuhuiqingsong。

带货顶流们哑火，给向佐留足空间

xiangzuodaihuozhisuoyinengchenggong，shiyinweizhanjuletianshidilirenhe。

ziwanchouxiangbaohuochuquanhou，xiangzuofeidanmeiyousihaobumanqingxu，fanerjijiyuwangyouhudongwangeng，jiangliuliangmimalaolaozhangwozaizijishouzhong，jiezhekaiqi“nvzhuangdalao”moshi，jiang“chouxiang”biaoqianguanchedaodi，chengweileresoushangdechangke。

jiexialai，zaisihuadijinxingzhibo、daihuo、jieguanggaodeyixiliebianxiancaozuo，qingqingsongsongyutoubuzhubo“yuhuitongxing”baishouwan。

zheiqizhongdangranraobukaixiangzuoduiliuliangdeshanyong，dandahuanjingjitaliuxiadefahuikongjianhuoxucaishigengjiaguanjiandeyaosu。

（向佐的五场直播成绩）

jubianniushibaodao，yuhuitongxing12yue3rixiaoshouewei2706.57wan，12yue4rixiaoshouewei3573.9wan，12yue5rixiaoshouewei3039.7wan，sanrixiaoshoueleijijin1yi。zhidezhuyideshi，zaizheisantiandezhibozhong，dongyuhuijinjinchuxianlelianggexiaoshi。

dongyuhuiganmaqule？11yue28ri，zhongnanyuantiao（xian）kejiyouxiangongsichengli，dongyuhuirenfadingdaibiaoren、dongshijianzongjinglibing100%chigu；12yue6ri，zhanggeyouhe（beijing）kejihehuoqiye（youxianhehuo）chengli，dongyuhui、zhongnanyuantiao（xian）kejiyouxiangongsifenbiechuzi99.9%、0.1%。

duiwenlvyewuyizhipoyouyexindedongyuhui，yijingzaijijikaituodaihuozhiwaidexinshiyele。shaoledongyuhuideyuhuitongxingsuiranchengjiyijiunengda，danyedequejiqitaxinjindaihuozhuborangchulebufenkongjianyuliuliang。

（董宇辉布局新业务）

haiyoutingboxujiudexiaoyangge，genjudisanfangpingtaideshuju，xiaoyanggededouyinfensishuliangcongjinnian3yuede1.22yijianshaodaole1.12yi，jianshaolejin1000wan。zaiguoqude30tianli，xiaoyanggederijundiaofenliangjiejin4wan，zonggongdiaoleyue117.9wanfensi。

zhidetijideyidianshi，xiangzuoyuxiaoyanggejieshugaoxiaochouxiangsaidao，xiaoyanggedefensichuzou、zhiborangwei，qishihenrongyibeixiangzuo“jiepan”。bijing，aikanrenaodeneipiguanzhong，shitingbuxialaide。

zhiyuqitatoubudaihuozhubo，jinqiyemeiyouchuxianxinredian，zhishichixujinxingzhechangguiyunzuomoshi。xingweichouxiang，beijingqiangdadexiangzuoshunlijiezhuzheiboliuliang，shishuzhengchang。

shijishang，quniandongjie、yinengjing、zhangxiaohuide“liaoyushi”zhibodaihuomoshizouhonghou，cengyourenyupan “jiaomaishi”dezhibodaihuoyijingkuaizoudaojintoule，yiweizhuiqiuliuliangdezhubozuizhongyehenrongyibeiliuliangfanshi。

yinianshijianguoqu，“liaoyushi”zhibodaihuozhubodeyongdunhaizai，“nahanshi”zhibodaihuodechaoshuiyemeiyoutunqu。jinguanchaojizhubodezuocizaipingtailiuliangdetuidongxiashichanggengxin，danyebufangai“xiangzuomen”zongnengshachuzhongwei，qiaozoudangao。