文｜道总有理

zaozaijinnian3yue，youxiaoxichuanchu，zaiguonei，baidujiangweipingguojinnianfabudeguoxingbaniphone16、macxitongheios18tigongaigongneng，qitashichangdeaigongnengzeyougugegeminiheopenaidechatgpttigongzhichi。

erjin，pingguoyubaiduhezuodexiaoxijibendedaolequeren，zhishiguochengsihubudashunli。

genjuwaimeibaodao，youyiweizhijiecanyushuangfangyouhuadayuyanmoxingdezhiqingrenshitoulu，baidudewenxindamoxingzailijietishiciheduiiphoneyonghutichudechangjianchangjingzuochuzhunquehuiyingfangmian，yudaolekunnan。zheiyixiaoxizaizhenggezimeitiquanbeiguangfanchuanbo。

zuoweizaidazhongshijiaozhongchenjiyijiudebaidu，shangcibeirucidaliangguanzhudeshike，haishibannianqiandeyuangongguanyihaoweiqujingdezhichangduanshipinshijian。

baiduduiyuaidezhongshi，shiyuduonianyiqian。suiranbingweiyinlingfengkou，danqishilidiyun，yizhibeikanzuoshiguoneidedingjitiduizhiyi。

suoyi，dangdamoxinglangchaolailinshi，baiduyizhizouzaiqianlie，youqishiziqunianwenxindamoxingshengjizhi4.0banbenhou，gezhongyimeizhicidiejia，duozhongbaogaojiachi，zhengmingqiyinengheguojiyiliudamoxingxiangpimei。

zaiqianbujiudebaidushijiedahuishang，liyanhonggengshigaodiaoxuanbu，“damoxingxiaochulejibendehuanjue，huidawentidezhunquexingtisheng，xingyejichumoxingnenglidezhunbeiwanbi”，raner，ciciyupingguohezuobushun，sihuzhijiebeidalelian。

zheiyerangwaijieduibaidumijishangxian2bhe2cdeaichanpinchanshenglezhiyi。bijing，damoxingzuizhongyaodeshizhannengliruobuxing，aiyingyongzaiduosihuyewufayanshiluqiedecankushishi。

真AI不怕友商炼

qianjiri，zhongguohulianwangluoxinxizhongxin(cnnic)duiwaifabule《shengchengshirengongzhinengyingyongfazhanbaogao(2024)》，《baogao》xianshi，jiezhi2024nian6yue，woguoshengchengshirengongzhinengchanpindeyonghuguimoda2.3yiren，zhanzhengtirenkoude16.4%。zaizheiyishichangzhong，baiduwenxinyiyanzaishengchengshirengongzhinengdianxingchanpinguoneiwangminshiyonglvzhongweijudiyi，zhanbidadao11.5%。

zuixinshujucheng，wenxindamoxingrijundiaoyongliangdadaole15yici，chulidetokenshuliangchaoguo1.7wanyi。

danshi，shujuzaihaokan，yezhishijinshangtianhua，“shiluozishima，delachulailiuliu”。

9yue10ri，pasateprofabuhuishang，shangqidazhongxiaoshouyushichangzhixingfuzongjinglifuqiangjinxingxianchangyanshi，tawen“qingwenyunnandeguoqiaomixianyoushenmegushi？”，erdazailewenxinyiyandepasateprozaichenmoshumiaohoukaishidafeisuowen，changmianyiduganga。

baidujinnianyusanxingyeyouhezuo。sanxingzuixinyidaides24xiliechanpinshang，daluyiwaifashoudiqudeaihezuofangshigugedegemini，daluzeshiyibaidu、meituweishoudeyizhongzhongguodamoxinggongsi，qizhongjiquanjisoudegongnengshiyoubaiduzhudaode。youmeiticeping，duiyujiquanjisou，geminideziliaokushisuoyoukeyizaigoogleshangsousuodaodewangye，wenxinyiyandeziliaokuzhiyoubaidubaike，zheidaozhihouzhezaisousuojieguoshangburuqianzhezhunque。

zhideyitideshi，jinguansanxingtuichuledazaibaiduaidegalaxys24xilie，dangenjucounterpoint researchdeshuju，zheixiegongnengbingweitishengsanxingzaizhongguodeshichangbiaoxian，qishichangfenecong1yuede0.8%，xiajiangdao2yuede0.7%。

ruguoshuowenxindamoxingzhiqianyuqitagongsidehezuozhishixiaoshiniudao，zheicipingguoxuanzebaiduzuoweidisanfangaidamoxingdetigongzhe，keyishuoshibaidudazhanshenshoudeshihou。bijing，zaihaiwaipingguoxuandezhengshidamoxingshichangshangde“chaojimingxing”openai，erbaiduduociduibiaoopenai，chengwenxindamoxingyugtpdechajuyuelaiyuexiao，“yuzhixiangbihaobuxunse”。

shishizhenshirucima？congpasatefabuhuishangdefancheshijianlaikan，wenxindamoxingzaiyuyilijiehekuaisufanyingshangcunzaihendawenti，waimeidebaodaoyezhichulepingguoduiwenxindamoxingdebumanyi。yugezhongwuhuabamendeaigongjuxiangbi，pingguozuikanzhongdeqishishigaizao siri，xiwangtishengqijiyuziranyuyideduihuanengli，erwenxindamoxingkenengqidaodefuzhuzuoyongbuda。

youyigelizishi，pingguoxiwangiphoneyonghuzaiwenaituijiancantingshi，keyijiyuqizaizijizheitaishoujishangdeshiyongshujulaizuotuijian，jichugenggexinghuadedaan，erwenxindamoxingzhinengjiyuheyonghudeduihualishitigongdaan，zheixianranmanzubulepingguodeyaoqiu。

qianjiri，pingguoyijingxiangiphoneyonghutuisongleios 18.2 rcbanbenxitonggengxin，quanxindesirijianghuijieruchatgpt，duiyuyonghudetiwen，sirihuidiaoyongchatgptlaihuidayonghudewenti。danshouxianyuyubaiduaihezuodecuozhe，guoneipingguoyonghuwufashiyongxinzengdeaigongneng。

congmouzhongyiyishangjiang，pingguokeyishuoshibaiduwenxindamoxingnenglideyikuai“shijinshi”。ruohezuoyukuai，shuangfanggongying，ruoshiqupingguo，baidusuoyingzaodeguochandamoxing“lingxianzhe”xingxiangjiangchedipomie，zheiduibaweilaiyazhuzaiaishangdebaidulaishuo，wuyihuishizhimingdaji。

duiyuguochandamoxinglaishuo，yeshiguanhuxinxindeguanjianyizhan。

大模型难“救”百度搜索

qunianchatgptdahuoshi，haineiwaijutoushouxianxiangdaodejiushijiangxinjishudeluojiaodianfangzaisousuoshang，henduorenyerenweijishugemingdegaizaohuicongsousuozheiyijichurukoukaishi。danshi，baidujierudamoxinghou，tazaisousuoshichangshangbeicanshidequshisihubingmeiyougaibian。

justatistashujuxianshi，2024nian5yue，baiduzaizhongguosousuoshichangsuirengpaimingdiyi，danshichangfeneyijingdiaodao55.85%；duibi2021nian11yue，bishibaiduzaizhongguosousuoshichangdefenegaoda86.82%。

youqudeshi，youyeneirenshizhichu，rujin，xiaohongshudezhanneirijunsousuoliangyijingdadao6yici，chaoguolebaidusousuodeyiban（baidudayueshi10yici），anxianzaidezengsu，xiaohongshuguobulejinianjiuhuichaoyuebaiduzheigeguoneidiyidasousuoyinqing。gengyouqudeshi，douyinderijunsousuocishu27yi+，zaojiuyuanyuanjiangbaidushuaizaileshenhou。danzheiliangjia，sihudouduiguoneidiyisousuoyinqingdechenghaomeiyouxingqu。

congquniankaishi，baidubianliyongzizhuyanfadedayuyanmoxing“wenxinyiyan”quanmiangaizaozishenyewu，sousuoshiqizhongzuizhongyaodeyihuan。jubaidupilu，muqianbaiduapp deaigongnengfugai70%deyuehuoyonghu，baidusousuoshangchaoguo20%desousuojieguoyemianhangaiaishengchengneirong。jinnian9yue，baiduhaiwei“wenxinyiyan”gailemingzi，wei“wenxiaoyan”，dingweiwei“xinsousuo”zhinengzhushou。

congbaidupiludeshujukan，shengchengshiaiduibaiduqixiayixiliechanpindegaizaoheshengjikansishouhuopofeng，kefanyingzaiyonghuduan，zheixiebianhuashijishangmeiyouweibaidudailaiduoshaoxindeliuliang，cijiyonghuhuoyuedumingxiantisheng，gengbietiweibaidusousuonizhuankoubei。

genjuquestmobilefabude《2024nianzhongguoyidonghulianwangbanniandabaogao》，quanwangtoubuappzaiailingyuchixubuju，juedaduoshuyiqianruaigongneng，hangaizhinengdaogou、zhinengzhuli、zhinengsousuo、zhinengxiangdaodengduofangmiangongneng。zaiyuehuoyueyonghuguimotop 20zhong，zhinengsousuojiachidebaiduapppaimingdiba，lingwai，chuxingchanpinshang，baiduditubeigaodedituchaoguo，zhinengqujudier，erzaishurufashang，baidushurufayeyizhibeisougoushurufawenwenyazhuyitou。

lingwai，zai2024nian9yuedeaiyidongyingyongshichangxiazailiangbangdanzhong，jianying、doubao、meituxiuxiuzhanhuoguoneiqiansanming，tongshi，jianying、meituxiuxiu、doubaoyeshiguoneiappduanhuoyueyonghuguimodeqiansanming，erwenxiaoyanpaidaolediwu。

zheiwubutuxianleyigecankudeshishi：zhangqiall in aidebaidu，bujinmeinengkaoshengchengshiaizaiyidonghulianwangshichangshangwanhuiyonghuzhuyili，fanerzaisousuoshichangshangbeiqitaaisousuoyingyongjineizhisousuogongjudeneirongpingtaiqiangduoleliuliang

genju“aichanpinbang”gongbudeguoneiaichanpinfangwenliangpaixingbang，3yuebangdanzuishouhuanyingdeshiaiduihuajiqiren，baidu、ali、zijiedengdachangchanpinweijuqianlie，erdaole5yuefen，gengduochangjinghuadechanpinkaishijishenqianlie，qizhongjiuyou360aisousuo、mitaaisousuojitiangongai，tamendechuxianhechengzhang，kaishiduibaidusousuozaochengleweixie。

erxiangsideyimuzaihaiwaishichangyeshangyanle。genjuemarketerdeyuce，dao2025nian，gugezaimeiguosousuoguanggaoshichangdefenejiangshoucidiepo50%，bazhudiweidongyao。

shuodaodi，shengchengshidamoxingdaijibaidusousuodegaibianshiweiruoqiebumingxiande，erbaidusousuocunzaide“wanji”heyonghushiyongdetongdianqueshigenshendigu，suoyi，duanshijianneibaidugenbenwufayikaodamoxingzhongsusousuo，wanhuiguangdayonghudexin。

zheishijishudewentihaishijiyindewenti？duibaidueryan，xinde、jijiande、gaoxiaode、gexinghuadesousuofuwu，henkenenghuidianfuguoquyijingjiapaimingweizhudeyinglimoshi，zaibaiduhaimeiyouzhaodaoaishangyehuadechenggongmoshiqian，zheishiqizuibuyuanyikandaodedabianju。

十年“一梦”，百度的底色还是传统广告公司？

2014nian，cengshibaidudegaoguangshike，yeshizaizheiyinian，baiduweiraorengongzhinengjinxingledashoubidetouzi，qudeyixiezhidejiludechengji。ruguojiang2014niansuanzuobaidurengongzhinengyuannian，shizhijinri，baiduduirengongzhinengdetouruhejiachiyiyoushinian。

danshinianshijian，baidusihumeiyouruyuanzhuanxingweiyijialingxianxingdeaigongsi，yijiuchuzaijianbiandegangaqi。

muqian，baidurengrankaohulianwangguanggaozhuanqian。genju2024niansanjiducaibao，dangjibaidushixianyingshou335.57yiyuan，tongbixiahua3%。baidudezhuyaoyewuyoubaiduhexinyuaiqiyiliangdabankuaigoucheng，qianzheyouzaixianyingxiaoshouruhefeizaixianyingxiaoshouruliangbufengoucheng，qizhong，zaixianyingxiaoshouruwei188yiyuan，tongbijianshao4%，zhanhexinshourude71%。

yiguanggaofuwuweihexindezaixianyingxiaoshouruzhanbichao70%，zheixiangchuantongyewuyiranshibaidudehexinshourulaiyuan。erzaikanai，aijibaidudailaideyingshouzengliangfeichangyouxian。dangjibaiduyunshouruwei49yiyuan，tongbizengzhang11%，qizhong11%deyunshourulaiziyuwaibukehushiyongdamoxingjishengchengshiaixiangguanfuwu，yicijisuan，gaijidushengchengshiaijibaiduyundailaideshouruyuewei5.39yiyuan。zheigeshuzifangzaizongyingshoumianqian，weihuqiwei。

zheifencaibaoxianshichu，muqiandebaidu，yijiunanyitongguorengongzhinengjishubianxian，chuangshouyewucongsousuoguanggaoxiangaideguoduyudaoleyixiekunnan。

caiwushuzijinjinshiyimian，congyigehulianwanggongsixiangaijishuxinggongsizhuanxing，zuiguanjiandeshichuangxinnengli，wulunshijishudetupohaishiluodi，chuangxinkeyishuojuyoujuedingxingyiyi。erbaiduzaijiyinshangsihutianranquefachuangxinhebiangedejingshen。zhangqiyilai，tabachizhesousuozheiyizhongyaorukou，zaipcshidaixiguanletangzhezhuanqian，zheidaozhiqishiquleyidonghuadezuijiashiji，zaiyidonghulianwangdelangchaozhujianluowu。

jinguanxianzaibaidubiqitadachanggengzaodicaizaileaidefengkoushang，danzheifengkouzhishishouzhudaitubandenglaide，chuangxindequekousihubingmeiyoubushang。

zaizheichangdamoxingjishulangchaozhong，congtongyongdamoxingdaotuilidamoxing，congshengchengshiaidaozhinengti，baidudejudongdoushiyibubugensuichaoliu，shenmehuojiuxuanbuyijingzuoleshenme，xianzaikanlai，zheishideqizairengongzhinenglingyudebujubiandehunluanhefensan。

jutidaoyingyongshang，baiduyeshibeishouzhiyi。baiduwenkuhebaiduwangpanlianhekaifade“ziyouhuabu”，fabuzhihou，beiyijiaaichuchuangqiyechuangshirenkongsuchaoxi，waijieyilunfenfen。

erzheibingfeibaidushoucibeikongchaoxi。zhiqian，youdaorengongfanyicengfaweibozhizebaidurengongfanyidejiemiansheji、fuwuliucheng、yemianwenanweipiaoqiexingjing，yaoqiuqixiaxianchaoxiyemianbingzhiqian；dazhongdianpingyecengqisubaiduditu、baiduzhidaodaliangchaoxiyonghudianpingxinxi，bingtidaiqixiangyonghutigongneirong，baiduweicipeichang323wanyuan。

baiduzaoshoudezhiyi，benzhishangshiwaijieduiqizaiailingyudejishushilixushidezhiyi。zhiyouzhenzhengzhanshichujuyoulingxianxingdejishushuiping，huodazaochuchuangxinxingdebaokuanyingyong，cainengrangbaiduzhenzhengnizhuanxingshi。

zheiyitiandaolaizhiqian，baiduzhinengzaijianaozhongdengdai。