文丨华商韬略 大南

duanduanjinianshijian，lingshidianzaizhongguobiandikaihua。

lingshihenmang、zhaoyiming、haoxianglai……zaishitidianjingyingchengyadehuanjingxia，zheixielingshidianquenishikuozhang、biaoxianliangyan。youqishizaisansixianchengshi，zougejibaimijiunengkandaoyijia。rucimijidikaidian，yinxiangzhongzhiyoubianbudajiexiaoxiangdeyaodiannengpimei。

lingshidianbaohuodebeihou，hunanrenhenmang。

zhongguoliangfanlingshipinpaiqianshimingli，youwugeshihunanrenchuangbande。lingshihenmang、lingshiyouming、daiyonghong、ailingshi、lingshiyouxuandengtoubuqiyedelaobandoushidididaodaodehunanren。

haibujinshilingshidian，zhurulatiao、yabo、moyushuang、xiaoyugandengguominjilingshi，yedoushihunanrenfamingde。

wangwangjituan、jueweiyabo、weilongshipin、malawangzi、yanjinpuzi……shubushengshudelingshijutouyaomeshiyouhunanrenchuangban，yaomejiushibagongsiluohuzaihunan。

hunanyiyishengzhiligongxianlequanguoxiuxianshipinnianchanzhide1/3，xiuxianshushinianchanzhide3/5。zhongguoxiuxianlingshizizhuzhizaodiyigushizaihunandanshengde，zhongguolingshiqiyeshuliangzuiduodeshengfenyeshihunan。

hunan，weishenmenengduzhanlingshichanyedeaotou？

1992nian，zhongguotaiwanxiuxianshipinlongtouwangwangjituanzhuxicaiyanminglaidalutouzi，dezhizheiyixiaoxideyanhaidashengxunsupaolaiganlanzhi，guangdong、fujian、jiangsufenfenbiaoshi：yaozhengcejizhengce、yaotudijitudi。

danchurenyiliaodeshicaiyanmingdoujujuele，“woyaobagongchangkaizaihunan。”

tingdaozheiyixiaoxi，taishangquanzidourenweita“fengle”。dangshihunanhaishuyuqianfadadiqu，gaosugongluhaimeitong，meiyoushenmetaishangyuanyizaihunantouzi。

caiyanmingrucijuece，bingbushitounaofare，ershidongchadaohunanzaishipinchanyeshangdeduteyoushi。

shouxianshiyuanliao，bishidehunanliangshinianchanliangweijuquanguoqianwu，daominianchanlianggengshijuquanguogeshengzhishou。erwangwangyaozhudadexuebing，qihexinyuanliaojiushidaomi，jinshuiloutaixiandeyue。

qicishihunanrenlichengbenbiyanhaidi。dangshizhangshazhigongdepingjungongzishi229yuan/yue，erguangzhouzeshi335.58yuan/yue。

zaijiashanghunandifangzhengfutebiezhongshiwangwang，lubuhaojiuxiulu，dianbugoujiujianfadianchang，biyanhaidashengjichudechengyihaizu。

caiyanmingbiaoshi：“woyitingshuohunanzhangshayougewangchengxian，jiuxiangdaowangcaile，ganjuehenhao，woxiangxinyuanfenheyunqi。”

1992nian，wangwangzaiwangchengxiandegongchangsheli。bansuizheyangshiguanggaoyishengsheng“niwangwowangdajiawang！”“sannianliubandelizimingtongxue，nimamanaleliangguanwangziniunaijini”，wangwangdefazhanqueshiyuelaiyuewang，hunandelingshichanyeyetashanglejueqizhilu。

rujin，wangwangnianyingshougaoda235.86yiyuan，jinglirunzegaoda39.9yiyuan，chaoguokangshifuyutongyizhihe，shidangzhiwukuidezhongguolingshiyingliwang，hunanmeiyourangcaiyanmingshiwang。

duiyuzheiduanyuanfen，caiyanmingcengdongqingdishuo：“taiwanshishengwoyangwodeguxiang，danhunanshiwodeshiyeguxiang！”

wangwangzaihunandechenggong，zhengminglexiangjiangliuguodetuditianranjuyoumeishiwenhuadejiyin，zhiyaoyoushangyewenmingdezhuru，jiunengdanshengzhuoyuedeshipinqiye。

1998nian，zhangjiangliuyubaofahongshui，hunanpingjiangxianshouzaiyanzhongdaozhidouganjianchan，dangdirenlaiyishengcundejiangganzuofangbeipotinggong，xiangqinmendouzaiweishengjifachou。

yigeourandejihui，jiangganshifuqiupingjiang、limengnenghezhongqingyuan，changshiyongmianfendaitidoufenzhizuochengtiao，zaiguoshanglajiaodiaoliao，jieguojingchuhuyiliaodehaochi，latiaojiuzheiyangbeifamingchulaile。

latiaoyijingtuichujiuguangshouhuanying。henkuai，xiaoxijiuzaiqinpenghaoyoujianchuankai，qinyansuojiandechenggongshizuixianhuode，shenbianrendeshifanxiaoyingshizuishengdongde。zaizhongguoteyoudezongzushehuixia，dajiahuxiangbangzhu、huxiangjiejian，tongguo“chuanbangdai”bapingjiangxiandadaxiaoxiaodejiangganzuofangbianchenglelatiaoshengchanxian。

duonianhou，malawangzichuangshirenzhangyudongjidongdihuiyidao：“dangshishibizheyanjingzidongzhuanqian，shichanggongbuyingqiu，shengchannengligenbushangshichangdexuqiu。”

zaineigeshihou，pingjiangxianjiajiahuhumangderehuochaotian，latiaoyicheyicheyunwangwaidi。

rensheiyexiangbudao，zheigexiaolingshirujinchangxiaoquanqiu160geguojia，nianchanzhichao600yi，bizhongguodianyingpiaofangshichanghaiyaoda。

erpingjiangxianyepingjiexiaoxiaodelatiaotuopinzhifu，muqianquanxianlaweilingshiqiyechaoguo300jia，gongxianlequanguolatiaochannengde1/3，daidongchanyeshangxiayou20wanrenjiuye。youguanshujuxianshi，zhongguomei10jiazhiminglatiaoqiyeyou9jiashipingjiangrensuochuang，weilongshipinliuweiping、malawangzizhangyudong、jingzishipinzhoujingsongdeng，doushipingjiangren。

2022nian，dangdiqiyehaichengnuorangsanweilatiaofamingrenxiangshoutuixiuganbudaiyu，ganxietamendangniandelingjiyidong，cuishengleyige600yidechanye，gaibianleshushiwanrendemingyun。

latiaodechenggongzhengminglechuantonghunanxiaochijiashangxiandaishangyeyunzuo，jiukeyichuangzaoqiji。tuierguangzhi，hunandexiaochiduoruniumao，youmeiyoukenengdansheng“diergelatiao”？

2005nian，zaizhuzhouqianjinyaoyerenzhishichangbujinglidedaiwenjun，yudaoshiyepingjing，juedinglizhichuangye。

zaihunanshenghuoduonian，shenaimeishidetabamuguangfangzaileyabozheigexiaochishang。yabozuizaoqiyuanyuqingchaonianjiandehunanchangdeheyueyangdedongtinghuqu，houlailiuchuanzhihubei、jiangxi、sichuan。

zaibishi，yaboshichanghaichuyufuqidianweizhudechujishangyejieduan。wuhanzhouheiya、jiangxihuangshanghuangsuirandouyixiaoyoumingqi，danjinxiandangdi。

duoniandeshangchanglilianrangdaiwenjunyishidao，yabosuixiao、shichangqueda。yushixuanzejujiaoyaboweizhudeluweilingshi，chuanglilejueweiyabo。

kaiyeqian，daiwenjunhejiweihehuorenkaihui，takouchuhaoyan：“weilaisannian，womenyaozuodaoshangyideyingyeguimo！”

hehuorentingwandouxiaole，yigexiaoxiaodeyabo，zuoshenmechunqiudameng。

dandaiwenjunanzipansuan，yabozhisuoyizuobuda，shiyinweimeiyouxiandaihuadeshengchangongyihemendiankuozhangmoshi，ruguotongguozhuanyegongchangpeiheliansuojiameng，shiyoukenengshixiannianrushangyide，tayao“duyiba”。

tongyangxiangyao“duyiba”de，haiyouhunanliuyangrenzhangxuewu。

yeshizai2005nian，yuyubudezhidezhangxuewucongshenzhenhuidaoliuyanglaojia，jieshoufuqindemijianzuofang。

mianduijianloudeshengchanxian，taxianruchensi：weishenmemeiguodeleshinengzuozheimeda，hunandexiaochijiuzhinengpiananyiyuni？

daizheyikouqi，zhangxuewuchuanglileyanjinpuzi，bamijianshengjiweixiandaihuadebaozhuanglingshi，bingqiezaimijianzhiwaizaituozhan，kaifalejianguo、douzhipin、rouzhipindengduogepinlei。

zaidangshi，lingshiqiyedoushitongguojingxiaoshangchuhuo，danzhangxuewuquerenweijingxiaoshanglongduanqudao、cengcengjiajia，daozhizijimeiyouhuayuquan，hennanzuoda。

jingguoyanjiutafaxian，haoliyou、defu、leshidengguojidapaidoushiheshangchaohezuo，jianshaozhongjianshang，nenggougengminruidiganzhixiaofeizhedexuqiu。yushizhangxuewuyiranjuedingyishangchaoweizhu，hewoerma、jialefu、darunfajianlihezuo。

duiyuzheigecelve，tongxingmenhenfeijie，lingshishengchanchulaizhijiejijingxiaoshangduoshengshi，hebizouneimejiannandeluxian，dajiarenweizhangxuewushige“lengtouqing”。

2017nian2yue，yanjinpuzizaishenjiaosuoshangshi，chengweixiuxianlingshizizhuzhizaodiyigu，rujinnianyingshou41.15yiyuan，shizhidadao141yiyuan。

yigeyuehou，jueweiyabozaishangjiaosuoshangshi，chengweiluweilingshidewangzhe，rujinnianyingshoudadaole72.61yiyuan，shizhi123yiyuan，chaoguohuangshanghuanghezhouheiyadezonghe。

shishizhengming，daiwenjunbushi“zuomeng”，zhangxuewuyebushi“lengtouqing”。

liangweiqiyejiatongyiniantashangchuangyezhilu，gongsizaitongyinianshangshi，tongyangxuanzeleyongxiandaishangyeshouduangaizaochuantonghunanxiaochi，yedoupingjiezibenshichangshixianlekuayue。

qubiezaiyu，daiwenjunxuanzejujiaoluweilingshi，erzhangxuewuxuanzeduopinleilingshi，jingyinglinianbutong，dandouqudelechenggong。

hunanlingshichanyedeqianlijuda，keyijibutongleixingdechuangyezhetigongfahuikongjianheshijianturang，erqianbeidechenggong，yejililexinyidaichuangyezhequtaojin。

zaiyanjinpuzihejueweiyaboshangshideneiyinian，85houhunanmiluorenyanzhoulikailefangdichanxingye，zhunbeikaishichuangye。

cishihunandechuangyequanli，congshilingshichanyederenfeichangduo，henduorenyixiangdaochuangyejiuxiangdaolingshi，zheicushiyanzhoubazhuyilifangzailezheigexingye。

jingguo20duoniandejilei，hunanlingshichanyegongyinglianyijingfeichangwanbei。zhangshadegaoqiaodashichangchengweiquanguozuidadelingshijisandizhiyi，jujizhechaoguo2100jiajiushuishipinshangmaoqiye，nianxiaoshoueda550yiyuan。

lingshichanpinyijingzugoubaohe，yanzhouyishidaolanhaibuzailingshibenshen，ershizaizhongduanlingshouqudao。2017nian，tingzhezhoujielun《niuzihenmang》deyanzhou，jigongsiqumingweilingshihenmang，zhudaliangfanlingshimoshi。

hechuantonglingshidianxiangbi，liangfanlingshidiantongguojiyixiezhimingpinpailingshidazhe，laixingcheng“maodingxiaoying”，yingzaoyizhongbianyishihuideyinxiang，ranhouzaitongguosanchengdebaipailingshilaitigaolirunlv，tongshiyidimenjianlaixiyinjiameng。

zheiyimoshizaiqiangdadeshangyougongyinglianzhichengxiafeichangzouxiao，jiamengshangfenzhitalai，mendiandeyikuaisukuozhang。buduanzengjiademendianshidelingshihenmangkeyifanguolaiheshangyouyijia，congerjinyibuzengjiazhekoukongjian，xingchengzengzhangfeilun。

2021nian4yue，lingshihenmangwancheng2.4yirenminbialunrongzi，lingtoufangweihongshanzhongguoyugaorongziben。hongshandetouziluojihenjiandan：sheinengchengweihunandiyi，sheijiuyoukenengchengweiquanguodiyi。

zaizibenjiachixia，lingshihenmangkuozhangsudujiakuai，pingjunmeibannianxinzeng1000jiamendian，2023niandigengshiyuzhaoyiminglingshihebingweimingminghenmangjituan。muqianliangpinpaimendianhejichaoguo10000jia，chengweixingyelaoda，jituanhaitebiepinqingzhoujielunchengweidaiyanren。

huiguotoulaikan，liangfanlingshidiannenggoukuaisukuozhang，guigendaodihaishiyihunanweishoudelingshigongyinglianyijingfeichangwanbei，wanshijubei，zhiqiandongfeng。

zheiyimoshinengfouzhangjiu、kuozhangguokuaishifouyunhanfengxian，haiyoudaiguancha，dankeyiquedingdeshihunanlingshichanyedechuangxinhaijiangjixu。

yanzhezheixiechuangyezhedeshengzhangguiji，womenkeyidongxidaoyitiaoqingxidemailuo。hunanzhisuoyinengchengbalingshichanye，benzhishangshiyizhong“difangchanyedai”xianxiang。

shouxianshihunandenongyejichuqiangda，jiejuelelingshiyuancailiaowenti，yecushiqidanshenglefengfudexiaochiwenhua。hunanrenaipinmeishi、aichilingshi，yourenkaiwanxiaoshuo，hunanrenlianchaocaidouyonglingshi，zheishilingshichanyedaijueqidedaqianti。

zaizheigeqiantixia，yidanyouxianxingzhefaxianshangji、changdaotiantou，jiuhuixiangyigehuomiao，zaizhongguozongzuwenhuadezuoyongxiaxingcheng“chuanbangdai”，chengweiyigecun、yigezhen、yigexiandechanyehongli。birulatiaodexingqijiuhendianxing。

suihou，zaizhengfuheqiyedenulixia，zhuanyeshengchanxianchengxing，xiaozuofangshidaiguodudaozhuanyehuashidai，chanpinkaishizouxiangquanguo。

eryigebaopindechenggong，huiyingxianggengduochuangyezhecongqitaxiaochishangwajueshangji。zhurujueweiyabo、yanjinmijian、jingzixiaoyu、heisejingdianchoudoufu，doushiyongxiandaishangyeshouduanqugaizaochuantongxiaochi。

chanpinxianyuelaiyueduo，jiuhuicushipifa、cangchu、wuliudenghuanjiejuji，xingchengchanyejiqun。gaoqiaodashichangjiushizaizheigebeijingxiafazhanzhuangdade。

jiuerjiuzhi，dangdihuixingchengteyoudechuangyewenhua，jinpaozaizheizhongfenweilidexinyidaichuangyezhehuizhanzaiqianrendejianbangshang，qianfuhoujituidongchanyejinhua。liangfanlingshidianjiushizheigeluojixiadanshengde。

dangran，zaichanyebeihouhaiyinzangzheyigebunenghushideguanjiandian——ren。

fankanhunanlingshichanyedaidechengzhangshi，chanpinzaibian、moshizaibian，weiyibubiandeshihunanrendejingshendise：bupasi、naidefan、chideku、bademan。zaiweijichuxiandeshihounenggoupojiulixin，zaishangjidanshengdeshihounenggougongxianghongli。

ren，caishizuizhongyaodeyinsu。

fangyanguangmaodeshenzhoudadi，leisidejiaobenzaibuduanshangyan。henanxuchangdejiafachanye、zhejiangtongludekuaidichanye、liaoningxingchengdeyongzhuangchanye、shandongcaoxiandehanfuchanye、guangdongfoshandejiajuchanye、jiangsukunshandebijibenchanye……

difangchuantongwenhuaronghexiandaishangyewenming，zaiyidaidairenmouqiugaibianmingyundefendouzhong，yunyuchuteyoudeshangyeqiguan，zheiyeshizhongguojingjishengshengbuxiderenxingyuliliang。