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金沙酒业再换帅,布局高端酱酒挽救业绩颓势

jinnian1yue,jinshajiuyecengdingxiajinnianyejizengzhang40%demubiao。weiqiangrenqinei,jinshajiuyebingweiwanchengmubiao。

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jinshajiuyejinrijielianxuanburenshibiandong,binggongbuxinzhanlve。

12yue10ri,jinshajiuyezhaokaizhaiyaojiu“shangyou”zhanlvefabuhui,xuanbuledadanpinzhaiyaojiudequanxin“shangyou”zhanlve。

12yue6ri,gaigongsigangganggonggaolerenshibiandong,weiqiangnibuzaijianrenjinshajiuyedongshizhang,jixudanrenhuarunpijiufuzongcai、huarunjiuyezongjinglijijinshajiuyedongshi。fanshikainijianrenjinshajiuyedongshizhang,jixudanrenhuarunpijiufuzongcaijihuarunjiuyefuzongjingli。lipuchurenjinshajiuyedangweishuji、zongjingli。

huarunpijiushizai2020nian12yuezhengshijinjunbaijiulingyude,tachenglilequanzizigongsihuarunjiuye。2022nian10yue,huarunjiuyenichizi123yiyuan,tongguozengzikuoguheguquangoumaidefangshiruzhujinshajiuye。2023nian1yue,guquanzhuanrangjiaogewancheng,huarunjiuyechiyoujinshajiuye55.19%deguquan。

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juhuarunpijiu2024nianzhongqibaogao,zaijinnianshangbannian,gaigongsibaijiuyewushixianshouru11.78yiyuan,tongbizengzhang21.2%,weijilixijishuixiangqianyingli4800wanyuan,tongbijianshao32.4%。

ciqiande2023nian,yeshijinshajiuyeyuhuarunpijiubingbiaodediyinian,gaigongsibaijiuyewuyingshou20.67yiyuan,weijilixijishuixiangqianyingli1.3yiyuan。rutichuyinshougoujinshajiuyesuochanshengdewuxingzichantanxiaodeyingxiang,weijilixijishuixiangqianyingli7.97yiyuan。

yuzhixingchengduizhaodeshi2019nian、2020nian、2021nian,yiji2022nianshangbannian,jinshajiuyefenbieshixianshouru8.78yiyuan、17.67yiyuan、36.41yiyuanji20.01yiyuan;tongyishiqishixianjinglirun1.56yiyuan、6.15yiyuan、13.15yiyuanji6.7yiyuan。bujinyejizhengtichengxianshangshengqushi,qieyingliguimoyaogengda。

2023nian6yue,jinjinshajiuyecengtichusannianneichengweimaixiangbaiyidequanguolingxianjiangjiuqiyedemubiao。rucikanlai,tamenjulimubiaoyufayaoyuan。

ciwai,jinshajiuyemianlindewentihaibaokuojiagedaogua。houxiaohaijiucengbiaoshi,jinshajiuyeguoqujileidegaokucunhejiagedaoguawenti,chaochuletamendeyuqi,yinciguanlituanduijuexinbixuyaoxiazuidanuliquzhili。

ifindshujuxianshi,zhaiyao(zhenpin)deguanfangzhidaojiawei1399yuan/ping,erzaidianshangpingtaishang,53du500haoshengdezhaiyao(zhenpin)deshijizhekouhoujiagezai500-600yuanqujian。jujinrijiujiashuju,zhaiyao(zhenpin)depifacankaojiawei485yuan/ping。

mianduibaijiushichangdelirunkongjianyasuo,jinshajiuyezaixiangbanfa。kucunfangmian,fanshikaizaijinnian3yuegongkaibiaoshi:“jinshajiuye2023niankucundedaoleyouxiaogaishan,zaiquanguofanweineijiangkucunxiaoguodoubijiaolixiang。jinniannianchukucungenquniannianchuxiangbijiao,xiajiangle8geyi。jinnian,jinshajiuyejinxinglegengshenruxizhidifenxi,huijiadaguanlihediaokonglidu。”

cicixinlingdaobanzishangrenhou,zhenduiqixiadadanpinzhaiyaojiu,jinshajiuyefabule“shangyou”zhanlve,mubiaoshigaoduanhua。fanshikaicheng,zhaiyaojiujiangdingweiweichishuiheshangyougaoduanjiangjiu。

dangqianbaijiuxingyejinrushendudiaozhengqi,xingyezengsufanghuan,pinpaixiaoyingtuxian。duici,fanshikairenwei,zhaiyaojiujiangjianchigaoduanchanpindedingwei,buhui“yijiahuanliang”。jutieryan,zhaiyaojiujichuchanpindeshijichengjiaojiajiangbaochizai500zhi600yuan,bingjihuatuichu900yuanjiaweiduandechanpin。bujuqianyuanjiagedaiyijingchengweilebaijiuqiyezhongdechaoliu,bunankanchujinshajiuyexiwangtongguotuichugaoduandadanpinyizhuiqiugenggaodemaolilv,congergaishanyinglinengli。

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金沙酒业再换帅,布局高端酱酒挽救业绩颓势

jinnian1yue,jinshajiuyecengdingxiajinnianyejizengzhang40%demubiao。weiqiangrenqinei,jinshajiuyebingweiwanchengmubiao。

图片来源:界面图库

jinshajiuyejinrijielianxuanburenshibiandong,binggongbuxinzhanlve。

12yue10ri,jinshajiuyezhaokaizhaiyaojiu“shangyou”zhanlvefabuhui,xuanbuledadanpinzhaiyaojiudequanxin“shangyou”zhanlve。

12yue6ri,gaigongsigangganggonggaolerenshibiandong,weiqiangnibuzaijianrenjinshajiuyedongshizhang,jixudanrenhuarunpijiufuzongcai、huarunjiuyezongjinglijijinshajiuyedongshi。fanshikainijianrenjinshajiuyedongshizhang,jixudanrenhuarunpijiufuzongcaijihuarunjiuyefuzongjingli。lipuchurenjinshajiuyedangweishuji、zongjingli。

huarunpijiushizai2020nian12yuezhengshijinjunbaijiulingyude,tachenglilequanzizigongsihuarunjiuye。2022nian10yue,huarunjiuyenichizi123yiyuan,tongguozengzikuoguheguquangoumaidefangshiruzhujinshajiuye。2023nian1yue,guquanzhuanrangjiaogewancheng,huarunjiuyechiyoujinshajiuye55.19%deguquan。

huarunpijiuruzhujinshajiuyeshangbuzuliangnian,danjinshajiuyelingdaocengyijinglilesancizhongyaodiaozheng。2023nian1yue,huarunpijiuzhengshikonggujinshajiuye,huarunpijiudongshihuizhuxihouxiaohaikaishidanrenjinshajiuyededongshizhang。jinnian2yue,houxiaohaixierenjinshajiuyedongshizhang,youweiqiangjieren。jinjin10geyuezhihou,fanshikaijierendongshizhang。

pinfangenghuangaoguandebeihou,shijinshajiuyeyejizengzhangdekunjing。jinnian1yue,jinshajiuyecengdingxiajinnianyejizengzhang40%demubiao。weiqiangrenqinei,jinshajiuyebingweiwanchengmubiao。

juhuarunpijiu2024nianzhongqibaogao,zaijinnianshangbannian,gaigongsibaijiuyewushixianshouru11.78yiyuan,tongbizengzhang21.2%,weijilixijishuixiangqianyingli4800wanyuan,tongbijianshao32.4%。

ciqiande2023nian,yeshijinshajiuyeyuhuarunpijiubingbiaodediyinian,gaigongsibaijiuyewuyingshou20.67yiyuan,weijilixijishuixiangqianyingli1.3yiyuan。rutichuyinshougoujinshajiuyesuochanshengdewuxingzichantanxiaodeyingxiang,weijilixijishuixiangqianyingli7.97yiyuan。

yuzhixingchengduizhaodeshi2019nian、2020nian、2021nian,yiji2022nianshangbannian,jinshajiuyefenbieshixianshouru8.78yiyuan、17.67yiyuan、36.41yiyuanji20.01yiyuan;tongyishiqishixianjinglirun1.56yiyuan、6.15yiyuan、13.15yiyuanji6.7yiyuan。bujinyejizhengtichengxianshangshengqushi,qieyingliguimoyaogengda。

2023nian6yue,jinjinshajiuyecengtichusannianneichengweimaixiangbaiyidequanguolingxianjiangjiuqiyedemubiao。rucikanlai,tamenjulimubiaoyufayaoyuan。

ciwai,jinshajiuyemianlindewentihaibaokuojiagedaogua。houxiaohaijiucengbiaoshi,jinshajiuyeguoqujileidegaokucunhejiagedaoguawenti,chaochuletamendeyuqi,yinciguanlituanduijuexinbixuyaoxiazuidanuliquzhili。

ifindshujuxianshi,zhaiyao(zhenpin)deguanfangzhidaojiawei1399yuan/ping,erzaidianshangpingtaishang,53du500haoshengdezhaiyao(zhenpin)deshijizhekouhoujiagezai500-600yuanqujian。jujinrijiujiashuju,zhaiyao(zhenpin)depifacankaojiawei485yuan/ping。

mianduibaijiushichangdelirunkongjianyasuo,jinshajiuyezaixiangbanfa。kucunfangmian,fanshikaizaijinnian3yuegongkaibiaoshi:“jinshajiuye2023niankucundedaoleyouxiaogaishan,zaiquanguofanweineijiangkucunxiaoguodoubijiaolixiang。jinniannianchukucungenquniannianchuxiangbijiao,xiajiangle8geyi。jinnian,jinshajiuyejinxinglegengshenruxizhidifenxi,huijiadaguanlihediaokonglidu。”

cicixinlingdaobanzishangrenhou,zhenduiqixiadadanpinzhaiyaojiu,jinshajiuyefabule“shangyou”zhanlve,mubiaoshigaoduanhua。fanshikaicheng,zhaiyaojiujiangdingweiweichishuiheshangyougaoduanjiangjiu。

dangqianbaijiuxingyejinrushendudiaozhengqi,xingyezengsufanghuan,pinpaixiaoyingtuxian。duici,fanshikairenwei,zhaiyaojiujiangjianchigaoduanchanpindedingwei,buhui“yijiahuanliang”。jutieryan,zhaiyaojiujichuchanpindeshijichengjiaojiajiangbaochizai500zhi600yuan,bingjihuatuichu900yuanjiaweiduandechanpin。bujuqianyuanjiagedaiyijingchengweilebaijiuqiyezhongdechaoliu,bunankanchujinshajiuyexiwangtongguotuichugaoduandadanpinyizhuiqiugenggaodemaolilv,congergaishanyinglinengli。

未经正式授权严禁转载本文,侵权必究。