wen | xiaoshidai panxian

maidanglaozhongguoqianshouxicaiwuguan（cfo）huanghongfeichuanchuxindongxiang。

juhuxiujintianbaodao，bawangchajicongmaidanglaozhongguo“wa”lailexincfohuanghongfei，tazaijinnianlizhijinxingduanzanxiuxihoujiarulebawangchaji。duici，bawangchajizaihuifuxiaoshidaichaxunshicheng“buyuhuiying”，xiaoshidaijintianyewufalianxihuanghongfeibenrenpinglun。jinnian9yue，yizaimaidanglaozhongguogongzuojin30niandehuanghongfeijuedingliren，liyoushi“zhuiqiuxindefazhanjihui”。

juxiaoshidaiciqianlejie，zaitalirenhou，dangshiyouguantajianglvxinbawangchajidechuanyanyizaicanyinxingyeshengchuan，danduiyutakenengchurendezhiweizechuanchuguobutongdebanben——2013nianhou，huanghongfeijiuyizhidanrenmaidanglaozhongguoshouxicaiwuguan，danshitasuofuzedeneirongyuanbuzhiyucaiwu，haibaokuolegongyinglian、falv、heguihekechixufazhandengguanjianzhinengdeng。lingwai，duiyutashifoulvxinbawangchaji，gaigongsiyeshizhongbaochididiao，duixiaoshidaiciqiandeliangcichaxunyizhibuzhikefou。

xiamian，womenlaiyiqikankanzuixindeqingkuang。

餐饮“老将”

shishishang，zaijintianzhiqian，bawangchajiguanfangfabudeyiduanshipinjiuchuxianguohuanghongfeideshenying。

xiaoshidailiuyidao，zaijinnian11yue，bawangchajiguanfangshipinhaofabulegongsiqizhounianqinghuodong，dahezhaoshizhanzaichuangshirenzhangjunjieshenbiandezhengshihuanghongfeibenren，erzhangjunjielingyibianshipinpaijiankangdashizhengqinwen。congpaiweieryan，bunankanchuhuanghongfeizaibawangchajidezhongyaoxing。

zaihuanghongfeicongmaidanglaolikaihou，yeneijiuchuanyanchengtade“xiayizhan”shibawangchaji。zheibenshenyehenfuheluoji，yinweihuanghongfeidedaolaiwuyihuirangzhengzaibuduanguifanhua、jiasuguojihua、shenzhichongjizibenshichangdebawangchajidailaidutejiazhi。

huanghongfeicengshimaidanglaozhongguodeyuanlaojirenwu。tazaozaishangshiji90niandaijiujiarulegaigongsi。tazairenneijinxingleyixiliedetouzi，baokuoxinzongbujuwubamofangdalou、hubeizhihuigongyinglianchanyeyuan、jinnianqiyongdequanxinkeyanzongbu。lingwai，zaihuanghongfeichurencfoqijian，maidanglaozhongguowanchengleliangcizhongdaguquanbiangeng，baokuo2017nianyinjinzhongxinhekaileiliangweizhanlvetouzizhe、jinnianmaidanglaoquanqiumaihuikaileiqingcangde28%jingongmenguquan。

huanghongfeijiaruzhiji，zhengzhibawangchajikuaisukuozhangdejieduan。2017nian，bawangchajizaiyunnankunmingkaichushoudian，duanduanqinianjianyizouxiangquanguo，naizhichuhaidaodongnanya、meiguoshichang，chengweichayinliansuo“houqizhixiu”。qichuangshirenzhangjunjiehaicengshengcheng，jinnianyaoshixian“zhongguoxiaoshouechaoxingbakezhongguo”demubiao。

bawangchajidekuaisujueqideyiyuyitao“zuhequan”：zhuanzhugengyibiaozhunhua、zidonghua、kuaisuchucandeqingruchaerfeixianguocha，bingdamochuboyajuexiandengdadanpin；jizhongzaishangchangyouzhidianweikaidian、baozhuangdengwuliao“jiejian”butongshechipindengdafa，bangzhulepinpaishinengjilei；jiamengweizhudemoshizhulimendiankuaisukuozhang，chenggongzaiguofengchayinsaidaoshixian“wandaochaoche”。

jinri，zhangjunjiezaichuxi“hundunxueyuan”jubandehuodongshitidao，rujin，bawangchajizaiquanqiudemendianshuchao6200jia，zaizhongguochao6000jia。zheiyiweizhe，gaigongsijihuyongduanduanyinianshijian，kaichulezhiqianliuniandemendianguimo。zai2023nian12yue，qiquanqiumendianshucaitupo3000jia。

anzhaozhangjunjiezaihuodongshangdeshuofa，bawangchajizai2022nianbaofashifazhan，congzaoqideyangbanshichangjibude——zhuanzhupinpaishengjizhanhezongbujianshezhan，daolediergejieduan，quanguoshichangmanbude——duanshijianneikuaisubaofa。tayezhiyan，gongsixuyaoguanzhuzuzhideliliang，“wozijibuyidingnenggandecheng”。

zaoxieshihou，bawangchajijiubeichuanzaiyeneidaliangwaren。gongkaibaodaoxianshi，bawangchajidecfowanhui（zhu：qichachajintianxianshi，wanhuizai2yuetuichulebeijingchajicanyinguanliyouxiangongsi，houweichuxianzaibawangchajixiangguangongsizhuyaorenyuanzhong），cengshiyuanhuaweiquanqiucaiwufuzongjian；gongyinglianfuzerenfuxi，cengshidajianghexichadeqiangongyinglianzongjian；chanpinfuzerenwanweiren，cengdanrengongchahexichadechanpinbuzongjian；yunyingfuzerenlumiancengshichazhukrafteadelianhechuangshiren。

duibizhixia，wuluncongguanliguodeyewujipinpaiguimo，haishicanyinyezonghejingyanlaishuo，huanghongfeizilizaizheigetuanduilidoushishuyishuerde。tacongquanqiucanyinjutoumaidanglaochuxidedechengshujingyanhedajuguan，huoxuzhengshinianqingdebawangchajipoqiexiangbushangde。

chucizhiwai，huanghongfeiyebeirenweiyouzhuyujiakuaibawangchajideshangshijincheng。jinnian4yue，bawangchajibeizhizuikuaijinnianzhongfumeiguoshangshi，jizijiehu2yizhi3yimeiyuan，suihoushichangchuanyanyizhongchayinliansuoshangshi“beianxiazantingjian”。buguosuizhegumingbenzhouhuodejingwaishangshibeian，chayinpinpaishangshishifangchulehuinuandexinhao。

bansuifumeishangshichuanyan，haiyoubawangchajiyao“chuhai”daomeiguodexiaoxi。

jumeiguoluoshanjibendibozhutoddrickallenfenxiangdexinxi，bawangchajijiangyu2025nianchunjizaidangdidewestfield century city malldingcengkaisheyijiaqijiandian。gaibozhuyu11yuezhongxunzaigouwushifaxianlebawangchajideweidang（xiatusuoshi），tajiangjieguanzhiqianyijiamingwei“sugar factory”jiubadekongjian，zheiyiweizheqimianjijianghenda。

也有挑战

suiranshitouhenmeng，danbawangchajibingfeimeiyoutiaozhan。

biru，zaichayinliansuode“guimoyouxi”li，bibawangchajigengduodiandechabaidaoyichenggongdengluganggu，shengxiademixuebingcheng、guming、hushangayi、tianlaladouzaimouqiushangshi。youshangmenruguogengzaobuchongdao“zijindanyao”，suizhierlaideyexujiushigengjiliedepaomaquandi。（zhu：genjuzhaimencanyangengxinzhijinnian11yue7rideshuju，mendianshuliangconggaodaodifenbieweimixuebingcheng、guming、hushangayi、chabaidao、tianlala、bawangchaji）。

ciwai，bawangchajisuoyilaideqingruchajingzhengyezaijiaju，ruixing、gumingdengtoubuchayinkafeidoulaiqiangzhanzheigepinlei。

elemeshujuxianshi，jinnian4yuezhi9yuedebannianshijianli，tuichu“yuanyecha+niunai”qingruchadepinpaishuliangtongbiqunianzengzhangjin1bei，waimailiangtongbigengshizengzhang740%。duibawangchajilaishuo，zaiquyutongzhihuadeqingruchasaidaowenzhupinpaixinzhinandubiandale。

zainaichadianzheipianhonghaizhong，bawangchajiyexiwangnengcongchangjingtupo，tiaotuochuxianxiayetaidefazhanxianzhi。

zhangjunjiezaishangshuhuodongcheng，genjugongsizhanlveguihua，bawangchajideweilaizhihuishiyigepinpai，tongguopinpaixiadeduogepinleipushequanqudao，quwangquanqiuhua。jianeryanzhi，bawangchajiweilaikanhaosandahechachangjing，bingqiemeiyigechangjingtuidongzhexiayigechangjingdebianhua，“yongsanbeichashixianjiazhichuangzao”。

jutajieshao，diyigechangjingduibiaoxingbake，dazaoxianzhichakongjian。diergechangjingduibiaoquechao，weilaijiangxianzhixianshouchangjingyanshendaojiatinghebangongshi，cankaojiaonangkafeiji，youcidechujiaonangcuichajideshexiang。disangechangjingduibiaokekoukele，zuochengyikuanyuzhichayinliao，“jimeiwei，youjiankang”。

kanqilai，bawangchajizaidongfangchazheigegainianshanghainengyouhenduoxinchangshi。huanghongfeidedaolaihuiweizheijialiansuochayindailaishenmexinqixiang，yongyouqiangdawaiqibeijingdezishenzhiyejinglirenzaiyijiaxinxingminyingqiyezhongyouhuichanshenghezhonghuaxuefanying，zhidehouxuguancha。