界面新闻记者 | 赵晓娟

界面新闻编辑 | 牙韩翔

zuijinbangeyue，pangdonglaimangyudajidaigou。

pangdonglaideweixingongzhonghao“pangdonglaishangmaojituan”jinqilianxufabule3tiaoguanyudajidaigouxingweideshengming。qizhongyanlideyitiaoyu12yue14rilingchenfabu。

pangdonglaizaishengmingzhongcheng，youyumuqiandaigouxingweiyanzhongyingxiangshangchangjingyinganquanjizhixu，zijiriqijiangshishidaigouxingweiguankongcuoshi，baokuohuiyuanxuwanshanhuiyuankashimingxinxiheshixingdongtaimajiezhang，xuchangjixinxiangdiquchaoshi、yanjiujuduibufenshangpinshixingshangpinxianliang，duigebieshangpindiaozhengxiangouzhouqi，meigehuiyuanmeizhouxiangouyici，yimendiangongshixiangoushangpinxinxiweizhun。

pangdonglaibiaoshi，houtaihuiyuanxitongduidaigouxingweishishizhanghaosuoding、kongzhi。dianneijidianwaianpaizhuanrenxunchang，faxianhongqiangshangpin、liyongshangpinmouli、jiajiazhuanshoudengxingweijiangdiyishijianzhizhi，butingquanzuzhejiangfankuizhixingzhengzhifabumen。shangchangneifaxianlubo、zhibodengdaigouxingwei，gongzuorenyuandiyishijianzhizhi、quanli。chuxianweidaigoutigongbianlidengxingweidehuiyuanzhanghaojiangbeijiechuzige。

daigoufengyongerzhishiliuliangdezhaohuan。

yongyou13jiamendiandexuchanglingshoupinpaipangdonglaizi2023niankaishichengweilingshoujiedewanghong。yuduoshulingshoushangxuexiwaizichaoshidezuofabutong，yudonglaizaishiduonianqiandailingzhepangdonglaijianchilingshouzuichudezuofa——zhuzhongxijieguanli、shangpinpinzhihekehufuwudeng，bingtansuochushuiguoyanmai、niurougan、guozhidengyixiliedaiyoupangdonglaiyinjideziyoupinpai，zuijinliangnian，jiezhuwangluoduanshipindechuanbo，zheixiebaokuanhuodelegengduoyichuxiaoying。

jinniannianchu，zaiwanghongxiaoyingdetuidongzhixia，shandong、anhuihehebeidengdidelvxingtuanshenzhifenfenkaitongle“pangdonglailvyoutuan”，zhuanmendaidangdigukeqianlaidakapangdonglai。renmenxichengpangdonglaiwei “6ajijingqu”， erpangdonglailvyoutuanyinggaishiguoneidiyigebeijieshoudechungouwulvyoutuan。

除了顾客，前来打卡的还包括零售上市公司永辉超市创始人张轩松、步步高创始人王填，他们在国内掀起一股学习胖donglai、diaozhengbenqiyederechao。

bizheixielingshoutongxinggengzaoqianwangpangdonglaide，shizixuchanghexinxiangliangdicongshengdepangdonglaidaigoumen。

jibianchutailezuiweiyangededaigouzhengce，pangdonglairengranbukanqirao。zaidouyin、xiaohongshupingtai，rengranyou“donglaiyouxuan”、“xuchangyouxuan”dengdaigoutongguozhiboshoumaipangdonglaiziyoupinpai，zheixiechanpinkeyizhijietongguojiagougouwuchegoumai，bingyouyidingdejiajialv，yucitongshi，zheixiezhuboyinliuliangdahaixiyinlebushaoqitapinpaideruzhu，buguocongzuixindezhibohuamiankan，zheixiezhubojianghuamianyijingqiehuanchengshanmuhuozheqitachaoshidehuamian。

yimingzhuanzuozhenzhushipinhechayedexuchangdangdidaigouwangjunweigaosujiemianxinwen，muqianpangdonglaichutaidejifenzhengcebingbuhuiyingxiangzijidedaigoushengyi，tatongguoxiaohongshupingtaizhaomugukehoujianliweixinqun，zijinniannianchuzhijin，tadedaigouqunyijingyou4ge，dabufendehuopindoucongpangdonglaishidaiguangchangdianzhonggoumai，yinzheilidehuopinxiangduizuiquan。

pangdonglaishidaiguangchangdiandexiaoshoueweijuzhenggepangdonglaimendianbangshou，dao11yue26rijinniangaidiandeleijixiaoshoueda38.69yiyuan。

hedangdixuduodaigouyiyang，wangjunweitongguoduogeshoujihaozhucedehuiyuan，meirijiangchayepaihaoyijizhubaojutaiyuyuemafazaiqunliyixianshipaiduijindu，tazaizhenzhujutaijiangremaikuanshi（ru1000yuanzuoyouyitiaodemantianxingzhenzhuxianglian）paisheshidaishipinhoufabudaodaigouqunli，dengdaitiqianzixunguo、yougoumaixuqiudechengyuanxiadan，bingshouqubaifenzhisanzuoyoudedaigoufeiyong，zuizhongshunfengyoujijimaijia，yunfeiyeyougoumaizhechengdan。

tongguowangjunweideshaidan，meitiandedingdanyizhubaoweizhu，ta12yue16rizaidaigouqunzhongfatongzhi，chayeyihouyigeyuezhinengyueyicihao，yihoudanliangyehuijianshao，buguoyouyujiejinchunjiewangji，zuijinjitiantabazhubaodaigoufeitishengdaolebaifenzhisi。

shijishang，pangdonglaizaozaijinniannianchujiutongguoxiaochengxujiangdldayuebing、shuiguoyanmai、ziyouaibaijiudengshangpinshangxianfashou。ruxinxiangpangdonglaiyijingkaitonglebaihuoxianshangxiaochengxugouwupingtai，baokuoriyongjiafang、fushi、bufenpinpaidechaju、meizhuanghewanjudengduogepinleideshangpinjunkezaixiaochengxugoumai，bingxiangshouman99yuanmiankuaidifeidefuwu。

ciwai，donglaiyouxuanchayeyekeyizaixiangyingdexiaochengxuxiadan。buguojiemianxinwenfaxian，youyuchayechanpinxiangduiredujiaogao，zheixieshangpindepinleibingbuduo，erqieyixieremenkuanxianshiyijingshouqing，xiangyaogoumaigengduodechayechanpin，rengranxuyaotongguoxianxiadedaigoumen。

danlingyifangmian，daigouzaiyidingchengdushangyeweipangdonglaidailaileyejishangdezhishujizengzhang。

jinnian11yue27ri，pangdonglaidongshizhangyudonglaicengzaiqitongmingdouyinzhanghaoshangpiluchupangdonglaibennianduzuixinjingyingqingkuang。jiezhi11yue26ri，benniandupangdonglaijituanleijixiaoshou（xuchangxinxiangliangdi）yida146.38yiyuan。anzhaopangdonglaizai《2023zhongguoliansuotop100》bangdanzhong107yiyuandexiaoshouejisuan，pangdonglai2024niandexiaoshoushourubi2023niandeshuipingzengzhangchaoguo40%。

shishishang，ciqiandepangdonglai，bingbujupaliuliang。tacengjinghaizai“yuangongshichimiantiaoshijian”、“jianglitousuguke10wanyuan”dengredianshijianzhong，tongguozhenchengtaidujiangyulunniuzhuanzhiyouliyupangdonglaidefangxiang，jiezhuliuliangzaoshi。

danzheiyangdefangshibingbunengchixufuzhi，rujindepangdonglaiyexianruguowufazhangkongliuliangdexuanwo。11yue20ri，yudonglaiyitiaoguanyu“yuangongjiehunbuyunxuyaocailihuofucaili” deyanlunbeifangdaerxianruzhengyi，zheitiao“diewei”lvenongdeneirongyinfaqiqiyeguanliyuzunzhongyuangongdetaolun，henduoguandianrenweizuoweipangdonglaizuixingfudeyuangong，quebeilaoban“guandetaikuan”。ciwai，zuijinliuliangqudongxiadaigoudeqianggouxingwei，daozhidemaichangzhixuhunluanyezaodaoleyulundeguanzhu。

liuliangbujinnenggoudailaizhengxiangxiaoying，youshiyehuifanshipangdonglaizishen。

rujinpangdonglaiyekaishiyishidaozheiyidian。zhishaoyanxiadezheichangdaigoudajizhanhaizaichixu，12yue16rixiawu，jiemianxinwenzhuyidao，“pangdonglaibaihuo”xiaochengxuyijingxianshixitongweihugengxin，zhiyejian11dianjianghuifugengxin。

（yingcaifangduixiangyaoqiu，wenzhong“wangjunwei”weihuaming）