文 | 源Sight  王言

zaichuangshirentaohuabizhongxinzhizhanglaoganmadedi4nian，zheijialajiangjutouzhonghuigaoguangshike。

qianbujiu，guizhoushengqiyelianhehui、guizhoushengqiyejiaxiehuigongbule“2024guizhouqiyeqian100mingmingdan”， gaibangdanyi2023nianduqiyeyingyeshouruweijizhun，qizhongguiyangnanminglaoganmafengweishipinyouxianzerengongsi（xiacheng“laoganma”）shangbang，yi2023nian53.81yiyuandeyingshoupaizaibangdandi55ming。

ergenju“2023guizhouqiyeqian100mingdan”，laoganma2022nianyingshouwei52.60yiyuan。yicijisuan，2023nian，laoganmayingshouxiangbishangnianyousuozengzhang。genjulinianlaideshuju，2016-2021nian，laoganmadeyingshoufenbiewei45.49yiyuan、44.47yiyuan、43.28yiyuan、50.23yiyuan、54.03yiyuan、42.01yiyuan。

zhengtikan，laoganmasihukaishiniuzhuantuishi，qiyingshouzhengzaixiang2020niandedianfengkaojin。zheiweixiride“guominnvshen”，yiranhaiyouzhanwenshichangdediqi。

yizhiyilai，zaizhongguolajiangshichang，laoganmadoushidangzhiwukuideqiaochu。raner，zheigelaozihaopinpaiyiranyouzhejinyouheyuanlv——buduanchuxiandexinpinpaizhengzaichongjizijidejianghudiwei；nianjin78suidechuangshirentaohuabiyiranshouzaiyixian，weilaisheinengcongtashouzhongjieshoulaoganma，yeshiyigeweizhishu。

线上熄火，业绩上涨

laoganmajinliangnianyejihuinuan，yuqiciqiandezhangjiabuwuguanxi。

jinnianlai，zaichengbenshangzhangdedahuanjingxia，laoganmayecengtijia。2022nian3yue，yifenyoulaoganmafachudediaojiahanzaishichangshangliuchuan。diaojiahanxianshi，“yinyuancailiaochengben、rengongchengben、yunfeidengmeiniandouchengshangzhangzhishi，buduanshangshengdechengbenyijingduigongsibufenchanpinshengchanjibeihuozaochengleyanzhongyingxiang，jingduofangmianshenzhongkaolv，xiangongsijuedingcong2022nian3yue1riqi，quedingduibufenchanpinxiaoshoujiagejinxingzhongxindiaozheng。”

zaidiaojiahanzhong，laoganmabingweishuomingzhangjiadejutifudu，danjuyuansightlejie，cicitijiahou，meijian（xiang）laoganmachanpinshangzhang15-20yuan，meipingzhangjiafuduzai1yuanzuoyou。

lingjuciqianmeitidebaodao，dangshilaoganmashangdiaochanpinjiage，qishizaozai2yuefenjiuyijingkaishi，chanpinhangaisuoyouxilie。

heshichangshangdabufenlajiangchanpinyiyang，laoganmadechanpindingjiabingbusuangao，jingdianlajiangdejiageyizhiweichizai10-12yuan，qitachanpinyedaduojizhongzai8-10yuandejiagedai。buguo，laoganmadexiaoshoucelveyuchuantongkuaixiaopindeyousuobutong，changjiashengchanchanpin，jingxiaoshangzexuyaowanquanfuzechanpindewuliu、xiaoshou、yingxiaodengchengbendezhichu。

yeshiyinci，xiangbiqitapinpai，laoganmadelirunbingbugao，jingxiaoshangmaiyipingzhinengzhuandaojimaodao1yuan，lirundaduoyaoyikaochangjiadefanli。haozailaoganmazaishichangshouhuanyingchengdujiaogao，jingxiaoshangkeyizuodao“boliduoxiao”。

ciwai，youyulaoganmayizhijianchixiankuanjiaoyidecaiwuguanlimoshi，qibuguanshiduishangyougongxiaoshanghaishixiayoujingxiaoshang，junshi“yishoujiaoqian，yishoujiaohuo”，hubuqianzhang。zheiyerang“lirunjiaodi”delaoganmashenshoujingxiaoshangdexiai。

ercongjinliangniandeyejiqingkuangkan，zhangjiayemeiyouyingxiangdaoqizhengtixiaoliang。

pingjiechuantongqudaohechanpinkoubei，laoganmayizhizailajiangxingyewenzuolongtoudebaozuo。buguo，zaixiaofeishengjidequshiyijidianshangqudaodechongjixia，tayekaishizhudongqiubian。

2018nian4yue，laoganmazhengshizhucetianmaoqijiandian。tongshi，laoganmayechangshiqilelajiangyiwaidepinlei，youdouchilajiangkuochongdaolehuoguodiliao、doufuru、xianglacaideng20yugepinzhong。

ciwai，laoganmakaishibuduan“chuwang”，pinfanzaidouyindengpingtaijinxingdaihuo。2020nian10yue，zaishipinbozhuxinjifeideyanlunyinfaxiaofeizheduishipintianjiajidedanyouhou，laoganmacengshunshiduocikaiqizhibodaihuo，bingxuanchengsuoyouchanpinbuhan“kejiyuhenhuo”。

cihou，laoganmadouyinzhibojiangengshijiangtaohuabijieshouxinhuawangcaifangdeshipinzuoweibeijing，zhizaochuhouzhe“xianshen”zhibojiandejiaxiang。suiranbushizhenrenchujing，danmeidangtaohuabi“xianshen”zhibojianhuoshiduanshipinshi，zonghuiyourenzaipinglunqulichengzanlaoganma“muguangdudao”，shi“liangxinqiye”。

buguo，taohuabideliuliangxiaoyingbingbusuanhao。huitunshujuxianshi，jiezhi2022nian10yuemodejin3geyue，laoganmadouyinguanfangqijiandianxinzengfensishubudao5wan，zhiboxiaoshouewei80wanyuan。

cihou，laoganmaturan“tuiwang”。2023nian2yue，laoganmaweibo、weixingongzhonghaodengduogepingtaizhanghutingzhigengxin，qidouyinguanfangqijiandiansuiranrengzaixiaoshouchanpin，danzuihoudeshipinneironggengxintingliuzaijinnian2yue29ri。

kenengshishoujinzaixianshangdexiaoshouheyingxiao，ranglaoganmadeyewugengjiajujiao，qiyejibingmeiyouyincishoudaoyingxiang。jinnianshangbannian，laoganmafuzongjinglilixinyuzaimeiticaifangshicheng，2022niangongsiyingshouwei52.6yiyuan，zengzhang25%，2023nianyezaichixuzengzhang。

陶华碧儿子“不争气”

cong1984nianchuanglilaoganmakaishi，taohuabijiuyizhifenzhanzaiyixian。40nianguoqu，yutatongshidaideyipiqiyejiazhong，luguanqiu、zongqinghouyijingqushi，wangshi、liuchuanzhi、zhangruimindengyedouzaoyilikaiquanlizhongxin，zoudaomuhou。

zheixienian，guanyulaoganmaquanlijiaojiedetaolunweicengduanguo，qizhongtaolunzuiduodejiushitaohuabidedaerziliguishanhexiaoerzilimiaoxing（yuanminglihui）。

2000nian，liguishanjieshoulaoganma49%deguquan；2012nian，limiaoxingjieshoulaoganmade50%guquan。jumeitibaodao，cihoutaohuabidelianggeerzitongshifuzegongsiyewu，daerziliguishanzhuguanyingxiaoshou，xiaoerzilimiaoxingfuzeshengchan。

buguo，rangliguishanzhenzhengchuquandeshiye，bingbushilaoganma。cong2012niankaishi，liguishanxianhouchenglilesuzhouhouyangqihangtouzizhongxin、kunmingjintaidajiudianyouxiangongsijikunmingguishantianyangfangdichankaifayouxiangongsi（xiacheng“guishantianyang”）deng。

2020nian12yue，kunmingyigemingweiyunruntianyangdeloupanbeichuanlanwei，qiyuanjihuayu2015nianzhongxunjiaofang，dandangshidaliangshangpinfangqueweinengyanshou，qizhongyuanyinzaiyukaifashangyijianzhufangchuxianzhiliangwentiweiyou，jujuezhifugongchengweikuan，congerbeijianzhufangqisu，binglianleishubaimingyezhu。

eryunruntianyangqishiyeyuliguishanyouguan。2012nianniandi，liguishanzhuziyue3000wanyuan，yupengyouzaikunminghehuotouzichengliguishantianyang，suihougongsihaozhi4yiduoyuanpaixiadikuai，jianchengleyunruntianyang。tianyanchaxianshi，liguishanweiguishantianyangdezuizhongshouyirenheshijikongzhiren，chigubiliwei49%。

liguishandezheichangfangdichantouzi，yechenglebushaowangyouyanzhong“baijia”dedaimingci。

daerzimangzhefangdichantouziwuxinyanjiulajiang，xiaoerzijieshoulaoganmadiguodebiaoxianyebujinrurenyi。

2014nian，taohuabituichulaoganmagudongxinglie，jiangzuihou1%deguquanzhuanrangjilimiaoxing，limiaoxingchigubiliyoucishangshengzhi51%，chengweilaoganmadiyidagudong。liguishanzeshilaoganmadierdagudong，chigubiliwei49%。

erzaitaohuabibuzaichigulaoganmahou，gongsiyejijizhuanzhixia。2016nian，laoganmadeyingshouwei45.49yiyuan，cihouliangniangengshifenbiexiahuadaole44.47yiyuanhe43.28yiyuan。lingwai，jubeijingshangbaobaodao，youyubufenyuangonglizhidaizouchanpinpeifang，laoganmayeyincisunshi1000duowanyuan。

2019nian，taohuabizaiduhuigui，caiezhizhulegongsiyejixiadieshitou，dangnianyingshoutupo50yiyuan。

谁来接班？

chuangshirendehuiguizanqieweilaoganmawenzhulejumian，danlaoganmayeyincimianlingengdadewenti。

taohuabijilaoganmaquanliguoyitiaoguiju：zhizuolajiang，bugaoduoyuanhua、bugaokuayejingying。

截图来源于天猫老干妈官方旗舰店

jumeitibaodao，cengyougaoxiaoketizudaolaoganmadiaoyanhoutichu，zhizuolajiangshi“basuoyoujidanfangzaiyigelanzili”，jianyilaoganmaduoyuanhuafazhan。ciwai，butongtouzizixunjigouderenyuandaofanglaoganma，bingweiqidailai “binggouzhongzu”“guquantouzi”“shangshipeiyu”denggainian，danjunbeitaohuabixiejue。

“henduodadezibengongsilaiguo，tichudefanganyehenzhuanye。”lixinzaijieshoumeiticaifangshibiaoshi，miandui“zhuankuaiqian、zhuandaqian”deyouhuo，laoganmahenjianjue，yigaiwanyanxiejue，shizhongzhixiangzhebalajiangzuoda、zuozhuan、zuojing。

jinjinian，liguishanhaizaizuozhelajiaojiangyiwaideshengyi，qimingzichuxianzaiduojiatouzijigougudongdexinglie，baokuosuzhouhouyangqihangtouzizhongxin、ningbomeishanbaoshuigangquhouyangqihangerqiguquantouzizhongxin、ningxipoyanghexintouzizhongxin。danbulunshizaiguquanhaishijingyingshang，laoganmajunweiduiliguishandetouziyousuoranzhi。

jianshaoduoyuanhuayewudeqianban，zhuanzhuzhuye，duiyulaoganmalaishuoziranshihaoshi，danzaijiazushengyixia，ruhewanchenghexinguanlicengdeguodu，shixiangaigehechuangxin，shiqimianlindeyidawenti。

yeneiyouguandianrenwei，suiranjingyingyizhijiaoweiwending，danxiangbiyumeidedengjiazuqiye，laoganmabingweiyinjinzhiyejinglirenzhidu，gaigededonglibuzu。erzaitaohuabizhangduoxia，laoganmadeneibuwenhuaguoyubaoshou，jingyingfangshijiaoweicufang，qixiaoshouqudao、pinpaiyingxiaodoujiaoyoujingxiaoshangdali，zheiyeshijinjinianlaoganmazaishichangshangmeiyoutaiduodongzuodeyuanyin。

“xianzailaoganmadedapanzihaizai，ruguomeiyoutaidayexin，meinian4、50yiyuandexiaoshoutiliangyijingnengrangrenmanzule，danqijiazuchengyuanruguozaiweilaihaishiwufashenjianzhongren，neizhihoudejingyingfangmianjiuyoulebuquedingxing。yexutaohuabihuiyinruzhiyejingliren，danhouzhebuyidingnengshiyingzheijiaqiyedefengge。”youyeneirenshigaosuyuansight。

nianjinbaxundetaohuabi，zongyoutuixiudeyitian，ruhewanchengquanlijiaojie，shilaoganmazheigelaozihaoxuyaoyizhikaolvdewenti。