文｜酒管财经

jinri，cengjingdejiudianweiyulingjunqiye、guoneishidaweiyupinpaizhiyidefoshanshiyingluobeisiweiyuyouxiangongsi（yuanweiyinghuangweiyu）xuangaopochanqingsuan，zaiyeneiyinqixuanrandabo。

juxi，yinghuangweiyucengshixianggelila、xilaidengdengchaowuxingjijiudiandeyataihezuohuoban，yecengshimeihaojiudiandezhanlvehezuohuoban，gengshiduocizhaidezhongguofandianjinmajiang——zhongguozuijiajiudianweiyugongyingshang。

gaoguangshiqi，yinghuangweiyudenianchanliangdadao300wanjian，nianchanzongzhikeda30yi，chanpinyuanxiaoguowai100duogeguojiahediqu。

yinghuangweiyudepochanqingsuan，zhishizhenggejiudianweiyuxingyemianlinkunjingdeyigesuoying。

guigendaodi，zaishichangjingzhengjiajudejushixia，nenglicha、shiligenbushangdejiudianweiyubeitaotaishidashisuoqu，jiuyoudeshangyemoshiyinanyishiyingfuzaduobiandeshichanghuanjinghexinshidaidexiaofeixuqiu。

jiexialai，ruhezhuanxingshengji、xunzhaoxindezengzhangdian，chengweijiudianweiyuxingyejidaijiejuedenanti。

01、曾经的酒店卫浴龙头因何倒下？

zhishaoshinianqian，wulunguimohaishishijiyingxiangli，yinghuangweiyuzaifoshanweiyulingyupaimingdoushikaoqiande。

yinghuangweiyuchengliyu1996nian，chanpinzhuyaoyizhengqifang、anmoyugang、linyufang、yushiju、taociweishengjiejuhewujindengweizhu。

zaozai2001nianhe2005nian，jiuchenglixinxilangongsiheyingguogongsi，zoushangchuhaizhilu；

2006nian，yinghuangzongbuzhanting6000pingde“weiyuxiangshouguan”zhengshiduiwaikaifang；

2015nian，gaigongsishenzhijihuazai2016nianwanchengshangshi。

zhideyitideshi，dangnianzhumingdianying《zhihuanwang》dedaoyanpeter jacksonjiazhongdequantaoweiyuchanpindouzhidingyaoshiyongyinghuangweiyu。

juxi，yinghuangweiyucengshixianggelila、xilaidengdengchaowuxingjijiudiandeyataihezuohuoban，yecengshimeihaodezhanlvehezuohuoban，haicengyuwanke、biguiyuan、yajule、lvdidengfangqidachengzhanlvehezuo，haishi2010nianguangzhouyayunhuizhuchangguanzhidingweiyuchanpin。

zhidezhuyideshi，yinghuangweiyugengshiduocizhaidezhongguofandianjinmajiang——zhongguozuijiajiudianweiyugongyingshangjiang。

cengjingdejiudianweiyulongtou，rujinzouxiangpochanzhongzheng，yeneicaicehuoyuqigaoezhaiwuyouguan。

juqi2024nian5yuezichanfuzhaibiao（weijingshenji）xianshi，yingluobeisigongsifuzhaiheji2.18yiyuan。

zaozaijinnian6yue，qijiuxiangfayuantichulezhongzhengjishukunfudaodeshenqing。

jinnian8yue，alizichanfabuleguanyuyingluobeisiweiyudezhongzhengtouzirenyuzhaomugonggao。

jiezhimuqian，yiyou1mingyixiangtouzirenguanzhugaigongsi，bingzhengchuyuzhongzhengqiandejinzhidiaochajieduan。

cengjingdejiudianweiyulongtou，rujinhaizaikudengzijide“baiyiqishi”。

《jiuguancaijing》zhuyidao，yinghuangweiyuzi2018nianyihou，zaixingyeneishengliangzhujianjianruo。

youyeneirenshizhichu，zhuyaohaishiyuanyudahuanjingdebianhua。

2018nianyihou，dichanxingyefazhanjiaobufanghuan、guojiheguoneixingshijunbulixiangdezhuangkuangxia，weiyuxingyebukebimiandishoudaolechongji，jingzhengyufajilie。

tarenwei，yinghuangweiyuyinweijinnianlaichanpinliqueshi，yingxiaotuiguanggenbushang，meiyouwanchengzhuanxingshengji，meiyouchanpinchayihua、qudaoli、pinpailigenbushang，zhinengzaicankudejiagezhanzhongzhengzhaqiusheng，zuizhongpochanqingsuan。

02、从拼规模到拼利润，酒店卫浴“负重前行”

jiuzaiqianbujiu，tongyangshilaizifoshandeyijiataoweiqiyezaipengyouquanshaichutiqianfangchunjienianjiadetongzhi。

duici，shenbianyiweihuanandejiudianweiyugongyingshangfzonggantandao：“jinnianzhengqiannana！fangjiashijianyuelaiyuezhang，qianmeizhengdao，youyaotiqianfanxiangguonianle。”

yeneiyoujuhua，zhongguotaoweikanfoshan，youjiajiuyoufoshanzao，foshanzuoyongpangdadejiudianweiyushengchanjiqun，zhanquanguobanbijiangshan。

jubuwanquantongji，jinnianquanguoyiyou20jiataoweiqiyebeifabupochanwenshu。tongqi，zaiali、jingdongpaimaipingtaishang，you31jiataoweiqiyexiangguanzichanbeipaimai。

bunanfaxian，weiyuxingyeyimingxiancunzaichannengguosheng。

zaiweiyuxingyemingxian“gongguoyuqiu”debeijingxia，qiyexiangyaozhuanqianshiyuelaiyuenan。

caibaoshujuxianshi，zaidongpengkonggu、mengnalisha、diou、haiouzhugong、huidaweiyu、jianpaiweiyu6jialongtouweiyushangshigongsizhong，you5jiazai2024nianshangbannianyingshouchuyuxiahuazhuangtai，jinhaiouzhugongyijiashixianyingshouhejinglirunshuangzengzhang。

xingyejingzhengbairehua，saidaoriyiyongji，bushaoweiyuqiyejiangmuguangtouxiangjiudianshichang。raner，jiudianqudaodekaituobingfeiyishi，bushaoweiyuqiyezaijinjunjiudianshichangshiyijiumianlinzhuduotiaozhan。

ciwai，channengguoshengdailaidezhijieyingxiang，chulejiagezhanyuyanyulie，shichangfeneyekaishixiangtoubugaodujizhong。

juaoweiyunwang（avc）jianceshujuxianshi，zi2023niankaishi，jiudianweiyupinpaikaishigaodujizhonghua。

2024nianshangbannianyixian、xinyixian19cheng3-5xingjixinkaiyejiudianpeitaozhengtiweiyuzhongcanyupinpai221jia（xinjinpinpai176jia），top5pinpaifenbieweihuida、toto、enshi、kele、moen。

zhidezhuyideshi，jiudianweiyudeshichangfeneyekaishiwangtoubujiuguanjizhong。

juaoweiyunwangtongji，2024nianshangbannianyixian、xinyixian19cheng3-5xingjixinkaiyejiudianpeitaozhengtiweiyuzhong，toubujiuguanjituanzhanliuchengyishang，top10jiuguanjituanfenbieweihuazhujituan、yaduojituan、jinjiangjiudian（zhongguoqu）、zhoujijiudianjituan、wanhaoguojijituandeng，hejishichangfenewei65.7%。

jinnianlai，jiliedeshichangjingzhengshidejiangbenzengshouchengweijiudiantouzijingyingdeguanjian，ruhezaiweiyudengyingjianshangtanxunjiangdichengbenzengjiashouyidekenengyechengweijinnianlaijiudianxingyedequshizhiyi。

zaijinnian8yuejubandezhongguoweichuxingyegongxuduijiehuishang，jinjiangjiudianjituandongnanqukaifazongcaishimeifengzhichu，jiudianjituanhetouzirendemubiaodoushikaiyuanjieliu、jiangbenzengxiao，yincigengxiwanggongyingshangnenggoutigongxingjiabigaoqieshejiyoumeidejiudianweiyuchanpin。

ciwai，hengjiejituanshangyequdaofuzongcaichendongyetidao，zaibduanshichangzhong，jiagejinshiyizhangruchangquan，jiagebeihouzhenzhengkaoyandeshiqiyetixidexiaolv，baokuozhizao、yingxiaoyufuwudengduofangmian。guanjianzaiyuruhezaihezuozhongtigongyouzhifuwu，manzujiudianyezhuhekehudeshenqiexuqiu，congershixianchijiudefazhan。

bunanfaxian，bushaojiudianweiyuqiyeyijingyishidaoyinggaicongpinjiage、pinguimozhuanxiangpinlirun、pinfuwu，xianhuoxialai，ranhougengjinyibuxiulianneigong。

03 存量时代，酒店卫浴如何突围？

dangqian，jiudianweiyuxingyechannengguosheng、channengluohoushibuzhengdeshishi。

zaijiulvxingyejiasubiangededangxia，jiudianweiyugairuheyongbaoxinqushi、xinzhouqi、xinshichang，zhaodaozhongqishichangdeqiji？

yiweijiulvxingyeguancharenshiyinyonglejingzhengxuetaidoumaikeerbotetichudesandahexinjingzhengzhanlve：chengbenlingxian、chayihuahejujiaocelve。

neixiejimeiyouchanpinchayihua，youmeiyouchengbenyoushi、dafayebujujiaodejiudianweiyuqiye，zaizheiyilunjingzhengzhongshibibeitaotai。

diyi，jiushijujiaopinzhihua。

weiyukongjianzuoweijiudianchangjingzhongbukehushideyibufen，shijiudiankerenruzhushichukefangyiwaidierda“pingjiaketi”。

meiguozixungongsigallupdeyifendiaochashujuxianshi，chaoguobanshudejiudianzhukebiaoshizaixuanzejiudianshigengkanzhongweiyutiaojian，youqishishehuajiudiandekeren。

jinweihaotaiweiyuceofuqiyangciqianzaijieshou《jiuguancaijing》zhuanfangshitidao，zuoweikefangchanpinzhongdehexinzhiyi，pinzhihua、pinpaihuadejiudianweiyu，cainengyouxiaotishengzhukeshushidu、zengjiatiyangan。

taqiangdiao，jiudianweiyuqiyedangxiatuweiyousangeguanjiandian：

shouxianshizhuzhongkehuxuqiu。yikehugexinghuaxuqiuweijichu，tigonggaobiaozhun、gaozhiliangdechayihuachanpin；

qici，shixitongzhichengnengli。quanchanyeliandesheji、yanfa、shengchanheluodinengli，weiquanfangweifuwutigongzhicheng；

zuihou，shidingzhihuafuwunengli。tongguochanpinquanshengmingzhouqiguanliweikehutigongjishitiexindefuwu。

lingwaijujiumuhuadongquyixiaoshoujieshao，jinnianjiumuchuleweileidisenjiudiandemenqiangjuyitihuadingzhifuwu，haiweiwendemujiudiantigongmenqiangjuyitihuajiejuefangan，meiyikuanshejidoukaolvdaoletedingdeshiyongchangjinghekehutiyan。

dier，yaozhuazhucunliangjiudiangaizaoshichangdeshuzhihuazhuanxingjiyu。

juxingyeshujuxianshi，muqianshichangshangyueyou2.3wanjialiansuohe4wanjiadantijingjixingjiudianmianlinzhezhuangxiugaizaoxuqiu，zheiyiweizhezhongxiaoxingliansuo、dantijiudianjiangjinruguimohuagaizaojieduan。

zaizhei6.3wanjiajiudianzhong，youqishisheshilaohuadeweiyuchanpindegengxinhuandaichengweipoqiexuqiu，zheiweiweiyuqiyetigongleqierushichangdeshiji。

zheixielaojiujiudianzaishuzihuashengjiguochengzhong，wangwanghuixuanzegenghuanchuantongweiyushebei，yinruzhinenghuachanpin。

juaoweiyunwang（avc）jianceshujuxianshi，2023nianzhongdian19cheng3-5xingjixinkaiyejiudianpeitaoguimozhong，zhinengzuobianqipeizhilvjin40%；2024nianshangbannianxinkaiyejiudianzhongzhinengweiyuguimo5.97wanjian，tongbizengzhang120.6%。

henmingxian，shuzhiweiyuyijingchengweijiudianzhuanxingshengjidezhongyaofangxiang。

julejie，jinnian6yue，jiumuzhengshiruzhuhuazhujituanqixiaquanxianpinpaijiudian，qiepeizhideweiyuchanpinzhudazhinenghua，zhinengmatong、huasadengchanpinjundadaoyijishuixiaobiaozhun，weijiudiantigongxingzhiyouxiaodejiangbenzengxiaoshouduan。

zaijiudianxingyeshenkezhuanxingdedangxia，jiudianweiyuyijinrufazhanmoshi、jingzhengshouduanyuyetaichuangxindengfangmiandehuandangdiaozhengjieduan。

poerhouli，xiaoyuxinsheng。weilaidejiudianweiyu，dagailvjiangzouxiangpinzhihua、pinpaihuaheshuzhihuazhilu。

统筹 | 劳殿

编辑 | 阿渲