wen | leidacaijing mengshuai

编辑 | 深海

zaijingduojiameitibaodaohou，yageershougouyintaidexiaoxizhongyuzaializuixinfabudegonggaozhongdedaolezhengshi。

12yue17ri，alibabafabugonggaocheng，gongsiyulingyimingshaoshugudongtongyijiangyintai100%deguquanxiangyouyageerjituanheyintaiguanlituanduichengyuanzuchengdegoumaifangcaituanchushou。ercifanjiangyintaibaishanghuojia，aliweiyintaitieshanglegaoda74yiyuandejiaqian，danaliyujiyincierludedekuisunyuewei93yiyuan。

leidacaijingshulifaxian，chushoupoweikuochuodeyageer，jinnianlaizoushangle“maimaimai”dedaolu。zaicicichushouzhiqian，yageerbujinshougoumeiguochaopaiundefeated40%deguquan，haijieshoulemeibangfushiqixiadebufenshangyezichan。bujiuqian，yageershenzhihaibeichuanjihuachizi2yiouyuanshougoufaguogaoduantongzhuangpinpaibonpoint。

zuoweiyageermuhoudezhangduozhe，xiannian73suideliruchengyiranbaochizhewangshengdejingliheminruideshangyexiujue。zai《2024hurunbaifubang》zhong，liruchengjiqinverdecaifudadaole145yiyuan，zheiyishuziyuqi2015niandengbangshidecaifuguimoxiangdang。

huiguguowang，liruchengcengdangguoshiduonianzhiqing，zaijinruqingchunfuzhuangchanghou，tayinglailemingyundezhuanzhedian。congzuichudeputonggongrendaoyinwanjiufuzhuangchangweijichengweichangzhang，zaidaojiangyageerdazaochengweihangaishishang、dichan、touzisandabankuaidezonghexingguojihuaqiyejituan，liruchengyongyigegexianhedezhanjizhengminglezijidenengli。

jinjinianlai，liruchengduocizaigongkaichanghezhongshenyageerhuiguizhuyedejuexin。buguo，yageerdangqiandeyejibiaoxianrengxiandeyouxie“buwuzhengye”。jinnianqiansanjidu，shishangbankuaiweigongsigongxian14.6%dejinglirun，ertongqigongsidichanhetouzibankuaijinglirundezhanbifenbiewei7.8%、77.6%。

ciwai，zi2021nianqi，gongsideguimujinglirunyilianxuduonianchengxianxiahuaqushi。duiyunianguoguxideliruchengeryan，yageerdetiaozhanhaizaijixu。eryilianchuandezibenbujuhou，yageershifuyaozhishanghaishifuzhongqianxing，rengyoudaishijianjinyibujianyan。

74亿，阿里出售银泰，雅戈尔接盘

12yue16ri，suizheyizhangyageerheali“yintaixiangmuqianyueyishi”tupiandeliuchu，yageernishougouyintaibaihuodexiaoxizaishichangshangxunsukuosankailai。

youmeitibaodaocheng，alizhengyuyintaibaihuojieqia，nijiangyintaibaihuoxiangguangufenchushoujifangzhifuzhuangqiyeyageer。eryageerfangjichudejiagehuojiangdadao70zhi80yiyuan，jutideshougoufanghuoweiyageerdongshizhangliruchengjiazujijin。haiyoujiejinyintaibaihuorenshitoulu，yageershougouyintaibaihuodeshiyijiangyu12yue17rizhengshiqianyue。

duiyuwangchuanyageernishougouyintaibaihuodexiaoxi，12yue16ri，yageerzhengquanbumenjiexianrenyuanhuiyingcheng，shangshigongsimeiyouyingpiluerweipiludexinxi。

ciwai，haiyoumeitibaodaocheng，youyubushejishangshigongsizichan，yageerbingbuhuifabugonggao。

12yue17ri，zheiyichuanwenzuizhonghaishiluoledi。jualifabudeziyuangonggaoxianshi，qiyulingyimingshaoshugudongtongyijiangyintai100%deguquanxiangyouyageerjituanheyintaiguanlituanduichengyuanzuchengdegoumaifangcaituanchushou。

juxi，alimuqianchiyouyintaiyue99%deguquan，alijiuyintaichushoudesuodekuanxiangzongeyuewei74yiyuan，erqiyujiyinchushouyintaijiangludeyue93yiyuandekuisun。

zaozaijinnian2yue，shichangshangjiucengchuanchualijihuachushouyintaidexiaoxi。alidongshihuizhuxicaichongxinbiaoshi，muqianalidezichanfuzhaibiaoshangrengrancunzaiyixiechuantongdeshitilingshouyewu，danzheixieyewubingbushialidehexinjujiaoyewu，yincituichushihelidejuece，dankaolvdaodangqiandeshichangqingkuang，tuichukenengxuyaoyidingdeshijian。

bishi，haiyoushichangchuanwencheng，jiuchushouyintaiyishi，aliyijiechulejijiayongyouqianzaishougouyixiangdegongsi，qizhongjiuyouyageer。

leidacaijingshulifaxian，qishizaicicishougouyintaizhiqian，yageerjinxienianjiuyizoushangle“maimaimai”zhilu。2021nian，yageershougoumeiguochaopaiundefeated 40%guquan，bingchenglidazhonghuaquhezigongsi。

tongnian，yageertouzinuoweihuwaipinpaihelly hansen，fuzegaipinpaizaidazhonghuadiqudeyunyingheshengchan。2022nian9yue，yageerhaiyutiaozhanzhezibengongtongtouzilemeiguogaoduanshejishishishangpinpaialexander wang。

zi2022nian10yueqi，yageerhaihaozishiduoyi，luxucongmeibangfushishouzhongjiepanleguiyangzhonghuazhonglumendian、wuhanguanggushijiechengmendian、shenyangtaiyuanjiemendian、chengdouchunxilumendiandengduojiadianpu。

jinnian11yue，shichangshangyouyouxiaoxicheng，yageerjihuayi2yiouyuan（zheherenminbiyue15.3yiyuan）dejiageshougouyouzhe“tongzhuangjiedeaimashi”zhichengdebonpointpinpai，jiaoyishuangfangyijingjinrutanpanhouqi。

ercifanmiaoshangyintai，qishiyebushiyageershoucijinjunshitishangye。jinnian8yue，yageerjituanxieshoutianmulilianhedazaodeshanghaihuaihaizhonglu“hai550”xingainianzonghetizhengshikaiye。

duiyucifanshougouyintaiguquan，yageerjituanxiangguanrenshibiaoshi，bencijituanyuyintaiguanlicenggongtongtouziyintai，zhizai“qianglianbulian”，wanshanshishangshengtaiquan。touziwanchenghou，yageerjituanjiangjiyuyintaiguanlicengchongfendeyunyingkongjian，zhichiyintaijinyibugaozhiliangfazhan。

145亿身家的“裁缝股神”

zhizhangyageerdelirucheng，rujinyijing73suigaoling。huikanliruchengdefendoushi，keweishifenchuanqi。congdicengmopagunda，daozhubudazaochuyageerzheiyishangyediguo，liruchengdemeiyibudouningjuzhehanshuiyuzhihui。

younianshiqi，liruchengyijiabeixiafangdaoningbonanjiaoduantangzhen，shenghuodejianxinposhitazaozaobianchengdanqijiatingdezhongdan。nianjin7suideta，dangguofangniuwa，yecengyuhuobanmenyiqibianzhicaomao，zhiweihuodeweibodeshourubutiejiayong。15suizheinian，liruchengzhudongbaomingdaodengtadaduiyaducun“chadui”chengweileyimingzhiqing，zheiyizhagenbianshimanzhangde15nian。

zhuanyanshijianlaidaolebashiniandai，liruchengderenshengguijifashenglezhuanzhe。tajindaoyijiamingweiqingchunfuzhuangchangdechangzi，congyimingzhiqingzhuanbianweilefuzhuangchangdegongren。zheijiagongchangdeguimosuiranbuda，quechengweileliruchengzhiyeshengyadeqidian。

liruchengshifenzhenxizheifennandedegongzuojihui，pingjiezijideqinfenhenuli，liruchengxunsuzhanlutoujiao，henkuaibianbeitibaweicaijianzudezuzhang。zhihou，tapingjieyijizhilijiangbinlinpochandeqingchunfuzhuangchanglashanglean，yincizhongwangsuoguidichengweilefuzhuangchangdechangzhang。

suizhedingdandezengduo，shangrenhoudeliruchengkaishisikaoruhezuodagongchang。pingjiezijidezhizhehezhencheng，liruchengchenggongdadongleshanghaikaikaichenshanchang，huodeleheqianzheyiqilianyinghezuodejihui。henkuai，qingchunfuzhuangchangdelirunbiancongshushiwanyuanzengzhishangbaiwanyuan。

youlehengxianglianyingdejingyanhou，liruchengyishidao，yaoxiangshixianzhangjiuchixudefazhan，bixudazaoshuyuzijidepinpai。zaicibeijingzhixia，liruchengdediyigeziyoupinpaibeilungangyingyunersheng，gaipinpaiyijingtuichubianzaishichangshanghuodelebusudefankui。

suihou，zailiruchengdeyunzuoxia，yigequanxindezhongwaiheziqiyeyageerzhiyiyouxiangongsiyujiushiniandaixuangaochengli。julejie，yageerdemingzilaiyuanyuqingchunfuzhuangchangdeyingwenming“youngor”，yuyishishangyunianqing。

bansuizhexingongsidechengli、gongchangguimodekuodayijijishudechixudiedaishengji，yageerdefuzhuangshengyiriyizhuangda，chanpinshenshoushichanghuanying。huiyiqineiduanrizi，liruchengzhiyan，yageerdechengbenbingmeiyoubibeilungangzengjiaduoshao，danshilirunjihufanleyifan，yinianjiuzengjialejiqianwan。neiduanshijian，“qiyexianghuojianfasheyiyangdeyikuaisuzhuangdachengzhang。”

1993nian，yageerwanchenglegufenzhigaige。erzaibaochifuzhuangzhuyewenjianfazhandetongshi，liruchengdeziben“yexin”yezhujianxianxian。zi1992nianqi，yageerkaishishezufangdichanlingyu，xianhouzainingbo、suzhoudengdikaifageleidichanyewu。

yucitongshi，zailiruchengdedailingxia，touziyewuyezhujianchengweiyageerdeyixiangzhuyaocelve。juyageerguanwangxianshi，qicanyutouzilezhongduochenggonganli，baokuozhongxinzhengquan、guangbogufen、yikekeji（lianchuangdianzi）、ningboyinxing、jinzhengda、kedaguochuang、pufayinxingdeng。

1998nian，yageershunlidengluagu，chengweizhongguozuizaoshangshidefuzhuangqiyezhiyi。jingguo45niandewenjianfazhan，yageeryixingchengleyishishangchanyeweihexin，duoyuanbingjin、zhuanyehuafazhandezonghexingguojihuaqiyejituan，xiasheshishang、fangdichan、touzi、guomao、lvyouwudachanye，yageeryeyincibeiyuwei“fuzhuanglingyuzuidongjinronghedichandegongsi”。

eryouyutongguo“fuye”zhuanqudaolefenghoudehuibao，liruchenghaibeiwaijiesongshang“caifenggushen”dechenghao。jiulianliruchengzijidoucengtanyan，“tongguotouzifangdichanhejinrongzhengquansuozhuanqudelirun，shiyageerfuzhuangzuo30nianyezhuanbudaode。”

zhideyitideshi，zaihurunyanjiuyuan10yuefabude《2024hurunbaifubang》zhong，yageerchuangshirenliruchengheqinverlihanqiongdecaifudadaole145yiyuan。jinguanliruchengdecaifuzi2022nianhouwenbupansheng，danqishiliruchengdecaifuzaozai2015nianjiucengdadaoguo145yiyuandegaodu，zheiyiweizheliruchengdangqiandecaifuzhonggui2015niandeguimo。

多次重申回归主业，暂无法摆脱对投资依赖

jiangshijianhuibozhi2016nian，zaidangnianjubandeningboguojifuzhuangjieshang，liruchengxuanbuyaotongguofangzhifuzhuangchanye“wunianzaizaoyigeyageer”。cihouduonianshijian，liruchengduocizaigongkaichanghezhongshenhuiguizhuyedejuexin。

tianyanchaxianshi，qunian12yue，liruchengfangqilegongsiyanyong30niandemingcheng，jiang“yageerjituangufenyouxiangongsi”gengmingweile“yageershishanggufenyouxiangongsi”，cijubujinxiangwaijiezhanshileliruchengjiangyageerdazaoweishijiejishishangchanyejituandexiongxinzhuangzhi，yexiangwaijiechuandilegongsihuiguizhuyedeqianglieyiyuan。

zhisuoyiyufajiandinghuiguizhuyedeniantou，liruchengciqianzaijieshoucaifangshijiucengjichuzijidedaan。zaitakanlai，guoneidefangdichanshichangkaishibianhua，guojiazhengzaizuodadeyigediaozheng，qipanduankongjianbuhuitaida，huangjinshidaiyijingguoqu。jinrongtouzizheigelingyufengxianyehenda，jinguangongsiyouxiexiangmuyoubijiaohaodeshouyi，danshiyoudexiangmuyouyidingdefengxian，erqieyoudetouzizhouqiyehenzhang，xiaoyiyebuwending。

leidacaijinglejiedao，muqian，yageershishangbankuaidehexinyiranshiqizhupinpaiyoungor。jinnianlai，gongsitongguoziyoupinpaishengji、fuhua、binggou、hezidengduozhongfangshi，goujianlebaohanmayor、hart marx、hanp、undefeated、helly hansen（weibingbiao）jicorthayzaineideduopinpaijuzhen。

jinguanliruchengjinnianlaiduocibiaoshiyaojiangzhuyaojinglitourushishangbankuaidefazhan，danconggongsideyingshoujiegoulaikan，yageerdangqianrengxiandeyouxie“buwuzhengye”。buguo，duiyuleisidezhiyi，liruchengduonianqianjiucenghuiyingdao，“buyongfenzhuyefuye，zhuanqianjiushizhuye。”

juyageerzuixinfabudecaibaoxianshi，jinnianqiansanjidu，yageerzhanhuo84yiyuandeyingshou，tongbishixian12.63%dezengzhang。buguo，tongqigongsishixianguimujinglirun25.12yiyuan，tongbijianshao6.73%。

leidacaijingzhuyidao，zaicizhiqiande2021nianzhi2023nian，yageerdeguimujinglirunyilianxusannianchuxianxiahua，cong2020niande72.36yiyuanyiluxiajiangdaolequniande34.34yiyuan。

fenyewulaikan，jinnianqiansanjidu，shishangbankuaiweiyageergongxian45.85yiyuandeshouru，danxiangjiaoshangniantongqijianshao10.13%。lirunfangmian，shishangbankuaiqiansanjiduweigongsizhanhuo3.68yiyuandeguimujinglirun，dantongbijiangfugaoda43.53%。

duiyushishangbankuailirunjiangfudayuyingshoujiangfudeyuanyin，yageerzaitouzizheguanxihuodongshangjieshicheng，qiyi，yingshouxiajiangdaozhimaolixiajiang；qier，baokuoxingouzhidianpuchanshengdezhejiutanxiao、zhuangxiufei、guanggaoxuanchuanfeidengzaineidegangxingfeiyongjitouruxingfeiyongyousuozengjia。

fenpinpailaikan，qiansanjidu，yageerzhupinpaiyoungordeyingshoutongbijianshao11.85%，maolilvyejianshao0.92gebaifendian。jinguanqitapinpaiqiansanjidudeyingshoutongbishixian27.59%dezengzhang，qiemaolilvzengjia4.01gebaifendian，danqi3.48yiyuandeyingshoujinyueweizhupinpaiyoungor（34.76yiyuan）de1/10。

zhiyudichanbankuai，yageerqiansanjiduzanwuxintuixiangmu。baogaoqinei，yageerweipanshixianyushoushouru 25.51yiyuan(dingdankoujing，hezuoxiangmuanquanyibilizhesuan)，tongbijiangfugaoda72.13%；jiezhuanyingyeshouru37.99yiyuan，tongbizengzhang60.32%；shixianguimujinglirun1.96yiyuan，tongbixiajiang40.94%。

yageerzaijieshoudiaoyanshibiaoshi，qizaidichanbankuaidezongtizhanlvewei“qingkucun、kongfengxian”，cunliangxiangmujibenhuizai2024、2025nianjizhongjiezhuan。

xiangbiqianmianlianggebankuai，touziyewukeweishichengqileyageerguimujinglirundezuidagongchen。baogaoqinei，yageertouziyewujixuqianghuaxianjinliuguanli，youhuatouzijiegou，shouhuizijin16.69yiyuan；shixianguimujinglirun19.49yiyuan，tongbizengzhang13.9%。jiezhidisanjidumo，yageerzhangqiguquantouzidezichanchaoguo250yiyuan。

zaitouzizheguanxihuodongshang，yageertoulu，qitouzishouyidezhuyaolaiyuanbaokuoningboyinxingyiquanyifahesuandejinglirunyuzhongxingufendengjinrongzichandefenhong。zhiyugongsiweilaizaitouzibankuaideguihua，yageerqiangdiao，gongsijiangzhubutuichucunliangcaiwuxingtouzixiangmu，chixuqianghuaxianjinliuguanli，tongshijujiaoyushishangzhuyexiangguandepinpaibinggou、hezuo。

youfenxirenwei，yageerhuiguizhuye，yifangmianshiyinweiguoneifangdichanxingyeshangweiwanquanhuifuzhixiridianfengshiqideyuanqi，zhengtihuanjingyijiumianlintiaozhan。lingyifangmian，jinguantouziyewudangqianweiyageerdailailekeguandelirun，danzheileiyewutongyangnanyitaotuozhouqixingbodongdeyingxiang。jibianshitouzijiedechuanqirenwubafeiteyenanmianyoushishouzhishi，yinciguoyuyilaitouziyewuwuyihuijigongsiyejidailaiyidingdebuquedingxing。

raner，liruchengjixiwangyutongguoshishangbankuai“zaizaoyigeyageer”，yebingfeishiyijianrongyideshi。shishangchanyeshiyigejingzhengyichangjiliedelingyu，qushibianhuaxunsu，xiaofeizhepianhaoriyiduoyuanhuahegexinghua，zheibianyaoqiupinpaizaichuangxinnengli、chanpinzhiliang、shichangxiangyingsududengfangmiandoubixudadaojigaodebiaozhun。yageerxiangyaozaishishangbankuaiyoushizhixingdetuporengxukuayuezhongzhongnanguan，baokuodanbuxianyushejichuangxin、gongyinglianyouhua、qudaotuozhan、pinpaiguojihuadengduogeweidu。