wen｜kiki gao

bianji｜liuqing gwendolyne depoorter

jieshoucaifangyaoyueqian，woduinatura bisséyuebishipinpailejieyouxian，renren“qumei”deniandai，haolaiwumingxingzhuipeng、xibanya“guobaoji”、guifuzhixuan……hualidebiaoqianbuzaishipingjiayigehufupinpaidebiyaocankaoyinsu。

zheiyici，womenxiangtansuoyixiebuyiyangdegushi。yushi，natura bisséyuebishi ceo veronica fisasjuedingyutopherliaoliaozheigesandaijiazupinpaizhongde“nvxing”liliang。

高度女性化的“灵魂”

1979nian，xibanyajingjiweiji，veronicadefuqinricardo fisas mulleras 50sui，4gehaizi，zuidade14sui，ganggangshiye。shiyeqian，ricardoyouzhehuihuangdezhichangjingli——congquechaoshichangzhulizuodaokouxiangtangzhizaoshangjianpaixibanyafengongsizongcai，houzaiyijiadanbaizhishuijiesiliaogongsirenzongcai。

2009nian，ricardozaizijidezichuan《brushstrokes of a lifetime》zhong，youyiduanguanyutabeijiegudemiaoshu，naozilimeitiansuanzhegezhongshuzi：xuefei、fangfei……tashituquzhaoyifenxingongzuo，danmeiyourendadianhuajita，tayishidao50suidenianlingbuhuizaiyourenguyongta。zuihou，tajieshouleshiyedexianshi，fashizaiyebuhuiweibierengongzuo，taheqizigloria vergesjuedingchuangye。

zaisiliaogongsishi，ricardozhuyidaonvgongmendeshoufeichangrouruan，rangpifujiechutianran、youlixingshideanjisuanjuyouqiangdademeirongxiaoguo。zaihuaxuejiahepifukeyishengdebangzhuxia，tajinxingle500renguimodemianbushiyan，1979nian6yue7ri，yong5zhongjiyutianranyoulianjisuanjishudemianshuangzaixibanyabasailuoneichuanglilenatura bissé。

zaiyicijiatinghuiyishang，tamenxuanbu，“congneiyikeqi，jialimeigerendouyaomaimianshuang。”

zaichengligongsiqianjigeyue，ricardoheqizigloriajuxingleyichangguanyugongsimingdetounaofengbaohui，suoyougudongdoucanjialehuiyi。meigerendouliechuyifenmingziqingdan。dangshi，meigerendouxiangqubalidaolvxing，yourenshuojiujiaonatura de bali，danxingbutong。ricardotidaodangshizhumingdedianyingmingxingheshishangouxiang jacqueline bisset，beifoudingle。gloriatiyishiyong natura bisset。dajiadouhenxihuan，danmeiyouzuihouyige t，zuihoupinpaimingdingweinatura bissé。

pinpaimingchengchuandalelianggejibenjiazhiguandewanmeipingheng：natura（benzhi、ziran、ziyou、xinxian）he bissé（fengge、youya、meilihezhuoyue），zheiyeshishuyunvxingdezhixingjiazhiguan。

jiuzheiyang，zaihoulaidejin20duonianzhong，ricardoyuqizigloriayiqitouruledaliangzijinjinxingyanfa，renzhenjingyingzhezijidegongsi。

TOPHER：听说你的母亲才是Natura Bissé的灵魂。

VERÓNICA FISAS：duiyuricardolaishuo，gongsidelinghunjiushiwodemuqin。muqindecongrongyuyongqi，shiwozuiqinpeide。tadezhijue、ganxingyijiwuketiaotidepinwei，weiwomenjintianchanpindezhilianghezhuoyuexingdingxialebiaozhun。tachongmanreqinghejiqingdeduidaimeiyijianshiqing，tadeshanliang、kangkaiyijiduirendeaishenshendiyingxianglewomenpinpaidejiazhiguan、womendetuanduihezuojingshen，bingliuxialedaidaixiangchuandebaoguiyichan。

TOPHER：Natura Bissé 品牌拥有哪些女性“基因”？

VERÓNICA FISAS：natura bisséyizhishiyigegaodunvxinghuadezuzhi。zheishiziranerranxingchengde，yinweiwodemuqinzhaojileyiqunnvxingpengyoulaizhichinatura bissédeshangyelinian。

rujin，womengongsi80%deyuangongweinvxing，qizhongnvxingyouzhanjule68%deguanlizhiwei。worenwei，nvxingjuyoufeifandeshiyingxintiaozhandenengli、shenkedetonglixinyijiduorenwuchulinengli，zheixietezhiyouzhuyuzengqiangtuanduiningjuli，shiwomennenggoucongbutongjiaoduyingduitiaozhan。

ciwai，womensuochudexingyezhong，daduoshudeshuiliaozhongxinherijianshuiliaozhongxindoushiyounvxingchuangyezhejingyingde，tamenzhichengzhejiating，bingduishehuizuochujudagongxian。

“全力以赴”的传承

zaifisasjiazu，gloriabeijiarenmenchengwei“muji”。duiyutadesunzimenlaishuo，tashijiazuzhongzuidadebaohuzhehemengyou。tahericardorangzheigepinpaichengweidaidaichengzhangxiaqudezhanheji，yongyuanshitujiangtuanjie、kangkaihetonglixindejiazhiguanchuandijijiazu。

veronicashuo，“jiazuqiyehuirangwomensikaorensheng，jiatinghaishigongsi？wozaiweishenmeergongzuo？woxiangweixiayidailiuxiashenme？guigenjiedi，yinglinenglihegongsineibudeqingganzhichitongyangzhongyao，meigerendoucanyuqizhong。”

20 shiji 90 niandai，veronicahaizaidaxuefalvxidushushijiukaishijinrugongsigongzuo。keyushijian，taxiezhunatura bissémeirongbolanhuihexingyehuodong，rangtayishidaozijizhenzhengreaideshihuazhuangpinxingye。

2001 nian，zuowei natura bissé meiguozigongsideshouxizhixingguan，veronicajinxingleyewudekuozhanhezhenghe，zaichanpinfenxiaohepinpaidingweifangmianqudelechusedechengji。

meimeipatricia fisasshuo，congveronicaneili，taxuehuiletiqiansikaobingjianchizijilijiemeidefangshi，xiongxinbobodiquchuangzaoyigexingfudeshijie。

ricardo 2007 niantuixiu，veronicazhengshijieguannatura bissé。

ricardorenweiduiyuyigejiazuqiye，ningjuli、gongtongyuanjinghenzhongyao。tajiang“jiatingweiyuanhui”he“jiatingxieyi”yinrugongsi，jiangzhizechuandijixiayidai，zijiheqizituihouyibu。tazhaojisuoyouren，gaosutamentayaotuixiule。diertian，taqingkonglebangongshi，bandaoleveronicapangbianyigejiaoxiaodebangongshi，gaosunver：“wulunnijuedingshenme，wodouhuizhichini。”

2012nian1yuedi，ricardozaibasailuoneiyinchehuoshoushangqushi。fuqindequshiduiveronicalaishuoyouqinanao。“jinguanwomenzaoyiwanchenglejieban，dantashizhongpeibanzhewo。meiwan7dianwokeyiqutadebangongshiliaoliao。yihoubuhuizaiyouzheiyangdeyewantanxinle，gongsihejiatingdezhongdanyazaiwoyigerenjianshang。”

xianzai，fisasjiazudedisandaimenzhengzaizhuanjiaguwendebangzhuxiajieshouzhidao，tamenkeyiziyoufazhanzijideshiye。ruguoyourenxiangjinrugongsigongzuo，bixuyoukongque，bixuyuqitarengongpingjingzhengzheigezhiwei。

TOPHER：加入 Natura Bissé 以来，你最自豪的时刻是什么？

VERÓNICA FISAS：wozai natura bissé zuizihaodeshikezhiyi，jiushijiazuxuanzewolingdaozheigejidongrenxindexiangmu。zheishiyifenzhongdadezeren。

wocongdicengzuoqi，zaigongsineibudebutongbumenhegangweishanglungang，rangwomingbailegongsilidemeiyigeren，wulunzhiweigaodi，douzaisuzaopinpaixingxiangdeguochengzhongfahuizhezhiguanzhongyaodezuoyong。

dangwohewodexiongdijiemeimenzaijichengjiazushiyejieguangongsishi，womenshenzhi，womenbixuzaibaochifumuchuangligongsidejingshendetongshi，jianggongsidazaoweiwomendegerenshiye。zheiqizhongbaohanledaliangdenuli、jiqinghetiaozhanjingshen。

TOPHER：作为女性领导者，哪些实践或资源帮助你拓展了世界观并在专业上成长？

VERÓNICA FISAS：duiwolaishuo，guanjianzaiyushizhongbaochiqianzhanxingsiwei，chengshishouxin，jianchiwomendejiazhiguanheduimeidelijie，buwanghexinshiming：hehujifuherenmendezhengtixingfugan。

zaizhiyechengzhangdedaolushang，woshenzhirangzijizhishenyuyizhiyongyouduoyangshijiaoqiegaojinengdetuanduizhongshizhiguanzhongyaode。ciwai，yulaizimeishi、keji、jiudiandenggegexingyedejuyouquanqiushiyedelingdaozhejinxingjiaoliu，jinyibutuokuanlewodeshiye，shiwomennenggoutanxunxindejiyu，xinazuixindekexuechengguo，bingjiangqiyingyongyujiankangchanye。

TOPHER：曾经看到你的家族信奉“共同的项目、遗产、长期目标和全力以赴”的座右铭，如何代代传承这样的价值观？

VERÓNICA FISAS：natura bissébujinjinshiyijiahufupingongsi；tadaibiaoleyizhongdutedemei、xiangshouyuxingfugandelinian。tashiyizhongshenghuofangshi。womenjianzhenglezheijiagongsizaifumudebuxienuli、fengxianhereqingdetuidongxiabuduanfazhanzhuangda，erwomenzhengshishitujiangzheizhonggongzuoheshenghuofangshichuandijisuoyounatura bissédeyiyuan，baokuochuyureaierfeiyiwubeiyaoqingjiarugongsidedisandaichengyuan。

congyikaishi，xianghuxiezuobianshiwomendetese：womenbicixiezuo，yurenxiezuo，bawodangxia。tongshi，womenyezhiliyuzairenshengdegegejieduanhehujifu，youqishizaijifuzuixuyaohehudeshihou。zhengyinruci，wodefumuchuanglilericardo fisas natura bisséjijinhuijiqizhongliupifuhulixiangmu，bangzhugengduonvxingyuertong。zheiyijucuozhijinrengshiwomenpinpaidehexin。

TOPHER：团队也是事业传承的重要一环，你如何选择与Natura Bissé价值观相通的⼈？

VERÓNICA FISAS：womenxunzhaodeshineixienenggouchuangzaojiazhi、yuanyicongcuowuzhongxuexibingyuwomengongtongchengzhangdezhuanyerenshi。womenxunqiuneixiexiangxinwomendeshimingbingduixiangmuyougerentouruderen。zaidangjinshehui，renmenwangwangfeichangzhuzhongjineng，youshishenzhizhikanzhongjineng，danzainatura bissé，womenxunzhaodeshichulejubeizheixiejinengwai，hainengzhanxianchureqingderen，tamenzaitanlunnatura bisséhewomendexiangmushi，zheizhongreqinghuiyiyishenghui。

zaixuanbaguochengzhong，womenzongshiwenziji：“5nianhou，womenhaihuizaizheilikandaota/tama？”ruguodaanshikendingde，neimeta/tajiushiyiweiqiangyoulidehouxuanren。

TOPHER：如果你没有继承Natura Bissé，你会做什么？

VERÓNICA FISAS：zaijiazuzhong，womenyijingduocitaolunguozheigewenti，meigerendouyoubutongdedaan，danqizhongyouyitiaogongtongdexiansuo：neijiushiweirenmendeshenghuodailaixingfuhekuaile。womenzhongdeyixierenmengxiangzheconglingkaishichuangjianyijiayinatura bisséweipinpaidejiudian，erlingyixierenzuoweizhenzhengdemeishiaihaozhe，zexiwangzijinengzaimeishijieyousuozuowei。

尾

henkuaiyoudaoshengdanjiele。meiniandezheiyitian，fisasjiazudouhuidengdaizhegloriadelvxingjihua。

meiyicitamendouyidutedefangshiyuquanjiarenyiqiduguozheiyitian，chichifan、liaoliaotian，verónicajichuyixiejianyi，gulidajiafansi。jinniantamenhuiqingzhupinpai45niandelishi。

zheigejiazuyizhitingzhenatura bissédechuangyegushi，gushihaizaijixu，gengduonvxingsuoxiangwangdexingfu、mei、ai、nulihelequ，zaizheigejiazuzhengzaiyongtamendefangshiyanyizhe，meigerendouyoumingquedejiaose。