文｜雷科技

zhongyu，pingguolightningjiekouhaishizoujinlelishizhanghe。

jinqi，kejimeitiigenerationtoulu，youyuweifan2025nian1yuezhengshikaishishishideoumengxiaofeidianzixince，pingguojiangzaibenyueditingzhiiphone sedisandaiheiphone 14xiliedexiaoshou。jinguanzheixiangtingshoucuoshizanshijinxianyuoumengdiqu，danpingguojiangzaiiphone sedisidaituichuzhijixiajiajiukuansejixing，zheiyiweizhe，pingguosuoyouzaishoushebeidouchedizhuanxiangleusb-cjiekou。

zaiguoqushiernianshijianli，pingguolightningjiekouyecengyouguoyiduanhuihuangdelishi，qixiaoqiao、wuxuqufenzhengfanmiandengtexing，jixiaofeizhemenliuxialefangbianshiyongdeyinxiang。gengzhongyaodeshi，pingguoqixiajihusuoyouchanpindouzaishiyonglightningjiekou，shouji、pingbandiannao，xiaodaoerji、shubiao，jiarunishiyiweipingguoshengtaidezhongshiyonghu，jiugenbenlibukailightningjiekou。

rujin，「lightningdiguo」chedibengpan，pingguobangdingyonghushengtaidexiayitiao「xian」youzainani？

Lightning接口被抛弃活该？

2012nian，pingguozaiqiujixinpinfabuhuishangtuichuiphone 5，gaijidazaile4yingcunshiwangmoxianshipinghelightningjiekou，zheiyeshilightningjiekouzaipingguoshengtaizhongdeshouciliangxiang。suihou，tongnianfabudediwudaiipod touchhediqidaiipodjunshiyonglezheigejiekou，lightningshengtaiyichengchuxing。

yupingguozishendejiukuanjiekouxiangbi，lightningjiekoudezhenjiaoshuliangcong30zhenjianhuadao8zhen，ertijiyesuoxiaodao6.7mm x 1.5mm，zheiweipingguoshebeideqingbohuazuochulejidadegongxian。ciwai，lightningjiekouguigeweiusb 2.0，zhichidongtaifenpeixinhao，jigenjucharudefangxiangzidongpipeizhenjiaodegongneng，jiangdiyingjianfuzadu。

dangran，lightningjiekoudedaolaiyerangshichangkandaoshoujidegongdian/shujujiekouyenengzuoderucijianjiemeiguan，qieyudangshizhuliulemicrousbxiangbi，tahaizhichibufenzhengfanmiancharu。wulunshimeiguanxinghaishishiyongxingshang，douwanshengmicrousbjiekou。

danyouqudeshi，lightningjiekoutuichudediernian，yejiushi2013nian，quanxindeusb-cjiekouyijinghuodeusb if（usb implementers forum）lianmengrenzheng，tatongyangyongyoubufenzhengfanmiancharudetexing，bingzaichuanshuxiaolvshangkedadaousb 3.1debiaozhun，yuanshengyulightningjiekoudeusb 2.0biaozhun。ciwai，usb-czaichucihuoderenzhengshijiuzhichidaozuigao100wdegongdiannengli，bishidelightningjiekouzuigaozhizhichidao12w。

mingmingyougenggaoguigedebiaozhun，weihepingguohaiyaolituilightningni？

yifangmian，pingguoqiangdiaoqifengbidangaoxiaodeshengtaixitong，erjiekoubiaozhunshiyingjianshengtaideyibufen。zaizuichudeiosbanbenli，pingguobingbuyunxuyonghutongguojiekoulianjieyingpanhuoqitacunchushebeijinxingziliaojiaohuan，erlightningjiekoubiaozhunyoupingguozhiding，duijiamixieyidezhichiyegengyanke。

lingyifangmian，pingguozaituichulightningjiekoudetongshihaifabulemfi（made for iphone）xieyi，renhexuyaoshengchanxiangyingpeijiandechangshang，doubixuxiangpingguogoumaixiangyingderenzhengxinpian。yikaoiphone、ipadpangdadechuhuoliang，guangkaomfixieyi，pingguoyijingzhuandepenmanboman。

lightningdechenggongshijiyupingguoduishangxiayougongyinglian/hezuofangdeqiangdakongzhi，yijiduiyonghudejiaoyuhepingguoshengtaibangdingdegongtongjieguo。dansuizhepingguozaiipad proshangshoucixuanzeleusb-cjiekou，yijilightningjiekouguoyulaojiudegongdian/chuanshunengli，beishichangpaoqiyeshimingzhongzhudingdejieju。

一条数据线推倒了苹果封闭生态的围墙

pingguotongguoyitiaolightningxianlangoujianqishengtaiweiqiang，kaodeshibajishu、shichangheyonghutiyanqiaomiaodibangdingzaiyiqi。pingguozijishejilightningjiekou，shengchanpeijiandechangshangbixujingguopingguorenzheng，zheiyangjibaozhenglepeijiandezhiliang，yerangpingguozhuandaoshouquanfeiyong。eryonghumailepingguoshebeihou，suoyoupeijian，biruchongdianxian、erji，haishichezaishebeidouzhinengyonglightningjiekou，shijianyizhang，zheixietourujiurangyonghuhennanzhuanxiangqitapinpai，yinweihuanpingtaiyiweizhelianpeijianyeyaozhongmai。

zhuanxiangusb-chou，yuanbentongguolightningjiekougoujiandefengbishengtaiweiqiangzhujianbeidapo。lightningshipingguozijishejidebiaozhun，peijianchangshangyaojiaoshouquanfeicainengshengchan，yonghuyebeisuodingzaizheigeshengtaizhong，zhuanhuanchengbenhengao。danusb-cshiquanqiutongyongbiaozhun，peijiangengbianyi、xuanzegengduo，yonghubuzaishouxian，pingguoyeshiquleduipeijianshichangdejueduikongzhihelirun。

bunankanchu，cengjingiphoneheipadzaiquanqiushichangxiaolianglingxian，pingguoyongyoujigaodeshichanghuayuquan，nenggouanzhaozijidejiezoutuidongjishugexin，shenzhi“jiaoyu”yonghushiyingtadebiaozhun，birulightningjiekou。danxianzai，pingguodeyingxianglizhengzaizhunianjianruo，xiaoliangxiahuarangtabudebugeng“tuoxie”shichangxuqiu，biruzhuanxiangquanqiutongyongdeusb-cjiekou。

zheizhongbianhuabiaomianshangshiweileshunyingfaguiheyonghuxuqiu，danshizhishangshipingguohuayuquandexueruo。zaiguoqu，pingguokaofengbideshengtaixitonglaolaozhangkongjishubiaozhun、peijianshichangheyonghulujingyilai，rujin，dangshengtaiweiqiangbeiusb-czheiyangdetongyongbiaozhungongpohou，pingguobujinshiquleduipeijianshichangdejueduikongzhi，yonghuzhuanxiangqitapingtaidechengbenyedadajiangdi。

dangran，zheiyebushipingguoshengtaiweiqiangdiyicibeigongpo。ziqianliangnianvivofabumacduanshangdebangongtaojiankaishi，yichang“qiangjian”pingguoshengtaidegemingjiucilakaixumu。wanghoudeliangnianshijianli，chulevivofabumacduanbangongtaojian，zhichishiyongvivoshoujiyumacdekuaisulianjie、kuaduanchuanshuwenjianwai，oppoyezaifind n3zhediepingshoujilizhichilepingguoduzhandepages、keywords、numbersbangongwenjiandechayueyubianji。

laidaojinnian，pingguozeshichedishishou。xianshioppoxuanbugekongtousongzhichiyuiphonehuchuan，jiezheshizaireno12xilieshangshoufaanzhuopingtailivephotopaisheyufenxiang。jinjiezhe，vivo、rongyao、xiaomidengchangshangjunzhichileshikuangzhaopiandepaisheyufenxiang，qizhongchurongyaowai，yedouyouleyupingguodehuchuanfangan。

shijishang，zheixie“qiangjian”duipingguodedajiyuanburufangqilightningjiekouzheige“yaoqianshu”da。disanfangyanjiujigoucengtoulu，pingguotongguoqixiaoshoulightningshujuxianyijimfirenzhengfuwu，meinianyuehuoli50yimeiyuan，yueherenminbi355.8yiyuan。guangshigaixiangmudailaidelirun，yijingchaoguobushaozhongxiaoxingshoujichangshangquanniandejinglirun。

danpingguoyebingfeiduishengtaiweiqiangdebengkuihaobuzaiyi。2020nian，pingguozaiiphone 12xilieshangdailailemagsafecixishichongdian，qilingganlaiyuanyu2006nianshouciyumacbook proshangfabudemagsafecixidianyuanxian。tongyangdi，pingguoyeweimagsafedailaileyixiangfufeirenzhengfuwu：mfm（made for magsafe）。

jinguanmagsafekeyishizuopingguozaijiekoupeijianxiangmushangdelingyigeyaoqianshu，dantabingmeiyouxianglightningjiekouneiyangchenggong。zongjieyuanyin，qiyi，magsafeyuputongdewuxianchongdiantiyanxiangchawuji，qiezaichongdianxiaolvshang，qianzhemeiyourenheyoushi；qier，youyubeibancaizhixianzhi，pingguoshizhongzhinengzaiiphoneshangbujuxiangyingpeijian，zheidaozhifugailvyuanburulightningjiekou。gengzhongyaodeshi，pingguoyijingbuzaixiangshinianqianyiyangzaishichangshangyoujueduidetongzhili，yehennan“jiaoyu”yonghuaishangtademeiyigechuangxinsheji。haobuhaoyong，xianzailundaoxiaofeizheshuolesuan。

buguo，shouniecixishichongdianzhuanlidepingguo，haishirangoppo、xiaomidengyizhongzaiyiyonghuwuxianchongdiantiyandechangshangfanlenan。yizhiyujinnianshangshideoppo find x8xilie、xiaomi15xilie，douzhinengtongguoshoujiqiaolaishipeicixishichongdian。

苹果又有了“留住用户”的新手腕

zuoweiusb iflianmengchengyuanzhiyi，pingguohenzaojiulejiedaousb-cjiekoudeyoushi，shenzhipingguoyeshizuizaozaibijibendiannaoshangshiyonggaijiekoudechangshang。danshuobaile，pingguodalituidonglightningjiekoushengtai，zhuyaohaishiweilezhangxianpingguoyingjiandeyuzhongbutong。

danpingguoxianzaidechujing，jiuxiangshizhanzaiyigeshizilukoushang。guoqu，takaoyingjianheduzhangongnengbayonghu“quan”zaizijiadeshengtaili，biruiphonedegekongtousongheapple music，zhiyouyongpingguoshebeicainengtiyandaozheixiegongneng。rujinlianjiekouyebuzai“dute”，zheirangpingguolaiyishengcunde“fengbishengtai”shoudaolebuxiaodechongji。

buguo，pingguoqishizaojiumingbai，guangkaoyingjianyijingbunengzhangjiudibayonghuliuzhu，tademuguangkaishifangzaifuwushang。biruapple music，zheixiangfuwuwulunshizaianzhuohaishipingguoshoujishangyong，dingyuedeqiandoujinlepingguodekoudai。zaibiruicloudheapple tv+，tamenyedengluleqitapingtai，xiyinlegengduofeipingguoyonghu。zheiyangyilai，jishiyourenlikaipingguodeyingjianshengtai，pingguoyirannengtongguofuwuzhuandaoqian。gengzhongyaodeshi，fuwudelirunbiyingjianhaigao，apple musicheicloudzheiyangdedingyuemoshi，jihujiushi“tangzhezhuanqian”，eryingjianzexuyaobuduanchuangxin、gengxinhuandai。

biru，pingguozai2024nianq1caibaolitidao，fuwuyewuyingshouxiangmuda233yimeiyuan，tongbizengzhangyue10%，chuanglishixingao。gengguanjiandeshi，fuwuyewumaolilvchaoguo70%，yuangaoyuyingjiandeyue35%maolilv。

zaiweilai，pingguoyaozuodejiushiliangshouzhua：yibianyongyingjianhegaoduantiyanweichitade“pinpaidiwei”，rangneixiezhuiqiujizhitiyandeyonghujixuliuzaipingguoshengtaili；lingyibiankaofuwuquqiangzhangengduoshichang，xiyinfeipingguoyonghu，chixuchuangzaolirun。

zheiyangyilai，pingguokenenghuigengxiangyige“pingtaifuwushang”，baoliuzijizairuanyingjianrongheshangdedutexing。weilaipingguodehexinjingzhengli，bushikao“suo”zhuyonghu，ershikao“liu”zhuyonghu，rangtamenjuede，pingguodeyingjianhefuwudouzhidexuanze，jishikaifangleyixiegongneng，tamenyeyuanyihuidaozheigeshengtaili。zheicaishipingguozhenzhengdefanjifangshi。