weiyingduipijiuxingyezaijinniankaiqidecunsuoliangjingzheng，huarunpijiukongguyouxiangongsidongshihuizhuxihouxiaohaiyujinritichu“chuanyuezhouqi12tiao”defazhancelve。

12yue15ri，zaihuarunpijiushengtaihuobandahui、2024changshangmingyungongtongtidahui（yixiajiancheng“dahui”）xianchang，houxiaohaifenxiangletiwei《goujianchangshangmingyungongtongti，zuojiuyexinshijiedexianxingzhe》deyanjiang。

jinliangxiaoshidefayanzhong，tazhichuzengliangshidaihecunliangshidaizhihou，2024niankenengyikaiqicunsuoliangbodongdexinshidai。tongguozongjiehuarunpijiuguowangsanshiniandechenggongjingyanyufazhanjiaoxun，houxiaohaizaiciqiangdiaogoujianchangshangmingyungongtongti、chuhai、duoyanghuafazhandengxinshiqifangfalun。

genjuguojiatongjijushuju，2024nian1-9yue，zhongguoguimoyishangqiyeleijipijiuchanliang2930.2wanqiansheng，tongbixiajiang1.5%；qizhong，disanjidudanjipijiuchanliang1007.5wanqiansheng，tongbijianshao5.3%。

ruguojiangshijianxianfangzhang，zekeyikandaopijiushichanggengweimingxiandesuoliangqushi。zi2013nianzhongguopijiuxingyechanliangjiandingzhijin，quanguopijiuxingyechanliangyiweisuoyuesancheng。duozhouqidiejiadechanyegejuzhong，yeneiyujiweilaideshichangbuquedingxingjinyibuzengqiang。

yinci，kunhuodepijiushichangjindinghuarunpijiu，shitucong“xingyelaoda”dedongzuozhongdedaoxunzhaozengliangdefangfa。

ciqian，huarunpijiujiaochuleyifen“zenglibuzengshou”de2024nianbannianbao。jinguanbaogaoqinei，qiyeyingshouchuxian0.53%tongbixiajiang、xiaoliang3.4%tongbixiajiang，danjinglirunqueshixianletongbizengzhang1.2%。

zaixiaoliang、yingshoutongbijianshaodetongshi，qiyeshixianlirunzengjia，zhuyaoyuanyinzaiyugaoduanchanpindexiaoliangtisheng，yincigaoduanhuarengjiubeihuarunpijiushizuoweilaifazhanfangxiangdejichu。dansuizhejinnianyilai，toubupijiudagongsimenbuyueertongzaicaibaozhongxianshichuzengsufanghuantaishi，channengtixiaohechanpinjiegougaoduanshengjidailaidezengzhangkongjianyijingmianlinpingjing。

zhengruhouxiaohaizaijinnianbannianbaoyejifabuhuishangsuoshuo，“pijiugaoduanhuafazhanyijinrudierjieduan”。

weidiyuxingyehandongdexinjingkuang，houxiaohaitichuhuarunpijiude“chuanyuezhouqi12tiao”fangfa，jutibaokuoxunzhaoxinjihui、shouzhudapan、jiasuchanpinhepinpaichuhaidengdeng。

zheiqizhongcunzaibufengainianxingdezhuzhang，zaidangxiabingweitichujutideshishixize。danyixiexinfangfayidedaoshijian，bingweiqiyedailaiyixiechengji。

shoudangqichongdeyidian，shijinnianlaihuarunpijiubuduanqianghuaduijingxiaoshangdezhongshi。

houxiaohaizaifayanzhongfansileguowangduiqudaogaizaoheguankongdejiaoxun，suirandangshibenyishixiangjianshequdao、weiqudaofuneng，danyinweiduikehudeganshoujixianshizhuangkuangkaolvdebuchongfen，chuxianleguoduqianglidefumianjieguo，“daozhiwomenzaidongbeihesichuanjiucengbakehugaizaomeile”。

mingpaichanpindequdaoshangkuchangjiaqiangshizitaihexiaoshouzhibiaojiuyi。rujin，lingshouduandongxiaoxiajiang，zhongjianshanghaibeijiazaiqiyeyuzhongduanzhijianmianlinliangnan。

diaozhengqidangqian，huarunpijiutichuchangshangguanxiyouboyizhuanxianghezuo。2020nianyilai，huarunpijiujiangduijingxiaoshangdechenghushengjiweiqudaohuoban。jinniannianchu，houxiaohaitichu“changshangmingyungongtongti”，bingzai7yuefendebaijiuqudaohuobandahuishang，chengnuobuyahuoyigaishanchangshangguanxi。ciciniandidedahuishang，zaiciduicigainianjinxingqiangdiao。

“changshangmingyungongtongti”tichushijianbuzuyinian，yincihouxiaohaiyezaihuishangzhiyanmeiyoubiaozhundaan，“sheiyebuzhidao，cidoushixianbiande，suoyiyaoyongshijianjieda，yaobuduannulibuduanshijian”。

buguo，gaigainianyibeihuarunpijiuzhiwaidejiuqiyinyong，ruweiliesujiudierbajiaoyidejinshiyuan，qizaijinniantichuzhuiqiuwushide“dongxiao”buzaiweizhuiqiukaimenhongwanchengduiqudaodeguoduyahuo。qiyemenfenfentongguodiaojia、kongliangdengshouduanjinxinggezidemosuo。

huarunpijiudehezuohuoban、fengmaokaochuandongshizhangyinlongzhefenxiangleyigepijiuqiyexiaoshouzhengcezhichiduicanyinduanyewugaishandelizi。yinweipijiuxingyezhongyueyibandexiaoshouzaicanyinduanwancheng。

yinlongzhebiaoshi，yiqianqixiashengyihaodemendiandandianpijiuzhanyingyeebilizuigaokedayue20%，xianzaijibenshangshi10%zuoyou；yiqiantuanjiankedanjiazai200zhi300yuan，xianzaiyijiangzhi100yuanyixia。

mianduijinniancanyinshengyinanzuo、lirunbodeqingkuang，huarunpijiujiyufengmaokaochuanpijiudezhichi，shifengmaokaochuanchengbenyinianxiajiang400wan-500wan。

shifengdahuitongqi，huarunpijiuzaishenzhendebrewtownpijiuxiaozhenyejuxingkaiyeyishi。gaixiaozhenqianshenshiweiyubaoanqudejinweipijiuerchang，gaizaohouchengweibangong、shangpinzhuzhai、zhutishangyejiequrongheyetai。

jizhezaixiaozhenzhongzoufangshiguanchadaopijiuxiaozhenzhong，bushaoyoukeshigongzuo、juzhuzaizhoubiannianqingrenjidaiwajiating。

zhenduihuarunpijiuchixuduonianzengshoubuzenglideqingkuang。houxiaohaizaifayanzhongyezuolefansi，chenghuarunpijiuduguole“diushidewunian”。

2018nian，huarunyi319yiyuanyingshougaojuwudajutouzhishou，danjinglirunquebuzu10yiyuan，maolilvgengzaiwudajutouzhongdiandi。2014nian，baiweiheyingbohebinghouzaizhongguoshichangdegaoduanpijiuxiaoliangdadao150wanqiansheng，er2008nianzheiyishuzhicaijinyouwuliushiwanqiansheng。

danshi，tongyishiqidehuarunpijiuzhuxiaojiagedairengjujiaozaizhuliuhezhongdangchanpin。ciwai，haimianlinchannengxiaolvluohou、yuangongduodeshishi。tongyishijianguowaipijiuqiyewanchengwanqianshengnianxiaoliangjinxu7jiagongchang，ermeinianxiaoliang1100wanqianshengdehuarunpijiuqueyou98jiagongchang。

huarunpijiudegaoduanhuadazhiyuanqizi2017nian，huarunkaishijinxingchannengyouhua、guanbidixiaogongchang、youhuarenyuan；tongshi，buchonggaoduanjiuyewu，tishengyinglinengli。

2023nian，qiyecigaodangjiyishangchanpinxiaoliangda250wanqiansheng，tongbizengzhang18.9%，zhanpijiuchanpinzongxiaoliangdebilitishengzhi22.4%；jiao2020niancigaoduanjiyishangpijiuzhanzongxiaoliangdebilitishengjin10gebaifendian。

buguo，huarunlingyigejinrubaijiushichangzhandelvexuanzeyenanyanchenggong。

华润啤酒虽入主金沙酒业尚不足两年，但金沙酒业核心管理层却已发生多次变动。而得到华润系加持后，华润酒业旗下的三个白酒公司金沙酒业、金种子、景芝未出现业绩明显提升。其中，金种子酒三季度再现大幅亏损，营收同比下滑54.41%；归母净利润亏损1.11亿元。

duiyuqixiabaijiugongsidebiaoxian，houxiaohaiburenweiyoutaiduodeyali，chenghuarunrengjiangjianchizuobaijiudexuanze。