文｜视听圈

jinri，aoweiyunwang（avc）tuizongshujuxianshi，2024nian1-11yuezhongguocaidianshichanglingshouliang2776wantai，tongbixiajiang2.0%，lingshoue1136yiyuan，tongbizengzhang15.3%。

2024，全年有望“稳住”3000万台总量大关

yiweixingyerenshixiang《shitingquan》fenxibiaoshi，anzhaoaoweiqianshiyiyuedeshuju，youlianggexinhaozhidezhuyi。

qiyi，liangweidie，equedazeng15gebaifendianyishang，zheishuomingjinniancaidianshichangdeyinweigaoduanpinzhixingchanpinzaizouliang。

juxi，jinnianxiabannianzaiyijiuhuanxindezhengcequdongxia，dachicun、mini led、gaonengxiaochanpinshentoulvdechixuzougao，zheixiegaoduanshuxingchanpindebuduanzouqiaoshichang，wuyishituidongcaidianshichangxiaoshouezhengti“shangyang”。

qier，qian11yuedelingshouliangdadao2776wantai，zheihuojiangyiweizheguoneishichangjinnianquannianyouwang“wenzhu”3000wantaizongliangdaguan。

yinwei，anzhaozheigeshuju，huansuanmeigeyuepingjunlingshouliangwei252taizuoyou。ruguobennianduzuihouyigeyueji12yuefenjiuyizheigeshuzhiweicankao，zheijiubiaoshijinnianzongzhijiangtupo3000wantai。

lingwai，kaolvdao12yuefenhaiyouzhengcehongliyanxu，zaijiashang12yueyou“yuanchun”jiejiariciji。shuangzhonglihaoyinsudediejia，zheihuirang12yuedecaidianshichangde“guimoshangliang”xingchengyidingshichanglali。yinci，jinnianquannian3000wantaishichang“baoweizhan”yinggainengqudejieduanxingchenggong。

2025年，彩电市场将有望“止跌回暖”

duiyu2025nianguoneicaidianshichangdezoushi，jiyudui2025nian“yijiuhuanxin”zhengceyanxudeleguanyuqi。aoweiyunwangfangmianrenwei，zhongguodianshishichangjiang“zhidiehuinuan”。

jutiyuceshuju，mingnian（2025nian），zhongguocaidianshichanglingshouliangyouwangdadao3150wantai，tongbixiaofuzengzhang1.4%，lingshouejiangda1304yiyuan，tongbizengzhang1.3%。

suirancongyuceshujulaikan，2025nian，guoneicaidianshichangliangezhidouzhiyou1gedianzuoyoudeweizengzhang。danshi，zhengtipanmian，youqishixiaolianglaikan，xingyezhongyuyinglaijiuweide“zengzhang”。zheikeshijinsannianlaishoucizhuanweishangshengqushi，yeshijin10nianlaishaojiandeshangshengxuqiu。rucijumian，wuyiduishenju“digu”xujiucaidianxingyelaishuoshiyizhong“chudifandandexiwang”。

rucilianghaodeshitou，yewuyicijicaidianzhulipinpaimengengjiajijizhudong“shengeng”xingye。tongshi，yeduijijiangdaolaide2025niancaidianshichangchongmanle“qidai”。

dianping：2025nianguoneicaidianshichangjijiangyinglaijiuweide“nuanyi”debeijingxia，zhenggexingyepinpaigejuyeyinglai“xindejumian”。tongshi，zaizhengtishichanghuinuan，chanpinjishujiegoushengjizaijiakuaidedabeijingxia，huojiangyouliyutoubupinpaijixuhangshijibenmian，tongshiyedaijizhonghoubupinpaigengduoyali。

buguolingyifangmian，2024niangaogemengjindedachicunchaoliu，dailaidexiaoshouezengjia，kenengzai2025nianyinwei“gaojishu”xiaoyi，zengfujiangcongliangweishuhuiluodao1.3%——shenzhi，chanpinjunjiahaikenengtongbiyousuojiangdi。zheijiangyiweizhexingyegengweineijuan，jingzhenggengweijilie，zhidepinpaimenweiyuchoumou。