文｜小食代

suiran2024nianjiuyaozoudaojintou，danshishipinyinliaoxingyedegaoguanmenhaizaizuozhezhongyaojueding。

jintianwanjian，yongyoumeisujiaerdengpinpaidehelanruyehezuoshefeishilanturanxuanbu，youyihebilishiruyehezuoshemilcobelhebing，congerjiangdijieyijianianshouru140yiouyuan（zheherenminbi1070yiyuan）、zaiquanqiuyongyoujin2.2wanmingyuangong、jiagongchuliyue100yigongjinniunaideruqi。zheiyiweizhe，benshenjiushicongfrieslandhecampinahebingerlaidefeishilan，youyaomangzhexindehebingle。

neime，milcobelshishenmelaitou，shuangfanghebingdebeijingheyuanjingshishenme，xiamianwomenjiuyiqikankan。

全球机遇

jintian，feishilanzongbuzaiyifentongbaozhongxuanbulehemilcobeldehebingyixiang，chengcicihebingjiangdazaoyijia“lingxianderuzhipinhezuosheheruzhipingongsi”，hebingweimianxiangweilaidezuzhidiandinglejichu——gaizuzhijiangyiruzhipinweizhongxin，weihezuoshedehuiyuannainong、yuangong、xiaofeizhehekehutigongfuwu。

jujieshao，niyizhongdehebingxujingfeishilanhuiyuanweiyuanhui、milcobeltebiegudongdahuihefanlongduanjigoupizhun。feishilanbiaoshi，baokuohuiyuannainong、yuangong、gonghuizaineidegefangjuchengyihuoxihebingtian。

juxiaoshidailejiedao，bencihebingtiyijihushizaijinwanduiwaixuanbutongshi，yeyiyoujianxingshifajilebufenguoneiyuangong。

tongbaozhichu，feishilanhemilcobeldehebing，jiangchuangjianyigemianxiangweilaideguojihuazuzhi，nenggouzhuazhuquanqiuruzhipinshichangdejiyu，binggengyouxiaodiyingduitiaozhan。

“nihebingdeliangjiahezuoshejunweidaidaixiangchuandenainongsuoyou，zaishichangdiweihechanpinzuhefangmianxiangdeyizhang。”feishilanshuo，cicihebingweimianxiangxiaofeishichangdenailao、masulilanailao，yijiniunai、nailaohesuannaidengrupin，haiyourupinyuanliaodengxifenshichangtigongjinyibudeyewufazhanjihui，bingzaixiaolv、zhuanyezhishifangmiandailaihaochu，lirukechixufazhan。

jintian，feishilandongshihuizhuxiansibo（sybren attema），feishilanhemilcobel dehebingdayuqigebufenzhihe，youchengzanbencihebingjiangchuangjianyigemianxiangweilaidezongheruyehezuoshe，gaihezuoshejuyourenxing，nenggouliyongchongmanhuolidequanqiuruyeshichangzhongdejihui，zengqiangduihuiyuannainong、yewuhezuohuobanheyuangongdexiyinli。ciwai，zheiyijucuozhichihuiyuannainonghuodegengjuyoushidenaijia。

milcobeldongshihuizhuxibetty eeckhautzebiaoshi，hezuoshedelinianshenshenzhigenyushuangfangzhizhong，shiciciniyihebingdejishi。“womendemubiaorengranshiweiwomendehuiyuannainongchuangzaofujiazhi。”tabiaoshi，tongguoshuangfangdequyuhubuxing，jiangnengchengweixianyouhexinhuiyuandeshouxuanrupinhezuohuoban，weiweilaichenggongtigongwendingdeniunaigongying。duiyuyuangonglaishuo，xinzuzhitigonglezaiguojihuanjingzhongchengzhangde“juejiajihui”，duiyukehulaishuohebingyiweizhegengduodechuangxin、gengguangfandechanpinzuheyijifuwudejinyibuzhuanyehua。

共同挑战

genjujintianfeishilanzongbutigongdexinxi，anzhaoshuangfangzai2023niandehebingniandushuju（bubaokuo milcobelzhengzaibolideysco yewu），hebinghoudexinzuzhideyujishouruchaoguo 140yiouyuan，zai30geguojiahediquyunzuo，zaiquanqiuyongyoujin2.2wanmingyuangong，gongjiagongyue100yigongjinlaizihuiyuandeniunai。zheixieniunaijiangyoulaizihelan、bilishi、deguo、faguobeibuyue1.6wanminghuiyuannainongyongyoudejin1.1wangehuiyuanmuchanggongying。

genjuhelanhezuoyinxing（rabobank）zaoqiangongbude2024nianquanqiuruye20qiangshujugusuan，feishilanzaihemilcobelhebinghou，140yiouyuandeguimojiangrangqipaimingchaoguoarla foods，yueshengzhihehengtianranxiangdang，jiquanqiudiliuweizuoyoudeshuiping，danrengdiyu162yiouyuan（gu）deyili。

jujieshao，shuangfanghezuoshedongshihuihezhixingguanlicengyijiuniyihebingqianshulekuangjiaxieyi。mubiaoshizai2025nianshangbannianqiaodingyifenxiangxidehebingtian，ranhoujiangyufeishilandehuiyuanhemilcobeldegudongjinxingtaolun。suihou，hebingxieyijiangtijiaojimilcobeldetebiegudongdahuihefeishilandechengyuanlishihuipizhun。hebinghaixuyaohuodefanlongduanjigoudepizhun。

milcobelshizenyangdeyijiaruqini？jintian，xiaoshidaifanchagaigongsiguanwangfaxian，milcobelzuichudelishikeyizhuisudao1900nian，shiyijiabilishiruzhipinhezuogufengongsi。

muqian，milcobelzaibilishiyongyou6jiafengongsi，zaifaguobeibuyongyou1jiafengongsi。2023nian，milcobeldeyingyeshouruyuewei13yiouyuan（zheherenminbijin100yiyuan），yongyouhuiyuanqiye1550jia，jiagongniunai13yigongjin，yuangong1600ming。milcobeldezhuyaochanpinbaokuonailao、huangyou、naifen、bingqilin、ruyinliao、naiyouheruqingdenggaoduanruzhipin。chuleweidaxingliansuochaoshitigongziyoupinpaiwai，milcobelhaiweishipinxingyeshengchanyuanliaohepeiliao（baokuomasulilanailao、mosuinailao、huangyou、naiyou）。

jinguanmilcobelzaizhongguoxianggangdiquzhucelemingwei“milcobel asia ltd”degongsi，buguogongkaixinxixianshi，tasihuzaizhongguoneidishichangmeiyoutaiduodeyingxiangli。zheihefeishilanyikaomeisujiaernaifendengchanpinzaihuajiayuhuxiaoxingchengduibi。

shishishang，bencihebingdebeihouyefanyingchuruyemianduidetiaozhan。2023nianduiruzhipinxingyelaishuoshitebiekunnandeyinian，quanqiuruyeshichangshifendongdang，riyiquanqiuhuaderupinshichangdailailegengduodediyuanhejingjibuquedingxing，nainongchengbendafushangzhang，wulunshizaixuqiuhaishigongyingfangmiandouxuyaoruqiyougengdadelinghuoxing。

jutieryan，qunianfeishilandeshouruyuewei131yiouyuan，tongbixiajiang7.1%；milcobelqunianshouruyuewei13.15yiouyuan，tongbijianshao3.7%。duici，feishilanbiaoshi，zheizhuyaoshishoudaolebulidehuilvyingxiang、chushoubufendeguoxiaofeihuodongyijixiaofeishichangxiaoliangxiajiang（tebieshiyouyugaotongzhang）。milcobelzemianlinzheniunaigongyingliangdi、chengbengaohejingzhengjiliedekunjing。

feishilanshouxizhixingguanfanyandezaijinnian2yueshizhichu，jianyuzheixieyeji，2023nianxiabannianfeishilanqidongle“yuanzheng 2030”zhuanxingjihua，quanlijiangfeishilandazaoweichixulingxianderuzhipingongsi。taqiangdiao，zheiyizhanlvedechenggongyufou，keyicongsangefangmianlaihengliang，baokuoyingdeshichang、zengjialirunhegaishanxianjinzhuangkuang。

jintian，helanmeitizhichu，suiranliangjiahezuoshejiangcicihezuochengwei“hebing”，danbucunzaipingdenghuobanzhijian“lianyin”dewenti，yinweimilcobelguimojiaoxiao。jintian，feishilandeyiweifayanrenbiaoshi，hebingbuhuiduiyuangongchanshengrenheyingxiang。