界面新闻记者 | 陆柯言

界面新闻编辑 | 宋佳楠

weixinzaiqianghuarenjiguanxifangmianyouyoulexinnengli。

12yue19ri，weixinxiaodianguanfangfabugonggao，xuanbuzhengshikaiqi“songliwu”gongnengdehuiduceshi。zheikenengshitengxunjieliweixinpangdadeshejiaoguanxilian，panhuodianshangshengtaideyouyijucuo。

jutieryan，zengsongfangyonghuzaishangpinyemianzhongdianji“songjipengyou”，jikelaqi“querenliwu”yemian，xuanzekuanshi、liulanjine，zai“songliwu”yemianxuanzepengyou，wanchengzhifuhou，jikesongchuliwu。

zailiaotianyemian，weixinwei“songliwu”gongnengshejileleisiyuxinnianhongbaodejiaohuxiaoxi。jieshoufangshouquliwuxiaoxihou，ketianxieshouhuodizhibingdianji“shouxialiwu”，caisuanzhengshijieshouliwu。zaishouxialiwuqian，jieshoufanghaikeyixuanzegenghuangaishangpinxiajiagexiangtongdeqitakuanshi。

genjuguanfanggongbudeguize，chuzhubao、jiaoyupeixunliangdaleimuwai，qitaleimudeweixinxiaodianshangpindoujiangmorenzhichi“songliwu”gongneng，shangpinkuanshiyuanjiabudegaoyu1wanyuanjikezuoweiliwuzengsong。

weixinxiaodianshiweixindianshangshengtaidezhuyaozaiti。jinnianzaoxieshihou，tengxunyaoqiuweixinxiaoshangdian、shipinhaoxiaodiandengweixinshengtaineidedianshangzaititongyishengjiweiweixinxiaodian，bingweiqijieruweixinquanyuliuliang，zhichidianpujishangpinxinxizaigongzhonghao、shipinhao、xiaochengxu、souyisoudengchangjingneiliuzhuan，zhenghechengtongyideweixindianshangyewu。

weilexiyingengduoshangjiaruzhu，weixinzaijinnian9yuexuanbudafujiangdishangjiadezhunrumenjianhebaozhengjin，shenzhizhichimanzuyidingtiaojiandeweixinxiaodianshangjia0yuanbaozhengjinshiyunying。ciwai，shipinhaoxiaodianhaidiaodilejiaju、gerenhulideng21gesanjileimudejishufuwufei，you5%diaodizhi2%。

tengxunxiwangjiezhuzheixiecuoshilaixiyingengduoshangjia，zuodaweixindianshangdejibenpan。zaijinnian8yuedecaibaodianhuahuishang，tengxunzongcailiuchipingtidao：“zuijinzhongxindingweilewomendezhibodianshangyewu，shiqigengxiangweixindianshang，yejiushishuo，womenyaojianlidezheigeshengtaixitongbujinjinjiyushipinhaohezhibopindao，womenyaozaiweixinneijianlidianshangshengtaixitong，yuzhenggeweixinshengtaixitongxianglianjie，rengranhuicongwomendegongzhonghao，shipinhaoyijizhibopindaojiquhenduoliliang。”

liuchipingrenwei，zheishiweixindianshangyudanchunzhibodianshangdequbie。

beikaopangdadeshejiaoguanxilianshiweixindianshangshengtaiduyoudetese。yizhongguandianrenwei，“songliwu”gongnengkeyijieliyonghudesiyuguanxilaiweiweixinxiaodianyinliu，zheizhongluojileisiyuzai2014nianchunjiebaofadeweixinhongbao，congerkuaisuladongleweixinzhifudeshiyongpinlv。

yiweifushileiweixinxiaodianshangjiagaosujiemianxinwen，tajiaoweikanhao“songliwu”gongnengdeqianjing，youqishizaijijiangdaolaideshengdan、yuandan、chunjiedengjieriqijianbaofa。“zheigenzaiqitaqudaomailiwuzaizengsongbuyiyang，tajiuxiangweixinhongbaoyiyangtianranjubeishejiaoshuxing，shigengjuqingganjiazhide，weilaikenenghaihuizengjiafuyandenggexinghuagongneng。duiyuwomenshangjialaishuo，yehuipeihesongligongnengzuoyixiejieriyingxiao。”

或受上述消息影响，腾讯概念港股午后集体拉升，截至发稿，电商SaaS服务商微盟集团大涨37.09%，盘中一度涨超50%，有赞涨18.35%，腾讯控股则涨2.46%。

对于股价突涨，微盟相关负责人回应界面新闻称，作为腾讯重要的生态合作伙伴之一，微盟小程序正接入微信小店，支持商家参与微信电商生态，目前相关产品正进行对接。

尽管“送礼物”功能还处于灰度测试状态，但微信显然不愿错过即将到来的节日红利。