界面新闻记者 | 卢奕贝

界面新闻编辑 | 许悦

12yue16ri，hefeihengxinshenghuokejigufenyouxiangongsi（yixiajiancheng：hengxinshenghuo）xiangzhongguozhengjianhuitijiaochuangyebanipozhuceshenqing。shoucigongkaimugu，hengxinshenghuonirongzijine8.28yiyuan，baojianjigouweihuaanzhengquan。

hengxinshenghuozhuyaocongshizhizhiyusuliaocanyinjudeyanfa、shengchanhexiaoshou。zhuyaochanpinbaokuokeshengwujiangjiedeplalinmozhibei/wan、plalinmozhicanhe，plabei/gai、placanhe、pladaochashao、plaxiguan，zhibeitaodeng；yijibukeshengwujiangjiedepelinmozhibei/wan，pp/petbei/gai、canhe，psbeigaideng。

suiranzheijiagongsitingshangqubutaiershu，dantadekehuquanshiyixianmingxing。

baokuoruixingkafei、xingbake、mannerkafeidengzhimingkafeipinpai；xicha、mixuebingcheng、coco doukechayindengjijuyingxianglidechayinpinpai；yimaidanglao、hanbaowangdengweidaibiaodequanqiuliansuokuaicanpinpai，douxianghengxinshenghuomaihuo。

zheijiagongsidelihaozaiyu，anzhaoguojiaxiangguanbumenlianhefabudexinban“xiansuling”，kafeichayinzhongduiplazheizhonghuanjingyouhaoxingshengwucailiaodexuqiuyuelaiyueda。

ruixingcong2021nian4yue23riqi，weifeikafeileibingyintigongplaxiguan，quanmianfugaiquanguojin5000jiamendian。yucitongshi，ruixingjiangshixianplazhubutidaimendiandanbeizhidaidejihua。xichayizai2021nian1yue1riqian，wanchengquanguosuoyoumendianzhongdeyicixingbukejiangjiesuliaoxiguan、canju、dabaodaidetihuan。

zi2022nianqi，ruixingkafeiyuxichayizhishihengxinshenghuodeqianerdakehu，2024nianshangbannian，bawangchajiyejinrugaigongsidiwudakehuxulie。erqianwudakehudexiaoshoujinemuqianzhangongsiyingshoude40%。

shunyingzheiyihongli，hengxinshenghuodeyejizaiguoqusannianchengxianlianghaozengzhangtaishi。2021nian-2023nian，hengxinshenghuodeyingyeshourufenbiewei7.19yiyuan、10.88yiyuanhe14.25yiyuan；tongqiguimujinglirunfenbiewei8016.36wanyuan、1.63yiyuanhe2.14yiyuan。

danzijinru2024nian，hengxinshenghuoyejizengsuchuxianmingxianfanghuan。2024nianqiansanjidu，hengxinshenghuoyingshou11.58yiyuan，jiaoshangniantongqizengzhang9.71%；guimujinglirunwei1.62yiyuan，jiaoshangniantongqizengzhang1.36%，kouchuhouguimujinglirunwei1.60yiyuan，jiaoshangniantongqizengzhang0.47%。

hengxinshenghuobiaoshi，koufeihouguimujinglirundezengzhangfududiyuyingyeshourudezengzhangfudu，zhuyaoshiyouyugongsizaichongfenkaolvzhuyaoyuancailiaojiagexiajiangyijikehucaigouliangdadengyuanyin，zi2023nianxiabannianqiyuzhuyaokehuxieshangyizhixiadiaolechanpinxiaoshoudanjia，shide2024nianqiansanjidugongsizonghemaolilvjiaoshangniantongqixiajiang2.48%。

hengxinshenghuozhuyaoyuancailiaoyuanzhidejiageshouzhijiangjiage、gongqiuguanxibianhuadengyinsuyingxiangjiaoda，yumi、mushudengxiangguanyuancailiaodejiagezoushiyijixiansulingduiplajiageyoujiaodayingxiang，hengxinshenghuozhuyaoyuancailiaocunzaibodongdefengxian，gongsilirunyejiangshouciyingxiang。

lingyifangmian，hengxinshenghuodezhuyaokehuzhengshikafei、xinchayinpinpaimen。

baogaoqinei，gongsiduixianmokafei、xinshichayinkehudexiaoshoushouruhejifenbiewei19,805.27wanyuan、35,231.31 wanyuan、65,097.97 wanyuanhe 32,347.19 wanyuan，zhanzhuyingyewushourudebilifenbiewei 28.45%、33.41%、46.65%he 45.04%。

erkafeichayinxingyedebianhuazhijieyingxianghengxinshenghuodeyejizoushi。

zhaogushucheng，2021nianzhi2023nian，shouyiyuxianmokafei、xinshichayindengxingyedekuaisufazhan，gongsizhuyaokehuyewuguimoyoujiaodachengdudezengzhang，youciduigongsichanpindexuqiuzengzhangjiaoduo，gongsiduixianmokafei、xinshichayinkehudexiaoshoushouruzengzhangjiaokuai，fuhezengzhanglvwei81.30%。

hengxinshenghuotongshizhichu，2024nianyilai，quanguocanyinxingyeshouruzengsuzhengtiyousuojianhuan，gongsibufenzhuyaokehuxinzengmendianshuliangjixiaoshouguimozengzhangyiyousuojianhuan，gongsiduixianmokafei、xinshichayinkehudexiaoshoushourujinjiaoshangniantongqizengzhang15.36%，zengzhangfanghuan。

在过去一年，咖啡行业鏖战“9块9”仍没有停手，bingqiejiangzhanhuoshaodaolenaichajie，zaizheigezhengmianlinwandianboshakunjingdelingyu，jiageneijuanhekaidianjingsaizhengzaibameigecanyuzhedoubirusijiao。

hengxinshengwuyezaizhaogushufengxianyinsuzhongtiji，ruoweilaixiayouxianmokafei、xinshichayinxingyejingzhengjiaju、zengsujinyibufanghuandaozhigongsizhuyaokehuxuqiujianshao，qiegongsiweinengjishikaifaxinkehuhuoxinchanpin，jiangkenengdaozhigongsilaizixianmokafei、xinshichayindexiaoshoushouruxiajiang，congerduigongsijingyingyejizaochengbuliyingxiang。

lingyifangmian，hengxinshenghuozaikejiangjiechanpinfangmianrengyouhongliyoushi。

anshengwujiangjieshuxing，hengxinshenghuodechanpinkefenleiweikeshengwujiangjiecanyinjuhebukeshengwujiangjiecanyinju。zailiangleicanyinjuzhong，kejiangjiedeplalinmozhibei、plabeigai，yijibukejiangjiedepelinmozhibei、pet/ppsuliaobeidexiaoshouzhanbijiaogao，shigaigongsidezhulichanpin。

2021niandao2024nianshangbannian，gongsikeshengwujiangjiechanpinxiaoshoushourubuduantisheng，fenbiewei59.19%、52.56%、54.04%he57.63%。tongshi，xiangjiaoyubukejiangjiechanpin，keshengwujiangjiechanpindemaoliyaogaochuyidajie，jiejin40%，chengweigongsidezhongdianbujufangxiang。

cicihengxinshenghuoipomuzidedabufenzijinyejiangyongyukeshengwujiangjiedeplazhipinyanfa。

zhaogushuxianshi，benciipomuzie8.28yiyuanjiangyongyutouzi4gexiangmu，qizhong，“nianchan3wandunplakeduifeilvsehuanbaoshengwuzhipinxiangmu”dejihuatouziewei5.38yiyuan。gaixiangmujihuajianshenianchan3wandunplakeduifeilvsehuanbaoshengwuzhipindezhinenggongchang，shengchanchanpinbaokuoplazhibei、beigai、beitaozhiwan、daochashao、xiguandeng。