wen｜xiaofeiji ppshy

manbuyucheshuimalong、dianpulinlideshangyechangjing，wangxineixiexingmudizhangtiezhe“jinzhichongwurunei” biaoshidechangsuo，rujinyizaibuzhibujuejianjiangqigengtiwei “chongwuyouhao” dewenxintishitiezhi。

jigezidebianhua，duiyuyangchongrenlaishuokebuzhishihuanhuanbiaoyuneimejiandan。dangchongwuyijingshenshenrongrurenmendejiating，chongwuzhumenbuzaijinjinmanzuyuchongwudejibenshenghuozhaoliao，ershijiangmuguangtouxianglechongwudejingshenshijie，minruidichajuedaolechongwumenqianzangdeshejiaoxuqiu。

zaicibeijingxia，“chongwuyouhao” zheiyilinianwanruyibakaiqishichangdeyaochi，xunsuyanbianchenglexianshanghexianxiaxingyelingyugongtongzhuizhudexiangbobo，yuelaiyueduodegouwuzhongxinhezhutimendianfenfengaoju “chongwuyouhao” zheiyichuangxingainiandedaqi，yicilaixiyinyouzhikequn。

zaidangjinshehuideshenghuotujingzhong，nianqingrenduiyuchongwudexiai，juefeijinjintingliuzaibiaomiandepeibanxuqiushang。xiaofeijizai《maibubaodeshuangshiyi，chongwusaidaoyouyouyouyoumaibaole！》cengtidao，rujin“bushenghaizi，yangchongwu”sihuyijingchengweiledaduoshunianqingrendeshenghuochangtai，bujinruci，nianqingrenhaishifenshedeweichongwuhuaqian，shanggeyuegegepingtaifabudeshuangshiyizhanbaoquanxianpiaohong，zaigexiaofeileimuzhong，chongwusaidaodebiaoxianyouqiliangyan。

zaizheigeqingganxiaofeiriyishengjideshidai，“zaikubunengkumaohaizi”deguannianzhengzaishenrurenxin，zaizheiyangdelinianqudongxia，chongwuzhumendeguanzhudianbuzaijuxianyuchongwudewuzhixiangshou，ershijiangmuguangtouxianglegengshencengcidexuqiulingyu —— chongwushejiao。

（图源/LICA&PET 丽卡宠物圣诞活动）

zheizhongrenzhidezhuanbian，shidechongwushejiaochengweiyangchongshenghuozhongbukehuoquedezhongyaozuchengbufen，qishouzhongshichengduyurijuzeng。yushi，womenkeyikandaochongwuzhumenkaishijijiditansuogezhongtujinglaimanzuchongwudeshejiaokewang。

daichongchumen，chuleguanggongyuan、quchongwuyouhaoshangchangshoppingzhiwai，haikeyicanjiashijiparty、shaoniaotanluchuandenggeleiyouzuzhidechongwushejiaohuodongdangzhong，zhuzide“lezi”zhujianduoleqilai。juxiaofeijidelejie，chongwujuhuidechangjingzhong，gougouwuyishijueduidezhujiao，huodongshizhangwangwangkongzhizaiyitianzhinei，yiquebaochongwuhezhurenmenbuzhiyutaiguopibei。

genjuduixiangguanhuodongdeliulanduibi，xiaofeijifaxianzaiyichangjingxincehuadechongwujuhuizhong，tongchanghuisheyouchongwucaiyijingsai、shougongdiy、chongwushiji、yinlehuipaizhaoliunian、aichongketangdenghuanjie。zhideyitideshi，kaolvdaodongjiqihoutiaojian，bufenhuodongzuzhizhehuibiechuxincaidixuanzejianghuodongchangdizhuanyizhishinei，bingcaiyongdangxialiuxingdeweiluzhuchaxingshi，yingzaochuwennuanshushiderenchongfenwei。

conghuodongdefengfuxinghejidongxinglaikan，chongwushejiaohuodongyiranjubeilebuxunseyuyichangnianqingrenzhuanshujuhuidetezhihemeili，danduiyuchongwuzhulaishuohaixuyaozuoewaidedongzuo。

“zaicanjiachongwushejiaohuodongzhiqian，youxiehuodongzuzhizhehuitiqianheshiyimiaojiezhongqingkuang，laiyufangchuanranbingdefasheng。zuoweijiazhang，womentongchanghuizifadaichongwuquyiyuanjinxingquanmiandetijian，quebaogexiangzhibiaozhengchang，meiyouqianzaidejibingyinhuan，ciwai，huodongjieshuhouwomenyihuihaihuizuoyigeneiwaiquchong。”xiaopingshiyiweichanshiguan，congxiaohongshulejiedaozijisuozaidechengshiyouchongwuxianxiahuodonghou，tabaozhedaigougoujiaopengyoudexiangfacanjiaguojicihuodong。

xiaopingxiangxiaofeijijieshaodao，“yibancanjiahuodongdedoushixiexinggewaixiangdegougou，juwolejie，duiyuyixiedanxiaominganhuozhejuyougongjixingdechongwu，zhurenkenenghuizaihuodongqianjinxingyidingchengdudeshehuihuaxunlian，bangzhuchongwugenghaodishiyingmoshenghuanjingheyuqitachongwuxiangchu。”

chucizhiwai，xiaofeijihailejiedaochongwuluyinghuodongyebeishouhuanying，muqianchongwuluyingyitubu、suxidengduantulvxingweizhu。dangxiaofeijiduigeleihuodongdeshoufeizhuangkuangzhankaishenruduibiyanjiushifaxian，wulunshizaichengshizhongjubandechangguichongwujuhui，haishineixieqinjinzirandehuwaihuodong，juedaduoshudechongwujuhuidoukeyimianfeicanyu，jibiancunzaishaoshuxuyaoshouqufeiyongdehuodong，qidingjiayechuyuyigexiangduiqinmindequjian，tongchangbuhuigaoyu300yuan。

dang“chongwuyouhao” linianzaidangxiadewangluohuanjingzhongzhanxianchuqiangdadeyingxiangli，dangyuelaiyueduoderenyuanyidaizhezijidechongwuzouchujiamenshi，zheiyiqushizaixianxiayechenggongdixiyinledaliangxiaofeizheguanzhu。

suizhechongwushejiaoxuqiudezengzhang，xianxiashangyetiminruidibuzhuodaolezheiyixinxingshichangxuqiusuoyunhandejudaqianli，jubuwanquantongji，quanguochongwuyouhaoxingshangchangshuliangyitupobaijia，yuelaiyueduodexianxiamendiankaishidiaozhengjingyingcelve，yi “chongwuyouhao” weikouhao，weiguangdachongwuzhudazaobiejuyigedexianxiaxiaofeichangjingheshejiaokongjian。

zaiyixieqiangdiao“chongwuyouhao”degouwuzhongxin，tongchanghuizhuanmenguihuachuletedingdechongwuhuodongquyu，lirushanghaibfcwaitanjinrongzhongxinyongyou30duojiachongwuyouhaocantinghe90duojiachongwuyouhaoshangdian，bfcjinxinglechongwuhuodongkongjiandehuafen，xuanzexingdijiangyixiedianpushedingyouchongwuyouhaobiaoshi，bingtongguo「chongwuyouhaoditu」defangshijinxingmingquezhanshi。tongshi，shangchangyesheyou「chongwuyouhaoxuzhi」，qingxidigaozhilechongwujinrushangchanghoudebiaozhunguifan，bingqiezaishineishiyunxuyangchongrenshoubaochongwu，buqiangzhizujieshoutuiche。

zaibirulingyijiagouwuzhongxinxianfengchaoal plaza，shangchangsanloudehuwaitongdaohuafenchengzhuanmendechongwuleyuanqu，tongshipeibeichongwuzhuanyongdeyinshuisheshiheqingjiequyuzhenduiyangchongquntidexuqiu，shangchanghaiyinruleyidingshuliangdechongwuyetaihechongwuyouhaodianpu，tigongxiechongchihewanledeyizhanshixiaofeitiyan。

zaixiaohongshudengremenshejiaomeitipingtaishangsousuochongwuyouhaoshangchangshi，yingruyanliandeyixiliedakafenxiangtie，zixiguanchabiannenggouqingxidichajuedao，shangchangzhongdechongwumendianyiranbaituolechuantongchongwulingshoushangchaoneizhongjincouerzaluandechenliemoshi。

daduoshudianpuqiaomiaodiyunyongkongjianbuju，keyiliuchuyidingde “liubai” quyu，yiciyingzaochujianjie、kaikuoqiebianyudakadehuanjingfenwei，shiqizaishijuehexinlishangdounengjigukedailaiquanxinde、dutedetiyan。

ciwai，weilejinyibufengfu“chongwuyouhao”deshangyeyetai，bushaogouwuzhongxinhailianhegeleichongwupinpaihejigou，jubanxingshiduoyang、neirongfengfudechongwuzhutihuodong。

liru，2024nianwaitanyishujiqijian，bfcdazaoleyichang“zuihaodepengyou”daxinggonggongyishuzhan；xianfengchaoal plazahaiyuzhongguopfhzhiliaoquangongyixiangmuhezuofaqilezhongguozhiliaoquanshoujieniandudahui；chengdoudayuechenghaishelilechongwuhuiyuanshequn，tongguodingqijubanhuodongtishengshequnhuoyuedu，weichengdouyouchongkequntigongrenchonggongqujiyangchongshejiaoxinfangshi。

erxiangjiaoyushineishangyechangsuo，huwaishangyejiezaichongwuzhunrufangmianbingchizhejiaoweikuansongdetaidu。yibaneryan，zhiyaozhurenweichongwuxihaoqianyinshengjike。

suizhechongwuxiaofeijingxihua、changjinghua、xuqiugexinghuafazhan，bushaopinpaiyezai「ruhetaohaozhuzi」zheijianshishangjuanleqilai，chayinpinpaishoudangqichong。biruhushangayiyumolimaohelianshoudazaochuyikuanmonaiyinxiangpaifenggedemaowo；coco biechuxincaidituichuleyizhenzhuhemaomixingxiangqiaomiaoronghede “zhumi” bei；bawangchajizeshenruwajuepinpaiwenhuadiyun，yi “chamagudao” zheiyiyuansuweishejilingganyuanquan，dazaochujianjuwenhuaneihanyushiyongxingdemaowohemaomaolingjie。

congshichangdejiaodulaikan，“chongwuyouhao” gainiandeyinruwuyiweigouwuzhongxinhezhutimendiandailailexianzhudejingjixiaoyiheshichangjingzhengli。yifangmian，tongguoxiyinchongwuzhuzheiyijuyoujiaogaoxiaofeinenglihezhongchengdudekequn，daidongleshangchangneicanyin、lingshou、yuledengduogeyetaidexiaofeizengzhang。lingyifangmian，zheizhongdutedejingyingdingweiyouzhuyuxingchengchayihuayoushi，xiyinlegengduoqianzaixiaofeizhedeguanzhuhexuanze。

dangneixiejijidazaochongwuyouhaohuanjingyufuwudeshangchanghepinpaichenggongxiyindaliangxiaofeizheguanzhudeshihou，bianyougengduoshangchangfenfenjiang “chongwuyouhao” dezhaopaigaogaoguaqi，shituyiciweixindeyejizengzhangdiankaipidaolu。dancongguketiyandejiaodulaikan，maodunbianyichuxianduanni。

congshangyejingzhengdejiaodulaikan，suizhe “chongwuyouhao” gainiandepuji，yuelaiyueduodeshangchangfenfenxiaofang，zheishideshichangjingzhengyufajilie。danjinjinyikao “chongwuyouhao” zheiyidanyidetese，yinanyizaizhongduojingzhengduishouzhongtuoyingerchu。

genghekuangmuqianlaikan，chongwuyouhaoshangyejinzaiyierxianchengshijiaoweichangjian，xiaofeiguanniandebutongyezaihendachengdushangyingxianglechongwuyouhaoshangyedepujichengdu。zaizhe，shangyejichusheshijianshedebuwanshanyezhiyuelechongwuyouhaoshangyezaixiachenshichangdefazhan。

lingyifangmian，duiyuchongwuzhueryan，tamenqiwangshangchangnenggoutigongquanfangweidechongwufuwusheshi，zhurukuanchangshushiqieganjingweishengdechongwuxiuxiqu、bianjiedechongwupaixieqinglishebei、fengfuduoyangdechongwuyulexiangmuyijizhuanyedechongwutuoguanfuwudeng。

raner，feichongwuzhudegukequntiqueduishangchangdeweishengzhuangkuanghegouwuhuanjingyouzhetongyangshenzhigenggaodeyaoqiu。chongwudemaofa、paixiewuyijikenengchanshengdezaoyinheyiweidouhuiyingxiangxiaofeitiyan，shenzhikenengduizishendejiankangzaochengqianzaiweixie。chongwudebukekongyinsubujinhuiduirenyuanhechongwudeanquangouchengweixie，haikenengyinfagukezhijiandejiufenhetousu，yanzhongyingxiangshangchangdezhengchangjingyingzhixu。

yinci，ruhezaimanzuchongwuzhurenxuqiudetongshi，younengjianguqitagukedeganshou，zhaodaoliangzhezhijiandepinghengdian，shishangchangmianlindeshouyaonanti。erqie，weileweihushangchangdehuanjingweisheng，shangchangxuyaotourugengduoderenli、wulihecaililaijinxingqingjiehexiaodugongzuo，zheiwuyizengjialeyunyingchengben。

dandangwomenzhanzaigenggaoweidukandaichongwuyouhaoshangyeshi，bianhuigengjiaqingxidirenshidao，jiejuezheixiemaodundeguanjianbujinjinzaiyuwanshanshangyesheshiyufuwu，haizaiyurenyurenzhijiandebaorong。zheizhongbaorongbingfeishiyishidetuoxie，ershijianlizaixianghulijie、zunzhongjichushangdeshendujiena，shishangyemoshichuangxinshenzhishishehuiwenmingjinbudezhongyaotixian。

congzhangyuanshijiaolaikan，chongwuyouhaoshangyetuiguangdebeihou，shiyangchongrenqunyinweichongwu“biaoqian”erbuduanchengxianchudeshangyejiazhi。suizhechongwujingjidebuduanshengji，dapochuantongguannianbileide“chongwuyouhaoxing”shangyezhengzaichixushengwen，yexuzaiweilaikeyizhenzhengshixianchongwuyurenleidehexiegongsheng。