wen | lvedacankao yangzhichao
编辑 | 原 野
ruguoyigerenlongduanlecunlidejingshui,xiangcunminyimeiping10kuaiqiandejiageshoumaiyinyongshui。zheishihou,youyigehuidajingderenlaidaocunli,tadeshengyihuiyouduohao?
zheijiushibotongmianlindeqingkuang。
“maichanren”yingweidayikanbigaoduanbaijiudemaolijiquzheaixingyedelirun,jihumeiyijiakejijutoudoukewangtongguoziyanxinpianlaibaituoduiyingweidadeyilai。erbotong,jiushineigebangtamenzaoxinpianderen,conggugedetpu,daometademtia,xuduokejijutouziyanaixinpianzhizhong,douyoubotongdebangzhu。
zheizhong“bangaiqiyezaohaoxinpian”dedingwei,feichangxiyinneixiemeinianpaiduijiyingweidasongqiandekejiqiye,yebangzhubotongzai12yue13haodeyigewanshangjiuchengweilemeigudijiujiawanyijutou。liangnianliciqibifuchuxiande“fanyingweidalianmeng”,sihuyouleyigemengzhu。
01 帮AI公司造好芯片
botongshimeigumuqianwanyimeiyuanjutouzhongzhimingduzuidideyijia。
pingguoshoujifengmiquanqiu,tesiladeqichemandajiedoushi,yamaxundegouwuquanqiudouyong,jibianshigaoshujuzhongxindeyingweida,yezaojiuyinyouxixingyedeyingxianglihehuangrenxundemeilichuquanle。
danbotongsuozaideshichangshizaitaididiaole。
tashiquanqiutoubudewifixinpiangongyingshang,anzhaocounterpointdeyuji,botongzai2024nianwifishichangfenejiangdadao24%,2025nianjiangdadao43%。zaigaoduanshoujixinpianlingyujinhulongduandegaotong,zaizheigeshichanglizhishibotongdezhuisuizhe。
tayeshiyitaiwangjiaohuanjixinpiandebazhu。zaizheigehuaweidechuantongyewuli,botongjubeixiangdanggaodeshichangfene,anzhaozhuoshizixundeshuju,botongzaiguoneiyitaiwangjiaohuanjixinpiandefenedadao60%yishang。zaifashexinhaodeshepinqianduanxinpianzhong,botongyeshishichangfenediyi,weiruolingxianyugaotong。
youyubotongdexinpianyewudouyutongxinyouguan,yinciyouyizhongshuofa:quanqiu99.9%detongxinshujudouyaojingguozhishaoyikebotongxinpian。
danwanyishizhidegushibingbulaizitongxin,ershilaiziaidingzhixinpian。2016nianzuoyou,guge、weiruan、yamaxundeyunfuwuyijingjubeixiangdangguimo,houlaiyoujinglileaerfagoudailaideaifengkou,heyuanyuzhoufengkou,zheixieyewuduisuanlidexuqiushipangdade,shimianshangdecpuhegpuweibinenggoumanzu,tamenyoucixuyaoziyanxinpian。
erbotongbujinshixinpianshejishang,haizuoceshi、fengzhuang。xinpianzhizaodewudahuanjie,botongyijiajiuzhanlesange,zheirangtachengweijutouzaoxinpiandelianghaohezuohuoban。
gugezaozai2016nianjiujianlileyubotongdehezuo,tamengongtongshengchandetpuxinpianshigugeyundezhongyaosuanli,2018nianyihou,gugekaishibazheixietpuxinpiankaishiduiwaikaifang,pingguohoulaiyechengrenzijishiyonglegugetpujinxingxunlian。xinpianmengbusidemetayeshibotongdelaopengyou,2022nianneichangyuanyuzhoupaomozhong,metajiushiyonglebotongdingzhixinpianlaigoujianqiyuanyuzhouyingjian。
bunanfaxian,botongzaizheixieasiczhongbanyandeshiyige“funeng”dejiaose。jibianneixietpuduiwaigongying,neiyeshitieshanggugedepaizi,yi“gugetpu”deshenfentigongfuwuhuozheshangpin。dayigebuqiadangdebifang,tadedingweiyoudianleisi“botongzhibangaiqiyezaohaoxinpian”。
zaixiangdangzhangdeshijianli,“bangrenzaoxinpian”deshichangxiangduibingmeiyouneimeda。bijingyingteerdecpu,yijiyingweidadegpucaishiquanqiushujuzhongxindezhuliu。yinci,jibianshikejigongsifenfenjiamaasicxinpiande2022nian,fenxishiyujibotongzaizheilideshouruyezhiyou20yimeiyuanzuoyou,budaobotongzongshourude10%。
dandangaishidailailin,yingweidazaifuwuqisuanlidachengjinhulongduandediweihou,“bangrenzaoxinpian”dejiaosejiukaishibiandeyichangchixiang——zheishifanyingweidalianmengsuoxuyaodeguanjianliliang。
02 来自英伟达的红利
sanjidu,yingweidademaolilvweichizailekongbude73.5%。
zheikanqilaibuxiangshiyijiaxinpiangongsidelirun,bijingdabishouzhuanlifeidegaotongyezhiyouyue56%demaolilv,yingteerzheiyangdezhongzichangongsigengshizhiyou15%demaolilv。maolilvnenggouyuzhibinide,zhiyouwuliangye、paopaomatezheileidingjidexiaofeipingongsi。
yingweidade“heixin”chengdu,kankanmetajiuzhidao。
metayongyouyue35wangeh100 gpu,anzhaoshijiagusuan,metagoumaih100dehuafeizaojiuchaoguole100yimeiyuan。
eranzhaometasanjiducaibao,metazhangshangdejinrongxingliudongzichan,yejiushixianjin、xianjindengjiawuheyoujiazhengquanwei709.0yimeiyuan,xiangbiquniantongqijinzengjialebudao100yimeiyuan。yaozhidao,guoqusangejidu,metadejinglirunchaoguole400yimeiyuan。zheixielirungenbenmeiyouzaimetadezhangshangtingliutaijiu,xiangdangyibufenzhuandaoleyingweidadezhangshang,zhiliujimetayixiecaiwuyiyishangde“gudingzichan”,hetongxiangweilaidechuanpiao。leisidezaoyu,yefashengzaileopenai、yamaxun、gugedengkejiqiyeshenshang。
yigegongtongdeshengyinzaiaiqiyexinliyongxian:bunengzaijihuangrenxunsongqianle。
cong2023niankaishi,jutoumenfenfenshituziyanaixinpian,guge、meta、pingguo、open aifenfenchuanchuziyanxinpiandexiaoxi。duanqineidianfuyingweidadangranbukeneng,danzhiyaonengzaiyingweidadehuchengheshangwayigekouzi,neijiushiweigongsishengledaqian。
buguoxinpiandejishubileitaigao,jibiangaotongheyingweida,yebixuzaiyixiejishuhuanjieshangyilaiqitagongsi。xinpianzhizaojingyanxiangduikuifadeguge、yamaxunmenziranyeyaoxunqiuwaijiedebangzhu。
——zheibianshibotongdehongli。
gugeshibotongdedakehu。anzhaomogendatongfenxishidebaogao,gugecong2016nianfabudetpu v1kaishi,jiuhebotongdachengleshenduhezuo,gugedezheixie“ziyan”tpu,douyoubotongdegongxian。jiezhimuqian,liangjiadehetongyijingqiandaolediqidai(v7)。zheixie“ziyan”tpujibaokuolexunlianxinpian,yebaokuoletuilixinpian,jiyougugeziyong,yetigongjidisanfangshiyong。fenxishiyuji,2024nian,gugezheiyixiangmujiangweibotongdailai80yimeiyuandeshouru。
maile30duowangeh100xinpiandezhakebogeyeyangzhangzhebotonglaishuaidiaoyingweida。zaozaiqunian5yue,metajiutuichuledingzhixinpianmtia v1,jinnianshangbannianyoutuichuledierdai。erqizhongyiranyoubotongdegonglao,liangjiagongsigongtongshejilemetadediyidaihedierdaiaixunlianxinpian,bingjiangyujinnianhemingnianjiakuaishengchandisandai。
zuoweiquanqiuchuhuoliangdierdeshoujichangshang,pingguozaiwifixinpianshangyubotongbaochizhangqihezuo,suiranyoumeitipilupingguokewangtongguoziyanwifixinpianshuaidiaobotong,dantaxianranmeiyounengliziyansuoyouxinpian。juwaimeipilu,jinripingguozhengzaijijixunqiuyubotongdehezuo,kaifashoukuanzhuanweiaishejidefuwuqixinpian,jihuayu2026niandaguimoshengchan。
openaichuangshirenaotemanduixinpiandekewangyebushimimi。jinniannianchu,aotemancengyongyouyigejihua:haofei7wanyimeiyuandetouzijianchangshengchanjingyuan——danzheigeshuzikanqilaijiubuxianshi。zhuirudimiandeopenaihenkuaizhaodaolebotonghetaijidian,10yuedi,openaikaishixieshoubotonghetaijidiankaifadiyikuanziyanaixinpian。
chulezheixiebuxiangfuhuangrenxunqiandejutou,yixiemaibudaoyingweidaxinpiandechangshang,yeshibotongdezhongyaokehu。zongzhi,zaoxinpian,jiuzhaobotong。
zaicaibaoli,botongba“bangqitajutouzaoaiyongdeasicxinpian”yewuguidaole“wangluoyingshou”zhong,jinniansanjidu,botongdewangluoyingshoutongbizengzhang46%,laiziaiyewudeshourudadaole37yimeiyuan,tongbizengzhang150%。
anzhaobotongzijideyuji,dao2027nian,jinlaizisangedakehudeasicxinpianxuqiu,jiujiangdadao600-900yimeiyuan,zheigeshuzijinlvediyuyingweidamuqiandenianshouru——dangran,zheizhishibotongzijideyuji。
03 博通的局限
guoquliangnianli,yingweidadechengjiujueduifuhemayunsuoshuode“nazhewangyuanjingkanbudaodierzaina”。anzhaojprdeshuju,sanjidutazaigpushichangdefenezaodaole90%。
danjinjinyigewanshang,youyaoyaolingxiandailaidegaozhenwuyoujiuzaihuangdongle。tachuxianleyigemingyishangdeqiangjingduishou。
botongdesanjidu(disicaiji)caibaoriduiyingweidalaishuoshilishixingdeyitian,zaibotongaixiangguanyingshoumengzeng220%deyejixia,hebotongceochenfuyang(hock tan)jigaodeyejizhiyin(xiajidutongbizengzhang65%)xia,takaishibeirenweishiyingweidadiguodetiaozhanzhe。
shichangyesihuzheimerenwei。biyu11yuede150meiyuangaodian,yingweidadeshizhizaiduanduanyigeyueneixiadieleyue3000yimeiyuan,muqianyijinglaile130meiyuanzuoyoudexiaodigu。qianbuhuixiaoshi,zhihuiliuxiangqitadetouzibiaode,botongzaitongyishijianshangzhangfuduyeyuzheigeshuzifeichangjiejin。yingweidademianqianzhujiangoulechuleyigeduishoudexingxiang:yibotongweidaibiaodeasicxinpianchangshang,yijibeihouzhichitamendeyingyongchangshangruopen aihefacebook。
asicxinpiandeyoushiyijingshifenqingxi:
jinru2024nian,yejiekaishipubianyucetuilixinpiandexuqiukenenghuixiajiang。biruqianopenailianhechuangshirenilya sutskeverzaibujiuqiandeneurips 2024dahuishangchenshuleyigeguandian:youyushujushiyouxiande,yincimoxingdeyuxunlianshidaijijiangjieshu。aidezhongxinjiangyouxunlianzhuanxiangtuili。erasicxinpiangengjia“zhuanyi”,gengkuaidechulisuduhegengdidenenghaoxia,tayebeiguangfanrenweigengshihetuiliduan。
buguoyouguanliangzhongxinpiandeyoulie,yeneidezhengyirengranshifenjuda。bujiuqian,huaqideduoweifenxishilianhefabubaogaolitingyingweida,tamenrenweidao2028nian,gpuzhishaohuizhanjuaijiasuqizongshichangfenede75%,eryibotongweidaibiaodeasiczhenyingjiangzhishaozhanju25%。erbotongceochenfuyangdeyujishi:weilai50%deaisuanlidouhuishiasic,zhiyuchaodaguimodeyunjisuanchangshang,tamenjiang100%shiyongasic。
xianbutaolunzheizhongyujishifounenggouchengli,lingyigegengjiaguanjiandewentishi:jibianasicnenggoudaguimoqinzhangpudeshichang,botongnengfouchidaoquanbuhongli?
答案是存疑的。
suiranbotongyijingbeiguangfanrenweishiyingweidakenengdejuemuren,danliangjiadeshangyemoshibingbuwanquanxiangtong。
yingweidadezhuyaohuchengheshiweiraocudagoujiandeshengtai,tadailaidetongyongxinghexingnengyoushirangquanqiugexingyekaifazhekeyiyigengdidechengbenzainvidiadechaojijisuanjishangjinxingkaifa。danasicxinpianshizhuanyongde,birujiopen aidingzhidexinpian,kenengjinjintigongjichatgptshiyong,zheijuedingasicxinpianyushengtaizhijiandeguanxihuixiangduigengjiaweiruo,nanyixingchengleisiyingweidadeshengtaibileilaigejuejingzhengduishou。
erbotongdeduishouzaojiuchuxianle,lingyijiaasicchangshangmarvell(maiweier)zaiaidingzhixinpianshangdebufayehenkuai,zaozai2023nian6yue,marvelljiunadaolequanqiuyunfuwulaodayamaxundeaidingdan,bangzhuyamaxunwanchengtrainiumxinpiandesheji。yucitongshi,gugeheweiruanyeshimavelldekehu。ciwai,jinnian6yue,chuangyegongsietchedtuichuleshoukuanzhuanyongyutransformerjisuandeaixinpiansohu,haochengyunxingdamoxingdesuduyuanchaoh100。
erduizheileiduishou,botongdehuchenghebingburuyingweidayiyangshen,henyoukenengxianrujiliede“roubozhan”。
lingyifangmian,suirangugezheileikejigongsi“fanyingweida”delangchaokeyirangbotonghuoyi,dankejigongsiyekenenghuifanduibotong。
duigugelaishuo,yubotonghezuoshengchandingzhixinpianrengranmeiyoubamingmaizhuazaizijideshouli,hekuangbotongdezongtimaolilvzai60%zuoyou,feiyongbingbubianyi。zaozaiqunian9yue,jiuyouwaimeipilu,gugejihuaqiyongbotongzuoweizijideaixinpiangongyingshang,gaixiaoxirangbotonggujiadadie6%。ergugexindeyixianghezuohuoban,zhengshibotongdeduishoumarvell。
gugedengdakehudezheisanxineryi”jibotongdailailehendadebuquedingxing。yingweidabuyilairenheyigekehu,erbotongyijiducaibaozaiwangluoshouruzhongpiluguo“zhuyaoshoudaoliangdakehudingzhidpuxinpiandezengzhangladong”,henxianran,botongdeasicyewuduitoubudakehudeyilaichengdubudi。
eryanxia,botongdeshiyinglvyijingdadaole177bei,yuanyuangaoyumeiguqitasuoyouwanyijutou,rucigaodeguzhidangranburongyixiaohua,dan“tiaozhanyingweidadiguo”degainianshizaishitailingrenzhenfen,botongziranchengshoulegenggaodeqiwang。mouzhongchengdushang,“fanyingweidamengzhu”deshenfenbingbushibotongdexuqiu,ershishichangdexuqiu,botongzhishiganghaozuiyounenglizuozaineigeweizishang。
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