wen | xiniuyule nanrumin

编辑 | 朴芳

2024nianjijiangguoqu，juzhongguowangluoshitingxiehui《zhongguoweiduanjuxingyefazhanbaipishu（2024）》yugu，jinnianwoguoweiduanjushichangguimojiangda504.4yiyuan，youwangchaoguodianyingpiaofangzongshouru。zaijingjibujingqidedahuanjingxia，dianyingshichangfalidexiaofenweizhong，yigegebinglengdeshuzizaigaosuwomen，xianzaidianyingxingyejinrulexiaxingqi。raner，dianyingshichangnandaojiuzhendemeiyouliangdianhezengliangkongjianma？

经济进入新周期，电影还有增量空间吗？

shangmiandeshujuduibikansibeiguan，qishizheigengduodaibiaodeshihenduoguanzhongyongyudianyingdexiaofeishijianbeijiyale，yinweiyuleshijianshicixiaobizhangde，bingbuyidingdaibiaoduanjudeshouzhongjiuhedianyingguanzhongwanquanzhongdie。yudianyingxingyelaishuo，tashizhongshidiqiyishu，qiezhanjuzhezhenggeshitinglingyudezhigaodian，qihuiruciandanxiaqu。huoxuyongshoujiguankanduanjuyiranliuxing，dantongguoimaxguankanyibudapianjueduishilingyizhongwanquanbutongdetiyan，zheibianshidianyingwukequdaidejiazhi。

zi2002nianzuoyou，zhongguodejingjikaishitengfei，erzheiyinianzhengshizhongguodianyingqifeidenianfen，suizhierlaidebianshizhongguodianyingkongbudezengzhang，zaiguoqu20duoniandeyemanshengzhangzhihou，kuaisufazhanbeihoushibihuijixingyedailaibulideyimian，erbansuizheguoqujinianxingyedexipai，neixiehuyou、pianziyijingmanmanchuju，dianyingxingyezaizhujianburuzhenggui，yijingzaiweixiayicitengfeizuohaozhunbei。

cike，jinnianhuiyizhongsuotidao“yijingjitizhigaigeweiqianyin”，jiexialaijiangjinruxindezhouqi，jingjicijidetongshi，dianyingxingyenengfourutong20nianqian，zaidujinrudaoxinyilunfazhanzhouqi，wuyishiweilaizuidadeqidai。yudangxialaikan，dianyingshichangmaosiyijingcongzengliangshichangbianchenglecunliangshichang，dansuizheshijiandetuijin、yituoyuneirongbenshendejinbu、leixingduoyuandefazhan，weilaidezengliangshiwuchubuzaide。

求变和求新是市场增量的方向

（目前2024年票房TOP10）

suiran2024nianshidianyingshichangkaidaochedenianfen，keshicongdangxiadepiaofangbangdanhequshi，jiunenggouwajuechuweilaizengliangdefangxianghemima。xiniuyulerenwei，jiexialaidezengliangyousidian，qiezangzaijinnianpiaofangtop10dangzhong，huizongyijuhuajiuzaiyuqiubianheqiuxin。

shouxian，huiguidianyingshitingdebenzhi。dayinmuzhisuoyiqubieyuduanju，zhengshiyinweitadeshitinghechenjin。najinnianshichanglaishuo，《gesiladazhanjingang2》、《yixing：duomingjian》zheixiezhudashixiaoshuxingdedianyingfenfenjinrutop10。zheibeihoubianyinzangzhezengliangdemima，guanzhongduiyudatexiao、qiangshitingshigangxushuxing。

bulunshi《afanda》jiangimaxfayangguangda，haishinuolanduiyuimaxdejianchi，baokuoguochandianying《liulangdiqiu2》yishicaiyongimaxtezhipaishe，jiangimaxpaishe、zhizuojishutourudaodianyingdangzhong，dazaogenggaoshuizhundeshitingshuizhun，zheijiangshidianyingneirongweilaideyigezengliangqushi。peihezheweilaiimaxgenwandaqiangqianglianhejinxingimaxjiguangxitongdeshengji，zheizhongwanquanqubieyuduanju、zhuanweidayinmuershengdeqiangshitingdianying，yidingshizengliangdefangxiang。

huoxuduiyucunliangshichanglaishuo，imaxtingyijingbuzaixiyou，danduiyuzengliangshichanglaishuo，youqishisansixianyixia，qiangshitingdianyingpeitaoimaxjiushiqiubianheqiuxin，jiushizengliang。zhiyaoguanzhongzaishichangli，jiuhuichengzhang，shenmeijiuhuitisheng，guanzhongdediedaidaozhidejieguojiushi，qiangshitingneirongliruimaxzhongjianghuichengweiguanzhongzuizhongdeguisu。

dianyingpinglunxuehuihuizhangraoshuguangcengtichu，dianyingyuanguanyingdeyishiganyuchenjinganshixianshangwufatidaide。“zaidianyingyuanjitiguanshangdianyingshi，bierenzaikuhexiao，nijiugenzheyiqiku、yiqixiao，zheishiyizhongjitixingdeqingxufanying，keyiyouxiaoxingchengqinggangongtongti、shenmeigongtongti。”

qici，chidudetupodaidongshichangdetupo。meiyigeshujubeihoudouduiyingzheyigeshichangdezhenxiang，jinnianyixilieheimadechuxian，tamentezhengchuqideyizhibushimeiyouyuanyinde。《zhouchuchusanhai》haoqu6.6yi+tiliangkanchenghengkongchushi，huoxuxingyedouzaiweizhijingtan，chidudemenjianzhishijiangleneimeyidian，jingranjiuyinqilezhishujidezengzhang，yezhengmingleweilaizheigesaidaoxiangxiangkongjianhaihenda。

zhengruqianmiandebangdan，《mosha》gen《yixing：duomingjian》yishuqidangya、jijundeshenfensuodinglepiaofangtop10minge，anzhaowangniandeyanguanglaikan，zheishiwanquanbukexiangxiangde。youqiduiyu《yixing：duomingjian》laishuogengshibuffdieman，chengweiyoushiyilaiimaxpiaofangzuigaodekongbupian。《yixing：duomingjian》yingqianmeitipubianyuqidouzai2yitiliang，xiniuyulerenweisuoyouchaochubufen，doukanchengzhenzhengdezengliang。

zhengshineirongduandeqiubianheqiuxin，zhengshidachiduhelieqidaidonglezheixiezengliang。dangneixiezhongguizhongjude、haixingde、buchadexiangmuyizaikuisunshicaihuifaxian，guanzhongzaoyijiangtamenchedipaoqi。tongshi，qiubianyuqiuxinshiduomezhongyao，yinweiguanzhongshizhongdaizhelieqidexinlizoujindayinmu，tamenxuyaoxinyinglieqideneirong，xuyaodaijitamenqingxubodongdeneirong。

disan，nvxingdianyingmingxianshiweilaidezengliangfangxiang。dangranmuqiandedianyingshichangyijingshiyounvxinglaizhudaole，gongxianzhejiejinsanfenzhierdefene。huoxunianduguanjun《relaguntang》bushuyuchuncuidenvxingdianying，dan《chuzoudejuexin》gen《haodongxi》dengpiangaosuwomen，yueshichengshudecunliangshichang，yueshinenggoucongzhongwajuechuzengliang，liangbudianyingnvxingguanzhongdezhanbiyijingtupo80%，bilishihengdebeihou，zhengshiyinweidaliangnvxingguanzhongzuoweizengliangjinchang。

yi《chuzoudejuexin》depinzhi、ticai、zhenrongdengduofangmianweidulaikan，anzhaochangguideyanguangqupinggu，taxianrangengfuhejiqianwantiliangdebiaozhun，dan1.24yipiaofangjiuyijingzhengmingleshijudadezengliangzaimaidan。zheipizenglianghuoxuqingyibuhuijinchang，danzhiyaoshiyouxiudenvxingdianying，tamenyidingjiuhuijinchang。xinyonghuziranshikaoneirongduandeqiubianheqiuxinzhengqulaide，xiangxinjiexialaidenvxingdianyinghuiyouyigebaofa，bulunshishuliangshanghaishitiliangshang。

zuihou，zheigezenglianghuoxuwuguanpiaofang，danyiranzhiguanzhongyao，neibianshiyingyuandezengliang。youyuguoneiyuanxianzhuyaoshourulaiziyupiaofang，yincidangpiaofangtingzhibuqianshi，yuanxianruhexunqiuzengliangbianshiyigenanti。youqishidangxiaofeijiangjidaolai，dangbaomihua、yinliaoxiaoliangxiahuashi，yuanxianduandeyalizhouzeng。

qiubianheqiuxinyiranshizengliangdehexin，henduoyuanxianhegongsijinnianyijingzaijinxingzheiyangdechangshi，shouxian，congfangyingneirongshangkaifachulegengduoleixing，《taile·siweifute：shidaixunhuiyanchanghui》chuangxialeyanchanghuidianyingdepiaofangjilu，aoyunhuizhibokaishizoujinyingyuan，dianshiju《taiyangxingchen》zaiimaxyingyuanjuxingchaoqianguanjuhui，weiguanzhongtiqianfangyingqianliangji。

yingyuanzhongduanfangmian，imaxyejinxinglepoweichuangxindechangshi，shouxianshizhulijiang《huanghouleduimengtelierxianchangyanchanghui》yinjindaodalushichang，haibaokuojiangnbazongjuesaishikuangzhibofangzaizhongguoxianggang、zhongguotaiwanimaxyuanxian，yijijiangyingxionglianmengs14zongjuesaifangdaoimaxzhibo，shangzuolvgaoda90%。

jiangyingxionglianmeng、yanchanghuidengfeiyuanxiandianyingneirongyinrudaodayinmu，weilaidedayinmubudandanzhiyouyuanxiandianying，suoyouyouzhideshipinneirongdoukenengchengweiqianzaidechanpin，youqishizheixiefeichuantongxingneirong，jianghuichedidakaizengliangguanzhongqunti，tupozhilemi、jumi、qiumi、dianjingaihaozhedengdenggengduonianqingguanzhongquanceng，erhexinzeshitishengyingyuanduiguanzhongdezhengtixiyinli。zhengruimax ceomengdanqingsuojieshao："canjianbazhibohuodongde80%shisanniandoumeiyouquguodianyingyuankandianyingderen，yineirongtiyandetuozhanqudongguanzhongquntidetuozhan，weifeichuantongxingneirongdakaizengliangguanzhongqunti，yedakaigengguangkuodeshichangqianjing"。

tongshi，xingyekandaolezhongxindingyiyingyuanzheigexiaofeichangjingdezhongzhongkeneng，zheibujinshiimaxdeqiubianheqiuxin，xingyezhongdetouhaowanjiamenyezaijijixunzhaoxindetupo，wandajiangdazao“sanweiyiti”dechaojiyulekongjian，cgvyeyudonghuajuji《yingxionglianmeng：shuangchengzhizhan》hezuolezhuanchangxianxiaguanyinghui，zheidouweiyingyuanzhiminglezengliangdefangxiang。

yingyuanbuzhishifangyingdianyingdechangsuo，haichengzaizheshejiaogongnengheguanzhongduiyu“zaichanggan”dexuqiu，zheiqishiyeshiimaxzaifangyingduoyuanneirongshangshouhuoreliefanxiangdeyuanyin——rumengdanqingsuoshuo，“imaxyichenjinshitiyanweihexindejiazhizhuzhangbujinqiheleguanzhongduidapiandeqidai，yenengfunenggengduoqiangdiao‘canyugan’he‘shejiaoxing’dequanleixingyuleneirong，wulunshiyinle、youxihaishitiyu，dounengrangguanzhongshenlinqijing”。womenkeyiyujian，weilaijiangyougengduodeyulefangshiyuyingyuantiyanxiangronghe，liru，tongguodayinmudayouxi、zaiyingyuanjubantuokouxiu、tiyanjubensha，yijigengduo“hudong”shidedianying，tongguoguanzhongshishiyudianyinghudonglaizengqiangyingyuanguanyingtiyan。

dangchuantongyanguangxiadehaoxiangmumaibudongle，jiushidaolezhuanxinghediedaideshihoule，dangneixieqiubianheqiuxindexiangmumaizuole，jiushizhuanxinghediedaichenggongle。dianyingxingyeshishihouzhuanxinghediedaile，zheicaishizengliangyongrudeweiyifangfa。jiexialaidechunjiedang，bulunshi《nazha2》haishi《fengshen2》dengpian，doudaizheqiubianqiuxindezitai，qidaizhe2025niandianyingshichangqudexindetupo。