文 | 融中财经
caogenwangshugao,daizhe663jiahuicaiguan,ipole。
2024nian12yue20ri,xiaocaiyuan(00999.hk)zhengshidenglugangjiaosuo,shangshishourikaibao9gangyuan/gu,jiaoshangshifashoujia8.5gangyuanweizhang6%,zongshizhiyue100yigangyuan。
chengliyu2013niandexiaocaiyuan,shihenduoxiaofeizheyanli“huicai”liansuocanguandedaibiao,yi“chouguiyu”zhuming——jiezhizuihoushijikexingriqi,xiaocaiyuanyou663jiazaiyingdezhiyingmendian,fugaizhongguo14geshengde146gechengshi/xian,qizhong,zhuyaomendianjingyingdiquweiyuhuadongdiqu。
furuositeshaliwenziliaoxianshi,jiu2023niandemendianshourueryan,xiaocaiyuanzaikedanjiajiehu50-100yuandezhongguodazhongbianminzhongshicanyinshichangdesuoyoupinpaizhongpaimingdiyi,zhanshichangfenede0.2%。anshouruji,gaixifenshichang2023niandeshichangguimodadao22529yiyuan,yuezhanzhengtizhongshicanyinshichangde55.2%,bingyujijiangyi9.1%defuhenianzengzhanglvzengzhangzhi2028niande55871yiyuan。
zhideyitideshi,cantingkuozhangjihuazaixiaocaiyuanneibuzhanlveyiyizhongda,ipomujizijinyeyouxiangdangdabufenyongyuci。jutilaikan,guanyushangshiyuanyin,xiaocaiyuanfangmianbiaoshi,benciipomujisuodezijinjingejiangzhuyaoyongyuchixukuodamendianwangluo,yikuodadilifugaifanweibingtigaoshichangshentoulv;zengqianggongyingliannengli;shengjizhinengshebeiheshuzihuaxitongyitigaoxinxijishunengli,yijiyongzuoyingyunzijinjiyibanqiyeyongtu。
gengjuyiyideyimushi,zaigangjiaosuohuiqiqiaozhongbaochuidexiaocaiyuan,yeshijijinnian10yue11rizhengshidenglubeijiaosuodetongguankuangjianhou,anhuisixianchengshitonglingshipaochudedi13jiashangshigongsi,tongshiyeshi2024nianshougefanguanipo。
muguangshunzhexiaocaiyuanshenhouwangqu,zhengyouyuelaiyueduodetonglingshiqiyezaikouxiangipodamen,zibenshichang“tonglingbankuai”riyizhuangda。
70后安徽大厨,干出一个IPO
xiaocaiyuandegushi,yeshiyiwei70houcaogenzaicanyinjiedapinfazhandegushi。
jinnian52suidewangshugao,shixiaocaiyuandechuangshiren。1972nian,wangshugaochushengzaianhuitonglingdeyigeputongnongjia,jiajingpinhanshitazaozaodilikailexuexiao,18suibiankaishizaishehuishangmopagunda。
guanyuwangshugao,xiaocaiyuanzaizhaogushuzhongdebimobuduo,“wangxianshengyucanyinxingyeyongyouchaoguo20nianjingyan”,bianshiduiwangshugaozuizhijiedejieshao。
zaonianzuoguochushidewangshugao,qishizai2006nianbiankaishichuangye。zhaogushujizai,zaichuanglixiaocaiyuanzhiqian,wangshugaobiancengfenbieyu2006nian3yue、2007nian5yuehe2010nian12yuechuanglitonglingshiwangwangmeishilin、tonglingshijiaoquhexiedajiudianhetonglingshihexiecanyinyouxianzerengongsi。tianyanchaxianshi,shangshusanjiazhutijunyizhuxiao。
jutilaikan,wangshugaozai2006nianchuangbandetonglingshiwangwangmeishilin,shizeshiheqiziyiqikaidezhudaanhuicaide“fuqidian”,zheijiadianrangwangshugaozhuandaolerenshengdediyitongjin。suihou,tajuedingkuodashengyi,kaiqilejiudian,2007nian,wangshugaozaitonglingkaisheleyijiashangwuxingjiudian,bingxunsukuozhangdaoshijijialiansuodian。
raner,mingyunsihubingbuzongshijuanguzheiweiqinfendeanhuidachu,tadejiudianshengyizuizhongyinweitouzishibaieryiguanmengaozhong。shibaibingmeiyourangwangshugaoqinei,xiangfan,guzilibianzidaicaogenrenxingdewangshugaojuedingdongshanzaiqi。
2013nian,wangshugaozaianhuichenglilediyijiaxiaocaiyuan,zhiliyujiangqidazaochengzhongguobaixingde“jiatingchufang”。pingjieduishichangdeminruidongchaheduicanyinyedeshenkelijie,xiaocaiyuanxunsuzaiquanguogedikaihuajieguo。jiezhizuihoushijikexingriqi,xiaocaiyuanyou663jiazaiyingdezhiyingmendian,fugaizhongguo14geshengde146gechengshi/xian,qizhongbaokuo658jia“xiaocaiyuan”mendianji5jiaqitazipinpaimendian。
图/小菜园门店数量,来源/小菜园招股书
xiaocaiyuandechenggong,bujinjinzaiyuqikuaisudekuozhang,gengzaiyuqijingzhundeshichangdingweihegaoxingjiabidecelve。
“bianyi”,shidaduoshuxiaofeizheduiyuxiaocaiyuandezuishenyinxiang。laizibeijingdechengjiazixushixiaocaiyuandeyongdun,“jishikuaiqianyigecai,haishixianchaofeiyuzhicai,yongshangtuangouquanrenjundoubuyong50yuan。”
wangshugaoyecengduocibiaoshi,“kaicanting,haochi、buguishizuizhongyaode。”yinci,weiquebaoxiaofeizhehuode“haochibugui”dejiucantiyan,gongsijinxinghelidecaipindingjia,shixian“xiaocaiyuan”mendiantangshigukedekedanjiajiehu50yuanzhi70yuan。
zaixiaofeihuanjingchengyadeqingkuangxia,dikedanjiadexiaocaiyuanyijiubaochizhezhengxiangzengzhang。shujuxianshi,2021nian、2022nian、2023nianji2024nianqian8geyue,xiaocaiyuanshixianshouru26.46yiyuan、32.13yiyuan、45.49yiyuan、35.44yiyuan;shixianjinglirun2.27yiyuan、2.38yiyuan、5.32yiyuan、4.01yiyuan;jinglirunlvfenbiewei8.6%、7.4%、11.7%、11.3%。
zhideyitideshi,xiaocaiyuanxianyougudongzhong,90.4%shimendianjicengyuangongchengzhangqilaide,jihusuoyoudianzhangjichushizhanglaizineibupeiyangtiba,quyujinglize100%weineibupeiyangtiba。
cong2006niankaishichuangye,zhuanyanjianxiao20nianyiguo,zaicanyinxingyejinyinduoniandewangshugaodaizheyitongfendoudeyuangongmen,zaijintianzhongyuchenggongtuikaileerjishichangdamen,bingshouhuolerenshengzhongdediyigeipo。
一年时间,徽菜独角兽成徽菜IPO
canyinjieduiyuxiaocaiyuanziranbumosheng,erzaichuangtouquan,chengliyu2013niandexiaocaiyuanzelvexiandidiao。
zongtikanlai,xiaocaiyuandeguquanjiegouxiangduijizhong,zhuyaoyouchuangshirenwangshugaojiqiyizhixingdongrenchiyoujuedaduoshugufen,weiyidewaibutouzizhejiahuazibenchiyoushengyudeshaoshugufen。
jutilaikan,chuangshirenwangshugaotongguo7gechigupingtaikongzhizhexiaocaiyuanyifaxinggubenzhong92.99%degupiao,shigongsideshijikongzhiren。zheixiechigupingtaibaokuoxcy future limited、xcy yongqing limited、xcy xuyuan limited、xcy zhiyuan limited、xcy huiming limited、xcy weiyuan limitedhexcy liyuan limited,tamenfenbiechiyouxiaocaiyuanbutongbilidegufen。
shengyude7.01%gufenzeyoujiahuazibenchiyou。jiahuazibenzaixiaofeitouzilingyu,juefeiwumingzhibei。zuoweijiahuazibenzhangmenrendesongxiangqian,zhiyeshengyaleijizichanguanliguimochaoguo800yiyuan,qiyishouchuanglidejiahuazibenleijiguanlizijinzongeyubaiyiyuan,dongpengteyin、juranzhijia、qiaqiashipin、laiyifen、babishipindengxingyexifenlingyuchaojilongtoujunzaibeitouzhilie。
jiahuazibenduixiaocaiyuandetouzishiyu2022nian,zheiyinian11yue,jiahuazibentongguoqiqixiaharvest delicacy,yi1.5yiyuanrengouxiaocaiyuanfaxingdekehuanguzhaiquan,houyouzai2023nian6yueyi2.5yiyuanrengoudierbikehuanguzhaiquan。
zhidao2024nian1yuexiaocaiyuanxianggangjiaosuodibiaoqianyigeyue,jiahuazibencaijiangzheiliangbizhaiquanzhuanhuanweigupiao。
2023nian12yue18ri,harvest delicacyyi4yiyuanrengoudiyilunyouxiangu,rengoujiagewei6.19yuan/gu,jiaoyiwanchenghou,harvest delicacychiyougongsi645.85gudiyilunyouxiangu,zhangongsizonggubende6.01%,duiyinggongsitouhouguzhiwei66.6yiyuan。
2024nian1yue8ri,harvest delicacyyoulingwaiyi1yiyuandedengzhimeiyuanrengouxiaocaiyuandierlunyouxiangu107.53gu,zhanbi1%,meiguchengben9.3yuan,jucijisuangongsiguzhiwei100yiyuan。
huanjuhuashuo,zaiduanduan21tianshijianli,xiaocaiyuandeguzhidazeng50%jin34yiyuan。
erconghuicaidujiaoshoudaohuicaiipo,xiaocaiyuanqianhouyejinhaoshi1nianshijian。suduzhikuai,rangzhongrenshiliaobuji,erzuoweiyijiaxiaofeiqiyechenggongchuangguanipo,beihouyiyiyeyouweizhongda。
zhongsuozhouzhi,xiaofeitouzizi2022nianyilaijinru“qupaomo”shiqi,touzireduxiajiang,erjishichangdejiannanchengduyebuhuangduorang。
suizhe2023nianchu“honghuangdeng”(qizhong“hongdengxingye”baokuoshipin、fangyi、baijiudeng)xingyexianzhizhengcedeliuchuan,xiaofeixingqiyeipochuangguandenanduyuelaiyueda。yinci,dayangshijia、zilincuye、laoxiangji、dezhoubaji、wolongshipindengduojiaxiaofeiqiyefenfenzhudongchedan、zhongzhiipo。
jinguanduibilaikan,xiangduiyushenshendeagushichang,xianggangzibenshichangdeshenhezhouqijiaoduan、shangshibiaozhunmingqueqiemenjianjiaodi、chengxuxiangduijiandanqiegengquyuguojihua,yincibaokuocanyinzaineidexiaofeiqiyegengrongyimanzuganggushangshidetiaojian。muqiangangguyejujilehaidilao、xiabuxiabu、jiumaojiu、zhouheiya、hailunsidengduogecanyinpinpai。
jinrudao2024nian,gengshichuxianlemixuebingcheng、guming、hushangayidengxinshichayinpinpaixianhoudibiaode“shengkuang”,zuihoushichabaidaogengshengyichou,zhaide“xinshichayindiergu”chenghao。
dantongshiyeyouduojiafugangipodecanyinqiyejinzhantingzhi,shangshudemixuebingcheng、hushangayizhaogushuzhuangtai,bianwei“shixiao”,gumingzeyujinrizaicidibiao。ciwai,yangguofu、laowang,shenzhisidudibiaodelvcha,ciqianyeyouguosandumianlin“shixiao”dejingli。
xiaocaiyuandechenggongshangshi,bujinweiqizishendefazhanlichengbeitianshanglenongmozhongcaideyibi,tongshiyeweineixiezhengzaipaiduidengdaiipodexiaofeiqiyezhuruleyijiqiangxinzhen。
铜陵企业,排队IPO
nianguanjiangjin,zaichengjidanshangtianshangyibidechulejiahuaziben,haiyouxiaocaiyuansuozaidi,anhuitongling。
tongling,zheizuoweiyuzhangjiangzhongxiayoudechengshi,ziguyilaijiushizhongguozhongyaodeyousejinshugongyejidi,youzhe“zhongguogutongdou”demeiyu。suizhejingjidefazhanhezhuanxing,tonglingdeqiyeyezaibuduandijinxingchanyeshengjihejiegoudiaozheng,congchuantongdeziyuanxingchanyexianggaoxinjishuchanyezhuanxing。
fangyanzhongguojingjifazhandebantushang,sixianchengshitonglingshibingbushizuiyaoyandemingxing。danjinnianlai,zheizuochengshiqueyinqidutedediliweizhiheshenhoudegongyejichu,yunyuchuleyipijuyouqianlideqiye,tamenzhengxushidaifa,zhunbeizaizibenshichangshangdazhanquanjiao。
jinrizaigangjiaosuohuiqishangshibaochuidexiaocaiyuan,shitonglingqiyepaiduiipodeyigesuoying,suizheshangshizhongshengxiangqi,tonglingshiyejiangdi13jiashangshiqiyeshourunangzhong。ciwai,1jiaqiyezhengbaobeijiaosuoshenhe,3jiafudaobeianqiye,shengjizhongdiankuruku18jia、shijihoubeikuzhongdianqiye20jia。
youcibunankanchu,tonglingshiyijianchengcengcifenmingdeshangshitiduigeju,zaiweilaiyiduanshijianneitonglingshiqiyeshangshigongzuojiangbuduanqudexintupo。
zaipeiyuzibenshichang“tonglingbankuai”zheitiaolushang,tonglingshisuoxiagongfubushao。zheizuosixianchengshi,gengshishenan“chuangtouxingzechanyexing”daoli,zai“dazaoduoweizibenzhichitixi”shang,zouzailequanshengqianlie。
zaizheili,“jijinbuluo”yijingchengweiyigexiangliangdeminghao,xiyinzhelaizisimianbafangdeshehuiziben。tonglingshizaiguoquyuzhongjinziben、zhaoshangzhengquandengtoubujigoujianlilewendingdehezuoguanxi,tuidong“jijinbuluo”yu“tonglingbankuai”liandonggongying,tongguojijincanyuqiyegufenzhigaizaojidingxiangzengfa、xiangmujianshedeng,youxiaofengfuguquanjiegou、wanshangongsizhili、zuodaqiyeguimo。yipichuangyetouzijijinzhulilandunguangdian、jingsaikeji、jieyagufen、fuledechenggongshangshi,bingyouxiaoshixianzibenshichangzhengxiangshouyi。
ciwai,tonglingshicaizhengjubiaoshijiangjinyibujiadasimujijinzhaoyinlidu,zuodajijin“xushuichi”,yijijinweiniudai,qiaodonggengduoshehuizibentebieshiminyingzibenfuwujingjifazhan,jujiaozhaoshangyinzixiangmu,yizhanlvexingxinxingchanye、xianjinzhizaoyedengweizhugongfangxiang,bashanzhangdetouzilingyuhetonglingdeyoushichanyelianjieqilai,jiaqiangduixinkeji、xinsaidao、xinshichangdejinrongzhichi,weitonglingkejichuangxinfazhanchixuzhuruqiangjingdongneng。
tongshi,tonglingshidejinrongjigouyezaijijixingdong,chongfenfahuijinrongyaosufuwushitijingjifazhandezuoyong,zuzhijinrongjigouduihoubeishangshiqiyejinxinggenzongfuwu,weiqiyecaiwuguanlitigongzhuanyehuajianyi,bangzhuqiyeyouhuarongzijiegou。
zhanwangweilai,tonglingshibiaoshijiangjinkougaozhiliangfazhanzheiyizhuti,jixujiaqiangyuzhengjianbumen、jiaoyisuo、zhongjiejigoulianxiduijie,chixuchongshiwanshanshangshiguapaihoubeiziyuanku,jingzhunqufenqiyeduijiezibenshichangde“chengshudu”“fenleishice”zhidaoqiyetishengyunyongzibenshichangdeyishihenengli,buduanjiandingqiyejiashangshidejuexinhexinxin,tuoshanjiejueshangshiguochengzhongdegeleiwenti,nuliweiqiyetigongquanfangweifuwu,quanlijiakuaishangshijindu,buduanzuodazuoqiangzibenshichang“tonglingbankuai”。
tonglingqiyedeipo,yeshizhongguozibenshichangfazhandeyigesuoying。suizhezhongguozibenshichangdebuduanwanshanhekaifang,yuelaiyueduodeqiyexuanzetongguoipolaishixianzishendefazhanhekuozhang。zheixieqiyedechenggongshangshi,bujinnenggouweiqiyezishendefazhantigongzijinzhichi,yenenggoutuidongzhongguozibenshichangdejiankangfazhan。tonglingdeqiye,zhengzaitongguoipozheiyipingtai,zhanshizijideshiliheqianli,xiyingengduodetouzizhehehezuohuoban。
zibenshichang“tonglingbankuai”dezhuangda,shizhongguozibenshichangfazhandeyigesuoying。suizhezhongguozibenshichangdebuduanwanshanhekaifang,yuelaiyueduodeqiyexuanzetongguoipolaishixianzishendefazhanhekuozhang。
erdangxia,bufangqidaitonglingshidi14jiashangshigongsidechuxian。
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