文 | 市象 周立青

编辑 | 杨舟

“taobaosousuobuhaoyonglezenmeban”，zheigecitiaozaixiaohongshusousuokuangzhongxianshiguanlianbijiyou41wanduopian；er“taobaosousuoyifudoushiyiyangde”zeyou54wanduopian。

zheixietiezi，douzhixiangletongyigeshishi，taobaosousuodeshiyongtiyanzhengzaixiahua。dangyonghushituzaitaobaoshangxunzhaoxinyideshangpinshi，wangwanghuifaxiansousuojieguoqianpianyilv，jibianshixialashijiye，yejinnengjiandaosansizhongbutongdekuanshi。

xuduoshangpinbiaotiweilezhuiqiupuguanglv，buxiduiqirongzhangdemiaoshuhegongneng，shijishangqueyushangpinbenshendaxiangjingting，bujinjidadiganraoleyonghudeyouxiaosousuo，haijinyibujiajuleyonghudepibeiganhebuxinrengan。

guoqu，tongguotaobaosousuoyonghukeyitongguojiandandeguanjiancisousuo，kuaisuzhaodaosuoxudeshangpin，binggenjuxiaoliang、haopingdengpaixujizhijinxingshaixuan。raner，buzhibujuezhong，neixiehaodechanpinshejiheshiyongtiyanzaiqiaoranjianxiaosan。

taobaoweiletishengsousuoxiaoguo，tuichuleisiyusousuoyinqingzhongde“qianpaiweizhi”、“youxianzhanshi”deguanggaofuwu。zheixiefuwurangshangjianenggouzaiguanjianzisousuoshihuodegenggaodezhanshihexiaoshoujihui，tongchangyigengxianyandeweizhichuxianzaixiaofeizheyanqian。

zheizhongyiguanggaoweidaoxiangdesousuojizhisuiranzaiyidingchengdushangweishangjiatigonglegengduodepuguangjihui，danyeshidesousuojieguobiandeyufagonglihuahetongzhihua。

conggenggaodecengmianlaikan，sousuowentikenengshialineibuzhanlveyaobaideyiliuwenti，henzhangyiduanshijian，alineibuduiyuqiyehexinjiazhiguanzhong“kehudiyi”zhongde“kehu”shishei，renzhisihuyizhizaiyaobai。

2020nianxiabannian，shirenaliceodezhangyongzaihuiyingyuangongguanyusheishikehudeyiwenshibiaoshi：“maijiadiyi，huozhemaijiadiyi，zheiyangdetaolunmeiyouyiyi。sheidiyidoubuheshi，womenhaishiyaojutiqingkuangjutilaikan。”erjinnian，caichongxinzaifangtanshipinzhongbiaoshi：“womendekehushishiyongwomendeappjinxinggouwuderen。”zheiyibiaotaiweiali“kehushishei”dewentijichujieda。

congzheiyidianchufa，qiyinggaichengweitaobaoyouhuasousuotiyandezhongyaozhiyin，jitaobaoyinggaiyixiaofeizheweihexin，zaisousuotiyanshangyousuogenjin，muqianlaikan，shijiqingkuangquebujinrurenyi。zheihuoxufanyingchutaobaozaijuececongshangzhixiachuandadeguochengzhong，zhixingcengzaijutiluodihuanjiechuxianlepiancha。

01 陷入搜索“鬼打墙”

“taobaotaobudaobao，danyidingyouguidaqiang。”

wangmiaojinyigeyuedouzaitaobaoshangmangliudiweidongtianzuozhunbei。zuichu，tajihuagoumaiyijianhoushidedayilaidiyuhandong，yushimeitianxiabanhoudouhuidakaitaobao，zaisousuolanzhongshuru“dayijiahou”deguanjianci。

jingguoyiduanshijiandesousuo，wangmiaofaxianzijimeitiankandaodedayidoushineijijian，“fanluofanostudios、huangmaimaihmaimai、bud bade，wojihumeitiankandaodedoushi‘mianshu’dianpudeshangpin，zaiwangxiahuayeshuabuchushenmexinshangpin”。zheifangfoxianruleyigexunhuan，wulunzenmegenghuanguanjianci，zongshiraobukaineixieshuxide“miankong”。

wangmiaohaizhuyidao，zaisousuo“dayijiahou”shi，zhanshichulaideshangpinyouhendayibufenlaizitachangkandedianpuhuozheyijingguanzhudedianpu，zheiduiyuxiangyaoxunzhaogengduoxinxuanzedewangmiaolaishuo，queyouxiewunai。

“woxiangkankangengduobutongfengge、butongdianpudeshangpin，kezongshijiwotuijianneixiewoyijingshuxide，ganjuexuanzemianyixiazijiubianzhaile。”wangmiaoyouxiewunaidishuodao。

yifangmianshizaisousuoshipengdaoxiangtongdechanpin，lingyifangmianzeshizaisousuochanpinshidedaodechanpinyangshikuanxingtongzhihuayanzhong。

suntongxiang「shixiang」jiangshulezijisousuo“mianfu”dejingli。yiciourandejihui，tazaitaobaozhuyesousuo“mianfu”shi，beiyikuanlianmaodaimaolingde“zuoshandiao”mianfuxiyin，biandianjinquchakanlexiangqing。

dandangtacongzheigeshangpinjiemiantuichulai，jixuwangxiashuaxinshangpinshi，quefaxianpingmushangbuduandichuxianbutongdianpude“zuoshandiao”mianfu，kuanshijihuyimoyiyang，jinjinshijiageshanglveyouchayi。“wobenlaihaixiangduokankanqitakuanshidemianfu，jieguomanyandoushi‘zuoshandiao’，ganjuexiangshizoujinleyigesihutong，zenmeyezhaobudaoxindefangxiang。”

bi“guidaqiang”genglipudehaibaokuosousuogongnengluanpipei。

dangwangmiaozaisousuokuangzhongshuru“duankuanyurongfu”，sousuojieguozhongchanzazhexuduoyu“duankuanyurongfu”haobuxiangguandeshangpin，biruyanggaomaowaitao、pimaoyitiwaitaodeng，zheixieshangpinbiaotizhongyebingmeiyouchuxiansousuodeguanjianci。

02 搜索功能多线失灵

yanxia，zaitaobaosousuodianpushiyezaoyunanti。suntongtidao，youyicizaixiaohongshushangkandaoyiweichuandabozhufenxiangdeyijiadianpu，fenggehenfuhetadexihao，bianqianwangtaobaosousuo。raner，taanzhaozijidejiyishurudianpumingchenghou，quezenmeyesoubudao。

“wodangshiyiweishidianpuguanbile，danyoujuedebutaikeneng，zheimeshouhuanyingdedianpuzenmehuituranxiaoshini？”yushi，suntongzhihaosixinbozhuxunwen，bozhujiangdianpumingchengfuzhijita，zheicaichenggongzhaodaoledianpu。

“youqishineixieyingwenmingchengdedianpu，sousuoqilaigengshikunnanzhongzhong。wofaxiannapashidaxiaoxie、konggezheixiexiweidechabie，doukenengjuedingzhenengfousoudaodianpu。zheiduiyuwomenxiaofeizhelaishuo，shizaishitaibufangbianle。”

bujinruci，taobaoxiaofeihoude“dingdansousuo”shiyongganyeyudaobushaotucao。

shangwenxiang「shixiang」tucaoletadezaoyu：“mingmingbiaotilibianyouwosousuodeguanjianci，dansousuodingdanjiushisoubudao。”

shangwenzaijinnianxiatianmaileyitiaoduanku，tadepengyouyexiangmaiyitiaotongkuan，shangwenjiuxinxinmanmandiqianwanglishidingdanzhongsousuo。

“zheitiaokuzishiniuzimianliaode，wojiuqulishidingdanlisousuo‘niuziku’，jieguogenbensoubudaozheigekuzidingdan，danshiwoqueshimaile。wojiusou‘ku’，shenzhibuganzaiduojiayige‘zi’zi，zheicaisoudao。”

shangwenbiaoshi，zheizhongqingkuangbingfeiouran，rujintazaisousuolishidingdanshi，douzhiganshiyongzuijichu、zuijiandandeguanjianzi，ru“qun”“ku”deng，shengpashaoyoubushen，jiuyuxiangyaochazhaodedingdanshizhijiaobei。

yushangwenxiangbi，zhanglandedingdansousuoqingkuangganghaoxiangfan。

qiannian，zhanglanzaitaobaodetongyijiadiangouruleliangkuanbaobao，shangzhouxinxuelaichaoxiangyaochakangaidianpushifouyouxinpinshangjia，yushizailishidingdanzhongsousuo“bao”，raner，tafanfufanzhao，queshizhongbujianneilianggebaobaodedingdan。zhidaotagenjubaoxingsousuo“tuotebao”，caizhongyuzhaodaolexiangguandingdan，jinertongguodianmingzhaodaolelingwaiyigedingdan。

zhanglanheshangwensuoyudaodewentibiaoxianxingshibutong，dantamendouzaoyuleyigegongtongdekunjing：sousuodeguanjiancimingmingjiuzaishangpinbiaotizhong，quewufashunlizhaodaoduiyingdedingdan。

haiyoubushaowangyoufanying，lishidingdanliebiaobingfeianzhaozhengchangdeshijianshunxupailie，ershihaowuguilvkeyan。zailiulandingdanshi，changchanghuizaizhengchangdejinqidingdanzhongturanmaochuhenjiuyiqiandedingdan。

youxiaofeizhejiudingdansousuowentizixunkefu，kefuwangwangzhishijixiedizhongfuzhe“baoqianjinindailaibuhaodefuwutiyan”，quewufatigongqieshikexingdejiejuefangan。

03 问题出在哪里？

taobaosousuobingfeigeli，rujingedadianshangpingtaidesousuogongnengsihudouxianrulekunjing。youwangyouzhiyan：“1688 desousuogengshilipu，sousuocishaoweixiangxiyidianzhijiesoubudaodongxi。”

zaixiaohongshushang，“pinduoduosousuoguanjianciyujieguowuguan”dexiangguanbijiyeduoda4wanduopian，shenzhichuxianle“soumaozihuichuxianqunziheshiwu”zheiyanglingrentixiaojiefeideqingkuang。

yitaobaolaifenxi，congjishucengmianlaikan，duiyuzhuyesousuo，taobaofuzesoutuixifendeyuangongtoulu，sousuohexinzhinengyinqingha3hesousuopaixuhexinbertjunchuyuzhengchangyunzuozhuangtai。yitongzhihuawentiweili，zaijishushixianshang，xitongbiranhuijinxingquzhongchuli，zheishibaozhangsousuojieguoduoyangxingdejichucaozuo。

danxianshiqingkuangshi，xiaofeizheyijiupinfanzaoyusousuojieguozhongfudekunrao，“zheibeihoujiyoukenengshisousuocelvechuxianlepiancha。”soutuituanduifuzetigongjishunengli，zuizhongjuedingsousuojieguochengxianfangshidezeshisuanfaheyunyingcelve。

tongyang，zaidingdansousuofangmian，xiangsousuo“ku”quezhichuxianbufendingdandeqingkuang，congjishudicengdedaopailianlaishuo，chuxianguzhangdekenengxingjidi，lilunshangsousuowanquanjubeichengxiansuoyouxiangguan“ku”leidingdandenengli。shangshurenshibiaoshiwentidagailvchuzaiyunyingcelvehuanjie，biruzaifencijieduan，kenengyikaishifencideshihoujiuanzhao“niuziku”zheizhongquanchenglaifenci，congersuoxiaolesousuofanwei。

huigutaobaosousuodefazhanlicheng，zaoqidetaobaosousuoyinqingyiqijingzhunxingyingdeleyonghudeqinglai。

youyiweishiyongtaobaozhangda17niandezishenyonghuhuiyidao：“zuikaishidetaobaosousuoyinqingnenggoupingjieguanjiancijiqijingzhundisouchuduiyingcitiaoxiadesuoyoubaobei。liru，dangnishuru‘lansefanglingpaopaoxiuchenshan’，tazhendekeyizhaochutaobaopingtaishangsuoyoufuhezheiyimiaoshudechenshan，bingqienenggouanzhaoxiaoliang、haopingdengweidujinxingjingquepaixu。”

shiguojingqian，rujindetaobaosousuoyibuzaishidanchundegongnengdaoxiangmoshi。

jutaobaoshangjiatoulu，taobaojingguoshujufenxizongjiechu，zhishaoxuyaoduimaijiajinxingshijicidechuda，cainengshixianzuijiadechengjiaozhuanhuaxiaoguo。zaizheizhongluojixia，guanggaozaizhenggetuijiantixizhongdebizhongriyizengda。

dianshangcongyezhejiangxiagaosu「shixiang」：“suizheyonghudeshijianbeizhongduopingtaifensan，dianshangpingtaiyuefazhuzhongliuliangdegaoxiaoliyong，yinci，pingtaiqingxiangyutuijiangengrongyichengjiaodeshangpin，tangruoshangpinhaijubeijiaogaodekedanjia，neiziranshigengyoudexuanze。”

zaigaiqiantixia，shangjiadexingweiyeshoudaolepingtaicelvedeyingxiang。

“shangjiazaiguanggaotoufangshi，yehuizhongdianzhenduijinqijiagou、shouzangdekehujinxingjiaqiantoufang，yitigaochengjiaogailv。”

jiangxiajinyibuzhichu：“weilequebaonenggouhuoquliuliangbingshixianzhuanhua，shangjiazaichanpinkaifafangmianzhujianquyutongzhihua，qingxiangyuchaoxibaokuanhuozhezaibaokuandejichushangjinxingweichuangxin，zheiyangzuochenggonglvxiangduijiaogao。erneixieyuanbenjuyouchayihuadechanpin，youqishiwufayouxiaotishengzhuanhualvdechayihuachanpin，youyunanyihuodezugoudeliuliang，shideshangjiananyishouhuikaifachengben，yinciyuelaiyueshaodeshangjiayuanyichangshi。”

shangjiadouzaizuo“leibaokuan”，zheiwuyijiajulepingtaishangshangpindetongzhihuaxianxiang，jinyibuehualeyonghudesousuotiyan。

ruciyilai，yonghukenengbeikunzailepingtaiheshangjiashedinghaodecelvekuangjiazhizhong，suonengjiechudaodeshangpinzhongleibiandeyufayouxian，gouwutiyandazhe。

（文中人物均为化名）