wen | jiazhixingqiuplanet elio

编辑 | 计然

“zicongwoshoudaozheigetuijian，jiuzaiyebukai（yunfeixian）le”。yiweidianshangshangjiazaishejiaomeitifachukuaididanzhaopian，yonghongquanhuachuzhongdian：di475/812ge——zheishitayicixingshoudaode800duogetuidingdanzhongdeyijian。

chumujingxindeshuzi，youwangyouyijudianpobeihoudewenti：zheishiyudaolezhuanmenpianyunfeixianderen。

xuanzeguanbiyunfeixiandeliyouhaiyouhenduo。youshangjiafenxiangshuo：“yunfeixiandao1.5yuanshiwojiutingle”。

ciyanyinlaizhongduofuhe，“wodougandao3.5le”“wode5kuai”“wozuiguideyigedianxianzai6kuaichutou”……

zheixieshangjiashuodeshuzishiyunfeixianbaofei，shangjiayunfeixianbaofeidebianhua，yutuihuolvzhijiexiangguan。tongchang，baoxiangongsihuigenjushangjiaciqiansangeyuetuihuolvjisuanbaofei，tuihuolvyuegaobaofeiyuegao。

rujindakaidianshangpingtaikemingxianganshoudao，yuelaiyueduoshangjiaguanbileyunfeixianfuwu，youqishifuzhuangleishangjia。yixiedapinpai、guojipinpaihainengjianchi，maidehenhaodepinpaiyebaoliuzhe，danhenduozhongxiaoshangjiadoukangbuzhule。zheileixianxiangfugailetaobao、pinduoduo、douyindengzhuliudianshangpingtai。

yunfeixianzhishang，xiangyibalijiangaoxuanshangjiatouding。mouzhongchengdushangkan，qigengshidangxiadianshangshengtaizhong，xiaofeizhe、shangjia、pingtaizhijianmaodunchongtudesuoying。dianshangpingtairuguoshiyigeqiaoqiaoban，shangjiahexiaofeizhegezhanyitou，houcijiubiranbobi，cixiaobizhangjianpingtaiyizhizaixunzhaopinghengdian。

羊毛党的狂欢

yixiangchuzhongshiyouhuayingshanghuanjing、tishengyonghutiyandezhengce，jingranbei“huichan”dingshang，yangchengyitiaojianbudeguangdechanyelian。

youkuaidiyizhanlaobanzaipengyouquanminghuanghuangdifaguanggao：

zhaopin“xiaxian”，“shuatuihuozhuanyunfeixian，yidankeyizhuan2-3kuai，yitianzhiyong10-20fenzhong，meiyuezaijiajiunengzhuan500-600kuai。”

dianshangzimeitipaidaibaodao，weiletigaohaoyangmaochenggonglv，youde“huichan”congyezhehaimochuguilv：shangpinyaoxuanze10yuanzhinei，yaoxuanzezixingyouji。

xuanze10yuanzhineideshangpinnengjiangdichengben，danjiazaigeweishudechanpindaduoshishouzhongbuchaoguoyigongjindexiaoshangpin，qienengxuanzelianjiakuaidi；xuanze“zixingyouji”shikuaidizhanyaocongzhongzhengqian，daishoufayidannengzheng0.3-0.5yuan，yicituihuanhuokuaidizhannenghaoliangboqian。

meitipuguangdekuaidizhanhaoyunfeixiandegushi，qishizhishibingshanyijiao。zheijianshiqingyouliketu，beihoude“shangyemoshi”yehenjiandan，jiushizhuanqudijiayunfeiheyunfeixianzhijiandechajia。tongchang，youyunfeixiandechanpintuihuoshihuiyou10-13yuandeyunfeibutie。zhengchangqingkuangxiaxiaofeizheduoxuankuaidishangmen，yunfeizhijiezaixianshangjianmian。danyunfeixiantuihuohaisheyouke"zixingjihui"xuanxiang，zheijiujirenzuankongzidekongjian，“yangmaodang”liyongzheigexuanxiang，tongguopiliangjijiandengxunzhaogengbianyidekuaidiqudao，yidantuihuoyunfeikejiangdao3-4yuan，chajiayoucichansheng。

zheizhongshengyiquankaozouliang，erqiewubenwanli。yitiangao100dan，jiuyousansibaiyuanruzhang。

ciqianyoumeitibaodao，zaixianyudengpingtaisousuo“yunfeixian”dengguanjiancinengzhaodaodalianghaoyangmaoxinxi，“luyunfeixian，jiandanshangshou，qianqiriru200+，houqiwendinglekeda1000+yishang”。buguojinrizheileiguanjianciyibeipingbi。xiangbipingtaicongguanjiancirushouchulileyipixiangguanhuichanlianjie。danxiangyaosuankongzizongyoubanfa，huangeguanjianciyirannengkandaoleisixinxi，“tbtuihuoyunfei”“yunfeihaoyangmao”dengdeng。

zhenggexingyexingchengyitiaoyinxingdechanyelian。youshikuaidifeimeineimebianyi？zaiershoujiaoyipingtaisou“daifa”，sankuaiqianzuoyoujiunengfachuyidan。xiangzhuandegengduo？neijiujidegengyuan，beijingfabeijingyunfeixian6yuan，danbeijingfaxinjiangyunfeixianpeifujiuyou15yuanshangxia，tongyangzaiershoupingtaizhaoge“daishoudaifa”yewu，“lirun”zhijiefanbei。

zaijinnianbeigonganjiguanchahuodeanjianzhong，shenzhiyouzhiyeyangmaodang8geyueshijianpianqushangbaiwanyunfeixian。

商家苦运费险久矣

“yangmaodang”eyijiaoluanshichangdexingwei，shizhishangjiajuledianshangshangjiadekunjing。

dianshangxingyebenjiuyuelaiyuejuan，congmeitibaodaoyenengkanchushangjiapinpindadaokushui。zuoshengyi，guigendaodizhuiqiudejiushiyonggengdidechengbenhuanqugenggaohuibao，dan“yunfeixian”beihouluanxiang，diejiajingyingguochengzhongchixudexianshikunrao，shenshenjiazhongleshangjiadefudan。

duishangjiazuiyaomingdejiushikekongdechengben。chengbenzaishengyiliantiaozhongwangwangqidaoqianyifaerdongquanshendezuoyong。

zaozaijinnian6yue，nvzhuangpinpaiyinmanmugongsiguangzhouhuimeishishangjituanchuangshirenfangjianhuajiufawenhuyushangjiadizhiyunfeixian。tazaiwenzhongtongchenbiduan，zhichuhuichanshengdaliangwuxiaodingdan，fuzhuangdeyibituihuodingdan，zaimeiyoushouyiqingkuangxiayaofuchuchengbenyue15yuan，guanggaofei、baozhuangwuliao、kuaidifeidezhichu，“ruguoanzhaoxiaoshou1000wan，kedan200yuan，baoshousuan40%tuihuo，sunshichengbengaoda30wanyuanyishang，liandaichengbenmeiyuesunshiguobaiwan”。

haiyoushangjiasuandegengxizhi。younvzhuangshangjiazaicaifangzhongjieshao，qidianpudepingjunyunfeixian4.8yuan，anzhao60%detuihuolvjisuan，fasancihuocainengchengjiaoyici。sangekuaididaichengbensanyuan，tuihuohouderengongjiancha、chulide6yuan，sancideyunfeixianbaofei15yuan，kuaidifeianzhaoquanguopingjunjiagesanci12yuan。yijianyifuzhengchangdefahuochengben7yuan，jieguoxianzai30yuancainengshixianchengjiao。

yijianchanpindechengjiaochengbenjiufanlejinsanbei。

wentishi，zheigejisuanfangshibingfeiyichengbubian，haihuisuizhetuihuodezengzhangerdizeng。

youzuoleshijiniandetaobaofuzhuangshangjiatucao，ciqiantadianpudeyunfeixianbaofeimeidanjinyou0.3yuan，dangshitamenzhijiejixiaofeizhezengsongyunfeixianfuwu，shangjiameishenmeyali，hainengtigaoxiaoliang。dansuizhebeiyangmaodangdingshang，tuihuolvbaozeng，tamendebaofeizhijieshangzhangdaomeidan2yuan。zheiweishangjiazaijieshouxinjingbaocaifangshibiaoshi：“ruguoyitianfa100dan，guangbaofeijiudeduojiao5100yuan。”

congtademiaoshuzhongkeyikanchu，zheiweishangjiadedanliangguimobusuanda，danmeitianduochushangqianyuandechengben，duizhongxiaoshangjialaishuoshihenyaomingde。tiliangdayidiandepinpaishouyingxianggengda，yaozhidaodanliangda，dagailvtuihuodingdanshuliangjiugengduo，baofeijiageyehuishuizhangchuangao。zheishiyizhongexingdegunxueqiuxiaoying。

jubaodao，baixiaotyinweituihuozengduo，baofeicongmeidan1.5yuanzengzhangdao3yuan，jihujiejinfakuaididefeiyong，yidanshengyiyifenbuzheng，haidaotieliangdankuaidifei，jieguojiushi2024nianshangbanniantouchanbijiao2023nianyousuotisheng，danshourubuzengfanjiang。

zheizhongxianxiang，yuedaodacujiedianyueyaoming。dacushipinpaipinmingdeshijiandian，zhengchangdetuihuolvjiubirixiaojiedianyaogao，shangjiaweilejuanyingdacu，douhuikaiqiyunfeixianfuwu。jinguanyidaodacujiuyonglirunhuanxiaoliang、gmvdeqingkuanghenpubian，danzhiqianshangjiahainengbakouchudelirunfangzaitouliu、guanggaoli，zhishaohuachuqudeqianhainengtinggexiang，kezajinyunfeixianli，jiuzhinengchilibutaohao。

shousundehaiyoudisanfangbaoxiangongsi。youbaoxiancongyezhebiaoshi，“juwolejie，cixianzhongjibendoubuzhengqian。youlianggeyuanyin，diyi，tuihuodepinlvhengao，yejiushibaoxiangongsipeifudepinlvhengao。dier，cunzaihaobaoxiangongsiyangmaozheizhongdaodezhapiandefengxian。”

erqie，yangmaochuzaiyangshenshang，yunfeixianjishangjiazengjiadefudan，zuizhongyidinghuizhuanjiajixiaofeizhe。fangjianhuazaiwenzhanglibiaoshi，dangtuihuolvda50%shi，yigechengjiaoyonghuxuyaochengdanlingyigetuihuoyonghutuihuochengben；dangtuihuolvda70%shi，yigechengjiaoyonghuxuyaochengdanlianggetuihuoyonghudetuihuochengben，zhangqiyiwangxingchengliebiquzhuliangbideexingxunhuan，xiaofeizheyuelaiyuenanmaidaohaochanpin。

yaoshenrufenxizheijianshi，chulefeifa“haoyangmao”deeyixianxiangwai，womenhuoxuhaiyinggaijinyibukaolv，yigedianshanglingyuzaoyibeitucaoduoshi，danshizhongnanyijiejuedewenti——weishenmedianshangtuihuolvjugaobuxia，youqizaifuzhuangxingye？

dangdongzhechaoguo50%，shenzhinengdadaojiejin80%detuihuolvshi，napatichubufaxianxiangdailaiyue25%detuihuodanliang，duishangjiayeshibunengchengshouzhizhong。

yincicaiyouleyuelaiyueduoshangjiaguanbiyunfeixianfuwudeqingkuang。

平台在消费者和商家之间尽力平衡

zheishixingyeneijuanzhongxiade“eguo”。weileqiangduoxiaofeizhe，yixiehaodechuzhongzuizhongyehuiyinweidongzuobianxingershiquyiyi。bijingxiaofeishiyigexuyaoshangjia、pingtaihexiaofeizhehudongxingchengdeshengtai，yifangchuwenti，xitongdouhennanyouxiaoyunzhuan。

lilunshangshuo，xiaofeizhexuanzetuihuo，chulemingqueshishangjiayuanyinwai，douyinggaiyoutuihuofangchengdanyunfei。danshiqingyinweineijuanchaozhebukekongfangxiangfazhan，yidanyoupingtaikailexianhe，yidanyouyigeshangjiayinweiyunfeixianzaiqianqinadaolezugouduodedingdan，cankudejingzhengjiuxianggundongqidechelun，huinianguozheitiaolushangdesuoyouren。

yourenbuyuanyituoxie。jinqipangdonglaikaitonglexiaochengxugouwuqudao，zhenduituihuanhuoqingkuang，zheijiateliduxingdeqiyetoutiedixuanzele“bubaoyou”，xuyaoxiaofeizhechengdanfeiyong。buguo，womenwufagaogaozaishangyipangdonglaidezuofajisuoyoudianshangshangjiatichujianyi。bijingpangdonglaitaiguotebie，tamenzaidangxiaxiaofeishichang、xiaofeizhexinzhongdediwei，yijitamenzaixuchangdangdijinhuyijiadudadejingyingdiwei，nengzhichengqizuochuzheiyangdejuece。napashiqulexianshangqudao，yinianchaoguobaiyidexianxiayingshou，yebuhuijipangdonglaidailaigengdasunshi。

yincixiangyaogaishandianshangshengtai，kenengxuyaopingtaizhanchulaizuochupingheng，huozhefuchuxiechengbenzhujianjiejuewenti。

dangxia，bushaopingtaidouduiyunfeixianzhengcezuochudiaozheng。

9yue12ritaobaotianmaopingtaixuanbutuichutuihuobaofuwu，mianxiangsuoyoushangjiatigong。genjupingtaiguanfangshuofa，cijushiweilejishangjiajianfu，“shangjiatongguodinggoutuihuobao，yunfeichengbenyouwangjiangdizhishao10%，zuigaojiangfukeda30%，yujiquanniannengjishangjiajiesheng20yiyuan。”

douyinyeyoudongzuo，genjudouyinguanfangfabudexinxi，fuheyaoqiudeshangjiamaichu1dan，jikexiangshou30tiannei100danyunfeixianquanmian，bufenxinshangjiahaiyoujihuichutiyanfenjixiang“yunfeixianbaofeiyouhui”，kehuode30tian1000dan，dizhi0.01yuan/dan。

pinduoduozhenduishangjiaquanyizuolezhengcediaozheng。jinnian8yue，pinduoduomijiluodileyixiliejucuo，shishilebaokuoxiadiaoxianyonghoufufuwufei、shangjiadianpubaozhengjindengjucuo，bingtuichujichujishufuwufei、tuiguangfeituifanquanyi，qizhong，zhenduijintuikuanhetuihuotuikuan，wuxushangjiafaqi，pingtaizidongquanetuihuiyishouqudejichujishufuwufeidengfeiyong，qieshibangzhushangjiajiangdijingyingchengben。haizhenzhichishangjiazhenduiyichangdingdanjinxingshensu，shangjiashensuchenggonghoujiangyoupingtaiduixiangguandingdanjinxingpeifu。

youshangjiazaicaifangzhongbiaoshi，xianzaimeiyuenengcongpinduoduopingtaishoudaoshuqianyuandexianjinhongbaofanhai。zhishaoyenenghuihuixue。

zheixiezhengcebeihou，douxuyaopingtaichuqianjishangjiayidingchengdudefuchi。mianduishangjiadejudayuanqi，pingtaixianshizainianchuchedijieshulejiagezhan，youzaicihouluxu“huaqian”maishangjiadepingjing。

buguo，shijiansuoyoushiqingdeguilvjiushi，xingyilibishengyibi。pingtaizuochuyixiliediaozhenghou，youshangjiabiaoshiweichaifengdetuihuoshaolehenduo，danshishiyongguodetuihuoduole。guanbiyunfeixianbimianlehaoyangmaozhihou，shangjiamingxianjuedetuihuochengbenzaishangsheng，yudaoqueshixuyaotuihuanhuodeqingkuang，shangjiazhinengzixingchengdanyunfei。

buguomuqian，zhishaowomenkandaolepingtaidebianhuaheshangjiadeyingdui，wentiyidingbuhuiyilaoyongyijiejue，danxiangdadishuyiyang，lutouyigedaxiaquyige，zongguishiqinghuidongtaidichaozheliangxingdefangxiangfazhanba。