wen｜xinmeidaybreak zhaiwenting

2024nianzuihouyigeyue，guochandamoxingluodiyingyongturanjiasu。youqishipinshengchengmoxing，jiuxiangmijishechuzidanhoudeqiangguan，redefatang。

12yue19ri，kuaishoukelinggengxinle1.6moxing，xiangbiliangzhouqiangaodiaokuosanaidaoyangongchuangjihua，zheigedongzuoxiandeanjinghenduo。danshikuaishouxuanzeshengjimoxingdezheigeshijiandian，sihuyouxieshenyi。

yinweiyitianqiande12yue18ri，zijiehuoshanyuandonglidahui，diyiciduiwaifabudoubaoshipinshengchengdamoxing。tongshizhangnancongdouyinlaidaojianyingchengweizhangmenrenzhihou，shouciduiwailiangxiang。tajianduanjieshaolejinnian5yuefenjiutuichudejimeng，yikuangenkelingleisideshipinshengchenggongju。

huishang，zhangnanjichujimengdemingquehanyi：xiangxianglixiangji，yiciduiyingdouyindexianshixiangji。danshitameiyoujiangtaiduochanpinxijie，zhishibofanglelianggeyangpian。tashuochanpinhejishudouhaizaizaoqijieduan。

zheikenengshibimianwaijiejiangjimengheyizhouqiangongbudesora turbozuozhijieduibi。

openainiandiweiqi12tiandezhibo，zhongtouxishizai12yue10ri，zhangda10geyuedepudianzhihou，sorazhongyujiekaimiansha。

qizhongzuidaliangdianshi「gushiban」（view story）gongneng，tishicikeyizhijiezhuanhuajuben。ciwaixinbansorashipinshengchengsudugengkuai，bianjigongnenggengshiyong。weici，yonghumeiyueyaofuchu200meiyuandechengben。suoyisuiranchanpinfabudangtian，fuwuqibeihailiangliuliangchongjibengkui，dantucaoshengyinbuduan。

buguanzenyang，zaidamoxingxianfengopenaizhihoufabuchanpinzongshiyalibuxiao，chufeiyougengjingxiqiangdadechanpinliangdian，fouzerongyianranshise。

yinci，tengxunhunyuanzai12yuechujiuqiangxianyibutuichushipinshengchengdamoxing，qiejiangyingyongmingzichengzuo「yuanbao」。buguo，xiangbisora、keling、jimengdengjinengwenshengshipinyenengtushengshipindegongju，tengxunhunyuanmuqianzhinengwenshengshipin。

wentizaiyu，muqiandamoxingduiyuyilijieshuipingnengliyouxian，suoyouwenshengshipindeyingyongxiaoguoyuanyuandabudaolingrenmanyidedibu，yehennanxiyinagicchuangzuozhejijishiyong。

tengxunziranshimingbaide。suoyichanpinfabudangtian，kaiyuanshitengxunjijishifangdexinhao。

suiranguochanshipinshengchengyingyongyejin10duokuan，congguoqu20tiandeqingkuanglaikan，guochanshipinshengchengmoxinghaishizhangwozaidagongsishouli，zheibujingendamoxingshuiping、suanliyouguan，shipinshujujileigengshijuedingxingyinsu。erqiedamoxingzaoqimimandeyizhongfomoqingxu（fear of missing out），cikeyiranyoujikexun。

zhishizhengruzhangnansuoshuo，chanpinhejishuhaichuzaizaoqi。ruguonilejiedaoxianzaideaishipinshizenmezuochulaide，jiubuhuibeixuanrandehuamianmihuo，zhishifachuyishengjingtan。

cikejinjinshifalingqiangxiangqi，buyaotaizaoxiajielun。

01 图生视频是主流？ 

zaiwomenjieshoudaodexinxizhong，damoxingshengchengshipinsihuyirufanzhang，yiduanwenzihainiyiduanshipin，qiexiaoguobijianyingshidapian。renrendoushidadaoyan，jinzaichichi。

shishishi，aishipindequejiangdileshengchanmenjian，zhishineixiezhizuojingliangdeguanggaoxuanchuanpian、duanjuleiaishipin，haishishaoshurenzhangwodejineng。

youbiyaoxianjiangxiayige2fenzhongdeaiduanpianshizenmezuochulaide。

shouxian，genchuantongchuangzuoleisi，chuangzuozheyaoxiannachujiaoben，zhibuguoshijiyuainenglikeyishixiandeneirong。zheigebuzhoushikeyijiezhuaigongju，chatgpt、kimihezhipuqingyanshibeitijizuiduode。

qici，genjushipinjiaobenchaijiexihuadefenjingneirong，chuangzuozheyongaiwenshengtugongjujiangfenjingxianyijingtaitudefangshizhanxian。

ruguoshiyouzhuanyehuozheshangyeyaoqiu，biruguanggao，xuanchuanpian，duanjudeng，xiwangdadaochuantongpaishedezhuanyeyuhelixing，zaijiangjingtaifenjingtuzhuanchengshipinzhiqian，xuyaochuangzuozhejiangshengchengdejingtaitujinxingpshouqijitupianchaofenbianlvchulilaitigaotupiandeyuanshizhiliang，yicibaozhengtushengshipindezhiliangjichu。

zhihou，jiangzheixietupianjidaoaishipingongjujinxingdongtaifenjingshengcheng。sorade720pdancikeyishengchengzuizhang20miaodeshipin，guochandamoxingyicidouzhinengshengcheng5-10miaodeshipin。

xuyaozhuyideshi，chulesora，guochanaihaizuobudaojiyushengchengshipinjinxingxiugaibianji，suoyiyige5-6miaodeshipinxuyaoduocishengchengcainengnadaomanyijieguoyeshiyoukenengde。

xianzaiwomenkandaode2-3fenzhongaishipin，juedabufendoushitushengshipin，erqieyuanliaoshijingguozhuanyechulidetupian，xuyaoduocixuxiebingpeihehouqijianjiercheng。

suiranmuqianguochanshipinshengchengmoxingzhong，zhiyoutengxunhunyuanshimianfeide，meiyoushoufeixiangmu，danwenshengshipinyiranmianlinjilichuangzuozheshiyongdezhangai（jinnian5yuefentengxunshengchengshiaichanyefenghuishang，tengxungongbudeduomotainenglizhong，qizhongtidaohunyuanzhichituwendengxingtaishengchengshipinnengli，zhishihaimeiyoutushengshipindeluodiyingyong）：

shouxianshidamoxingyuyilijienenglijuxian，shipinzuizhongchengxiandeshibushiwenzimiaoshudedongxi，yijishibushifuhechuangzuozhenaohaishexiangdehuamian？

qicizaiyuyizhixing。biru，nixiwangyi「yigechuanzhedanhuangsezhangqundenvsheng」weizhujiao，shengchengyigezhang1-2fenzhongdelianxushipin。

anzhaoxianzaidamoxingnengli，nikenengyaobuduanxuxiejishicishenzhishangbaicicaiyoukenengzuizhongshixian。danshikenengnimeiciwenzishurushengchengdeshipinzhong，zheigenvshengdewuguanhechuandezhangqunkuanshidoubuyiyang，wuguankenengcunzainianlingyuyangmaopiancha，fuzhuangyansekenengshiqianhuang、shenhuanghuoshichenghuang，zheijiushiyizhixingwenti。

danshitushengshipinkeyitiqianquedingtongyisediao，zaitupianchulifangmianpeihecomfy ui（yikuanjiyujiediangongzuoliuwendingkuosansuanfadetuxingjiemian）dehuanlian、huanfuzhuangdenggongnengzuodaorenwuyizhixing。

wenshengshipinyebushibeishuzhigaoge，ruguoniyaodejiushiduanduanwuliumiaodedongxi，huozheyijianrangjingtuhuodongqilai，shiyongmenjianyaogengdiyixie。zaiwenshengshipinlingyu，shangzaineicejieduandetengxunhunyuan（yitianzhinengceshi6ci）dequeshichaochuxianzaixingyepingjunshuipingde。

danshiyeyouchuangzuozheyouguoxindechangshi，《lieyantianjie》shizuozhemengluofuchuangzuodeyibuaidianying，quanpian660gejingtou，qizhong70%shiwenshengshipin，meigejingtouxuyao200-300zidetishici。tazaifenxiangchuangzuoxindeshijieshi，「zhisuoyiyongwenshengshipinzuozhutichuangzuo，yinweitabiaoqinghezhitidongzuobitushengshipinzhenshi。」

tatidao，jimengwenshengshipinxiaoguohenxiangtushengshipin，「fangyanwangqu，renrendoushizhuyan，duorenneirongchangjingmoxingbubenghuai」。

buguanzenyang，xianzaikandaojuemeihuoshijiejinwulixianshideaishipin，shishaoshudongdesheji、shenmei，shuliancaozuogezhonggongjudezhuanyerenshizuochulaide。niyekeyilijiewei，zheixierenshiaishipindezhongziyonghu。yinianqian，tamenzhongdabufenshiaihuihuagongjudeshulianzhangwozhe，huoyuezaixiaohongshupingtai。

yinci，xiangbidoubao、kimidengaiduihualeichanpinshanglaijiuhailiangtoufangzhuanhuadedongzuo，keling、jimengqianqigengduoshizaijinkenengwangluozhongziyonghudecanyu，jilitamenchuangzuogengduozuopin，gegeshequnzheixiechuangzuozhedoushibeizhengqudeduixiang。qizhongyixieminruidechuangzuozhe，kaoshoumaiaigcpeixunjiaocheng，zhuazhuleyibobianxianhongli。

chengweigegeyingyongdechaochuang，chuangzuozhekeyiyoujihuihuodepingtaituisongdeshangdan，mianfeijifen，baokuoyudianshitaihezuodezhichi。dankenengpingtaiyehuiyaoqiuchaochuangmeiyueshuchuyidingdeshipinchuangzuo，shenzhimianfeipeihechanpinxuanjiangjiaocheng。

congdachangdeyixiedongzuoyetouluchuyingyongzaiyindaodeyonghuquntiheshiyongchangjing。

kelingcongyingshizhuanyerenyuanquntigongru，zhiqiantamenyetichuai+duanjudejihua，yitujiushizaiyingshi、guanggao、youxidenglingyujiajieai。zishangerxiashentoudeyituxianeryijian。

tengxunhunyuanzaijieshaozhongjiumingquetichu，kezaigongyejishangyechangjingliruguanggaoxuanchuan、donghuazhizuodengchangjing。tengxunguanggaomiaosipingtaijiuyijingjieruwenshengtumoshi，jiangdiguanggaozhudechuangzuomenjian。

02 看不见的决定因素 

jinguanjimenghekelingjubeitushengshipindenengli，yijingzhanjuyidingdeyonghuxinzhi，danduiyutameneryan，yiranqianlumanman。

chulewomensuonengganzhidaodechanpintezhenghechayi，guochanaishipinyingyongdedicengmoxingjiagou，youhendadexiangsixing。

tengxunhunyuanhekuaishoukelingdoushicaiyonglegensoraleisidedit（diffusion transformer）moxingjiagou。baokuominimaxdehailuoaiyeshirucixuanze。

yizhongguandianrenwei，yuopenaiqitachanpinbutong，zaisuanlichongzudeqiantixia，ditjiagoulujingfukenanduxiangduijiaodi。zheiyeshiguochanshipinshengchengdamoxingzaiduanduanjigeyue，bujusuduheluodijieguochaochuyuqideyuanyin。

danshijiexialaizaiyixieguanjianxingwentijiejueshang，jiukangejiagongsidedicengyouhuanengliheshujuxunlianjieguo。

agicchuangzuozhewenweisiwenvisgaosuxinmeidaybreak，taduiaishipinyingyongshixiandejieguoyoulianggeqiwang：yishikuaisuzhanxianchuzijinaohaidexiangfa，qiegenyuqishibijiaoxiangfude；ershichengweizijidelingganjifaqi，buyidingshichengpin，danxiangfahuibeiqifahuotisheng。

zaikelingfaqideaidaoyangongchuangjihuazhong，wenweisishidaoyanwangzichuandeaihezuozhe，tamengongtongchuangzuole《chuju》，qianqiyigejibenxiangfajiushi，jinliangbikaiaibushanzhangdedifang。

jiumuqianeryan，shipinshengchengmoxinggongtongnulifangxiangyoujige：yizhixing，shijuezhenshidu，dongtaifudu，tishicideyuyilijienenglideng。

birujinguanhenduochanpinxuanchengyizhixingbiaoxianbucuo，danjihusuoyougongsidouhaizaimomonuli。zhiyouchuangyegongsishengshukejicengzaijinnian9yuegaodiaofabusuowei「quanqiushougezhichiduozhutiyizhixingdeduomotaidamoxing」，gongsiqixiachanpinviduxianzaiyijingkaifangshiyong，cepingfankuizai2djiduozhutiyizhishangbiaoxianbucuo，quedianshihuamiantaihu，jishishihuiyuankeyixiangshougaofenbianlvdeyonghuyeyirancunzaizheigewenti。

zaibiru，bulunguoneiguowai，aishipinruanjiandedongtaifududouyoudaitisheng。zuijibenderenwukaikoushuohua，zuoyixietedingdezhitidongzuo，biruwushu，yundongticaozheileidafudongzuo，muqiansuoyougongjubiaoxiandoubujinrurenyi。

daoyanyubaimeijiechuaizuixiangtansuodejiushiyudongzuolianjiedebufen，tazhidaoaizaiguidingjingtoudeyundongfangmian，bushiqiangxiang，yebushanzhangzhenrendongzuo。dantahaishijijicanyulekelingdedaoyanjihua，xiwangchangshichuangzuochuyixiezhiqianmeiyoujianguodedongzuopianduan。

tanjizhenggechuangzuoguocheng，tashuoyiyannanjin，jieguoyechaqiangrenyi，「zheixiezuopindoushituya」。dantayetidao，zhongjianyouquweicunzai，xuedaolehenduodongxi。

yubaimeidetigankenenghuidedaobushaogongming。suoyi，chuangzuozhehuigenjubutongticai，butongxuqiu，shiyongbutongdeaishipingongju。yexugerenchuangzuopianhaohuidaozhitashiyongmougegongjuduoyixie，danxianzaiyuanbudaonakuanchanpinxingchengjueduiyoushidedibu。

guochanaishengchengshipinyingyong，kuaishouqixiadekelingshiweiyigongbuguoshujude。

kuaishoudisanjiducaibaofabushi，keling9yuefenyuehuochao150wan。daole12yue10ri，leijiyonghushudadao600wan，shengchengshipinshuliangwei6500wan，tupianchao1.75yizhang。kuaishouhaigongbuguoshangyehuachengji，danyueliushuichaoguoqianwanyuan，jushuoweicineibuhaiqiedangao，xiaoxiaoqingzhuleyixia。

kelingshiguochandamoxingshengchengshipindongzuoxiangduijiaokuaideyige，youzhongqiangpaojiasudejiaolvgan。

jinnian6yuechanpinshangxian，dangyuejiutuichutushengshipin，yijixuxieshipin，congyikaishidezuizhang2fenzhongyanshenzhi3fenzhong。erqiehenzaojiumingquegenduanju、yingshixiangjiehe，kelingshengchengzuizaoliuchuandaohaiwaideshipinhaibeimasikekandaobingdianping。

jimengtuichushijianbikelingyaogengzao，duiwaishifangdexinxihedongzuomeiyoukelingpinfan。danshiyinweizijieaibushunengliheguangfanyonghujichu，jimengzaichuangzuozhequntidehushengyehengao。

yejintianyouliangjuhuashuodefeichanghao：ruguoyong3dchuantongdefangshi，meicixiangshiyiyangdongxidouyaohuatongyangdeshijian，danaishibuyongde。zheijilewobutongdesudugan，wojiukaishiqulinghui，aihuiyingxiangwozenmekanzheigeshijie。tahaishuo，aiyoushihouzoudebiwomenkuai，suoyiyoukenengdailailingwaiyizhongjingyan。

aiyitian，renjianyinian。