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热衷情绪消费的中产,在菜市场被价格背刺

qingxuxiaofeiyucaishichangxianjing。

文|波浪线商业  

01

woxifushizishencaishichangaihaozhe。

tashuxibeijingdegedawanghongcaishichang。bengguanguoneihaishiguowai,meidaoyigexinchengshi,bierenmangzhequjingdiandaka,tazuidianjidequeshicaishichang。

dantazuijinlianxubeicaishichang"beici"。

yicishimaisaozhou。womenzaitongzhoucunlizulechuxiaoyuan,yicizhoumo,xifudaizhewaqu5gongliwaidecunzigandaji,kanghuilaiyibadasaoyuanzidesaozhou。

"我可能被宰了。"

taxiangwojiangshuleguocheng:maisaozhoudelaotaitai,kanqilai70duosui,yaojihuwancheng90du,bulvpanshan。laotaitaicheng,zheishicunliyiwei90suilaoyezishougongzuodesaozhou,bijiqishengchandejieshi。jinniankenengshizuihouyinianzuole,laoyezibenlaiyaodingjia40kuai,tapamaibudong,jianchidiaodao38kuai,meibazhizhuan4kuaiqian。

shougong、laorenzuihoudezuopin,jiashangmaijialaotaitaidexingxiangyucunlidajidechangjing,zheixieyinsuzuhezaiyiqi,duiyuwoxifuzheiyangdemaijialaishuo,bidachu"quanchangwuzhe"haiyouxiyinli。

媳妇爽快付款了。

ruguomeiyoulinzoushidesuikouyiwen,zheihuishiyichangyukuaidexiaofeitiyan。

dantapianpianwenleyikuanbaizaifukuanmapangbiandeguoshuajiage,laotaitaihuida:"benlaishi28kuaiqianyiba,jini26yibanazouba。"

xifumeizainongcunzhuguo,bulejiesaozhouxingqing,danguoshuatashuxia,zhiqiancongpinduoduomaide,doushi10kuaiqian3ba。jishiyoushougongjiacheng,9beiyijiayeguoyukuazhangle。

youcituiduan,38yuandeshougongsaozhou,xianranyeshimaiguile。

jitianzhihou,wozaicunkouzaoshishangkandaotongkuansaozhou,shoujia15yuan。paizhaofajita,banxiang,tahuileyigezi:

滚。

diercibeici,fashengzaicaishichangdemianhuajiagongdianli。

xifuqudingzhiyizhierzishuijueyongdebaozhen。tazaishichangkanguochengpin,65yuan,danxinmianzhibugouhao,paoqudingzuo。mianhuadiandajieshanzhangzuobeizi,dantingwanxifudexuqiu,biaoshikeyijiedan,gusuanjiagezai80kuaiqianzuoyou。

danyizhouhouquhuodeshihou,dajietaochujisuanqiyizhenan,dedaodezongjiabianchengle:125kuaiqian。meigedanxiangjiagedouhenqingxi:mianhua70yuan、litao10yuan、waitao45yuan。

xifuyaoyafuleweikuan,tongshizaixinlibazheijiadianlaheile。

02

zhanzaixiaofeiguanchadejiaodulaikan,zheiliangchangbeiciqishishuyutongyigeleixing:

qingxuxiaofeidemeihaolvjingbeijiagechajisuile。

xifuxihuancaishichangxiaofeideyigezhongyaoliyoushi:qingxujiazhi。

zhishencaishichangdeshihou,rensikaodeshijutidewenti。niurouyaozenmeshao?doufuyaogensheidapei?najiatanweidecaomeigengxianmei?dangzheixiewentizhanjuzaidanaokongjianli,neixiegenglingrenkunraodewenti——birumingniangaizenmezhuanqian,xiaohaijiaoyuyaozenmezhua,shenmecaishizijixiangyaoderensheng,jiuzanshibeijidaoyibianqule。

chucizhiwai,haiyouzhenshiderenyurenzhijiandelianjie。

xifushihenduoxiaotanhexiaodiandelaozhugu,bujinjianmianshihuihanxuan,tahaijialehenduoshangfandeweixin,skuhenza,youmaizhuroude、canjude,haiyoukunming、guangzhou、zhangsha、chengdouzheixiemeishichengshidecaishichanglaobanmen,zuichandeshihou,tahuiranglaobanmenfakuaidi。

tongyang,zaixiaofeisaozhouhebaozhendeshihou,tayedaizheqingxulvjing,morenzaicaishichangzheizhonggengjurenqingweidechangjingzhong,duifanghuitigonggengjiawumeijialiandeshangpin。

▲dazihaodeshoujiapaisuichukejian

kexizheizhong"moren"baijilexianshi。

maisaozhoudelaotaitaikenengshiyouyide(kanchuxifubudongxing,jianglegeqinghuaidegushimaigaojia);zuomianhuadedajiekenengshiwuyide(duibaozhenjiagegusuanchuxianpiancha,meizuohaoyuqiguanli)。danliangchangbeicidejiejudoushiyiyang:zheixieshangfanmenshiquleyiweihuitouke。

zheilijiuyaotantanqingxuxiaofeile。

zheigecizaijinnianyouqihuo,congmaorongwanjujellycatdaopaopaomate,zheixiezaiwokanlaishishoumai"wuyongzhiwu"depinpai,doumaidehonghonghuohuo,chizuleqingxuxiaofeidehongli。paopaomatedegujiazaijinnianyijingshangzhang366%。

▲jinnianbaohuodemaorongwanjujellycat

zaiwojia,baokuojellycatzaineidedadaxiaoxiaodemaorongwanju,zhishaoyou20geyishang。yongwoxifudehuashuo:jiushimaigekaixin。

但这也是把双刃剑。

renmenyinweikaixinmaidan,tongyanghuiyinweibukaixinzoukai,buquedingxingtaiqiang。qingxuxiaofeishimenhaoshengyi,quebushiyimenhaozuodeshengyi。

03

zuihoufenxiangjigewozijiguanyuqingxuxiaofeidekanfa。

wosuozaideyushisaidao,benshenshuyuqingxuxiaofeidelingyu。youqishijinnianrexiaodeyushishouchuanleichanpin,danjiaduozaisanweishu,guanshangxingshengyubaozhixing,dajiayeshi"maigekaixin"。

diyigeguanjianci:renzhicha。

duiyuyushizheileifeibiaopin,zuohaoshouqianfuwufeichangzhongyao——keyizhijiejiangdituihuolv。zheilimianjiushejidaorenzhichadewenti。henduoshihou,"qingxu"lvjingdeposuijiushiyinweirenzhichameiyoubeijishimoping。

biruxifuyudaodeneiweimianhuajiagongdajie,taliechudejigexiangmuzhong,waizhao45yuandejiagerangxifujuedegui,danduifangzhishijieshi:zheigefeiliao。zhiyuweishenme、feileduoshao,bingmeiyouxiangxijiaodai。

zheiyejiudaozhixifuyoule"aizai"deganjue。

diergeguanjianci:lirunfanwei。

qingxuxiaofeiwangwangrongyiyuchongdongxiaofeiguagou,henduorenxiguanyongxiaofeipaijieqingxu,wodeshoujijiujingchangzaibanyexiangqixitongtishiyin:nindexiaohongshudianpuyouxindezixun。

yejianyeshidaduoshudianshangpingtaidexiadangaofengshiduan,kenengrenleizheizhongshengwuzaiwanshanggengrongyibeiqingganzhipei。

dequeyoushangjiahuiliyongyonghu"chongdong"dezheigetezheng,mouqugenggaodelirun。

wodeyuandatouxifuhaiganguoyijianshi:xinqingbuhaoshijingguoyijiamaiershidelubiantan,tiaoxuanlejin20geerhuan,huadiao800duokuai,shangjiayidianzhekoumeiji。shijifenzhonghouzaihuidaoyuandi,tanweiyijingxiaoshile。

houlaiwomenquyiwuguang,xifukandaomandajiejikuaiqiandeerhuanhou,lijieletanzhuweihexunsuxiaoshi:yaomeshidangtiandexiaoshourenwuyijingwancheng,yaomeshipayuandatouqingxing,zhaohuilaituihuo。

danruguoxiangzhangjiudizuohaoyimenshengyi,bashangpinlirunlvbaochizaiyigehelifanwei,jiushibixuxiang。

zaizheiyidianshang,pangdonglaijiuzuodehenhao,tazaihenduoshangpinshangdoubiaozhulejinhuojia、jiajia,jinkenengdizuodaoleliruntouming,zheiduiyuyonghulaishuo,jiushihenhaodeqingxutiyan。

disangeguanjianci:changjing。

dingjiabingbujinjinshishangpinbenshen,haibaokuoshangpinsuochuhuanjingzhongdeyiqie。

tongyangdeshangpin,chuxianzaicaishichangheshangchang,kenengshiwanquanbutongdejiage。duiyushangjiaeryan,henzhongyaodeyixianggongzuojiushi,rangshangpinjiagedaiyuxiaofeichangjinggengpipei。

henduoshihou,jiagede“gaohuodi”bingbushiyigejueduizhi。

biru:9.9yuanyibeidekafei,nikenengjuedebianyi,neishiyinweipangbiandexingbake,yibeimeishikafeiyaomai30yuan。danshi9.9yuanhaikeyimaishenmeni?2dunshui,3jindami,5jinbaimian,qibagejidan。ruguohuanchengmainongfushanquanchunjingshui,keyimaiyixiang12ping。zheimeyibijiao,9.9yuandekafeijiutaiguile。

suoyi,nihenshaojiandaoruixingkaizaicaishichangli。

本文为转载内容,授权事宜请联系原著作权人。

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热衷情绪消费的中产,在菜市场被价格背刺

qingxuxiaofeiyucaishichangxianjing。

文|波浪线商业  

01

woxifushizishencaishichangaihaozhe。

tashuxibeijingdegedawanghongcaishichang。bengguanguoneihaishiguowai,meidaoyigexinchengshi,bierenmangzhequjingdiandaka,tazuidianjidequeshicaishichang。

dantazuijinlianxubeicaishichang"beici"。

yicishimaisaozhou。womenzaitongzhoucunlizulechuxiaoyuan,yicizhoumo,xifudaizhewaqu5gongliwaidecunzigandaji,kanghuilaiyibadasaoyuanzidesaozhou。

"我可能被宰了。"

taxiangwojiangshuleguocheng:maisaozhoudelaotaitai,kanqilai70duosui,yaojihuwancheng90du,bulvpanshan。laotaitaicheng,zheishicunliyiwei90suilaoyezishougongzuodesaozhou,bijiqishengchandejieshi。jinniankenengshizuihouyinianzuole,laoyezibenlaiyaodingjia40kuai,tapamaibudong,jianchidiaodao38kuai,meibazhizhuan4kuaiqian。

shougong、laorenzuihoudezuopin,jiashangmaijialaotaitaidexingxiangyucunlidajidechangjing,zheixieyinsuzuhezaiyiqi,duiyuwoxifuzheiyangdemaijialaishuo,bidachu"quanchangwuzhe"haiyouxiyinli。

媳妇爽快付款了。

ruguomeiyoulinzoushidesuikouyiwen,zheihuishiyichangyukuaidexiaofeitiyan。

dantapianpianwenleyikuanbaizaifukuanmapangbiandeguoshuajiage,laotaitaihuida:"benlaishi28kuaiqianyiba,jini26yibanazouba。"

xifumeizainongcunzhuguo,bulejiesaozhouxingqing,danguoshuatashuxia,zhiqiancongpinduoduomaide,doushi10kuaiqian3ba。jishiyoushougongjiacheng,9beiyijiayeguoyukuazhangle。

youcituiduan,38yuandeshougongsaozhou,xianranyeshimaiguile。

jitianzhihou,wozaicunkouzaoshishangkandaotongkuansaozhou,shoujia15yuan。paizhaofajita,banxiang,tahuileyigezi:

滚。

diercibeici,fashengzaicaishichangdemianhuajiagongdianli。

xifuqudingzhiyizhierzishuijueyongdebaozhen。tazaishichangkanguochengpin,65yuan,danxinmianzhibugouhao,paoqudingzuo。mianhuadiandajieshanzhangzuobeizi,dantingwanxifudexuqiu,biaoshikeyijiedan,gusuanjiagezai80kuaiqianzuoyou。

danyizhouhouquhuodeshihou,dajietaochujisuanqiyizhenan,dedaodezongjiabianchengle:125kuaiqian。meigedanxiangjiagedouhenqingxi:mianhua70yuan、litao10yuan、waitao45yuan。

xifuyaoyafuleweikuan,tongshizaixinlibazheijiadianlaheile。

02

zhanzaixiaofeiguanchadejiaodulaikan,zheiliangchangbeiciqishishuyutongyigeleixing:

qingxuxiaofeidemeihaolvjingbeijiagechajisuile。

xifuxihuancaishichangxiaofeideyigezhongyaoliyoushi:qingxujiazhi。

zhishencaishichangdeshihou,rensikaodeshijutidewenti。niurouyaozenmeshao?doufuyaogensheidapei?najiatanweidecaomeigengxianmei?dangzheixiewentizhanjuzaidanaokongjianli,neixiegenglingrenkunraodewenti——birumingniangaizenmezhuanqian,xiaohaijiaoyuyaozenmezhua,shenmecaishizijixiangyaoderensheng,jiuzanshibeijidaoyibianqule。

chucizhiwai,haiyouzhenshiderenyurenzhijiandelianjie。

xifushihenduoxiaotanhexiaodiandelaozhugu,bujinjianmianshihuihanxuan,tahaijialehenduoshangfandeweixin,skuhenza,youmaizhuroude、canjude,haiyoukunming、guangzhou、zhangsha、chengdouzheixiemeishichengshidecaishichanglaobanmen,zuichandeshihou,tahuiranglaobanmenfakuaidi。

tongyang,zaixiaofeisaozhouhebaozhendeshihou,tayedaizheqingxulvjing,morenzaicaishichangzheizhonggengjurenqingweidechangjingzhong,duifanghuitigonggengjiawumeijialiandeshangpin。

▲dazihaodeshoujiapaisuichukejian

kexizheizhong"moren"baijilexianshi。

maisaozhoudelaotaitaikenengshiyouyide(kanchuxifubudongxing,jianglegeqinghuaidegushimaigaojia);zuomianhuadedajiekenengshiwuyide(duibaozhenjiagegusuanchuxianpiancha,meizuohaoyuqiguanli)。danliangchangbeicidejiejudoushiyiyang:zheixieshangfanmenshiquleyiweihuitouke。

zheilijiuyaotantanqingxuxiaofeile。

zheigecizaijinnianyouqihuo,congmaorongwanjujellycatdaopaopaomate,zheixiezaiwokanlaishishoumai"wuyongzhiwu"depinpai,doumaidehonghonghuohuo,chizuleqingxuxiaofeidehongli。paopaomatedegujiazaijinnianyijingshangzhang366%。

▲jinnianbaohuodemaorongwanjujellycat

zaiwojia,baokuojellycatzaineidedadaxiaoxiaodemaorongwanju,zhishaoyou20geyishang。yongwoxifudehuashuo:jiushimaigekaixin。

但这也是把双刃剑。

renmenyinweikaixinmaidan,tongyanghuiyinweibukaixinzoukai,buquedingxingtaiqiang。qingxuxiaofeishimenhaoshengyi,quebushiyimenhaozuodeshengyi。

03

zuihoufenxiangjigewozijiguanyuqingxuxiaofeidekanfa。

wosuozaideyushisaidao,benshenshuyuqingxuxiaofeidelingyu。youqishijinnianrexiaodeyushishouchuanleichanpin,danjiaduozaisanweishu,guanshangxingshengyubaozhixing,dajiayeshi"maigekaixin"。

diyigeguanjianci:renzhicha。

duiyuyushizheileifeibiaopin,zuohaoshouqianfuwufeichangzhongyao——keyizhijiejiangdituihuolv。zheilimianjiushejidaorenzhichadewenti。henduoshihou,"qingxu"lvjingdeposuijiushiyinweirenzhichameiyoubeijishimoping。

biruxifuyudaodeneiweimianhuajiagongdajie,taliechudejigexiangmuzhong,waizhao45yuandejiagerangxifujuedegui,danduifangzhishijieshi:zheigefeiliao。zhiyuweishenme、feileduoshao,bingmeiyouxiangxijiaodai。

zheiyejiudaozhixifuyoule"aizai"deganjue。

diergeguanjianci:lirunfanwei。

qingxuxiaofeiwangwangrongyiyuchongdongxiaofeiguagou,henduorenxiguanyongxiaofeipaijieqingxu,wodeshoujijiujingchangzaibanyexiangqixitongtishiyin:nindexiaohongshudianpuyouxindezixun。

yejianyeshidaduoshudianshangpingtaidexiadangaofengshiduan,kenengrenleizheizhongshengwuzaiwanshanggengrongyibeiqingganzhipei。

dequeyoushangjiahuiliyongyonghu"chongdong"dezheigetezheng,mouqugenggaodelirun。

wodeyuandatouxifuhaiganguoyijianshi:xinqingbuhaoshijingguoyijiamaiershidelubiantan,tiaoxuanlejin20geerhuan,huadiao800duokuai,shangjiayidianzhekoumeiji。shijifenzhonghouzaihuidaoyuandi,tanweiyijingxiaoshile。

houlaiwomenquyiwuguang,xifukandaomandajiejikuaiqiandeerhuanhou,lijieletanzhuweihexunsuxiaoshi:yaomeshidangtiandexiaoshourenwuyijingwancheng,yaomeshipayuandatouqingxing,zhaohuilaituihuo。

danruguoxiangzhangjiudizuohaoyimenshengyi,bashangpinlirunlvbaochizaiyigehelifanwei,jiushibixuxiang。

zaizheiyidianshang,pangdonglaijiuzuodehenhao,tazaihenduoshangpinshangdoubiaozhulejinhuojia、jiajia,jinkenengdizuodaoleliruntouming,zheiduiyuyonghulaishuo,jiushihenhaodeqingxutiyan。

disangeguanjianci:changjing。

dingjiabingbujinjinshishangpinbenshen,haibaokuoshangpinsuochuhuanjingzhongdeyiqie。

tongyangdeshangpin,chuxianzaicaishichangheshangchang,kenengshiwanquanbutongdejiage。duiyushangjiaeryan,henzhongyaodeyixianggongzuojiushi,rangshangpinjiagedaiyuxiaofeichangjinggengpipei。

henduoshihou,jiagede“gaohuodi”bingbushiyigejueduizhi。

biru:9.9yuanyibeidekafei,nikenengjuedebianyi,neishiyinweipangbiandexingbake,yibeimeishikafeiyaomai30yuan。danshi9.9yuanhaikeyimaishenmeni?2dunshui,3jindami,5jinbaimian,qibagejidan。ruguohuanchengmainongfushanquanchunjingshui,keyimaiyixiang12ping。zheimeyibijiao,9.9yuandekafeijiutaiguile。

suoyi,nihenshaojiandaoruixingkaizaicaishichangli。

本文为转载内容,授权事宜请联系原著作权人。