wen | techxingqiu linjing

zibenshichangjiuweideyinglaiyijialiansuocanyinqiye。12yue20ri，xiaocaiyuanzhengshizaigangjiaosuozhubanguapaishangshi，kaipanbao9.00gangyuan/gu，zhang5.88%。jiezhishoupan，gujiabao 9.66gangyuan/gu，zhangfuwei14%，zongshizhiwei114yigangyuan。

xiangbiyuliansuolvjiaogaodechuancai、xiangcai、yuecaidengcaixi，xiaocaiyuanzhudadeshihuicaicaixi，jiageweiyu50yuan～100yuandepingjiacanyin，muqianmendianguimo640yujia，jieshizhiyingmoshi。

xiangbiyuzhugongyierxianchengshide“haidilao”men，congxiachenshichangtuweidexiaocaiyuan，muqiansichengmendianfenbuyusanxianjiyixiachengshi，jinsanchengmendianfenbuyuxinyixianchengshi。

yi2020nianweijiedian，congagudaoganggu，canyinqiyezhaduichongciipo，youlaoxiangji、xiangcunjihelaoniangjiudengweiwaijieshuzhide“zhongshikuaicansanjutou”，yeyouyangguofumalatang、hefulaomiandengwandianguimodeliansuocanyinpinpai。

yujinianqianhaidilao、xiabuxiabudengliansuocanyinpinpaizhaduiipodeshengkuangxiangbi，zheipicanyinqiyeipobingbushunli，zuizhongchenggongshangandeliaoliaowuji，biruchudai“wanghong”lvchacanting，yiranxianzaidisicichongjishangshidebozhezhizhong。

sannianruzhang100duoyidexiaocaiyuan，nengfouzouchuliansuocanyinqiyefazhandekunjing？

市值114亿，资本又催生出一家餐饮上市企业

shizhibaiyidexiaocaiyuan，daibiaozhezibenyoucuishengchudeyijiacanyinshangshiqiye。2023nianqi，jiahuazibenlianxulianglunchizi5yiyuanrenminbitouzixiaocaiyuan，chengweixiaocaiyuanshangshiqianweiyidewaibujigougudong。congshijianshangkan，xiaocaiyuanshoudaozibenqinglaizhishi，canyinqiyezhengzaiyierjishichangyuleng。

zairongzijinefangmian，hongcandashujuxianshi，2023nianshangbannianpilurongzizongejinyou54.9yiyuan，jiao2022niantongqijianshao63.0%。

erzi2020nianqizhaduiipodecanyinqiye，yeduoyi“zhaogushushixiao”huozhe“zhongzhishangshi”gaozhong，waijiepubianrenwei，canyinqiyeshangshijihujinru“diyumoshi”，nanduzhishudouzeng。

yiweicanyincongyezhexiangtechxingqiubiaoshi，canyinqiyedeshangyiboshangshishijianjizhongzai2014nian～2018nianqianhou，xiabuxiabu、haidilaodengcanyinqiyexiangjidengluganggu。2020nianyiqingbaofahou，canyinqiyekaiqixinyiboshangshilangchao，beihouyuanyinwuwaihucanyinqiyejixuquzibenshichangbuchongxianjinliu，tongshicanyutouzicanyinqiyedexuduotouzijigouyemianlinzhejijindaoqidetuichuyali。

zheiyiluncanyinzhaduichongcishangshishuliangchuangxiagaofeng。juzhongxinjingweishuli，2020nianyiqingbaofazhiqian，zhongguocanyinqiyeshangshishuliangjinyou17jia，cong1997niandiyijiashangshidexianyinshisuanqi，pingjunyinianshangshibudaoyijia。duibilaikan，jin2022nianshangbannian，yijingyoushijiacanyinqiyechongjishangshi。

danshangshucanyincongyezhebiaoshi，yuyiyubiaozhunhuadehuoguo、chuancaixiangbi，zhongcanqiyeshangshidenantizaiyu，jiyuxianchao、skupinleiduodeluoji，biaozhunhuanandujiaogao，erbiaozhunhuayoushiguimohuakuozhangdeqianti。ciwai，zheixiecanyinqiyezhangduozheduoshi“caogenchuangyepai”，jiazusecainonghou。

“jiazushi”qiyeyunzuomoshi，dianxingdebianshi“zhongshikuaicansanjutou”，piru，xiangcunjilihongdechuangyehuoban，shitadezhangfuzhangxingqiang。erzailaoxiangjidegaoguanxuliezhong，shucongxuanjiazuchengyuanyezhanjuguanjianweizhi。

zaichongjishangshiguochengzhong，congyuangongdaogongyingliandeguifanguanli，douduizheixiecanyinqiyetichuzhuduoyaoqiu。zaixunqiuagushangshiqijian，laoxiangjijiucengyinyuangongshebaowentiyinfazhengyi。2022nian10yue，zhengjianhuiduilaoxiangjideshangshiwenjiandefankuiyijianzhong，cengjiushikongrenxinghui、shipinanquan、guanlianjiaoyi、laowuyonggong、xinxixitongdengwenti，xianglaoxiangjitichuwenxun。

ciwai，chongjishangshideliansuocanyinqiyeduoshiyiquyupinpaiweizhu，mianlinzhequanguokuozhangdetiaozhan。laoxiangjizhaogushuxianshi，chulelaoxiangjidabenyingsuozaidehuadongdiqubaochizhejin20%demaolilv，huazhong、huanan、huabeiqudemaolilvjunbujinrurenyi。lingyicanyinpinpailaoniangjiuzaizhaogushuliyebiaoshi，gongsi96%yishangshourulaizijiangzhehudezhiyingmendiancanyinjingyingshouru。

zheibocanyinqiyeshangshilicheng，yuanbixiangxiangzhongquzhe，zhiyoujishaoshuqiyechenggongshangan。2020nianzhihou，ganggushichangli，jinyou“taiersuancaiyu”demugongsijiumaojiu、haidilaohaiwaiyewutehaiguojidengchenggongshangshi。aguchenggongshangshidecanyinqiyezhong，shuyuzhongshizhengcanpinleidezhiyoutongqinglouyijia，ziyanbaiweijiweizhongshizuocan，xiangbiyimendianyewuweihexindecanyinliansuopinpai，qiyekongzhishengchanlian，chanpinbenshenjiushijiagonghaosongdaogegemendian，zaipinleishanggengjiejinyuzhicai。

niandichenggongshangshidexiaocaiyuan，sihuyoujizhengzaipaiduishangshidecanyinqiye，dailaixindexiwang，yechengweibushaoyeneirenshixiangyaoyanjiudepinpaiyangbenzhiyi。

8个月赚4亿，在平价餐饮市场厮杀

xiaocaiyuanjiangzishendingweiyudazhongbianminzhongshicanyinshichang，kedanjiajieyu50yuan-100yuanzhijian。zaizheigejiagedainei，xiaocaiyuanzaizhaogushuzhongliechudejingzhengduishoufenbieshitaiersuancaiyu、xiabuxiabu、lvchahewaipojia。

yuqitatoubupinpaixiangbi，xiaocaiyuanzuidadebutongshicongxiachenshichangjinxingtuwei。jiezhijinnian8yue31ri，xiaocaiyuan640jiamendianzhong，you280jiafenbuyusanxianjiyixiachengshi。

zhaogushuzhong，xiaocaiyuanzhanshiqiqiangjingzengzhangdeyimian。2021nianzhi2023nianyiji2024nianqian8geyue，xiaocaiyuanyingshoufenbiewei26.46yiyuan、32.13yiyuan、45.49yiyuanhe35.44yiyuan，jinglirunfenbiewei2.27yiyuan、2.38 yiyuan、5.32 yiyuanhe4.01yiyuan。

techxingqiucongxiaocaiyuanxianxiamendiankandao，qicaipinzhuyaofenweilianglei，yileishiyouchouguiyu、nongjiahongshaorou、diguojizidengzuchengdemendianzhaopaicai，qizhongzuiguidechouguiyushihuicaidaibiao，jiagewei128yuan。lingyileizeshipingjiayinliucaipin，birudingjiawei19yuandejiachangtudousi、27yuandexiangguoyundousideng。

xiangbiyuqitatongleixingliansuocanyinqiye，xiaocaiyuandecaipinjiegougengxiangshijiatingchufang，qiezhongdeshijiatingjucanzheiyixifenchangjing，renjun60yuan，biankeyilaishangyizhuohunsudapeidecaipin。

yuzaijiannanchongjishangshidelvchasuobutong，xiaocaiyuandeyoushizhiyishiqiskugengjiajingjian。zhudaronghecaidelvchaskuchaoguobaige，duibizhixia，xiaocaiyuangenjujijiegenghuancaipin，zongcaipinkongzhizai40~45gezhijian，tongguojianhuacaipinzhonglei、zhizuoliuchenghegongxu，tishengmendianxiaolv。

lingyifangmian，xiangbiyuliansuocanyinqiyezaiwaimaishangdejiannantansuo，xiaocaiyuandewaimaizhanbizhunianzengjia，tangshibizhongzaibuduanxiajiang。2021nian～2023nian，xiaocaiyuanwaimaiyewudeshouruzhanbifenbiewei15.5%、32.0%he32.8%，dao2024nianqian8geyue，zheiyishujujinyibuzengzhangzhi37.0%。

zhidezhuyideshi，congbeijingquyudexiaocaiyuanmendiankeyikandao，qizaiwaimaipingtaishangdoujiangtuancanyewufangzaihexinweizhi，zheizaiqitatongleixingcanyinqiyezhongjiaoweishaojian。

yiweixiaocaiyuantuancanfuzerenxiangtechxingqiujieshao，mendianzhuyaochengjiexuexiao、yiyuanheqiyedengtuancanhefan，zuidi10fenqiding，genjukehuxuqiulaidapeihefanhunsudapei，guowangkedanjiajizhongzai35yuan～55yuan，zuigaocengdadao80yuan，mendianzhouweisangongliyineikeyimianfeipeisong。

zaitangshihewaimaizhiwai，xiaocaiyuanyezaituozhanxinlingshouyewu。shangshiqianxi，xiaocaiyuanhaishangxianle“xiaocaiyuanshangcheng”，chuleshoumaixiaocaiyuanipxiangguandedami、niuroujiangdengchanpinzhiwai，zhuyaoshoumaidisanfangpinpaishangpin，hangaixiuxianlingshi、muyingqinzi、jujiariyong、shenghuodianqihetushuwenyudengduogeleimu。

不敢停止扩张，小菜园的新挑战

shangshizhihou，xiaocaiyuandezhongyaomubiaozhiyiyijiushikuozhang，qijihuayu2025nianji2026nianfenbiekaisheyue160jiahe180jiaxiaocaiyuanmendian，yiqiuzai2026niandishixianqiandianmubiao。

yucanyinqiyetongguojiamengmoshijiakuaipaomaquandibutong，xiaocaiyuanyijiujianchizhiyingmoshi。zhaogushuxianshi，meiyijianxiaocaiyuanmendiandeqianqifeiyongzai130wan-170wanyuan，zhuyaobaokuozhuangxiu、goumaishebeideng。zheiyeyiweizhe，weilailiangnian，meiniandekaidianchengbenjunjiangchaoguo2yiyuan。

yiweicanyincongyezhexiangtechxingqiubiaoshi，huicaimuqianzaiquanguofanweineidezhimingduheliansuohualvdouburuchuancai、xiangcai、yuecaidengcaixi，shichangshangyemeiyoutongdengjibiedejingpin，yanxiashiqiangzhanshichangdehaoshiji。

shangshucongyezhebiaoshi，zaimendiankuozhangmoshishang，xiaocaiyuanyuhaidilao“shituzhi”feichangxiangsi，yibanyouchushizhangdanrenmendiandianzhang、peiyangtudi，zairangchengshudetudijieshoulaomendian，shifuzequkaituoxindianbingnazoulaodiandebufenfenhongzuowei“peiyangfei”，qiyoushishijiejuelehuicaichushiyudianzhangnanxundewenti。dantongshi，ruguobukaidianhuozhekaidiansuduman，yehuizaochengpeiyangderencailiushi。

muqianxiaocaiyuanquanbumendianzhong，jiangsu、anhuiliangshengmendianshuzhanbichaoliucheng，qiejizhongzaixiachenshichang，weilaidazaopinpaizhimingdushibiyaoxiangyierxianchengshikuozhang，yejiangmianlinzhefangzu、rengongchengbenpanshengdeyali。

yujijindekaidianjihuaxiangbi，xiaocaiyuanzhengmianlintongdianxiaoshouexiahuadekunjing。zhaogushuxianshi，jinnian1-8yue，yu2023niantongqixiangbi，xiaocaiyuanmendiandetongdianxiaoshouejianshao11.4%，mendiancengmiandejingyinglirunlvyou21.3%jiangzhi17.8%。fantailvyechuxianxiajiang，jinnian1-8yuezhengtifantailvwei3.1ci/tian，quniantongqiwei3.4ci/tian。

yuqitacanyinqiyexiangtongdeshi，zaituozhanzipinpai、chuhaidengcanyinqiyemouqiuxinzengzhangdelujingshang，xiaocaiyuanjihudouyousheji，danqimuqian98%yishangdeshouruyijiugaoduyilaiyuxiaocaiyuanzhupinpai。xiaocaiyuandazaode“guandi”“fuxinglou”“caishou”dengpinpai，fenbieduiyinggenggaoduandeyanhuichangjinghegengxiachendeshequshitang，danmuqianxiaoguoshenwei。

zaicanyinshangshi“handong”zhonglvxianqiaokaigangjiaosuodamendexiaocaiyuan，mianlindexintiaozhanyezhengzaikaiqi。