界面新闻记者 | 周芳颖

界面新闻编辑 | 楼婍沁

senmayaobatongzhuangzuoweizhibodianshangfazhande“xianfeng”budui。

senmafushiguanfangjinrifawencheng，senmagufenzhiboshiyebuchuangxinyewu——wojiayewuzaishoucidachangxiaoshouchaoguo5800wanyuandetongshi，yu10gepinpaihe13gedarenqiandinglenianduhezuoxieyi。

genjusenmafushidejieshao，duiyudazhongxiaofeizhelaishuo，wojiashisenmaqixiadeqinzishishangpingtai，jihelebalabala、minibala、pumakids、asicskids、senmaertong、vivid box、senmaertong、makale、mengduoduo、delidengqinzifushiyongpin，qimubiaoxiaofeiquntiwei3-14suidehaizijiqifumu，dingweiyutigonggaozhijiabichanpin。

dantongshi，wojiahaiyouyigeyewubankuaiweineirongyunyingfuwushang，mianduixingyeduandezhongxiaoshangjiatigongzhibo、duanshipin、huojiadianshangyunyingxiaoshoufuwu。

senmafushipiludeshujuxianshi，wojiazai12yue6rizhi16rijubandedachanghuodongzhong，duanshipinzhanbishoucitupo10%，fuhualexinzhanghao20ge，qianyuedesurenzhanghaoqihaochenggong，zongyejichaoguo100wanyuan。

ciwai，senmashengchengwojiayewuyetupolegongsineibujiagoudexianzhi，chuleneibupinpai，haihezuolewaibupinpai，bingyou9gepinpaixiaoshoushixianlingdetupo。baokuanxiaoshoushang，qinziyurongyejidacheng700duowanyuan，zhanbi12%。

dansenmafushibingweigongbujutiqianyuedepinpaihedarenmingcheng。congwojiaweixinxiaochengxushanglaikan，zaishoupinpairengranshisenmafushiqixiaziyoupinpai、hezuopinpaijibeishouquanpinpai。buguo，wojiashangxianleduogedarenzhuanshuchanpinlianjie。

weiletuozhanwojiazaixingyeduandehezuoyewu，senmafushihaizaigaitiaogonggaotuiwendexiafangtieshanglexiangguanfuzerendeweixinlianxifangshi。jiemianshishangjiuwojiayewudejutidongxiangjinyibulianxigaifuzeren，danjiezhifagao，rengweihuodeguohuiying。

senmafushizaidouyinpingtaishangkaisheleduogeyiwojiayewumingmingdezhanghao，shipinneirongyeduoyizhanshitongzhuangzhupinpaibalabaladechanpinweizhong，bingqiangdiaozishenshiguanfangshouquandezhibowanggouqudao。

bunankanchu，senmafushizhengshituzaizhibodianshangshanggengjinyibu，youqishixiwangyonggengjuyouyoushidetongzhuangyewulaizuotupochangshidexianfeng。

zicong2017nianqi，ertongfushiyewuyingshoujiuchaoguoxiuxianfushiyewu，chengweisenmafushideyewuzhuli，bingjiangzheiyitaishiyanxulexiaqu。genjusenmafushi2024cainianbannianbao，zhuyingyewuzhongxiuxianfushiheertongfushifenbieshixianshouru18.14yiyuanhe40.70yiyuan，tongbizengzhang7.66%he6.43%。gaigongsiqixiaxiuxianfushiheertongfushidedaibiaopinpaifenbieshisenmahebalabala。

balabalazaizhongguotongzhuangshichangshangyechangnianwenzuolongtou。genjuzheshangzhengquanyuanyinouruishuju，2023nianbalabalashichangfeneyuzhongguotongzhuangshichangpaimingdiyi，da5.2%，xiangjiaoyudiermingde3.3%youmingxianyoushi。erqie，genjuouruishujudeyuce，yuji2023niandao2028nianzhongguotongzhuangshichangguimonianfuhezengzhanglvwei5.7%，rengranyouxiangdangdefazhankongjian。

senmafushiyefeichangqingchuqizaiertongfushideyoushi。jiezhi2024shangbannian，gaigongsizaiertongfushilingyuzaijingxinkai 151 jiaxindian，2024bannianbaoqineigaiyewubankuaiyida5385jiadian。tongshi，senmafushifanxinchao200jiabalabalamendian，bingyuguquannianfanxinshuliangdadao500jia。

xianxiaqudaoyidingchengdushangyijingshisenmafushixiangdangshuxidelingyu，danyaoxunqiuyewuzengzhang，senmafushixuyaozaixianshangqudaotourugengduoyunyingziyuan。genju2024bannianbao，xianshangxiaoshouzhansenmafushidefuzhuangyewuyingshouwei45.8%，rengyouzengzhangkongjian。

zhidetidaodeshi，senmafushizaijiadalidutouruzhiboshiyexuanzelehedarengongchuangpinpaidehezuomoshilaitansuoxinfangxiang。

2023nian12yue，senmafushizai27zhounianqingshangxuanbuzhengshiqiyongsenmazhibowenzhoujidi，gaijidizhandi1.6wanpingfangmi，sheyouzhibojian、xuanpinzhongxin、paishejidideng。senmafushidongshizhangqiujianqianghaizaizhibojidiqiyongyishishangqiangdiao：“zhibozhengzaichengweisenmagongsizengzhangdexinyinqing。”

suihou，senmafushifenbiehedouyintoubuzhubo、yanyuanjianailiang，haiyoubatu&boguhezuogongchuangleshuku shuku、vivid-box。qianzhezhudashushizirandechengrenfushi，houzhezeshiqinzihuwaiyundongtongzhuangpinpai。vivid-boxmuqianyechuxianzaiwojiadeweixinxiaochengxushangchengzhongjinxingxiaoshou。

yudarengongchuangpinpaiyifangmiankeyibimianyusenmafushijiyoupinpaidexianxiaqudaoxingchenghuopanchongtu；lingyifangmianyeyouzhuyushixianyoushihubu，senmafushicongdarenhezuozhongxuexixianshangyunyingjiqiao，darentongguoyikaosenmafushidegongyinglianhuodegengjuchengbenyoushidehuoyuan，peiyangziyoupinpai。danzheizhongshuangfanghezuodeshangyemoshihenkaoyanhouxuyunyingdemohe，henrongyiyinweiyifangzhanjuzhudaoquanerdaozhiyinliyifenpeibujunyinfadehunluan。

vivid-boxzhuyaojiagedaizai500yuanyixia，wulunshijiagehehaishichanpinshangdouyubalabalayouxiangdangdezhonghedu，danyunyingyinianyilai，zaifensilianghexiaoshouliangshangrengweidadaokeyiyubalabalaxiangtibinglundechengdu。

congsenmafushizaiertongfushilingyumuqiandeshichangfenelaikan，balabaladerenzhiduhetiliangwuyizaixianshangdianshangshangyouxianfayoushi。

danyaotongguobalabalalaidaidongzhenggewojiadianshangyewudefazhan，senmafushixuyaojiqixiaqitaertongpinpaishuligengqingxidedingwei。erqie，yaoxiyindisanfangzaijiaruhezuo，yexuyaosenmafushizaidianshangyewushangzuochugengduodechengjilaizhengmingqiyunyingnengli。