wen | yuansight keji

jinri，kejiquanpuchuyizezhongbangxiaoxi，yinfalexingyeneiwaideguangfanguanzhu。

juxi，pingguogongsiyuanbenyiyubaidujiujiangqiwenxinyiyanaimoxingyinruios 18zhankaihezuoqiatan，qiewaijieyidurenweizheiyihezuojijindingju。raner，jinqiqingkuangquefashengbianhua——pingguoyikaishiyutengxunhezijietiaodongjinxingxieshang，jihuajiangzheiliangjiagongsiderengongzhinengmoxingzhenghedaozaizhongguoshichangxiaoshoudeiphonezhong。

pingguocicijiangmuguangzhuanxiangtengxunhezijietiaodong，bingfeiouran。jinnianlai，zijietiaodongqixiadedoubaomoxingyingxianglipoweijuda，juyoushipeixingqiang、jishudiedaixunsu、suanlitourudayijishujuduoyangxingfengfuheneirongshengtaiyoushixianzhudengtedian。tengxunzetongyangzairengongzhinenglingyuyouzheshenhoudejishuchendian，youqishizaiziranyuyanchulihetuxiangshibiedengfangmian，qihunyuandamoxingzhanxianchulebuxiaodeshiliyuqianli。

buguomuqian，pingguoyuzijietiaodong、tengxundeshangtanshangchuyuzaoqijieduan，jutihezuoxijieheluodishijianjunweiqueding。tengxunduicibiaoshibuyuzhiping，zijietiaodongyeweizuochuhuiying。

raner，duiyuquanmian“all in ai”debaidueryan，zheiyibiandongwuyishiyicibuxiaodechongji。ciqianshouyupingguohezuoyuqideyingxiang，baidugujiayiduchuxianbodong。ruozuizhongcuoshiyupingguodehezuojihui，baiduaiyewuhuojiangzhongxinkaoliangqishichangcelve。

百度“抢跑”

xiangbizhongduoyoushang，baiduzaidamoxinglingyuyibujuduonian。

zi2010nianqi，baidutashangaitansuozhengcheng，lijingshunianjilei，yu2013nianquanlijinjunrengongzhinenglingyu，kaiqilezhangdashiyuniandedaguimoyanfatourulicheng。

zhengrubaidugongsichuangshirenliyanhongsuoyan：“aishibaidudejiyu，baidujiangall in ai。”cihou，baiduchixujiadaaijishuyanfa、rencaipeiyuyujichusheshijianshetouru，goujianqiwanbeideaijishutixi。2019nian，baidutuichudewenxindamoxingqianshenernie，zhihouyoubuduanduigaimoxingjinxingyouhuashengji。

wenxindamoxingzaiduoxiangguanjianrenwuzhongbiaoxianbingbucha，zaiziranyuyanlijieyushengchengfangmian，nenggoujingzhunjiedufuzawenbenzhiling，bingjichuluojiqingxi、neirongxiangshidehuifu，wulunshirichangjiaoliu、zhishiwendahaishichuangzuo，dounengyingduiziru。liru，zaizhuanyezhishiwendaceshizhong，wenxindamoxingduiyixue、falv、jinrongdenglingyuwentidehuidazhunquelvjiaogao，youzheyidingdezhishichubeihetuilinengli。

zaiyingyongtuozhancengmian，wenxinyiyanshengtaiquanfazhanxunmeng，chao10wanjiaqiye、60wanmingkaifazheyijierupingtai，kaifachushangbaizhongyingyongchangjing，hangaizhinengkefu、xiezuo、fanyi、yingxiaodengduogelingyu。yizhinengkefuweili，wenxinyiyankeyuyonghuliuchangduihua，kuaisujiedawenti，shiqiyekefuxiangyingshijiansuoduanchao30%，kehumanyidutishengyue20%。

截图来源于文心大模型3.5

pingjiewenxinyiyan，baidudamoxingkeweichudaojidianfeng，xunsuzaidamoxinglingyuzhanjuyoushidiwei，yiduzhanjudamoxinglingyudecwei。

zhongguohulianwangluoxinxizhongxin（cnnic）fabude《shengchengshirengongzhinengyingyongfazhanbaogao（2024）》xianshi，baidudewenxinyiyanyi11.5%deyonghuzhanbizaizhongguoshengchengshiaishichangzhongwenjubangshou，yonghuguimoyitupo2yi。tongshi，wenxinyiyanappyuehuochaoqianwanjibie，wenxindamoxingapirijundiaoyongliangtupo2yi，tuilichengbenxianzhuxiajiangzhiyuanlaide1%。

jiezhudamoxing，baiduzhongxinjishentengxun、aliyijizijietiaodongdenghulianwangyixiandachangsuozaideshengtaiwei。anchanglituiduan，baidunaxiapingguodedingdansihushuidaoqucheng。

百度不能失去苹果

raner，baiduaifazhanzhilubingfeiyifanfengshun，yewubianxianmianlinzhuduokunjing。

zaiaiyanfadegegehuanjie，ruxinpianyanfa、suanfayouhua、shujuchulideng，junxujuezijintouru。caibaoxianshi，jinnianlaibaiduzaijishujiailingyuleijitourujin1700yiyuan，zheijiangjiqiyinglinenglidailaijudayali。

baidujiyuhouwangdeaibianxianchangjingzhuyaoyouzhinengyun、zidongjiashihexiaodukeji，dangeyewujunzaoyufazhanpingjing。

zhinengyunyewusuiqianlijuda，danjingzhengyichangjilie。aliyunxianfaqiejishushiliqiangjing，tengxunyunyituoshejiaoshengtaiheqiyekehuziyuanxunsujueqi，baiduzhinengyunzaijingzhengzhongmianlinkehuhuoqunan、shichangfenetuozhanhuanmandewenti。ciwai，zhinengyunsuizaidanxingjisuan、cunchufuwu、anquanfanghudengjishuxingnengshangjubeiyoushi，danpinpaiyingxiangliyushichangtuiguanglidubuzu。ruzaidaxingqiyeyunfuwuzhaobiaozhong，changyinpinpaizhimingdujiaodiercuoshiliangji。

baiduzaizidongjiashilingyutongyangtiaozhanzhongzhong。“luobukuaipao”yizaiduochengkaizhanwurenjiashiyunyingshidian，jileileyidingyunyingshujuyujingyan，danquanmianshangyehualuodirengcunzaizhuduozhangai。

yifangmian，dangqiangeguozidongjiashishanglubiaozhunyushiguzerenrendingfaguishangbujianquan，qiyeyunyingmianlinfalvfengxianyubuquedingxing。lingyifangmian，wurenjiashidejishuwendingxingyukekaoxingyoudaitisheng，zaifuzalukuang、jiduantianqixia，zidongjiashixitongxingnengxujinyibuyouhuayibaozhanganquan。

xiaodukejizaizhinengyingjianlingyuyongyouyidingshichangfene，zhinengping、zhinengyinxiangdengchanpinyingyongguangfan，dansuizheshichangjingzhengjiaju，mianlinchanpintongzhihuayanzhong、yinglimoshidanyidewenti。

dangqian，zhinengyinxiangshichangchanpingongnengyufuwuchayijiaoxiao，jiagejingzhengjilie，lirunkongjianbeidafuyasuo。xiaodukejisuiyuyinjiaohujishujubeiyoushi，danzaineirongshengtaijiansheyuyonghufufeiyiyuanpeiyangshangrengxujiadatouru。ruxiaoduyinxiangyonghuhuoyuedujiaogao，danfufeiyonghubilijiaodi，zhuyaoshouruyilaiyingjianxiaoshou，yinle、youshengduwu、zhinengjiajukongzhidengzengzhifuwushourugongxianyouxian。

zaicibeijingxia，pingguodehezuoyixiangduibaidujijuzhanlveyiyi。yifangmian，pingguozaizhongguoyonghujichupangda、pinpaiyingxiangliqiangjing，ruohezuochenggong，baiduaikehuodekeguandexianjinshouru。yiiphonezaizhongguodenianxiaoliangji，jinnianjundashuqianwanbu，ruobaidudamoxingjichengqizhong，anyidingbilishouqufuwufeiyong，jiangjidahuanjiebaiduaiyanfayuyunyingzijinyali。

lingyifangmian，yupingguohezuoketishengbaiduaipinpaixingxiang。pingguozuoweiquanqiukejilingjunqiye，duihezuohuobanyaoqiuyanke，qicaiyongdejishuyufuwuchangbeishizuoxingyebiaogan。ruowenxinyiyanhuopingguorenkebingyingyongyuiphone，baidujiangyoujihuixiangquanqiuzhanshiqiaijishudekekaoxingyuxianjinxing，zhuliwenxinyiyantuozhanguojishichangyingyongchangjingyushangyejihui。

友商凶悍

jinguanbaiduzaidamoxinglingyuqibujiaozao，danzijietiaodonghetengxundengyoushangpingjieqiangdadejishushiliyufengfuziyuanxunsujueqi，zheirangpingguoyoulegengduodexuanze。

juxiangguanmeitibaoliao，pingguoyubaidudehezuoshouzuzhuyaoyuanyujishuheyinsiwenti。yifangmian，baidudewenxinyiyanzailijieyonghuzhilingjiyingduishijishiyongchangjingshibiaoxianqianjia，nanyimanzupingguoduichanpintiyandekekeyaoqiu。lingyifangmian，baiduxiwangbaoliujinxingaisousuodeiphoneyonghushujuyongyufenxi，zheiyupingguoyangedeyinsizhengcechanshenglechongtu。

zairuciguanjiandejiedian，zijietiaodonghetengxundengyoushangfazhanshitouxunmeng，jubeile“pingti”deqianli。

yizijietiaodongdedoubaoweili，zituichuhouyonghuzengzhangxunsu。jiezhi11yuedi，doubao2024nianleijiyonghuchao1.6yi，qiezengzhangshitoubujian。jin11yue，rijunxinzengxiazailiangda80wan，danrihuoyueyonghujin900wan，weijuaiyingyongquanqiudier、guoneidiyi。

截图来源于App Store

doubaodekuaisuqiliangdeyiyuzijietiaodongzaiduofangmiandechusenengli。jishushang，peibeixianjinziranyuyanchulisuanfayudaguimoyuliaoku，nenggoulijiebingshengchenggaozhiliangwenben，qietongguoyouhuamoxingjiagouyuxunlianfangfa，xiangyingsuduyuzhunquexingbuduantisheng；chanpinduan，doubaodeshejizhuzhongyonghutiyan，shoujiduanyudiannaoduanjunkeqingsongjiaohuhuoquxinxi，haiyudouyin、jinritoutiaodengchanpinshenduzhenghe，shixianneirongshengtaihulian。

ciwai，zijietiaodongliyongpangdayonghuliuliangyuduoyuanyingxiaoqudaoguangfanxuanchuan，zaidouyin、jinritoutiaodengpingtaitoufangguanggao、kaizhanhuatiyingxiao，bingyuzhimingbozhu、mingxinghezuotuiguang，xiyindaliangyonghuguanzhushiyongdoubao。

tengxundeaidamoxingsuiqibushaowan，dandamoxingyituoweixinshengtaiqianlijuda。jinri，weixinzhengshifabudeduomotaidamoxingpoints1.5beishouzhumu。gaimoxingzhichiyuyin、tuxiang、wenzidengduozhongshurufangshiqiehuan，tuozhanleyonghuyumoxingjiaohujiyingyongchangjing。

julejie，zaifuzachangjingdeocryingyongzhong，points1.5shibiezhunquelvchao95%qiechulisudukuai，kekuaisuzhunqueshibietupianwenzixinxibingzhinengfenxichuli，dafutishengyonghugongzuoxiaolv。zaituilinenglifangmian，nengyijuyonghutigongdeshichangshuju、touzimubiaodengxinxi，shenrufenxituili，weijinrongtouzizixundengchangjingtigongjingzhundaanyujiejuefangan，ruzhidinggexinghuatouzicelvebingpinggufengxianshouyi。

weixinshengtaiweitengxundamoxingfazhantigongduteyoushi。weixinyuehuochao10yi，fugaigenianlingceng、diyuyuxingye，weidamoxingtigongfengfuyingyongchangjingyuhailiangshujuziyuan。tongguoyushejiao、zhifu、xiaochengxudenggongnengronghe，tengxunkedazaoyixiliechuangxinaiyingyongchanpin；zhinengyingxiaofangmian，tengxunnengliyongdamoxingfenxiwajueweixinyonghuxingweishuju，jingzhuntuisonggexinghuaguanggaoyuyingxiaoxinxi，tishengyingxiaoxiaoguoyuzhuanhualv。

dangqianzhinengshoujishichangjianqubaohe，aijishuchengweichanpinjingzhenglideguanjian，liujipingguodeshijianbingbuduo。

biruhuawei、xiaomidengchangshangyizaishoujichanpinzhongjichengdamoxinghuokaizhanhezuo，shixianzhinengyuyinzhushou、tuxiangshibieyouhua、zhinengchangjingtuijiandenggongneng，weiyonghudailaizhinenghuatiyan。eriphone16guoxingbanmuqianaigongnengxiangduizhihou，ruobujishiqianrudamoxing，jiangnanyimanzuzhongguoxiaofeizheduizhinengshoujizhinenghuadexuqiu，zaiyujingzhengduishoudeduikangzhongchuyulieshi。

jushichangdiaoyanjigouyuce，ruoiphone16guoxingbanweijishizhenghedamoxing，qizaizhongguoshichangxiaoliangkenengxiahua10%-15%，zheiduipingguoeryanshijudatiaozhan。

zongzhi，pingguokaolvgenghuandamoxingfanganzhiju，shibaidu、zijietiaodonghetengxundengzaiailingyudejingzhengquyubairehua。baidusuiyouxianfayoushi，danmianlinyewubianxianyaliyuyoushangdeqiangjingtiaozhan；zijietiaodonghetengxunhoufazhiren，pingjiezishenyoushiduibaiduxingchengyali。

ciciweiraopingguodamoxinghezuodeboyijieguochongmanbianshu，jiangshenkeyingxiangweilaiaixingyegejuyuzouxiang。