wen | yemacaijing zhangyuge

编辑 | 高岩

haerbinbingxuedashijiezhongyuzaiqianhuwanhuanzhongkaiyuanle。

bingxuedashijieyizhishidongjizuiremendezhutileyuan，jinru12yuehou，shejiaopingtaishangyuelaiyueduo“bingxuedashijieheshikaiyuan”“bingxuedashijieyouwangonglve”dexiangguantiezi。12yue21ribingxuedashijiezhengshikaiyuandangtian，youshipinpaidao，lingchensandianyiyouyoukepizhemianbeizaimenkoudenghou，zaochenliudianzuoyourukouchuyijingdapaizhanglong。guanfangweixinshoupiaopingtaixianshi，bingxuedashijieyizhouneiyuanqudechengrenpiaoyishouqing。

来源：小红书截图

bingxuedashijiededuiwuzaiciyinzhengle“erbin”derenqi。“yemacaijing”lejiedao，jinniangedibingxueyouderedubushuqunian，chule“erbin”，henduoyouxuechang、wenquan、bingchuandediqudouyinglaileyoulanrechao。wangshengdechuxingxuqiuyiweizhexiaofeidedafuzengzhang，zaibingxueyoureqinggaozhangdebeihou，douyounaxiechanyezhenzheng“zhuan”daoleni？

顶流仍是“尔滨”

jinruxueji，jiudaolehaerbinmeiniandezuijiaguanshangshijian。11yuezhiqian，haerbindangdijiubeipaidaokaishi“zhengdun”shirongshimao：tongdaofushoubeiguoshangle“hongsirong”，zhongyangdajiezaixianshengjibanditan，suofeiyajiaotangxishuawaiqiang……“erbinmeinan”“xiaotudouyongchuanghaerbin”dexiangguanshipin，yekaishizaishejiaopingtaishangluxuzouhong。

haerbinbushaorenqijingdiandoutuichulexijingdebingxuediaosu，birutaiyangdaode“dashengguilai”、haxiwandaguangchangde“bingfenghuangmeigui”，houzhebeishiyanguo“huangyimei”deliuyifei“renzheng”，haiyincishangleresou。

来源：微博截图

shejiaopingtaidebaokuanneirongwangwangshixianxiadeyinliuliqi。qunaerpingtaishujuxianshi，11yuefenhaerbinsousuolianghuanbishangyuezengzhang3bei，haerbinjiudianyudingliangtongbiqunianzengzhang1.6bei，zaixiechengshang，haerbinbabang12yuebingxueyousousuohemudediredudiyi，shidangzhiwukuide“dingliu”chuxingdi。

haerbinyizhongremenjingdianli，zuishouzhumudewuyishibingxuedashijie。kaiyuandiyitianzhongwu，youyonghupaidao，yuanneizuiremenxiangmubingxuedahuatideduiwuyijingyanshenchuqujibaimi。

jinnianbingxuedashijiedelishijitupo，shiyinfayoukereqingdezhuyaoyuanyin。zicong1999niankaiyuanhou，bingxuedashijiemeiniandouhuizaizhutiheyuanqumianjishanggengxin，jinnian，bingxuedashijiekuojiandao100wanpingfangmi，yongxueliangheyongbingliangyedoudadaolishixingao。“paiduiwang”bingxuedahuatiyekuozhandao24tiaohuadao，paiduichuhaidajianqijin300mizhangdefangfengnuanpeng。

weilepeiheyadonghuidefenwei，yuanquneiyongbingdiaohaiyuanleyazhoucansaigeguodedibiaojianzhu。caidengbingdiaoyeshijinniankaiyuanqianzuishouqidaidekandianzhiyi。

来源：小红书截图

ciqian，haerbinbingxuedashijiegufenyouxiangongsiyouhaerbinrongchuangwenlv、haerbinshiguoziweiqixiadetaiyangdaojituanfenbiechiyou46.67%he52.8%deguquan。11yue29ri，rongchuangzhongguoxuanbuchedituichuhaerbinbingxuedashijiegongsi，qiguquanyoutaiyangdaojituanjieshou，haerbinshiguoziweikonggubilidadaoyue99.47%。

guangzhoutiaoyuanyingxiaozixungongsizongjiangaochengfeirenwei，jinnianhaerbinbingxuedashijiededamianjikuojianyijiyadonghuidekaimu，jiangweibingxuedashijiedailaixianzhudekeliuzengzhang。taiyangdaojituanzailvyouziyuandezhengheyukaifashangjuyoufengfudejingyanheyouxiudeguanlinengli，youwangweibingxuedashijiedailaixindeguanlilinianheyunyingcelve，tishengxiangmudeyinglinengliheyouketiyan。tongshi，haerbinshiguoziweidekonggudiweiyejiangweibingxuedashijietigonggengduodezhengcezhichiheziyuanbaozhang，tuidongqishixiangenggaozhiliangdefazhan。

suiranrenqichixuzaixian，danbingxuedashijiezhuanqianquemeiyouxiangxiangzhongrongyi。rongchuangcaibaoshujuxianshi，2022nian，bingxuedashijieshuiqianjingkuisunwei4739wanyuan，2023nian“erbin”baohuohoucainiukuiweiying，shixianshuiqianlirun1.68yiyuan。

zhutileyuanbenshenjiushizhongzichanxingye，zhizaoheweihuchengbenjuda，bingxuedashijieyouyuqihouyingxiang，yunyingshijianbenjiuyouxian。genjuguanfangshuju，2023~2024bingxueji，haerbinbingxuedashijieyunying61tian，menpiaozongshouruyue8.9yiyuan，raner，bingxuedashijieqianqitourujiugaoda35yiyuan，xiangkaomenpiaohuiben、yinglibingbushijianyishi。

gaochengfeitidao，jinnianruochuxiannuandongqihou，jiangzhijieyingxiangbingxuejingguandebaocunshijianhezhiliang，kenengdaozhibingxuedashijiexuyaotiqianguanbihuojianshaobufenbingxuexiangmu。bingxuedashijiexuyaomiqieguanzhuzheixieyinsudebianhua，yizuochuhelideyunyingjuece。

buguo，qunianbingxuedashijiedebaohuoyeweiyuanqudailailexindeshangji。11yuefen，bingxuedashijieduiyuanneixuequanzulin、yinpin、xiaochidengjingyingdianweijinxingpaimai，xiyinlebushaoshangjiajingpai，qizhongxuequanzulindianweideqipaijiagaoda25wanyuan，tanghuludianweidejingyingchengbenqibujiazedadaole150wanyuan，xiangbiqunianshangzhangchao170%。youwangyourenbuzhudiaokan，“zheiyitianyaomaijiqianchuantanghulucaigouzujin？”

冰雪里的“热经济”

chulehaerbin，xinjiang、hebeidehenduohuaxuechengshiyechenglejinniandongjideremendakadi。

xiechengshujuxianshi，dongjihuabeigedaxuechangdehuaxuejiudianyushoudingdanliangbiqunianxianzhuzengzhang，shushijiahexinxuechangdejiudianyushouliangtongbizengzhang224%。xinjiangwulumuqi、fuyun（aletaidiqu）dehuaxuemenpiaoyudingliangtongbiqunianzengzhang2beiyishang。jinnian12yue，jilinshi、wulumuqi、haerbin、zhangchunhezhangjiakouchengweizengfuzuikuaidetop 5huaxuemudedi。

zaizheixiebenfuhuaxuechangdeshenyingzhong，youbushaodoulaizinanfang。qunaerdashujuyanjiuyuanbiaoshi，duoshuxuechangkaibanzhiqian，dajiaduibingxueyoudereqingjiuyijingkaishile。qizhong，nanfangyoukehuaxuereqinggenggao，guangzhouderexueqijishineihuaxuechanghaicengzai11yuedengbangzuishouhuanyingbingxuejingqu。

来源：去哪儿旅行公众号

shejiaopingtaishang，youbushaonanfangxueyoubiaoshi，liyongzhoumo“tezhongbing”daobeifangxuechang，shenzhihaihuiqingnianjiafeidaoxuechangdaiyizhouyishang。

chongliwanlonghuaxuechangpinpaifuzerenliuyucengdui“zhongxinjingwei”biaoshi，jinniannanfangkaishelehenduoshineihuaxuechang，congyunyingcengmianganzhidaojinnianyouhenduogangrukengdexueyou，tamenxiatianzaishineihuaxuechanghuaxue，dongtianjiulaichonglikaiban。zhengtikan，jinnianzaichonglihuaxuedenanfangxueyouzhanbiyouxianzhutisheng。

huaxue，shixiangxiangdangshaoqiandegaotiliyundong。duihenduonanfangyuantuyoukelaishuo，jipiaohezhusujiunengjiejindajiqianyuan，duihenduoxinshouxueyoueryan，zaisuanshangqingjiaoliandekeshifei，yigexuejixialainengshaodiaosansiwanyuan。youtianjinxueyoubiaoshi，zijizaichongli“tongqinshihuaxue”shengdiaozhusufeideqingkuangxia，sanzhouyehuafeilejin2.6wanyuan。

《2023-2024zhongguohuaxuechanyebaipishu》tidao，2023nian5yue1rizhi2024nian4yue30ri，guoneihuaxuechangdehuaxuerencida2308wan，jiaoshangnianzengzhang16.3%。huwaibingxueyundongderenqunjichurengzaibuduankuoda。weilexiyingengduorenyuantukuashenghuaxue，jinnian，tongchenglvxinglianhehangkonggongsihaituichulekexiangjipiaoyouhuide“xueyouka”，yonghuzhifu1yuanjikexiangshouxiangying5%-7%dehangxianzhekou。

chulexuepiaoheshisu，zhuangbeiyeshihuaxuerenzhichudedatou。xueban、xuejing、toukui、hulian、suganyi……bushaorenzaiqianqizhuangbeishangdehuafeijiuyijingpowan。shejiaopingtaishangyouxinshouxueyoutucao，dikanongyishuangzhangtongxuewayao60yuanzuoyou，erzheiyijingshixiangduibianyideyilei，zaixuechangchuyu“bishilian”diduan。

来源：小红书截图

suizhexueyouyuelaiyueduo，youbushaopinpaidoudingshanglehuaxuefudeshengyi。youqishizara、h&mzheileikuaishishangpinpai。zara2023nianmozhengshirujuhuaxuefushichang，qianbujiufabule2024nianquanxinhuaxuexilie，zaimianliaoxingnenghehuaxuezhuangbeipeijianshangdouyousuoshengji。kuaishishangpinpaidehuaxuefudaduozaiqianyuanzuoyou，pingjiaqieyoushishanggan，beihenduoxueyouchengzuoshizuniaopingti。

muqian，guoneishichangfenezuigaodehuaxuefupinpaishizhudazhonggaoduanshichangdedisangte。shouyiyushangzhangdehuaxuereqing，jinnianshangbannian，disangtelingxiandeqitapinpaiweiantagongxianle41.8%degaozengzhang。

guanyantianxiabaogaotidao，woguohuaxuefushichangqianlijuda，muqianxingyefenezhuyaobeihaiwaigaoduanpinpaizhanju。buguo，bingxueyundongshangzhangderedu，zhujiandaidongleguochanhuaxuefudexingyezhimingdu。“guochanhuaxuefupinpaiyaoxiangzaishichangzhanwenjiaogen，xuyaozaizhuanyexing、caizhi、gongyi、shejishangjixufali，youhuachanpinpinlei，tuokuanhuaxuefuchuanzhechangjing，fugaiguangkuoxiaofeiqunti。”

谁是下一个“尔滨”？

“yemacaijing”lejiedao，jinnian，henduoxiaozhongdenanfangchengshiyechengweilebingxueyouderemenxuanze。

tongchenghequnaershujuxianshi，sichuandewawushanheabazhoulvyousousuoredudazhang。wawushanweiyusichuanmeishanshi，xueliangkanchengsichuanzhizui，yiwusong、bingpuheshandingxueyuandejingguanwenming。shejiaopingtaishangyoubushaoyoukebiaoshi，zaiwawushanpaidaolerenshengzhaopian。genjujingquxiaoxi，11yue30riwawushanjingquyudingrenshuyidashangxian。

abazhoudedagubingchuanyizhishidongjishengdi，jinnianhuanglongjiuzhaizhangaotietongche，chengdouquabazhouqibagexiaoshideluchengbeisuoduanjinlianggexiaoshi。qunaerdashujuyanjiuyuanfenxi，jiaotongdebianlijiangzhuliabayingjiegengduokeliu，shijishangjinnianshiyiqijiandangdiyijingyinglaileyibokeliugaofeng，erzheiyireduyouwangyanxudaodongji。

来源：小红书截图

chulemeijing，chengshicongxiaozhongbianremenwangwangyelibukaidangdiwenlvdenuli。abazhouwenlvjujinniantuijianlesantiaojingpinluxian，baokuosiguniangshan、daxiongmaoyuan、tianjiwenquandeng，banghenduoyoukejieshenglezuogonglveluxiandeshijian。guizhouliupanshuizai12yuekaiqilehuaxuejibingxuejianianhua，chulehuaxue、tierenyoupaobisai，haiyouzajijudengminsubiaoyanhuodong，yexiyinlebushaoyoukeqianwang。

genjucailianshebaodao，zhonglvyuanyuji2024-2025bingxuejiyouwangtupo5yirenci，bingxuejingjiyichengweiguoneijingjixinzengliangshichang。zhongguoqiyezibenlianmengzhongguoqushouxijingjixuejiabowenxibiaoshi，suizhebingxueyundongdepujihelvyoudefazhan，bingxuechanyeguimoyujizai2025nianjiangdadao10053yiyuan。

bingxuelvxingderedu，yedaidonglexiangguangainiangudedazhang。12yue16ri，bingshanlengre(sz:000530)、xuerengufen(sz:002639)、zhangbaishan(sh:603099)、dalianshengya

(sh:600593)dengbingxuelvyougainiangulianshousangezhangtingban。bingxuegainiangudaduoshilvyoudujiaquhegongyezhilengxingyedeqiye，qunian“erbin”baohuodaidongbingxueyoureqingshi，bingxuegainianguyecengjingliduolunshangzhang。

bowenxirenwei，zheikenengshishoudaozhengcezhichi、shichangxuqiuzengjia、bingxuelvyouwangjidaolaidengyinsudeyingxiang。jinnian，guojiaduibingxuechanyedezhichilidujiada，ru《guanyuyibingxueyundonggaozhiliangfazhanjifabingxuejingjihuolideruoganyijian》zhongtichu，yaodazaoyipigaozhiliangbingxuelvyouheyundongtiyanjidi，yujidao2027nianshixianzhongguobingxuejingjizongguimo1.2wanyiyuan。

ciwai，jinri，zhongyangquyuxiediaofazhanlingdaoxiaozubangongshiyinfale《tuidongdongbeidiqubingxuejingjigaozhiliangfazhanzhuliquanmianzhenxingqudexintuposhishifangan》，tichuyaojiakuaibingxueyundongdetuiguang，yijibingxuewenhuachanyejizhuangbeiqicaichanyedefazhan。bingxuegainianxiangguandeshangshigongsihenkenenghuiyinglaixindejiyuhefuchi。

来源：微博截图

beijingshekeyuanfuyanjiuyuanwangpengbiaoshi，bingxuejingjizhengchuyukuaisufazhanjieduan，chengweituidongdifangjingjizhuanxingshengjidezhongyaoliliang，raner，guoneibingxuechanyezaifazhanguochengzhongrengcunzaiyixiexuyaoyouhuatishengdedifang。liru，bufenbingxuelvyoujingqudesheshihefuwushuipingyoudaitigao；bingxuezhuangbeizhizaoyezaijishuchuangxinhepinpaijianshefangmianrengxujiaqiang；bingxueyundongdepujichengduhecanyuduyoudaitisheng。

zhengcedefuchihegediwenlvdenuli，wuyihuirangbingxueyoudereduzaijinniangengshangyicenglou，beihoudebingxueqiyemenxiangyaochenzhezheigudongfengrangyingshouzaiciqifei，haiyaokanshifounengzhuazhuxiaofeizhedeshencengxuqiu，youhuachanpinhefuwu。liruhuaxuepeixundexingjiabi、yuanquxiangmudepaiduitiyan、bingxueyinlejiehuoyundongsaishideguanshangfenweideng，doushiyingxiangyoukexiaofeireqingdeguanjian。jinnian，sheinengchengweixiayigeshouhuokoubeiheredude“erbin”，zhidechixuguanzhu。

nijinniandongtiandasuanqunalilvxing？huanyingliuyantaolun。