文｜青眼

jibenyuechuchushoudecléor（dikeli）hesaint-gervais mont blanc（bolangshengquan）2gepinpaihou，oulaiyajituanyoukaiqile“maimaimai”moshi。

12yue23ri，oulaiyajituanzhengshixuanbu，yiyuruishilingshoujituanmigrosdachengxieyi，shougouhouzhezigongsigowoonsesang cosmetics co., ltd，qizhongbaokuoyoupifukeyishenggun young ahnyu2003nianchuangli、zongbuweiyushouerdehanguohufupinpaidr.gdierji。zheiyeyiweizhe，oulaiyajituanzi2018nianchenggongshougouhanguocaizhuangpinpai3cehou，shigeliunianzaicijiangmuguangtouxianglek-beauty。

juxi，dr.gdierjijiangbeinaruoulaiyajituandedazhonghuazhuangpinbu。zaihuodejianguanbumenpizhunbingmanzuqitachangguitiaojianhou，yujicicijiaoyijiangzaiweilaijigeyueneiwancheng。

标的公司年销售近54亿元

jugowoonsesang cosmeticsguanwangxianshi，gaigongsichuangshirenshihanguozhumingpifukeyishi、yixueboshiahn gun young（anjianrong）。1998nian，anjianrongkaishelehanguodiyijiameirongpifukezhensuo，bingyu2000nianchuanglilegowoonsesang cosmetics。

▍jiezioulaiyajituanguanwang

juxi，gowoonsesang cosmeticsqixiachuyongyouminganjihulipinpaidr.gdierjiwai，haibaokuolehufupinpaivividrawhelab.it，yijicaizhuangpinpaihealus。ciwai，gongsihaijingyingpifukeyiyuan，bingjijikaifapifubingxueshebei。juanjianrongzai2016nianjieshoumeitizhuanfangshitoulu，gowoonsesang cosmeticsdepifukeyiyuanliansuodianyijingkuozhanzhi14jia，fenbuyuhanguogedachengshi。

gongkaixinxixianshi，2018nian，ruishilingshoujituanmigrosqixiazigongsimibelle groupshougoulegowoonsesang cosmetics 51%deguquan，bingjieguanlehouzheyue60mingyuangong。

qingyanzhuyidao，zaozaijinnian2yuechu，migrosjiuzaiyifenshengmingzhongbiaoshi，jihuachushoumibelle group。guanyuchushouyuanyin，migrosbiaoshi，“mibelle groupyibuzaifuhejituanzhanlve，qizhanlvezhongdianjiangzhuanzhuyulingshou、jinrongfuwuhejiankangdenglingyu。”

juxi，mibelle groupshiyijiatigongquanmianfuwudekehupinpaizhizaoshang，yewuhangaigerenhuli、jiatinghuliheyingyangsangelingyu，ergowoonsesang cosmeticszeshimibelle groupyewudeyibufen。jumibelle groupwangzhanxianshi，gowoonsesang cosmeticszaiwugeguojiayongyou1615mingyuangong，2023nianyingshouwei6.61yiruishifalang（yueherenminbi53.92yiyuan）。

jiezhifagao，duiyucicijiaoyidejutiguzhi，oulaiyafangmianmuqianshangweitoulugengduoxijie。

Dr.G曾是韩国敏感肌护理第一品牌

shishishang，oulaiyashougougowoonsesang cosmeticshuoshikanzhonglehouzheqixiademinganjipinpaidr.gdierji。

juxi，dr.gdierjidanshengyu2003nian，shiyouyiahn gun youngweishoude8mingpifukeyixueboshi、33mingpifukezhuanjia，yiji100mingzhuanyepifuguanlishijiyudui100duowanrendelinchuangshiyanyanjiuerkaifademinganjihufupinpai。gaipinpaitichuleminganjihulidehexinlinian“jiao·bao·zi”，jijiaozhiqingjie、baoshixiuhuheziwaixianfanghu，bingyiciweijichudazaochanpin。

▍jiezigowoonsesang cosmeticsguanwang

dangqian，dr.gqixiabaohanleyouxing、hunhexingzhuanyongxilie，baoshi、minganxingxiliedengbadaxiliechanpin，qizhong，“huanliangxiuhufangshaishuang”“shurunxiuhubaoshijinghuashuang”“shuiningshuhuanbaoshibbshuang”junweibaokuanmingxingdanpin。

judr.gdierjipinpaiguanfangjieshao，gaipinpaizai2019nianshangbannianhanguominganjipinpaishichangzhanyoulvda18.2%，xiangbi2018nianshangbanniande9.1%（dangshipaimingdisi），zengzhangleliangbei，bingchenggongyuejushichangdiyi。

oulaiyayizaiguanxuanwenzhangzhongbiaoshi，“shiduonianlai，dr.gyizhishihanguolingxiandehufupinpaizhiyi，zaifanyazhoudiqudeyingxianglibuduankuoda，bingjuyouquanqiuzengzhangqianli。qichanpinzuhebaokuoyichengfenweizhudaodehufupinheyouzhenduixingdechanpinxian。dr.gpingjiehanguozuizhumingdexianshanghexianxialingshoushangdeduoyuanhuaquanqudaoxiaoshouzuhe，shizhongjishenhanguodazhongshichanghepifumeironghufupinpaiqiansanmingzhilie。”

julejie，muqiandr.gdeyewuyikuozhanzhiquanqiu，bingjinrule30duogeguojiahediqu。2007nian，gaipinpaizhengshitongguoshashameizhuangjihedianjinruzhongguoxianggangshichang。2013nian，dr.gyouzhengshijinruzhongguoneidishichang，bingyiquchenshiliansuodianweiqidiankaishikuozhanqiyewu。juxi，2015nian，dr.gzaizhongguoshanghaisheliduzizigongsi，houyouyu2019nianzhubuzaitianmao、tianmaoguoji、jingdong、weipinhui、xiaohongshudengxianshanggouwuqudaokaisheguanfangqijiandian，dazaoxianshangxianxiaquanqudaoyingxiaomoshi。

▍jiezigowoonsesang cosmeticsguanwang

qingyanzhuyidao，dr.gdierjitianmaoqijiandiandangqianyongyou71.3wanfensi，zhuyaochanpinbaokuofangshai、xiuhu、jiaozhihulidengxilie。qizhong，xiaoliangpaimingqiansandechanpinweidr.gdierjimeibaihuanliangfangshaishuang、dr.gdierjirourunwenhexiuhuwulifangshaishuang、dr.gdierjishurunjixuecaomianshuang，fenbieyishou5wan+jian、4wan+jian、2wan+jian。

oulaiyahanguozongcaisamuel du retailbiaoshi，“jichenggongshougou3cehou，womenhengaoxingyinglaidiergehanguopinpaijinruoulaiya，bingweijiangzuihaodehanguomeirongtuixiangshijiezuochugongxian。yongyoudr.gpinpaihegowoonsesangdeyouxiutuanduijiangjinyibujiaqiangoulaiyayuhanguomeirongshengtaixitongdelianxi，rangwomennenggoukuodak-beautydequanqiuyingxiangli。”

xianran，zaioulaiyajituankanlai，dr.gpinpaidejiarujiangwanmeiqiheshichangduik-beautyjigaoxiaoqiejingjishihuihufuchanpinderiyizengzhangxuqiu。

优化品牌组合、强化各领域战略布局

haowuyiwen，shangshushougoutixianleoulaiyajituanduizhuanyegongxiaohufupinpaidezhongshi。

zhideguanzhudeshi，jiuzaishanggeyue，oulaiyajituanhaiyi2750wanouyuan（yueherenminbi2.11yiyuan）dejiageshougoulegerenhulipinpaiushua adejihuquanbuguquan，zaicijiamagehulingyu。erjinnian8yue，oulaiyazeshishougouleruishijituangaodemei10%gufen，qianghuapifukexuemeirongshichangbuju，hezuotansuokangshuailaodengchuangxinjiejuefangan。gengzaozhiqiandejinniannianchu，oulaiyazeshougouleruishihuanbaoshuikejichuchuanggongsigjosa。

keyikandao，oulaiyazhengzaitongguobuduan“maimaimai”yihangshijituanzaipifukexue、gehu、aijishudenggegelingyudebuju。eryucitongshi，oulaiyazaiyibian“zengji”detongshi，yeyibian“shoushen”。

piru，benyueshangxun，jufashion networkdengduojiawaimeibaodao，oulaiyajituanxiangfaguojiazujituancospalchushoulegaoduanshuiliaopinpaidecléorhehufupinpaisaint-gervais mont blanc（bolangshengquan），jutijineweipilu。jinnian9yue，oulaiyadazhonghuazhuangpinbumenqixiameijipinpaixuanbuguanbizaitianmao、douyin、jingdongdengdianshangpingtaideguanfangdianpu，quanmiantuichuxianshang。

bunanfaxian，jinnianlai，oulaiyajituantongguo“mai”yu“mai”buduandiyouhuaqipinpaizuhe，yishiyingquanqiumeizhuangshichangdekuaisubianhuahexiaofeizhexuqiudeduoyanghua。haowuyiwen，zaizheigeguochengzhong，oulaiyajituanzhubujiangzhanlvezhongxinzhuanxianggengjiazhuanyehua、xifenhuadeshichang，tebieshizaipifukexuemeironglingyu，tongguoshougouhehezuodengfangshi，buduanyinrujuyouchuangxinjishuhedutemaidiandepinpai。

caibaoxianshi，oulaiyajituan2024nianshangbannianheqiansanjiduxiaoshouefenbieda221.21yiouyuan（yueherenminbi1734.09yiyuan）、324.06yiouyuan（yueherenminbi2494.88yiyuan），fenbietongbizengzhang7.52%、6.0%，duibiqianliangniandegaosuzengzhang，oulaiyazengsumingxianfanghuan，zheiyeshioulaiyajin4nianlaishoucihuiluodaogeweishuzengzhang。ciwai，zaizheiliangciyejibaogaozhong，zhongguosuozaidebeiyashichangdouchengweileyejiweiyixiahuadeshichang，oulaiyazaizhongguoxianranmianlinzhezengzhangkunjing。

youqishi，zaioulaiyazengzhangfalidedazhonghuazhuangpinbumenjixuxindeqianlipinpailailadongzengzhang，zheihuoxuyeshimingmingshipifuyixuebeijingchushendedr.g，quebeinaruoulaiyadazhonghuazhuangpinbu，erfeipifukexuemeirongbudeyuanyinzhiyi。

zhengtilaikan，oulaiyajituantongguochushou、shougou、tourongzilaiyouhuapinpaizuhe，yitishengzhengtijingzhengliyeshizaibixing。zaizheigeguochengzhong，yixiebufuheoulaiyajituanzhangqifazhanzhanlvehuoshichangbiaoxianbujiadepinpaikenenghuibeichushouhuoboli，erleisidr.gzheiyangjuyouzhuanyebeijingheshichangqianlidepinpaizehuibeishouru“nangzhong”zuoweizhongdianpeiyangduixiang。

zongzhi，yuoulaiyajituaneryan，qiminruidongxishichangbianhuabingbuduandiaozhengjingyingzhanlve，shizheijiabainianjutouqiyebuduanchuanyuelishizhouqidehexinyinsu。