wen｜gplp xingzhe

zaizhongguowutangchashichang，ribenyinliaojutousandelishigejuzuqingzhongdecunzai。dianfengshi，sandelinengzhanjuzhenggewutangchashichangchaoguo20%defene，zhiyounongfushanquandedongfangshuyenengyuzhipidi。

danrujinsandelizhengzaizaoshouyuelaiyueduopinpaideweigong，qishichangfeneyeyijiangzaijiang，jinnian7yuehoushenzhiweisuozhibuzu10%。

三得利曾上演乌龙茶神话

sandeliquanchengsandelizhushihuishe，shiribenyijiayishengchan、xiaoshoujiujingyinliaoheruanyinweizhuyaoyewudelaopaiqiye。zhangqiyilai，sandelidoushiyiweishiji、pijiudengjiujingyinliaoweizhuyaoyewu，houlaicaizhujianshezuqingliangyinliaoxingye。

shangshiji80niandai，sandelishouxianzairibenshichangtuichuwutangchachanpin，chengweiwutangchayinshichangdekaituozhezhiyi。

youyisideshi，chanziribendesandeliwulongcha，queshizuowei“yuanzizhongguofujiandewulongcha”beiribenxiaofeizheshuzhi。juxi，sandeliwulongchapeifangjiandan，yuanliaolaizizhongguo，jingxuantianjiafujianshuixiantejichaye，caiyongduanshigaowencuiqugongyi，liqiuhaiyuanxianpaochadefengwei。qichatangchenghupose，chaxiangfuyu，kouganqingshuang，chunhouhuigan，shenzhizaibaozhuangshangshiyong“shiyongfujianshengchaye”dezhongwenziyang。

1984nian，sandelizhengshijinruzhongguo。bishi，qizaijiangsushelilediyijiazhongwaihezipijiuchang，danbingweishezuchayinlingyu。

zhidao1997nian，sandelijiangqijingdiandewulongchachanpinyinruzhongguo。

raner，dangshidezhongguoshichangwutangchabingbuliuxing，jinjinganggangxingqi，zhudaoshichangdefanershitansuanyinliao，yejiushiwomenjintianhaizaihedekele，zheijilesandelixianfayoushi。

buguo，sandelizhisuoyinenggoudazaochubaokuanchanpin，yuqijingzhundepinpaidingweijilinghuodexiaoshoucelvefenbukai。

shenrulejielezhongguoxiaofeizhedexuqiuhepianhaohou，sandelituichuleduokuanfuhebendikouweidechanpin，bingtongguoduozhongqudaojinxingtuiguang，zengqianglepinpaideshichangyingxiangli。biru，zaiguanggaozhong，sandeliwulongchabeimiaoshuweijiankangdexiangzheng，yumubiaoxiaofeiquntishenkegongming，pingjiewenhuafuhaohexiaofeizhejianliqingganlianjie。

zaisandeliwulongchadedaidongxia，zhongguoshenzhixianqilewutangcharechao。

suiranzhongguorenzigujiuyouhechadexiguan，hechazheijianshiqingbuxuyaoxiangkafeiyiyangbeipinpaijiaoyu，danzaisandelijinruzhongguoshichangxiangdangzhangdeyiduanshijiannei，qichanpinxiaoliangbingweiqudebaozhashizengzhang。

原因是什么呢？

zheikenenghezhongguorenduichadekouweipianhaoyouguan。jushuo，hongchashizuishouzhongguorenhuanyingdechaleizhiyi，qikougannongyu、xiangqidute、yansexianyan，xiyinlezhuduochake。

zaiduizhongguomingchadepaixingshang，yexianjianwulongchadeshenying。birumeilianshehe《niuyueribao》jiucengjiangxihulongjing、huangshanmaofeng、dongtingbiluochun、mengdingganlu、xinyangmaojian、douyunmaojian、lushanyunwu、liuanguapian、anxitieguanyin、yinhaomolihuachalieweizhongguoshidamingcha。

sandelizhudadezhengshiwulongcha，wulongchadekouganbimolihuacha、lvchadouyaohouzhong，danquebushidaduoshuzhongguorende“cai”，yehebuxiguan。fanershibeixixueweigeyechashui、nanyirukoudedongfangshuye，gengyoushichang。

yeyinci，suiran1997nianjiujinruzhongguoshichang，danyaozai25nianzhihou，sandelicaidenglailewutangchazaizhongguoshichangdebaofa。

神话破灭三得利中国增长放缓

weihezhiqianmomowuwendewutangcha，turanzhijianjiubaofale？

suizheshenghuoshuipingdetisheng，youqishidazhongduijiankangdeguanzhu，xiaofeizhekaishizhububingqihantangyinliao，baokuokele、xuebideng，zhuanerxuanzebuhantangdeyinliao。

danshi，henduorenyouhuijuede，guangshiheshuikouweitaiguadanle，yidianweidaodoumeiyou。erwutangcha，jibuhantang，youyinyouchadeweidaobuzhiyuguadan，suoyizhujianshoudaoshichanghuanying，youqishinianqingrendexiai。

buguo，wutangchagangchulaideshihou，chanpinjiagepubianjiaogao，shenzhigaoda5yuan，zheihekuangquanshuideshoujiazuzuchale2-3bei。

suizheruweipinpaiyuelaiyueduo，weilezhengqiangshichang，dajiajingxiangyadijiage，jiuerjiuzhijiubawutangchadezhengtishichangjiagejiangxialaile。shizhijinri，yigeputongwutangchapinpaidechanpinshoujiayijinghekuangquanshuixiangchawujile。

kefulejiagezhangai，wutangchashichangyekuaisuzhuangda。

zheilimian，zaozaojiubujuwutangchadesandeliziranshouyizuida。shujuxianshi，sandelizhongguoshichangxiaoshouede80%laiziwutangwulongcha；zaiguoqudesansinianzhong，sandeliwutangwulongchameiniannianhuadezengzhangsududouchaoguo100%。

congzhengtikan，2023nian，sandelijituanquanqiuxiaoshoueyue1500yiyuanrenminbi。qizhong，churibenwaide“yazhoujidayangzhoushichang”yuezhanzongxiaoshouede19%。2020nian，zheiyibiliwei16%。anshijiyingshouhuansuan，sannianshijianli，sandelizaichuribenwaide“yazhoujidayangzhoushichang”yingshouzengfugaoda60%。

zheiqizhong，ziranshaobulewutangchadegonglao。

shangjizongshiduanzande，shichangzongshizailengreqiehuan，bingbansuizhehonghaihelanhai。

wutangchashichangdefanrongxiyinledaliangxinwanjia，biruyuanqisenlintuichule“rancha”，nongfushanquanzedazao“dongfangshuye”dadanpin，kangshifuyezhongqi“benweichazhuang”……

yishijian，sandelisimianchuge，jingyingyalidazeng。

2024niankaishi，sandelidezengsukaishifanghuan。shujuxianshi，2024nianshangbannian，sandelichanpinzhanzhenggewutangchashichangdefenecong21%xiajiangdao12%，daole7yuezhihougengshijinyibuxiadiedaolebuzu10%。

huoxushipoyuzengzhangyali，jinnianguoqingjie，sandelihaimaoxianyingxiaoleyiba。

jinnianguoqingqijian，sandeli1.25lguanggaolimiandeyixiaoduan“laoguangzaocha”huamianyinfareyi。tupianneirongxianshi，yijiawukouzaiguangshichalouhezaocha，bababapingzhuangsandeliwulongchadaojinchahulizhu，yijiarenqilerongrongdechangjing。erhoupeilewenzi：“guangzhou，yiqilaoguangzaocha”。

zheiyinqihenduoguangdongipdewangyoufangan，chengzheishiduiguangdongzaochawenhuade“wuru”。wangyourepingdao，zheixiangdangyurangzhongqingyijiazichizirehuoguo，rangguangxiyijiazichibaozhuangjishiluosifen，rangshanxiyijiazichiguamian，rangdongbeiyijiaziguonianchisudongshuijiao。

buguohuashuohuilai，suiransandelizengzhangzaifanghuan，danzhenggexingyerengranzaigaogemengjin。youqishipaimingdiyidedongfangshuye，tilianggengda，danzengsujuranbixingyehaikuai，zhanjuzhenggewutangchashichang50%yishangdefene。

suoyi，zheidousandelixuyaomianduiwenti。

三得利的难题

ribenqiyedeyoudianshitashi、naixin，shanyuzhangxianbuju，tongshiyeyouzhemingxiandequexian，jiyingbiannenglibuzu。zuoweiriqi，zheixieyexiezaisandelidejiyinli。

momobujuzhongguoshichangershijinian，sandelizhongyudengdaolewutangchashichangbaofadeneitian。danlaidaoxingyebaofaqi，sandelishouzhudaitushidejingyingfangshiquebushiyongle。

jingzhengshengjiqishiyiweizhebianhuajiaju，erzheiqiaqiashixuyaozuochugaibiandeshihou，“tangying”meiyouchulu。

congxiaofeixingyededicengyunzuoluojifenxi，sandelidebaituitongyanggenqudao、chanpinyouguan。

zairiben，chengshifada，jindongjinghedabanzheilianggedadoushijiuzhanjuzhequanguojiangjinyibanderenkou。chengshilibianlidianyouduo。yinci，sandelizairibenzhixuyaoba711、luosen、quanjiazheiyangdebianlidiancaikengweizhanzhule，xiaoshoujiubuhuicha。

danzhongguojiubuyiyangle。muqian，chulebeijing、shanghai、guangzhoudengyierxianchengshibianlidianyetaijiaoweifadawai，qitaquyubianlidianfayubingbuhao。

youqizaixiachenshichang，yinliaoxingyedequdaobiandefeichangfensan，jiuxiangwushumaoxixueguan。pinpaixuyaodajianshendudefenxiaowangluo，cainengchudazuibianyuandexiaofeizhe。

zheiqiaqiabushisandelishanzhangde。

zaiyixianchengshi，sandelikenengshigemingpai；zaixiachenshichang，xiaofeizhekenenglianzheigemingzidoumeiyoutingguo。

meiyouqiangdadequdaowangluo，zirannanyidakaipangdadeshichang。ranerdongfangshuyejiubuyiyang，beikaonongfushanquanpangdadexiaoshouwangluo，jihukeyijiangchanpinmaidaozhongguoshichangderenhedifang。

再说产品。

sandelisuiranchenggongdazaochulexianxiangjidanpinsandeliwulongcha，dannihuifaxian，chulezheikuanchanpin，zainantingdaosandeliqitachanpindemingzi。wentibuyaneryu，chanpinxiantaidanyi。

suiransandelijiwulongchakaifalewutangban、weitangbanyijigezhongfengweiban，danqitaleimudetuozhanyizhibijiaohuanman。henduoxiaofeizheduisandelichanpinderenzhiyijingguhua，batadengtongyuwulongcha。

jingzhengbujilieshi，sandelishangnengkaotashouzhushichang；yidanxianruhonghai，jingzhengduishoufenfentuichulingrenyanhualiaoluandexinpin，sandeliwulongchadeyoushijiubufucunzaile。

suoyi，ruruobugaibian，sandeliwulongchadeshuailuozhishishijianwenti。

jinri，sandeliyinglaileyichangrenshibiange。xianrenzhixingfuzongcainiaojingxinhongjijiangjierenzongcaizhiwei，chengweishinianlaishouweilaizichuangshijiazudezhangduozhe。qishiduonianlai，shenweichuangshijiazuchengyuan，niaojingxinhongbingweidedaosandelideteshudaiyu。sandeliyexiangduishouzhulejujuejiazurenyuandanrenqiyezhangduorendehongxian。

如今，这条戒破了。

danniaojingxinhongnengfoudailingzheijiaquanqiuzhimingshipinyujiuleizongheqiyejixuqianxing，youqishizhongshisandelizaizhongguoxiaofeizhezhongdepinpaiyoushi，shangbudeerzhi，ergplpxiniucaijingzejiangchixubaochiguanzhu。