文 | 娱乐资本论 无字

duanshipinzhihou，yikuangongjuleiruanjian，chengweilezijietiaodongde“xingushi”。

2024nian12yue11ri，《jiemianxinwen》baoliaocheng，2024nianzijietiaodongqixiachuangzuogongjujianying（haiwaibanweicapcut）yingshouzengzhangchaosanweishu，zongyingshouguimojiejinbaiyiyuanrenminbi。tongshi，jianyingdequanqiuyuehuoyonghuyichao8yi。

jinianqian，xiongmengchengzhangdezijietiaodongbuquegaozengsuchanpin，danzaiyidonghulianwangliulianghonglixiaoshidedangxia，jianyingqudedeyejimizuzhengui。2024nian10yue，《wandianlatepost》baodao，jinnianqiansangejidu，zijiezhongguoqudanjiduguanggaotongbizengsucong40%zuoyoujiangzhi17%yinei，zuijinlianggejidujunmeiyoudachengmubiao。

chulejubeijiqiangdezengzhangqianli，jianyinghaigaoduqihexiageshidaidejishulangchao。36keqixiazhanghao《zhinengyongxian》yuanyinzhiqingrenshixiaoxicheng，zijieguanlicengrenwei，aishidaidagailvxuyaogengshijuehuadeyonghutiyan、gengdideyonghushiyongmenjian。yinci，zijieyitishengjianyingqixiayizhanshiaichuangzuopingtaijimengdechanpinyouxianji，changshiyongxindelujingdazaoaishidaide“douyin”。

jinguanzijietiaodongjubeijiweiminruidechanpindongchali，zaishipinjianjisaidaofuhuolezhongduozhongshideyongdun，dansuizheshirushipinchuangzuoshenshuiqu，jianyingyexuyaozhimianopenai、adobedengguojiyixianjutoudeweijiao。ruguobunengzaiaishengchenglingyugouzhushenhoudeshangyehuchenghe，jianyinghuoxuyehuichujichengzhangtianhuaban。

jinguanjianyingmuqianyizaiquanqiufanweineiyongyoubusudeyingxiangli，danqidanshengshijianbingbuzhang。guanfangziliaoxianshi，2019nian5yue，jianyingyidongduanzhengshishangxian，jujinbuguowunianzuoyoushijian。

zhidezhuyideshi，jianyingshangxian，hendachengdushangyeshiguochanshipinjianjigongjudanshengdexuqu。2020nian，laihuashipin、miaoyinggongchang、bugujianjidenggongjuxianhouwanchengqianwanjirongzi。tongnian7yuehe9yue，bzhanhetengxunyexianhoutuichumingweibijianhemiaojiandejianjigongju。

zhuduotouzijigouyijihulianwangqiyezhisuoyizai2020nianqianhoufenfenjiamashipinjianjigongju，zhuyaoshiyinweikandaoduanshipinchanyefeisufazhan，cuishengchulehailiangdejianjixuqiu。

图源：前瞻产业研究院

zhongguohulianwangluoxinxizhongxinpiludeshujuxianshi，jiezhi2020nian12yue，zhongguowangluoduanshipinyonghuguimowei8.73yi，2016nianyilaidefuhenianzengzhanglvgaoda46.41%。kaolvdaodabufenduanshipindoushiugcneirong，weilezhangwoneirongchuangzuoderukou，shixianneirongchuangzuodaoneirongfabudebihuan，hulianwangpingtaiziranxuyaotuichushipinjianjigongju。

lingyifangmian，hulianwangpingtaibuyueertongjiamashipinjianjigongju，yeshiyinweiyishidaole，ciqiandeshipinjianjigongjuguoyuqugaohegua，nanyimanzuputongyonghudejianjixuqiu。

qishiduanshipinchanyefazhanzhishi，adobe、pingguodenggongsituichudepremiere pro、final cut prodengshipinjianjigongjuyigaoduchengshu，danzheixiegongjubulunshijiage、xiazaianzhuang、haishirichangshiyong，duiputongyonghulaishuo，doujibuyouhao。

图源：京东

biru，muqianadobezhongguozhuyaotongguojingxiaoshangxiaoshoucreative cloudchuangyiyingyongruanjian，zheixiejingxiaoshangzhuyaodabaomianxiangtuanduixiaoshouadobe“quanjiatong”。zaijingdongpingtai，shipengshumaxiaoshoudeadobe“gongsishangyongcreativeqiyebanyinianqishouquan”jiagegaoda12698yuan。

dangran，yonghuyekeyixuanzexiazaidaobanruanjianshiyong，danjianjishilixianshengduiduojiaospicybiaoshi，“xianzaidaobanpremiere prohanhuabuhaogaole，erqiedaobanrongyibengkui，womengongsixianzaidoukaishiyongqiyebanle。”

图源：剪映

fanguanyijianyingweidaibiaodeguochanshipinjianjigongjuduiputongyonghujiweiyouhao，buguangxiazaianzhuangjiandan，svipchaojihuiyuanbaonianfeijin499yuan，xiangjiaodongzhewanyuandeadobe“quanjiatong”，jiageyeshifendilian。

gengzhongyaodeshi，guochanshipinjianjigongjudeshiyongmenjianyefeichangdi。douyinzimeitibozhuxiaoduduiduojiaospicybiaoshi，“gangkaishizuoshipinbozhudeshihou，genbenbudongjianji，kanpremiere progentianshuyiyang。jianyingshangxianhoudiyishijianwojiukaishiyongle，meiyongjicijiushulianshangshoule。xianzaiwodeshipinquanshijianyingjianchulaide。”

shishishang，zheiyezaiyidingchengdushangjieshile，weihetongweidazhongshipinjianjigongju，weiyoujianyingchengweixingyeqiaochu。

图源：非凡产研

feifanchanyanpiludequanqiuai appxiazaibangxianshi，2024nian10yue，jianyingxiazailiangwei3712wan，huanbizengzhang50.89%，paimingdier，jinciyuchatgpt。duibieryan，inshot、beat.ly、kuaiyingdengshipinjianjigongjudexiazailiangjundiyuqianwan，yujianyingbuketongrieryu。

jianyingbeishoushipinchuangzuozhezhuipeng，guranyushiyongmenjianjiaodi，yijijubeichuzhongdegongnengyouzhijielianxi，danyelibukaiduanshipinbazhutiktokdedalifuchi。

图源：Statista

statistapiludeshujuxianshi，jiezhi2024nian4yue，tiktokquanqiuxiazailiangchao49.2yici，yuehuopo15.82yi，yichengweiquanqiudiwudashouhuanyingdeshejiaoyingyong。tiktokzaiquanqiushichanggongchenglvedidetongshi，yebuyiyulituiguangjianying。

biru，zaidongnanyashichang，yonghupaiwanshipinhou，tiktokhuixianshi“shishizheigemoban”huo“qingsongbianji”dengxuanchuanyu，youdaoyonghudianji，jinerxiazaicapcut。

youjianyudouyinduanshipinpingtaiyongyouhailiangchuangzuozhe，douyinruanjiandeyinhuzhixia，jianyingzirankeyiqingeryijufuhuohailiangyonghu。

jinguandouyinshendufunengzhixia，jianyingkeyipingjiechayihuadeshengtaiyoushixiyinyonghumaidan，danjuduojiaospicylejie，muqianzhuduozhuanyedejianjigongsihejianjishiyezaishiyongjianying。zheisihushuoming，shengtaiyoushizhiwai，jianyinghaiyongyouyixiedudaodetezhi。

shishishang，jinguandingweiweidazhongshipinjianjigongju，danjianyingbingbuxiangyouyu“yeyu”dingwei，ershiyizhixiangzhuanyeyonghukaolong。

图源：剪映

2020nian11yuehe2021nian2yue，zijietiaodongxiangjimianxiangmachewindowspingtaituichujianyingzhuanyeban，xiangbiyidongban，zhuanyebankeyigengfangbianyonghuchuangzuozhongzhangshipin，zhichiduozhonggeshidegaoqingsucai，bingkejianjiduotiao4kshipin。

2022nian12yue，zijietiaodongjinyibutuichulejianyingqiyeban，kebangzhujianjituanduigaoxiaogongchuangshipin，bingzhichiqiyedajianzhuanshupinpaiziyuanku，jinershixianshijueguifanguanli。

jinguanjianyingmianxiangqiyeyonghushangxianlezhuduozhuanyehuadegongneng，danzaizhuanyeyonghukanlai，qiyiranbibushangpremiere pro。“nimianshijianjigangwei，genlaobanshuo，wozhihuijianying，huibeixiaohuade”，zaiyijiameitizuojianjigongzuodezhangxianshengduiduojiaospicybiaoshi，“zheijiuxiangnimianshisheji，quezhihuiyongmeituxiuxiu，huibeirenweibuzhuanye。”

buguozhangxianshengyebiaoshi，qishixianzaizhiyongjianying，yequeshinengzuochubucuodeshipin，danyonglezheimeduonianpremiere pro，kuaijiejian、caozuodouxiguanle，zaiyongjianyingqianyichengbentaigao。

lingwai，zhuanyedejianjituanduiyibandouyongpremiere pro，suiranjianyingyezhichipremiere prodegongchengwenjian，dandayidiandegongcheng，daorujianyinghuichuxiankadundewenti。“ruguotuanduidouyongpremiere pro，danniyongjianying，huizengjiahenduogoutongchengben”，zhangxianshengbiaoshi。

图源：剪映

jibiankanbushangjianying，danzhangxianshengdegongsiyiranweijianjituanduigoumailejianyingdenianfeihuiyuan。zheizhuyaoshiyinwei，jianjituanduipaishewanshipinhou，keyiyongjianyingyijianmeiyan。ciwai，shipinzhizuowanchengdeshihou，jianyingyenengzhinengshibiezimuhuoshipipeiwengao。

zhangxianshengtoulu，“qishizheixiegongneng，premiere prodounengzuo，danxuyaozhaozhuanmendechajian，bingqiexiaoguoyiban。jianyingkeyiyijianshengcheng，tigaotuanduidexiaolv，haishihengangxude。”

jianyanzhi，duiyuzhuanyeyonghulaishuo，jianyingshiyigeduanbanfeichangduan，danzhangbanyefeichangzhangdegongju。zheiyiweizhexianjieduanjianyingbingfeipremiere pro、final cut prodengzhuanyejianjigongjudetidaipin，ershibuzupin，keyixiezhuzheixieruanjiangenggaoxiaodewanchenggongzuo，yinerjubeiyidingdeshangyejiazhi。

erduiyuputongyonghulaishuo，jianyingzhisuoyizaiyizhongdimenjiandeshipinjianjigongjuzhongtuoyingerchu，yuqianwentidaodeshengtaiyoushiyouzhijielianxi。xiaoduduiduojiaospicybiaoshi，“wopingchangjiujingchangshuadouyin，kandaobucuodesucaijiushouzangle，jianyingkeyiyijiantongbudouyindesucai，jianpianzideshihouzhijiejiukeyiyong。”

ciwai，xiaoduyeyongguobijian、kuaiyingdengjianjigongju，zheixiegongjudejichugongnengsuiranhejianyingmeitaidachabie，danxiaodurenwei，“meiyan、sucaiku、zimudenggongneng，haishijianyinggenghaoyong，qitaruanjianganjue‘weier’budui。”

zheihuoxuyudouyinzaiduanshipinlingyujizanlefengfudeyonghuyunyingjingyanyouzhijielianxi。zuoweijujiaogaoxianchengshideduanshipinpingtai，guoqujinian，douyinyizhijiehenianqingyonghudexuqiu，youhuameiyangongneng。

图源：火山引擎

huoshanyinqingguanwangxianshi，qizhinengmeihuatexiaomuqianzhichi200+ziyanduanshangzhinengsuanfa，yongyoumeiyan、lvjing、meizhuang、weizhengxing、meititexiaodengduozhongjishu，fugaichezai、yundongjianshendengchangjing，bingkezhenduianguangjixianchangjingyouhua。

keyishuo，jianyingzhisuoyizaiquanqiufanweineishouhuochao8yiyuehuo，hendachengdushangshiyinweiqizhanzailedouyindejianbangshang。yituoyudouyindeliuliang、shengtai、suanfadengziyuan，jianyingkeyigengkuai、genggaoxiaodixiangyingyonghudexuqiu，jinertongshiyingdelezhuanyeheyeyuyonghudezhuipeng。

youjianyujianyingzhengxiongmengchengzhang，jubeibusudexiangxiangli，2024nian2yue，douyinjituanceozhangnanduiwaibiaoshi，zijiyiciqujituanceoyizhi，weilaijiangbajinglijujiaozaijianyingfazhanshang。

zhidezhuyideshi，zhangnanbingbuhuijinjinanbujiubandiyunyinggongjuhuadejianying，erjiangzhiliyukaojianyingbangzijietiaodongnaxiaaishidaidechuanpiao。

muqian，kejixingyezuijuyingxianglideaichanpindangshuduihualeichanpin，ranerzheixiechanpinjunnanyidatongshangyebihuan。《zhinengyongxian》yuanyinzhiqingrenshixiaoxicheng，muqiandoubaoappmeizhoujinhuoyue2zhi3tian，meitianyonghufasongxiaoxiluncijinwei5dao6ci，danci2fenzhongzuoyou，yonghurenjunshiyongshizhangjinwei10fenzhongzuoyou。

duici，zijieguanlicengpanduanaiduihualeichanpinkenengzhishiaichanpinde“zhongjiantai”，“zhangqigenglixiangdechanpinxingshi，dagailvxuyaogengshijuehuadeyonghutiyan、gengdideyonghushiyongmenjian。”

2024nian2yue，xinhuacaijingyuanyinzhiqingrenshixiaoxicheng，guoquyinian，zhangnanyibajuedaduoshujingliqingxiedaojianyingxiangguanyewushang，bingqinzidaiduitansuoaifuzhuchuangzuoyewu，jijiangtuichuyigeaishengtuheshipindechanpin。

图源：剪映

sangeyuehou，zijietiaodongtuichudingweiaineirongpingtaidejimengai，ketongguoziranyuyanjitupianshuru，shengchenggaozhiliangdetuxiangjishipin。

duici，zhangnanbiaoshi，“jiezhugenaidejishu，huamiankeyishunjianbeichengxianzaiyanqian，zheizhongjiqijiandandefangshi，keyibameigerennaozilideqisimiaoxiangkuaisushijuehua，xiangzuomengyiyang，erzheizhongganjueyeshi‘jimeng’zheigechanpinhemingzideyoulai。”

shishishang，muqianbuzhizijietiaodong，openai、adobedengjutouyezhengjijitongguoaijishugexinshijueneirongchuangzuo。

图源：Adobe

biru，2024nian10yue，adobezainianduchuangyidahuishang，zhenduipremiere protuichuleshipintuozhangongneng，keyitongguoaijishu，tuokuanshipindezhangdu。ciwai，premiere prohaikeyitongguotishicishengchengyinxiao。

wuduyouou，12yue10ri，openaiyetuichuleshengchengshipinmoxingsora，keshengchengzuigao1080pfenbianlv、zuizhang20miaodeshipin。

zonghelaikan，muqianbulunshiopenai、adobe，haishizijietiaodong，duiaijishudeshijuehuayingyong，douyijiangdiyonghudechuangzuomenjian、tigaochuangzuoxiaolvweizhuxian。yinci，zheixieaichanpindaodinengfouyingdeyonghuzhichi，haishiyaoguijieyunengfoutigongzugouchusedeshengchengxiaoguo。

图源：lesswrong

muqian，aijishudeshijuehuayingyongzhuyaoyanxiscaling law（suofangdinglv），jitigaomoxingdecanshushuliangdailaigengqiangdexingneng，jinerchanshenggengqiangde“yongxian”nengli。

weiletigaomoxingcanshushuliang，openaizhengbuyiyulidekuodadicengsuanli。2024nian2yue，huaerjieribaoyuanyinzhiqingrenshixiaoxicheng，openai ceoshanmu·aotemanjihuachouzi5wanyi-7wanyimeiyuan，tigaoquanqiuxinpianzhizaonengli。

xiangjiaoshangweishixianshangyebihuandeopenai，zijietiaodongsuirancailigengweixionghou，danshouxianyudiyuanzhengzhi，qihennanzaicaigoudaoyingweidaa100、a800、h100、h800dengxinpian。

weilejixutuidongjimengfazhan，2024nian9yuemo，lutoushebaoliaocheng，zijietiaodongjinniandinggoulechao10wankeascend 910bxinpian，danjiezhi7yuefenjinnadaobuzu3wanke，“zheiyisudutaiman，wufamanzugongsixuqiu。”

suanliguimochujipingjing，buguangyiweizhejimengdenenglinanyiwenbupansheng，gengyushizheqinanyituokuanshichangyingxiangli。minshengzhengquanjisuanjishouxifenxishilvweibiaoshi，jimengdeshipinshengchengmoxingmagic video v2ruguodadao1yiyuehuo，meitianmeirenshengcheng10fenzhongshipin，xuyao28wanzhangh100，2yiyuehuoshizexuyaogaoda55wanzhangh100。

bukefourendeshi，beiyuwei“appgongchang”dezijietiaodongjubeijiqiangdeyonghusuqiudongchali，jianyingkeyiqingyunzhishang，hendachengdushangyedeyiyuzheizhongnengli。

danaishidai，kejigongsibujinxuyaominruidechanpinxiujue，yexuyaojubeichongpeidesuanliziyuan。weiqiruci，aichanpincainengjubeijiaoqiangdejingzhengli。

bei“zhizi”suosisuanlideqingkuangxia，jianyingruhepoju，jidukaoyanzijietiaodongdecaopanli。