wen | hongcanwang hepeiling

编辑 | 王秀清

12yue24ri，kendejiguanxuanzhangjia。

kendejifangmianhuiyinghongcanwangcheng，cicidiaojiapingjunzhangfuwei2%，jutidiaozhengfanweizai0.5yuanzhi2yuanbudeng。

ciqian，mixuebingcheng、maidanglaodengtoubupinpaidouchuxianlebutongchengdudezhangjia，zheishibushiyiweizhe，canyinyedijianeijuandefengqikuaiyaojieshule？

01 单品最高涨价2元，“疯四”优惠套餐维持原价

julejie，bencidiaojiashikendejizhongguojinliangnianlaishoucijinxingchanpinjiagediaozheng。shangyicijiagediaozhenghaiyaozhuisudao2022nian12yue，kendejixuanbuduiqixiaduokuanchanpinjinxingdiaojia，duokuanzaocantaocan、shutiao、hanbaojunyou0.5yuan-2yuandetijia。

kendejicicizhangjiaxingzaishejiaopingtaiyinfalereyi。

youwangyoubiaoshihenyiwai，“dagongrendetiantale”“vwo50yihouyaobianchengvwo51le”，yeyouwangyoubiaoshilijie，“jingyingchengbenshangzhang，xianzaicanyindouzaizhangjia”。

zhidezhuyideshi，jinguanbufenchanpinjiageyousuoshangdiao，dankendejiremenyouhuitaocan，ru“fengsi”tehui、“fengri”huodong、“okcan”yiji“ertongcan”deng，rengweichiyuanjiabubian。

图片来源：红餐网 摄

kendejifangmianduicibiaoshi，xiwangjixuweixiaofeizhetigongxingjiabigaodeyongcanxuanze，manzubutongxiaofeiquntidexuqiu，bingqiezunzhonggukedexiaofeixiguan。

duiyucifanzhangjiadeyuanyin，kendejifangmianhuiyinghongcanwangcheng，bencidiaojiazhizaigenghaodishiyingshichangchengbenbianhua，quebaoqiyenenggouchixuwendingjiankangfazhan。duibufenchanpinjinxingdiaojiazheiyicelve，yeshikendejiduishichangdetiaozhanhejiyudejijihuiying。

shishishang，jinnianshicaijiagequeshichuxianleshangzhangqushi，congliangxingfazhandejiaodulaikan，canyinqiyediaozhengjiageyeshuchangguicelve。

junongyenongcunbugongkaishuju，6yue16rizhi8yue15ri，quanguoshucairidujiagecong4.27yuan/gongjinshangshengzhi6.01yuan/gongjin，zhangfuda40.7%。daolenianmo，suiranzhangjiadequshishaohuan，danduibiquniantongqiyiranchengshangzhangqushi，junongyenongcunbutongji，12yue13ri-12yue19rinongchanpinpifajiagebiquniantongqishangsheng0.11gedian。

lingyifangmian，jinniankendejiyejifangmianbiaoxianbusu，yeweiqishidushangdiaojiagetigonglexinxin。

fanyingzaicaibaoshang，jubaishengzhongguo2024niandisanjiducaibao，disanjidubaishengzhongguozongshourutongbizengzhang5%，da30.7yimeiyuan，weilishibiaoxianzuihaodeyigejidu；jingyinglirunzengzhang15%zhi3.71yimeiyuan，hexinjingyinglirunzengzhang18%。ciqiandierjidu，baishengzhongguoshourutongyangqudeyingshou、lirunshuangzengzhang。

02 头部品牌纷纷涨价，价格战打到尾声了？

kendejibingbushijinqiweiyixuanbuzhangjiadetoubupinpai。

jinri，duojiamixuebingchengmendianzaixiaochengxushangfabugonggaocheng，zi12yue16riqi，mendiantangshihexiaochengxuappdesuoyouyinpinbaokuobingqilinxilie，jiageshangzhang1yuan。 chulezhoubianchanpinwai，naicha、guocha、bingqilin、kafeideng，suoyouchanpindejiagejuntigaole1yuan，quyushejiguangzhou、shenzhen、beijingbufenquyumendian，qitaquyurengbaochiyuanjia。

mixueshangyicidiaojiafashengzaiqunian9yue，mixuebingchengmitaosijichunhekafeixiliejiageshangzhang1-1.5yuan，zhangfuzuigaoda25%。xiangbizhixia，jinnianbenlunzhangjiashejidechanpinfanweigengguang。

ciwai，xishikuaicansaidaolingyijutoumaidanglaocengyuqunianjinxingguoliangcizhangjia。qunian1yueshi，maidanglao“1+1suixinpeitaocan”zhangjia1yuan，cong12.9yuanzhangzhi13.9yuan；12yue27ri，maidanglaoyouduibufendanpinhetaocanzuochujiagediaozheng，pingjunjiageshangfu3%。

图片来源：麦当劳官方微博

canyinjutoumenfenfenshangdiaojiage，huoyujujuefeilixingjiagezhanyouguan。shishishang，jinnianyilai，xibei、xicha、yangguofu、xingbakedengyipitoubucanqifenfenhanchu“jujuedijianeijuan”，huyuxingyehuiguiliangxing、kechixufazhan。

jinnian9yue，xichaxiangshiyehehuorenfabudeneibuxincheng，dangqianxingyexianruletongzhihuajingzheng，chixuxiaohaozheyonghuduichayinchanpinhepinpaidereqing。xichajueding，jujueguanxingdetongzhihuasiwei，buzuodanchundedijianeijuan，bingtuichugengduochayihuadechanpinhepinpaihuodong。tongshi，buzhuiqiuduanqidekaidiansuduyushuliang，gengzhuzhongkaidiandezhiliangyumendianyunyingpinzhi。

yangguofumalatangchuangshirenyangguofuyecengbiaoshi，buzanchengtongguodijiacelvelaiyingdeshichang。tarenwei，muqiancanyinqiyeyiranmianlinshicai、fangzuherengongde“sangao”，zai“sangao”deqingkuangxiajixuzuodijia，qiyehennancunhuo。

zaiyeneirenshikanlai，suizhetoubucanqifenfenshangdiaojiage，yuelaiyueduocanqixuanzeliangxingdefazhandaolu，xijuanxingyedejiagezhan，huoxuyoujihuizaorijieshu。