文｜融中财经

wangsicong，youlaichuangyele。

jinri，wangsicongyicanyinchuangyezhedexinshenfenzaicichengweijiaodian，tatouzideniupaidian“niuxiaozhang”yinfashichangreyi。zheijiayipingjiagaopinzhiniupaiweizhudadepinpai，bujinyinqibeihoudemingrenxiaoyingerbeishouzhumu，gengyinqidutedeshichangcelvehekuozhangjihuaerchengweixingyeguanzhudexinxing。

“niuxiaozhang”lishuyubeijingniuxiaozhangcanyinfuwuyouxiangongsi，youwangsicongchigudebeijinghuanjushangyeguanliyouxiangongsikonggu。pinpaiyi49800yuandejiamengfeimenjian，kaiqileqikuaisukuozhangdeshangyemoshi，jihuazai2025niandiyijiduqiankaishe100jiamendian，qizhongzhiyingdianbilibudiyu30%。

“牛校长”的市场策略以其高性价比和快速扩张为hexin，tongguo“kuaicanjiagechiyuanqieniupai”dekouhaoxiyinguangfandexiaofeiqunti，youqishiduijiagemingandanzhuiqiupinzhidexiaofeizhe。zheizhongcelveyouzhuyuxunsuzhanlingshichangbingtigaopinpaizhimingdu。tongshi，niuxiaozhangjiangzijidingweiwei“pingmin”canyin，zheizhongdingweiyouzhuyuxiyindazhongshichang，youqishizaijingjiyalijiaodadeshiqi，xiaofeizhegengqingxiangyuxuanzexingjiabigaodecanyinfuwu。

raner，zheizhongshichangcelveyemianlintiaozhan。kuaisukuozhangkenenghuidaozhipinzhikongzhishangdetiaozhan，ruhequebaomeiyijiajiamengdiandounengweichiyizhidepinzhihefuwuzhiliangshiyigezhongyaowenti。ciwai，dijianiupai+yimiandetaocanzuheqishiyebushifeichangjuyouchuangxinxingdechanpincelve。canyinshichangjingzhengjilie，youqishiniupaishichang，niuxiaozhangxuyaobuduanchuangxinhetishengfuwuzhiliangyibaochijingzhengli。dijiacelvekenenghuixiyinjiagemingandexiaofeizhe，danruhezhuanhuaweizhangqizhongchengdegukeshiyigetiaozhan。

49800元加盟费，开启“穷鬼”牛排

wangsicong，youduoleyigexinshenfen，canyinchuangyezhe。

jinri，yijiajiaozuo“niuxiaozhang”deniupaidianshoudaoleguangfanguanzhu，zuizhongyaodeyuanyinjiushizheigepinpaishiwangsicongtouzide。juqichachaxinxixianshi，niuxiaozhangpinpailishuyubeijingniuxiaozhangcanyinfuwuyouxiangongsi，dagudongbeijinghuanjushangyeguanliyouxiangongsichigu35%，erhuanjushangguandedongshizhangzhengshiwangsicong。

qishiwangsicongzhiqianyetouziguocanyinxingye，biruyuzhilan、yexiaoji、hannashan、lelechadengpinpai。buguozheiciwangsicongzaixuanchuandenghuanjiegengduoluchu，yu“niuxiaozhang”debangdingyegengshen。

xianzaidazhongdianpingshangkeyichadao，beijingniuxiaozhangyijingzaiwangjingqilinshekaiyele，junjiazhiyou44yuan/ren，bingqiedazhongdianpingshanghaiyougezhongtaocan，biru19.9yuanyirendeshangnaosjiniupaiyimian、24.9yuandexilengniupaiyimiandeng。xianzai100duotiaopinglunzhongdabufenhaishikuataocanyouxingjiabi，feichangshihedagongrenwucandehaoping。buguoyeyouguanyuniupaibuhaochi，chibuchuniurouweidaodechaping。

jugongkaixiaoxibaodao，niuxiaozhangpinpaiyijingkaishilezhaoshangjiameng，jiamengfeishi49800yuan，yixianchengshidekaidianchengbendayuezai30~40wanyuan。pinpaijihuazaiquanguofanweineikaishegengduodezhiyingdianhehezuodian，mubiaoshizai2025niandiyijidukaichu100jiamendian，qizhongzhiyingdianbilibudiyu30%。

牛校长的市场策略以其高性价比和快速扩张为hexin，tongguo“kuaicanjiagechiyuanqieniupai”dekouhaoxiyinguangfandexiaofeiqunti，youqishiduijiagemingandanzhuiqiupinzhidexiaofeizhe。zheizhongcelveyouzhuyuxunsuzhanlingshichangbingtigaopinpaizhimingdu。tongshi，niuxiaozhangjiangzijidingweiwei“pingmin”canyin，zheizhongdingweiyouzhuyuxiyindazhongshichang，youqishizaijingjiyalijiaodadeshiqi，xiaofeizhegengqingxiangyuxuanzexingjiabigaodecanyinfuwu。

niuxiaozhangcaiyongbaxiyuanqieniurou，qiangdiaochanpindeyuanzhiyuanwei，zheiyouzhuyubaozhengshipindezhilianghekougan，tishengxiaofeizheduipinpaidexinren。ciwai，tongguoshejiaomeitihewangluoyingxiaotuiguangpinpai，liyongwangsicongdegerenyingxianglihezhimingdulaixiyinliuliang，zheishiyizhongyouxiaodeyingxiaoshouduan。jiamengmoshidecaiyongkeyijiangdichushitouzichengben，tongshiliyongjiamengshangdeziyuanhewangluo，shixianpinpaidekuaisuzengzhang。

raner，zheizhongshichangcelveyemianlintiaozhan。kuaisukuozhangkenenghuidaozhipinzhikongzhishangdetiaozhan，ruhequebaomeiyijiajiamengdiandounengweichiyizhidepinzhihefuwuzhiliangshiyigezhongyaowenti。

erqie，dijianiupai+yimiandetaocanzuheqishiyebushifeichangjuyouchuangxinxingdechanpincelve。yiwei90houjiushuo“woxiaodeshihoujiuhuiyouzheizhongniupai+yimiandetaocan，zhibuguoneigeshihouxicanhaishifeichanggaodangdedingwei，jiagebuhuizheimebianyi。buguoxianzaixicanyebusuanxiqile，zheizhongtaocanshimianshanghaishimanduojiande。”

canyinshichangjingzhengjilie，youqishiniupaishichang，niuxiaozhangxuyaobuduanchuangxinhetishengfuwuzhiliangyibaochijingzhengli。dijiacelvekenenghuixiyinjiagemingandexiaofeizhe，danruhezhuanhuaweizhangqizhongchengdegukeshiyigetiaozhan。ciwai，suiran“pingmin”dingweiyouzhuyuxiyindazhong，danyekenenghuiyingxiangpinpaixingxiang，tebieshizaigaoduanshichang。yilaidanyigongyingshangkenenghuidailaigongyinglianfengxian，xuyaoyouyingduicelveyiquebaoyuanliaogongyingdewendingxing。

henduorenkaiwanxiaoshuo，wangsicongzuoweichaojifuerdaikaishizuoqi“qiongguitaocan”，shijishangdingjiadibenzhishangyeshizaixiaojiechanpinmeiyoutaiduochayihuadailaideruoshi。xuanzhijiehedingjiayequeshishibiaoshiniuxiaozhangpinpaibaxiaofeirenqunmubiaodingzailezhuiqiuxingjiabideshangbanzu。

buguo，shangbanzuwucanzheigesaidaoshijishangyeshijuandebuxing。wulunshigezhongliansuomalaban、miandiandengwaimai，haishijinnianzaiyixianchengshifeichangliuxingdedagongren“xiaofanzhuo”doushizheigesaidaodewanjia。jiuzhongguorendeyinshixiguanlaishuo，ruguoxiangchibianyiyouhaochidewucan，kuaitanbirutangmianyehuishizhuyaodexuanze，niupaiheyimianbenshenyebusuanshishouxuankuan，suoyi，xiangyaobaochijingzhengli，chulebianyihaidenachudianxindedongxilai。

PE元老级“玩家”

zhengsuowei“chuangeryouzetou”，suoyoudechenggongchuangyezhedoujingbuzhuzibendejudayouhuochengweiletouzizhe，zhibuguoyoudechengweile“touzijiaofu”，youdebianchengle“xingyemingdeng”。

erwangsicongzuoweichaojifuerdaisuiranmeizenmecanyuguo“chuang”zheigeguocheng，dui“tou”dexingquqishizaozaojiukaishile。

congpusizibenguanwangjieshaolaikan，pusizibenchengliyu2012nian，wangsicongzuoweierdai，yesuanshipequandelaowanjiale。

pusizibenzuichu“yizhanchengming”shiyinwei2015niantouzhongledazhongdianping，houlaidazhongdianpinghemeituanhebing，wangsicongyebeichengwei“erdaitouzidiyiren”。

dangshiwangsicongdefuqinwangjianlinyechuyushiyeshangshengqi，neijuzhumingde“yigeyixiaomubiao”chenglehuobianquanwangderegeng，fuziliangyishifengguangwuliang。

hezheiduifuziyiyangdangshifengguangwuxiandehaiyouyigeren，jiushiqianjitiankaofaladiweilaiyourongleyilundejiayueting。buguodangshidejiayueting“weimengxiangzhixi”dezheigemengxiang，haibushizaocheershileshi。

leshidangshizhudadejiushitiyusaishishipin，benlaijiureaitiyujiashangleshidangshibeishouhaoping，pusizibenjileshitoule8yiyuan。

houlaileshidexiabanchanggushidajiazaiqingchubuguo，leshibengpan，jialaobanhuanlegedifanghuanlegemengxiangjixu“zhixi”le，buguoliuxiapusizibenzaifengzhonglingluan...

henduorenshenzhijuede，pusizibenjiuhuizheiyangbulelezhi，shubuzhi，wangsicongshuyu“yuecuoyueyong”xingtouziren。

2020nian，yidonganquanlingyudelingjunqiyebangbanganquanchenggonghuodelexinyilunderongzi，qizhongbufazhongjinziben、guoxinkechuangjijin、liantongkaixingtouzi、bohaichanyetouzijijindengzhimingvc/pehechanyezibendecanyu，pusizibenyezaitouzifangzhilie。wangsicongdetouzifenggesihuyousuozhuanbian，congyiwangdexiaofeiyulelingyuzhuanxianglekejixingye，yujishutouzizhejianlilelianxi。

daole2021nian，pusizibenyoutouziletaidujiaoyu，zheishiyijiazhuanmenpeiyangdianjingrencaidegongsi。

dazhongdianping、leshi、taidujiaoyu，wangsicongdetouzilujingkansimeiyougudingluoji，sihuwanquanpingjiegerenxihao。

zaitouzidianjingjiaoyuzhihou，tayoutouzilejiuhuanzhiye，yijiafangdichanqiye，jiuzaidajiafenfencaice，zheiweierdaizhongyu“wangoule，yaohuijiajichengjiaye”deshihou，taquechuhuyiliaoditouzileyijiabandaotikejigongsi。

zaitouzileyingkejigongsizhihou，wangsicongyouzhuanxiangleumeplay，yijiazhuanzhuyuchenjinshiyouxidegongsi。

jinguankansimeiyouzhangfa，danwangsicongdetouziquechenggongfuhualejigeipoxiangmu。tahaiwaitouzidemagic leapzai2024nianhuodelezhongdongzibendetouzi，zheijiagongsizaipusizibendeb+luntouzihou，youhuodelegaotong、mogenshidanli、danmaxi、huanaxiongdidengquanqiudingjichanyezibendegenjin，chengweimeiguoarkechuandaishebeilingyudechaojidujiaoshou，yeshipingguoaryewudejingzhengduishouzhiyi。

zhihoupusizibenhaichenggongtouzhongleshansong，jugongkaishujujiezhi6yuedi，shansongyijingyongyou270wanzhuceqishou，fuwufugaizhongguo295gechengshi，dingdanliangzaiguoqujinianchixuzengzhang，2021nianzhi2024nianshangbanniandedingdanliangfenbiewei1.59yi、2.13yi、2.71yihe1.38yi。

zheiyici，niuxiaozhangpinpaidegudongzhiyi，yejiushiwangsiconghaichiguhuanjushangyeyejinyibukuodaletadetouzibantu。

huanjushangyetouzilingyubaokuoshangmaofuwu、wenhuatiyuyule、kexueyanjiuhejishufuwudegongsi。

jubuwanquantongji，tongguopusizibenhehuanjushangye，wangsicongyijingtoule90jiagongsi。

牛肉市场，被看好吗？

wangan、shipin、pingtai、youxi，raoleyiquandewangsicongweishenmejinrulecanyinye？youqishiweishenmexuanzedijianiupaizheigesaidaoni？

wangsicongchuangli“niuxiaozhang”pinpai，jingzhunbawoleshichangjiyu，tebieshizainiupaizheiyixifenshichang。

tongguotigong20-40yuanjiagequjiandeniupaitaocan，rangputongxiaofeizhenenggouyijiaodidejiagexiangshoudaogaoduancantingdemeiwei，zheizhonggaoxingjiabidedingweixunsuzaishichangshangjileilerenqi。

tongshi，“niuxiaozhang”zaiyingxiaocelveshangchongfenliyonglewangsicongdegerenyingxiangli，bijing“wangxiaozhang”zuoweizaihulianwangshangliuliangzuigaodeerdaizhiyi，tademingqiyehuixiyinhenduoziranliuliangqudaka。

ciwai，wangsicongciqianyijingjileilefengfudecanyinxingyejingyan，“niuxiaozhang”dechuanglishitacanyinbantudejinyibukuozhan。tajiqiguanlituanduishenxin“wenhuafunengshangye，shangyetuidongwenhuachuanbo”dehexinlinian，zhiliyufajuegengduogengxindewenshanglvronghefangshi，shixianpinpaihuazhuanxing。

zainiuroushichangfangmian，wangsicongzaikaochaleduogeguojiadeniuroushichanghourenweizheigepinleidayoukewei，zhongguoyichengweishijiedierdaniurouxiaofeiguo，renjunxiaofeizengzhangqianlijuda，niupaikuaicanxingyeqianjingguangkuo。

mianduiguowaijinkouniuroushichangdefuzaxing，“niuxiaozhang”tongguozijiangongyinglianhehaiwaizhicaidefangshi，youxiaojiangdileniuroudecaigouchengben，quchuzhongjianhuanjiedejiajia，zhijiejianggengjujingzhenglidejiagechengxianjixiaofeizhe。

tongshi，wangsicongdecanyinxiangmuyuwandabenshendeshangyedichanyouqianzaidexietongxiaoying，niuxiaozhangkenengchengweiwandashangchangdexiyinlizhiyi，tishengzhengtikeliuliang。

jutilaishuo，niuxiaozhangpinpaitongguoqijingzhundeshichangdingweiheqiangdadegongyinglianguanli，zaicanyinshichangzhongtuoyingerchu，chengweinianqingxiaofeizhezhongderemenxuanze。qigaoxingjiabideniupaicelvexiyinledaliangnianqingxiaofeizhe，yuwandashangchangdemubiaokequngaoduqihe，youxiaotishengleshangchangdezhengtirenqi。

niuxiaozhangjihuazai2025niandiyijidukaishe100jiamendian，qizhongzhiyingdianbilibudiyu30%，zheiyikuozhangjihuaweiwandashangchangdailailexindeshangyejihui——tongguozaishangchangneikaishemendian，zengjialeshangchangdekeliuliang，daidongleqitayetaidexiaofeizengzhang。

wangsicongtongguohuanjushangguangongsizaiwenlv、shangye、tiyanshixiaofeijiyejianyuledengduogelingyujinxingbuju，zheixiexiangmudechenggongshishiweiwandashangchangdailaigengduokeliuhexiaofeijihui，yuwandadeshangyedichanmoshixingchenglelianghaodehubu。

suizheniuxiaozhangpinpaizhimingduheyingxianglidetisheng，shangchangneideqitapinpaiheshanghuyejiangshouyiyuzengjiadekeliulianghexiaofeixuqiu，zheizhongxietongxiaoyingbujintishengleshangchangdezhengtizujinshuiping，haizengqiangleshangchangdexiyinlihejingzhengli。

wandatongguohuiyuanzhiheshuzihuayingxiaoshouduanjianlileyuxiaofeizhezhijiandejinmilianxi，tongguoshoujihefenxixiaofeizheshujutigonggexinghuafuwuheyingxiaohuodong，tishenggukezhongchengdu，xiyinheliuzhuguke。

wandahaishanyuliyonggezhongzhutihuodonghejiericuxiaoxiyinguke，tongguojubanfengfuduocaidehuodonghetigongyouhuicuoshizengjiagukedecanyuduhexiaofeiyiyuan，congertishengkeliuliang。

tongguozheixiefangshi，niuxiaozhangpinpaiyuwandashangchangxingchenglelianghaodexietongxiaoying，tishenglewandashangchangdekeliuliang，weishangchangdailailegengduodexiaofeijihuihezujinshouyi。

pingjianiurouzheijianshiqingdaodinengbunengzhuanqian，haidekan“wangxiaozhang”zhihoudecelve。