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yige“shepidai”zhibashechipinzhuanshoushichang。

jinri，ershoushechipindianshangrebagfabuleshechipinzhuanshouzhishuniandubaogao“the 2024 clair report”。

baogaoxianshi，laizifaguodegaoduanxiangbaopinpaigoyard（gaoyade/geya）yi104%debaozhilvshoucijibaiaimashi，chengwei2024niangerenshechipinshichangbaozhilvzuigaodepinpai。

zairebagqijinfabudewubanniandubaogaozhong，qiansiciguanjundezhujunshiaimashi。yigaoxiquexinggaoyijiazhuchengdeaimashi，zaishechipinzhuanshoushichangshangjingchangchuyuyibaonanqiudeduancengshilingxiandiwei。rujin，beifangjianxicheng“gouya”degoyard，jihukeyishuopingjieyijizhilibaaimashilaxiashentan。

danshi，laopaishepaishilirengzai。genjuclair report，aimashidesellierbojinbaorengshi2024nianzuichusedetouzichanpin，baozhilvtongbizengzhang52%zhi250%，chuangjinnianzuigaozhangfu；xiangnaierhelvpinpaidebaozhilvfenbiewei92%、88%，chaoguo85%，beilierubaogaohuadingde“dujiaoshou”xinglie。

chucizhiwai，jinnianlaiyi“qianjindaxiaojiefeng”“jingshefeng”dengzaishepinjiedakaiquekoudemiu miuhethe rowdeng，yebangshangyouming。jinguantongshuxiaozhonggexingpinpai，danyugoyardbutongdeshi，zheixiexuanshoubeihouhaiyoupradajituan、xiangnaierjiazuheoulaiyajichengrendengcaituanchengyao。

budebushuodeshi，jinnianyingexinghuatuweidexiaozhongshechipinpaibushao，danxuduodoubanluxihuo。shenchuqizhongyoushidanlibodegoyard，ruhebimianchengweizhuanshunjiandeliuxing，rengxusisuo。

隐形爱马仕

goyardyijuduokui，qishizaixuduorenyiliaozhizhong。

genjurebag2023nianfabudeclair report，goyarddangshideyijiafudujiugaoyulvhexiangnaier，jinciyuaimashi。jinguanduidazhonglaishuo，goyarddecunzaihuoxiandemosheng，danzaishishangmingliuguangchang，qishijichichengyijiu。

yigudexiangnaieryishuzongjian、“laofoye”kaer·lagefei（karl lagerfeld）shigoyarddetouhaofensi，qilvxingxiangbaodouyougoyarddingzhi，lianaichongchoupettedecanjuyeyougoyardbaoban。

nanguaishishangquanchuanyan，kaeryongxiangnaierzhengfuleshijie，ergoyardquezhengfulekaer。

guoneigoyardtouhaofensidechenghaokeyibanjitianhouwangfei。butongsexidaxiaodesaint louisdanjianbao，tayibeijiushijinershinian，chengweiguoneixuduoxiaofeizherenshigoyarddediyigechuangkou。

zairumeiguochaomokendou（kendall jenner）、shuochanggeshoukanye west、wangqiuguanjunzhengqinwendeng，wushumingrenweiqiqingdao。

zaiershoushechipinjiaoyishichangshang，goyardreduyejugaobuxia。juyuansightlejie，yizhizhonggugoyardlansebaolingqiushoutibaokejiaojiayue12wanyuan；goyarddezhongguplumetxinfengbao、hobobao、saint louisbaodeng，ershebaojiayeda10wanyuanzuoyou，youxieremenkuanrenggongbuyingqiu。

yuzhixiangbideshi，lvyizhidangjixinkuandesunsetlaohuashoudai，guanjiazai2wanyuanzuoyou，yugoyardzhaopaisaint louisbaoxingxiangsideneverfull inside outxilieshoudai，junjiayezai2wanyuanzuoyou。

aimashideetrivieregouwubaoguanjia2wanyuanzuoyou，yugoyard saint louisdefanbujianiupiyongliaoxiangsi、baoxingxiangsidesteeplexilie，junjiazai4wanyuanzuoyou。

youyuxiaoshouhuobao，jinnianyilaibushaoxiaofeizhezaishejiaopingtaishangdatukushui，chenggoumai“gouya”jingranhaiyaopeihuo。yifantongsuhou，yourexinwangyouzaipinglunquzhizhao——qishi“zhiyaozaijiagedingzhishouhuifuwu”，jiunenggengkuainabao。

danshi“xinjibabulebianyiya”，jinshitianjiayigexiaoxiaodecaihuituan，maizhuxinxinnianniandegoyardbaojiuyaozaibagaojiqiankuaideyusuan。

zaibaozhibangdanshangchaoguoaimashizhiqian，mouzhongchengdushang，goyarddedaiyuyuaimashiyixiangchawuji。

万人迷、万人雷

yuqitashepaixiangbi，huoxu“fanchagan”shigoyardtuchuzhongweideguanjianci。

shouxianshiqishenmididiaodezuopai。

zaiyingxiaoshang，goyardlvexian“gaoleng”，pinpaijibenbuzuodaxingxuanchuanhuodong、buyumingxingzhijiehezuo、meiyouguanfangxianshangxiaoshouqudao；guanfangwangzhanyebuhuixianshichanpindingjia，ruguoyaolejiechanpinjiagehuozhuanjuzaishouqingkuang，xuyaotianxieshenqingbiaodengdaihuifu；zuizhongdachengjiaoyijibenyeyaozaixianxiajinxing。

qici，butongyudabufenshechipinpaigongkaideyoujikexundegongyiyongliao，goyardzhuyaocaiyongdegoyardine，jinguanzhongrenjiezhishiyiyamahemianweizhuyaochengfendetucengfanbu，danyouyushi“jiazuzuchuanjiyi”，rengweiyourenjiekaiqiqueqiezhizuofangfadeshenmimiansha。

lingyibian，zaigoyarddidiaozuopinpaidetongshi，goyardbaodaideshejiquexiandechuhuyiliaodezhangyang。

shoudaoyunsongmucaishidefupaiqifa，goyardbaodaiwenluyouwushuxiaodianduijiercheng；xiangzhengheliushangmucaixianghuchanjie、yousangevxingwenpinchengdeyzituan，zezuchenglingbushaorenzhuipeng，youlingyibufenrennanyilijiedemimimamade“shepiwen”。

zaixingmudemanpingyzijiaozhixia，goyardzhangmenrenrang·mixieer·xinuoersiyoujuedingbingqichuantongdandiaodeheisefanbu，yinru11zhongxinsediao。qizhong，ruanzhidanpincaiyonghongse、chengse、huangse、lvse、tianlanse、haijunlan、jiuhongse、huisehebaise，yingzhidanpinyongjinseheyinse。

zheizhongjijubianshidudexingmuwaiguanyupingjiacaizhi，rangbushaoxiaofeizheduicishechipinwangerquebu，yourenjiangqixichengwei“shepidai”，yourennuchiqiwei“lajidai”：

“haoxiangshepidai，ruanpapade，jigebianbiandeduizaiyiqi，wohaiyiweishichaoshigouwudai”“zuifanzheigebao，kanzhemijikongjuzhengdouyaofanle，aimashiqimahaizhengchangyidian”“choudexianglajidai，keshiweishayaohuayiwanduomailajidai”……

jinguanzhengyifenfan，dangoyardjiushijianchixianmingdeshejibudongyao。

gaodiaozuobao、didiaozuopaidegoyardqiezhongbushaoxiaofeizheduiyushepaizaidazhongchaoliuyudidiaoxiaozhongzhongduliangpingheng、xunqiurentongdexuqiu，shunshiqiangzhanxiaofeizhezhuyili，tuoyingerchu。

buguo，zhenzhengrangqizhualaoxiaofeizhexinzhide，zuizhonghaishipinpaiduiyuchanpinxiquedudediaokongheyiyuqitashechipindeshiyongxing。

zaiqiangdiaowanquanshougongzhizuochanliangyouxiandetiaojianxia，chuleduixianshanggoumaizengjiaxianzhi，goyardyezaiquanqiufanweineidemendianshuliangjinxingyangekongzhi，quebaochanpinzaishichangshangdexiquexing。

guanwangziliaoxianshi，goyardzaiquanqiuyou25gezhuanjudian。juduojiameitizebaodao，muqiangoyardzaiquanqiu22zuochengshigongkaisheyouchaoguo30jiamendian，zhongguoshichangzhanju9xi。

yuzhixiangbi，muqianaimashizaiquanqiuyouchaoguo300jiamendian；jiezhijinnian11yue，lvzaizhongguodaluyou52jiamendian，jinshanghaimendianjiuyou7jia。

ciwai，qingbian、yidalidegaoshiyongxingyeshigoyardfuhuozhongduoxiaofeizhefangxindemijue。

butongyuqitaxuyaoxixinhehu、qianchenggongyangdeqitashechibaobao，goyardxiandejiqinaicuomo。dagongrenshijicundebijibendiannao、baomabaobachuxingbidaideniaobushi、liuzibunengyikefenlidelaoganma……suoyoudaxiaozaluandelingsuiwujiantongtongyizhibaogaoding。

“yourongnaida”detongshi，yinfangshuifanbucaizhi，goyardyebiqitabaobaogengqingbianhaodali，youdeshenzhikeyisuishoutuanqisaijinyidaishouyuwuxing，chuxingsuixingwufudan。

爆火之后的烦恼

shiyongyouxiaozhongyougediao，goyarddexijuansihushunlichengzhang。danzailingyixierenkanlai，chuzaibaofaqidegoyardhuoxuyeyouqitafannao。

yifangmianshi，mandajiedegaofangrangrenfangbushengfang，goyarddexiaozhongxiyinlizhujianjiangdi；lingyifangmian，suiranzaiyujiaoguideshechipinjingzhengshi，goyarddeshiyongzhishugaozhang，danyuqitagengpingjiapinpaidebaodaiduibishi，qizhiliangheshiyongxingyoushiyiranbusuanda。

zaixiaofeijiangjiqushiriyituxiandedangxia，weilegoyarddeqingbianshiyongerlaidexiaofeizherongyihuaxianggengpingjiadepinpai。

zaishejiaopingtaishang，lirulongxiang、sanzhaiyishengdengpinpaidebaobaojingchangbeinalaiyugoyardzuoduibi。

tamenjuyouxiangsidebaoxing、yidingbianshidudesheji，danyunyongnilongdengcaizhijinxingzhizuo，shiyongnaimoxinggengqiang，jiageyegengjuxingjiabi。rulongxiangtuotebao，jibenzai900-6000yuanzuoyou；sanzhaiyishengremendanjianbao，jibenzai1000-3000yuanzuoyou，yugoyarddongzheshangwanjiwanyizhibaodaixiangbi，wuyigengjuyouyouhuoli。

duidulixiaozhongdegoyardlaishuo，zaixiaozhongxiyinlizhujianxueruodetongshi，dulipinpaideshenfenyejizijidangxiadefazhandailaibubian。

yugoyardtongshishangbangde、zaijinnianchuangchuyidingshengliangdexiaozhongpinpai，haiyoumiu miuhethe row，buguomiu miuzuoweipradadeqinguinv，youzhixiziyuanbuduanbuchong，baozhengpinpaizaichanpinchuangxinhepinpaiyingxiaoshangdehuoli。

zhudashehuajijiandethe row，youtongxingchushendemary-kate olsen、ashley olsenliangjiemeichuangli。jinnian9yue，jupengboshebaodao，xiangnaiersuoyouzhewertheimerjiazuheoulaiyajichengrenfrancoise bettencourt meyers，lianheqitatouzizheshougouthe rowdeshaoshugufen，jiaoyiguzhigaoda10yimeiyuan（yuehe70yiyuanrenminbi）。

shidanlibodegoyardshenchuqizhong，chulezouwenshenmididiaodefanchaluxian，sihuzanshiwujikeshi。

dancongbilishipijupinpaidelvauxhefaguobaodaipinpaimoynatdebiaoxianlaikan，zheiyizhaohuoxuyenanyanzhangjiu。

tongyangzoudidiaoluxian，delvaux、moynatyejihubuzuodaguimoyingxiao，baodaitongyangyinqiangdiaogongyiweichijiaodidechanliang。danshi，jinpingyidingshenmiganyuxiquegandeyingzao，shijianyizhangrongyirangxiaofeizhechanshengyanjuan。

zheixiecengjingbeishiweiyoujihuibijianaimashi、lvdexiaozhongdidiaopinpai，zaidahuohouyezhujianxianchutuishi。

2023nianxiabannianyilai，delvauxzaibeijingjielianguanbimendian。qizhong，beijingsanlituntaigulimendianshiqijinruneidishichanghoukaishedeshoujiaqijiandian，danjuduojiameitibaodao，2021niangaidiandemianjiyijingshousuoyiban，zhuburangweijilvmhqixiadeshechizhubaopinpaichaumet。

moynatzezhangshijianzebaochichenmo，henjiumeiyouzaizaishichangshangtuichubaokuanshoudaibingbujuyingxiaohuodong，zhujiandanchudazhongshiye。

liehuopengyouxia，rujindegoyardhuoxugaihuagengduoxinsikaolvruhejiejuechengzhangdexinfannao。