【关于品牌档案馆】

womenyouxingshengyuyigedeyijianzhengshijiekuaisubianhuadeshidai，erzuinengfanyingshidaijingshende，wangwangshichenggongdepinpaiheshangyeguanggao。gaibianwomenshenghuodepinpaiyuchuangyibuduanyongxian，yucitongshiyixiecengjingliuxingdeshiwuzhujianshiquhuayuquan。tongguo「pinpaidanganguan」zheigelanmu，womenxiwangweinichengxianpinpaichengzhangheliuxingbianqiandegushi。

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qianjizhouhaichenjinzaiyouyigebaowenbeiyinfadewangluojiti“zhongnianweiji”zhongderenmen，dagaizenmeyebuhuixiangdao，zai9yue2haodeheibaoleduibeijing30zhounianyanchanghuishang，yiqunnianqingrennazhebaowenbeiweiouxiangdacall。

dangran，zheishiyicishangyehezuo。zaiyanchanghuideqian4tian，yongyoushouquanyewudealixuanbu，hupaiyiguanmingdefangshizanzhuzheichangyanchanghui。

cuchengzheicihezuode，shizaishejiaowangluoshangyiwaihuobaode“baowenbei”huati。yiweisheyingshiduiyaogunleshoubaowenbeidewuyitucao，zaiwangyouderelietaolunhemeitidegenjinzhixia，chengleyichangyulunkuanghuan，yishijian，zhongnianrendesandabiaozhibianchenglebaowenbei、reshuihegouqi。

buguo，weimiaodeshi，yichangguanyuzhongnianweijidetaolunquerangzheigedanchujianghuduoniandeheibaoleduihewurenwenjindebaowenbeipinpaizhongxinhuidaolenianqingrendehuayutixili。alidawenyufuzerenzhouhuanshenzhibiaoshi，genjudamaiwangshangdeshoupiaoshuju，“baowenbeishijian”ranggengduo30suishenzhi25suiyixiadenianqingrenzoujinyanchanghuixianchang，chengweigoupiaozhuti。

baowenbeizheigedidiaolaoqidewupin，jingguohuafengjicifanzhuanhepinpaidejieshiyingxiao，xunsuchengweileyidaiwanghong。baowenbeidaodidaibiaozhezhongnian，haishinianqingwenhua，sihudaanyebiandemohuqilai。

erzhongguoxuduowangyoumenbuzhidaodeshi，zaimobutoushishangchaoliuzhong，zaiguowaibaowenbeiqishiyijingqiaorannixichengweiyigepiaoliangdewanghong。zaishishangdarenbibeideinstagramli，shichangjiunengkandaobaowenbeideshenying。zaineixiebeijingxinpaishedetupianzhong，“wanghongbei”yaomeshibeimingxingnazaishoulijiazhuangjiepai，yaomeshibeizixidibaifangpaishe，gaosunibaowenbeikeyiyouxuduoshiyongchangjing，biruyecan、jianshen、huwailvxingdengdeng，tuxianchuyizhongjingzhishenghuodeyishugan。

deque，zheigedanshengleyibaiduoniandewupin，jinglilequanqiugeguoshidaihewenhuadebianqian，qishiyouxiangdangduodegushikeyijiang。zaiyingxiaocehuadebaozhuangxia，baowenbeiyeyoulexindekenengxing。

低调的保温杯明明有很酷的历史

hexuduoshimaodedanpinyiyang，baowenbeiyeyouzhehenkuhen“yinghan”deqiyuan。

baowenbeizhisuoyikeyibaowen，yuanlijiuzaiyutayouliangcengjiegou，zhongjianshigaozhenkongzhuangtai，jiuxiangshiyuzhoudekongjianyiyang，zudangleduiliuhesanre。lingwaipingneizengjiadejingmiangongneng，yenengyouxiaozujueyinweifushechanshengdereliangsanshi，congerrangbeizhongdeyetibaochiyidingdewendu。

buguozheizhongshuangcengzhenkongderongqi，qichubingbushiyonglaihereshuide，ershiyonglaibaocundiwenqiti。1892nian，sugelanwulixuejia、huaxuejiajames dewarweilejinxingyehuaqitideyanjiugongzuo，faminglequanshijiediyizhishuangcengzhenkongboliping，bingqiezailiangcengneibushangtumanshuiyin。

zhenzhengrangzheizhongfamingzoujinshenghuodeshideguorenreinhold burger。1903nian，tahuodelebaowenpingdezhuanli，bingqiezhidinglebatatourushichangdejihua。yushizai1904nian，tajibaowenpingtiaoxuanleyigedutedemingzi——thermos，yuanzixilayu，yiwei“reliang、baowen”，bingqiezaimuniheijianlilediyijiagongchang，erzheizhengshirujinwomenshuxidebaowenbeipinpai“shanmoshi”。

zaisuihoudejinian，meiguo、jianada、yingguofenbiededaolereinhold burgerdetexushiyongquanjianlilefengongsi。1911nianzhihou，shanmoshikaishilejixiehuazhizao，bingqietongguoguanggaoyingxiaohuodong，rangbaowenpingzheizhongchanpinzaishichangshangxingchenglebaofaxingdexuqiu。zaierzhanqijian，tahaibanyanlejiweizhongyaodejiaose，hecanjuzuheyiqichengweilejunxuyongpin。

1989nian，ribensuansujituanhuale300yiriyuan，maixiaquanqiugedideshanmoshi，erzheiyezhengshiweishenmerujinnihuijuedeshanmoshishigerixipinpai。zai1980niandai，ribenkaishigaijinbaowenbeidejishu，birushiyonggengqingbodebuxiugangcailiao，rangtanaiyongjiangudetongshigengrongyixiedai。

duiyudaduoshurenlaishuo，xuangoubaowenbeizhuyaozaiyutadegongnengxing：baowen、baoleng、waidaifangbian。gaizidesheji，wangwangjiushizhenggebaowenbeidefujiagongnengsuozai，birugeregengqiangdeshuangcenggai、daichaloude、daishoubingde、zhuanmenxiyinxiaopengyoudexiguangaidengdeng，erwaidaishifouqingbian、shifouloushui、kaicheshidanshoucaozuoshifoubianjie、shifoufangbianchaixieqingxi，doushirenmengoumaishihoukaolvdeyinsu。

youlebaowenbei，keyisuishihedaoyibeirekafei、rechahuoshibingshui。kanqilai，tamingmingrangrenmenguoshanglegengjingzhideshenghuo。

它为什么沦为了中老年标志

ranerzaizhongguo，keyishuoshiyichangzhizaoyedeshenmeizainan，hewomendefubeimenduiyu“reshui”wenhuademixin，huidiaolebaowenbeidexingxiang。

qianduanshijianbaofadezhongnianweijiyujingli，baowenbeichangchanghejigechangjingxianglianxi：rezhongyangshengdezhongnianren、chaye、gouqi、shouchuan，heweiweitingqidedunan，“laoganbu”dehuamianganfeichangqianglie。

congxiaodaoda，niyidingdui“duohereshui”zheijuhuashifenshuxi，chuleshouzhongyiyangshengdechuantongwenhuayingxiangwai，zaidaxianggonghuiyipianwenzhangli，zheizhongdutedereshuiwenhuahebaowenbeidexingqihaiyoulingwaiyizhongjieshi——1950niandaijianliqilaideshehuizhuyidayuanshenghuo，hequanguoxingdeaiguoweishengyundong，baqunzhongxingweishengxuanjiaohuodongfazhandaodingfeng，zici，“hekaishui”zuoweiyitiaozhengzhikouhao，bianbuquanguogedi。houlaisuizhejitiguolufangdexiaoshi，gengjiasirenhuadebaowenbeiqudailenuanshuiping，danbubiandehaishilaoyibeiduiyureshuidexinyang。

guoneibaowenbeidedaguimoshengchan，kaishiyushangshiji90niandaichu。congribenyinjinlezheixiangjishuhou，rujinzhongguoyichengweiquanqiubuxiugangbaowenbeidezhuyaoshengchandaguohechukoudaguo，yeshibuxiugangbaowenbeixiaofeishuipingzuigaodeshichang。

suiranchanlianghenda，dannihennanjiaochuyigexiangliangdeguochanbaowenbeipinpai。zaidaduoshurenyanzhong，guochanbaowenbeibianyi、xingjiabigao，diuleyebushitaixinteng，yinweitazhangqijiushiyigeshifendidiaodecunzai，erbaowenbeiyechangchangchengweiyinzhegezhongchoulouzitidehuodongjinianpin。

qishijiulianzhuyaomianxianggaoduanshichangderixipinpaixiangyin、hupaiheshanmoshi，suiranzhuzhongchanpindezhiliangheyanfa，dangengduoqiangdiaodehaishigongnengheshiyongxing，henzhangshijianyilaizaiyingxiaoshangyebushihenjiji。congzhaomingyishouzhongbaowenbeineigeheise、yanzhipingpingdeposhimoyang，niyekeyikandechulai，hupaizhiqianduiyuchengweiwanghong，bingmeiyoutiqianzuohaozhunbei。

社交网络塑造的时尚潮流感，让保温杯有了新的商机

ranerzaishejiaowangluozhongsuyiqiedeshidai，shiqingkaishifashengbianhuale。

jiuxiangwangluokeyibabaowenbeidashang“zhongnian”debiaoji，yetongyangkeyibatasuzaochengdaibiaoshishanggandeshenghuofangshi。zaijiankangjingzhishenghuobeizhuipengdejintian，baowenbeiyouzhaodaolexindejiazhi。

butongyuchuantongderixipinpai，yixiedanshengyumeiguodebaowenbeipinpaiyikaishijiubamuguangmiaozhunleneixiexihuanchaoliudenianqingren。

ruguoshuoyibaiduonianlaibaowenbeifashengleshenmezuizhongdadebianhua，dagaijiushibiandegengjiahaokan、haokan、haokan。

duiyushixiadenianqingrenlaishuo，biqishiyongxing，tamengengzaihudehaishibeizideyanzhi。yigelizishi，nihuifaxianrixipinpaibaowenbeigaiziduoyongsuliao，zheishiweilefangzhitangzui，zheiyerangtaduoshaoyoudiantuqi；erduiyumeixipinpailaishuo，weiletixianchujizhidemeigan，zheidiangongnengshikeyixishengdiaode——tongchangcaiyongquanjinshubeishen。

shejiganchengweilemeixiwanghongpinpaizuiqiangdiaodedongxi，birucengjinghexingbakehezuo、zaishejiaowangluoshangzouhongdes'well，zhangdejiuxiangniunaipinghuozhebaolingqiuping。

weilezuochuyigerangnianqingrenyuanyimaidandebaowenbei，pinpaichuangshirensara kausszhaolehenduoshejishihezhizaoshang，zuihouheyijiazainiuyuecongshigongyeshejidegongsijinxinghezuo。2010nian，diyiges'wellbaowenbeidanshengle。chulewaixingdute，peisefengfuyeshitadeyidatedian，s'wellyijingtuichuchaoguo100zhongbutongyanse、tuandeshuiping，baokuoguangmianheyaguangmiandechunsexilie、jinshusexilie、zhuangsexilie、mutou/shitoubiaomianjilixilie、dongwuhuawenxilieyijihezuokuan。

lingwaiyigekaowangluohuoqilaidepinpaishimeiguodecorkcicle，tadianfulechuantongdeyuanzhusheji，liangbianxuechupingmianxiantiao，gengfangbianzhuawo，youcizai2016nianhuodeshejihongdiandajiang。

erduiyuzheixiexinxingpinpailaishuo，chuleshejihaokan，baozhuangchuyigehaodepinpaigushi、yongshishanghuadefangshizaishejiaowangluoshangyingxiaotongyangguanjian。sara kausstuichus'welldechuzhong，xiwangshejiyikuanhaokandebeizilairangdajiajianshaosuliaopingdeshiyong。ercorkcicledezuidamaidian，shihaochengkeyifangrubingkuai、diwenbaocunputaojiu。

 

wanghongbaowenbeideshichangcelve，shibatadangzuoyijiankeyizhongfugoumaidexiaofeipin。hendachengdushanglaishuo，zheidianfulerixichuantongbaowenbeipinpaixiangyaopingjieguoyingdezhiliangrangnishiyonghenjiudeluoji。jiuxiangfuzhuangxingyeyiyang，s'wellyehuituichuchunqiuliangjidexinpinxinse，xiwangnixiangmaixinyifuyiyangshouzang。

suiranzaiguoneinihaihennanfaxianyouzheiyangzhuzhongshishanggandepinpai，buguojinglilezheichangheyaogundepengzhuang，zaixuduorenxinli，huoxubaowenbeiyehuiyaoshenbianchengyigenongchaoer。

 

huanyingzhanganxiafangerweima，guanzhujiemianyingxiaopindaoweixingongzhonghao“kannimai”（kannimai）。