记者 | 周卓然
meiguochaoliupinpaisupremezhongyuzuobuzhule。
距离我们现场报道Supreme Italia在上海开店budaoyizhou，jinri，jiemianshishangdujiahuoqulesupremepinpaidezhishichanquansuoyouren——meiguozhangjiesigongsichapter 4deguanfangshenmingxinhan。
shenmingcheng，zhangjiesigongsi（chapter 4）zuoweisupremepinpaizhishichanquansuoyouren，jiangzhenduiibf（supreme italia/spain）jiqiguanliangongsizaizhongguoshanghaishikaishedeliangjiadianpushishidebuzhengdangjingzhengxingwei，yixiangzhongguoguanfangxunqiuxingzhengbaohu。
同时，申明还表示：“IBF模仿SUPREME品牌，误导媒体和执法部门，甚至三星zheiyangyishidiaoyiqingxindeqiye。zuizhongyaodeshi，tamenmengbibingqipianxiaofeizhe。womenxiangxin，falvfaguijiangyirujiwangdiezhizheiyangdebuzhengdangjingzhengxingwei。”
zaiciqiandecaifangzhong，yiyoubushaorenbiaoshicongshangbiaopeise、wenzidengwaiguantiaojiankan，bencizaishanghaikaishedianpudepinpaisupreme italiayijinghedanshengyumeiguodechaopaisupremenanfenzhenjia。
其与三星的“乌龙”合作无疑又是一个有力的证明。去年12月，当众多普通消费者看到SUPREME的标志性红色LOGOchuxianzaisanxingshoujishangshi，haiyiweizheigecongweizhengshijinruguozhongguoshichangdepinpaixunzhaoletebiederuchangfangshi。
sanxingzaidangshidefabuhuishanghaixuanbuyuqidachengle“pinpaizhanlvehezuohuobanguanxi”，bingbiaoshizheishisupremezaizhongguodechuciliangxiang。jieguozheiyibohezuohenkuaijiuyinglailefanzhuan。
yigemingjiao“supreme italia/spain”depinpaiyeyincifuchuleshuimian。he1994nianyujames jebbiachuangliyumeiguoniuyue、zongbuweiyuniuyuesuhaoqudemeiguogongsisupremebutong，yusanxinghezuodesupreme italia/spainzhuceyushengmalinuo，genjuhypebeastdengmeiticiqiandebaodaoxianshi，youyudangshisupremebingmeiyouyezanwujihuajinruyidalishichang，zaidangshidangdi，qishangbiaozhucezizhiyedoushiheguide。
anzhaozhongguofalvguiding，shifourongyiyinqixiangguangongzhonghunxiaoshirendingshangbiaoqinquandeyidatiaojian。wuyiduiyu“zhen”supremefensilaishuo，“legal fake”hefajiahuosupreme italiadecunzaizhengzaishanghaiyuanpinpaidepinpaijiazhi，bingcanshiletadebufenqianzaishichangkongjian。
yidalisupremeshanghaihuaihailudianjijiangkaimenyingye，wangyou：mingmuzhangdanhefamai“jiahuo”
erzuoweisupremezaizhongguodefalvguwen，wanhuidalvshishiwusuolvshi、zhongguoshehuikexueyuanzhishichanquanzhongxinjianzhiyanjiuyuanhuanghuiboshibenciyedujiahuiyinglejiemianshishangdetiwen。
tabiaoshi：“genju《zhonghuarenmingongheguofanbuzhengdangjingzhengfa》diliutiaoguiding，supremegongsizaixianshiyongzaifushidengshangpinshangbingyouyidingyingxiangdeshangpinmingcheng“supreme”shoufalvbaohu，gailiangjiadianpushanzishiyong’supreme’shangpinmingchengdexingwei，huidaozhixiangguanxiaofeizherenweigailiangjiadianpuxiaoshoudeshangpinhuojingyinghuodongyuzhangjiesigongsicunzaiguanlian，zaochengxiangguangongzhongdehunxiao，gouchengbuzhengdangjingzheng。”
genju《zhonghuarenmingongheguofanbuzhengdangjingzhengfa》youguanguiding，supremezhenduisheandianpudebuzhengdangjingzhengxingwei，youquanxiangzhongguodefayuantiqiminshisusongqingqiusifabaohu，yeyouquanxiangshichangjianduguanlixingzhengjiguantousuqingqiuxingzhengbaohu。ruruoxingzhengweiquanchenggong，sheandianpudejingyingzhejiangchengdantingzhiqinquan、sheanchanpinbeimeishoujibeifakuandexingzhengfalvzeren。
genjuhuanghuixiangjiemianshishangbiaoshi，shanghaishigongshangxingzhengguanlijudejianchazongduixianyilianshoulisupremedexingzhengbaohushenqing，bingduisheandianpujinxinglexianchangjiancha，anjianzhengzaijinyibudediaochaguochengzhong。ruguoxingzhengjiguanzuizhongrendingsheandianpugouchengbuzhengdangjingzheng，zehuizuochuzelingtingzhixiaoshou、meishouqinquanchanpinbingyuyifakuandexingzhengchufajueding。
anzhaoshenming，zhangjiesigongsijisupremepinpaiyejiangjixuzhankaiquanqiuweiquanxingdong，yiqieshibaohuqizhishichanquanhexiaofeizhedehefaquanyi。
jinnianlai，guanyushanzhaisupremedehuaticongweitingzhi，zheige1994niandanshengyumeiguodechaoliupinpaisuibingzaiquanqiufanweineizhankaidamianjidequdaokuozhan，danzhimingduqueshengao。tongguohelouis vuitton、nikedengyixiandapaihezuohou，tazaizhuliushishanglingyuneideshangyejiazhiyejinyibudedaoleyinzheng。
zheishitachengweilechaoliujiepinpaizhidexiaofangdebangyang。2011nian，yidaligongsiibfqiangzhulesupreme italiashangbiao，youtongguolianheguojigou“shijiezhishichanquanzuzhi”weisupreme italia、supreme spain、supremedengpinpaishenqinglehefashenfen，deyizaixibanyadengqitaouzhoudiqukaituoyewu。
而在中国，这个来自意大利黑手党背景的潮牌也显露出了野心，去年12月左右，它曾高调宣布预计2019年将在上海梅赛德斯奔驰中心走秀，qiejiangyubeijing、shanghailiangdifenbiekaisheyijia7cenglougaodeqijiandian，yutianmao、jingdonghezuodejihuayezaituijinzhong。gaijihuafachuhou，niuyuesupremezaiinstagramshanghaihuiyingcheng，zijibingmeiyougaileijihua。
yinci，gaodiaode“supreme italia”yebeizhuduoyeneirenshihemeitidiaokanwei“hefajiahuo”。
danhuanghuibiaoshi，“hefajiahuo”shizeweiyigeweigainian。sheandianpudesuoweishouquanrenshiibf（international brand firm）gongsi，zichengsupreme italia。ibfsuoweideanzhao《shangbiaoguojizhucemadeliyidingshu》，yishengmalinuoguodeshangbiaoshenqingweijichu，jinxingguojizhucebingzhidingzhongguodewenti，yifangmiansupremegongsiyiduishengmalinuoguodejichushenqingtichuwuxiao，genju《madeliyidingshu》suoguidingdezhongxindajiyuanze，yidanzheiyijichubufucunzai，xiangyingdeguojizhuceyehuichexiao。
lingyifangmian，yijuguojizhuceduizhongguodezhidingzaifalvshangzhixiangdangyuyigeputongdeshenqing，supremegongsiyijingyijuqizaixianshenqingheshiyongduiqitichuyiyi，zhongguoshangbiaojujianghuijishiyijuzhongguoshangbiaofaduiyiyizuochucaidinghuoanzhaobaohuzaixianshenqingdeyuanzebohuizaihoushenqingshangbiaozhuce。
“weijingshangbiaosuoyourenxuke，shanzishiyongqishangbiaodexingweijiushiyizhongeyixingwei。tazaiquanshijierenheguojiadoushibunengbeirongrende，tebieshizaigaishangbiaoyijinghuodeleyidingdeyingxiangheshengyudeshihou。zheizhongxingweijiushi《baligongyue》jinzhidebuzhengdangjingzheng。shishishang，daomuqianweizhi，suoyousupremezaiyidalifaqidezhenduiibfdefalvchengxu，douhuodelezhichi。”huanghuiduijiemianshishangshuodao。
tahaibiaoshi：“youyusupremezaizhongguoyijingzaixianshiyongbingchanshengyidingyingxiang，muqianibfgongsideshangbiaozaizhongguoshiyongzaihou、shenqingzaihou，quefazaizhongguoshiyonggaishangbiaoderenhefalvjichu，shijichuyufeifazhuangtai。legal fake（hefajiamao）benshenjiushiyigeweigainian，bukenengtongshichengli，jiranshifake（jiamao）jiubunengshilegal（hefade），ruguolegal（hefade）yejiubuhuishifake（jiamao），tongshishiyongzheiyangmaodundegainian，qishishizaiwudaogongzhong。”
shishishang，zai2016nian，meiguodesupremejiubasupreme italiagaodaoguomilanfayuan，zheichangguansidao2018nianchubeipanjueweibuzhengdangjingzheng，qinquanrenbixuxiajia12wanjianshangpin，bingyaoduisupremejinxingjingjipeichang。
zheiyeshiweishenmerujinwomenwufazaiwangluoshangchadaosupreme italiaguanwangdeyuanyin，qiguanwangbeilelingguanbi，xianshangxinxigaiyousupreme spainxibanyadiqudeguanwangheshemeizhanghaoyunzuo。
budebushuo，supreme italiahesupremedezhengyibaoluchuledangjinchaoliushichangduizhishichanquanrenzhihebaohushangdebuzu。yidanpinpaidequanyibeiqinfan，jiuxuyaohuafeigaoangdeshijianhecaiwuchengbenweihuzishenliyi，wuyijidajiazhonglepinpaiyunyingdefudan。erxiangyaogaishanshishangxingyeshengtaixitonglideqinquanwenti，zexuyaopinpaiduanhexiaofeizhedengshichanggefangmiangongtongnuli。
bijingbushimeigerendoushitieganfensi，jishizaichaoliuquanzhong，zhijiamaijianaishidaji，danputongxiaofeizheduichaopaidehunluanrenzhi、duipinpailishidebulejieyijingjiajulepinpaideweiquankunnan。
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