记者 | 程悦

xinchayinsaidaozhengxiyinzheyuelaiyueduoderujuzhe。

qianzhanchanyeyanjiuyuanfabude《zhongguoxinshichayinxingyeshichangqianjingyuceyutouzizhanlveguihuafenxibaogao》xianshi，jiezhi2020nian，woguoxianzhichayinshichangguimoyida1136yiyuan。

pangdadeshichangguimoyecushichayinpinpaibeishouzibenzhuipeng。naichapinleili，jiezhijiemianxinwenjizhefagao，naixuedechashizhidadao173.57yigangyuan，xichaguzhigaoda600yiyuan；kafeipinleili，manner、m standdengbentupinpaifenfenkaishidabirongzi。

suannaipinleiyebuganluohou。jinqi，xianzhisuannaipinpaiblueglassnadaolechaoliangyiyuanrenminbideblunrongzi，cilunrongziyousidaozibenheyoushanzibenlianhelingtou，laogudongyuyueziben、huachuangzibenhelingbozibengentou。zheiyeshimuqianxianzhisuannailingyuzuidadeyibirongzi。blueglasscheng，wanchengrongzihoujianghuitourudaoxinpinyanfahemendiankuozhangfangmian。

blueglass 2012nianchengliyubeijing，chanpinzhuyaoweixianzhisuannaiyinpinhesuannailingshi，danjiazai30-50yuanzuoyou。qixianxiamendiandadouzaibeijingdehexinshangquannei，dingweipiangaoduan，hexinkehuqunzhuyaomiaozhunzhuzhongjiankangheshenghuozhiliangdenvxing。zaixiaohongshushang，blueglassbeixiaofeizhexichengwei“suannaijiedeaimashi”。

2016nianzhiqian，blueglasszhiyouweiyubeijinghuamaogouwuzhongxindeyijiamendian。suizheguoneixianzhichayinshichangguimodekuaisuzengzhang，blueglassyekaishikuodazijideguimo。2018nian，tacong“aqiulagagǎsuannai”gaimingwei“blueglass yogurt”，xiwangtongguogengyiyubianrenhejiyidepinpaiming，dakaigengdadeshichang。jiezhijinnian8yue，blueglasszaibeijinggongyou33jiamendian。

zaichanpinyanfaguochengzhong，blueglasshuijianginstagramhexiaohongshuzuoweizhongdianjianceduixiang，wulunshizaikouweiyanfahaishishicaidexuanzeshang，shejiaopingtaishangdexinxiheshujudouhuibeizuoweicankao。blueglasspinpaibusarazaijieshoujiemianxinwenzhuanfangshijieshaodao，“womenhuikaninsshangdajiazaiguanzhushenmeshicai，younaxiechuangyidehefa，zaishenmechangjingxiahe。birushuoniuyouguozaiinsshangyoujibaiwandeguanzhudu，womenjiuhuijiangqiyingyongdaochanpinli。”yucitongshi，blueglassyehuizhaoxiaohongshudekolzuoxianshangtuiguang，xingchengyigeshejiaomeitidebihuanyingxiao。

genjumeiti“fbifshipinyinliao”debaodao，blueglassdecailiaochengbenzhandaozongyingyeede25%zuoyou。angguideliuxingshicai+jiaoyuan+suannaishiblueglassdechangjiandapei，faguoluosailuojiaoyuandanbaitai、asayijiangguoyijihuaxishengwudeboniaosuan，doucengbeiyingyongdaosuannaichanpinli。“zaizhiqiandeputaoxiliechanpinzhong，womenxuanzedeshiyangguangmeiguiputao，zheigepinzhongzaiskpdeshoumaijiageshi500kuaiyichuan。”sarashuodao。

muqian，blueglassbaochizhemeiyueyicidechanpingengxinpinlv，xinpinxiliehuibaokuozhishaoyikuansuannaiyinpinhesuannaixiaochi。zhideyitideshi，blueglasshuizaixinpinshangshiqijianjinxingquantaodeshijuegenghuan，baokuochanpinwaibaozhuanghexiaochengxudejiemian。“baochichanpingaogengxinpinlv，keyigenghaodiliuzhulaoguke。shuzihuayunyingtuanduihuigenjuhoutaishuju，xuanchufugoulvzuigaode6kuanchanpin，womenhuigulixingukegoumaizheixie（chanpin）。”sarajieshidao。

jinniankaishi，blueglassdasuancongjiankangsuannaixiangjiankangshipinzhuanxing，zengjiaxindelingshixian。lingshixiliechanpindeyanfayehuiweiraosuannaijinxing，biruyishengjun、nailaobang、suannaijuandengdeng。

butongyusuannaipinpai“yizhisuannainiu”maiwanjizoudemoshi，blueglassxiwanggengduogukeliuzaidianneixiaofei。“womenyougudingdeyingzhuangxitongbiaozhun，rudengguang、zhuoyibandeng、peishihechahuadeng。chucizhiwai，huigenjumeijiamendianderenliu、kequndengdengtezhengzuozhuanmenderuanzhuangsheji。”sarajieshaodao。

youyizhongshuofashi“blueglass92%demendiandoukaizaixingbakegebi”。xingbakeziyouyitaokexuedexuanzhixitong，shenzhihuibeizuoweishangxueyuandeanli。blueglassbiaoshi，zaixuanzhishidequehuikaolvfujinshifouyouxingbakedemendian。

cong2020nianqi，blueglasskaishixunsukuodian。“yiqingqijian，womenyongjiaodijiagenadaolebaokuolansegangwan、xiangyunxiaozhenzaineide10jiadianpu。”sarashuo。

jinnianniandikaishi，blueglassdemendiankuozhangsudujiangzaicitisheng。muqiandejihuashi，sannianzhinei，zaiquanguoyixianchengshikaishe1000duojiaxindian，fugaishanghai、hangzhou、chengdou、shenzhendengdi，qizhongshanghaishizhongdiankaolvdechengshi。

jiyuhuiyuanzhidu，blueglassyezaijianlizijideshequn。muqianqizhucehuiyuanyou50wanren，huifeiwei188yuandechaojihuiyuan5wanren。

wulunshichanpinyanfa、mendiansheji、shequnhuodonghaishishejiaomeitituiguang，zuizhongdemudedoushicushigukedaka，congerranggengduorenlejiedaopinpai，ranglaogukefugou。sarajulishuo，“quniandelanzaodanbaixiliechanpinhenhaokan，tayinfaleyonghuzifadexuanchuanxingwei，biruxiaohongshushang'zuanshisuannai'，'lanseshengdanjie'dengdenghuati，doushiyonghuzijijiashangqude。”

danbingbushisuoyoudeyonghudourenkeblueglassde“gaojigan”，jiaogaodekedanjiachangchangyinfabushaozhengyi。huiyuankeyixiangshouzhekoujiage，danshifeihuiyuangukezexuyaozhifu30-50yuandejiage，zheibinaixuedechahexichahaiyaogaobushao。erqitaxianzhisuannaipinpai，ru“yizhisuannainiu”、“youmisuannai”dekedanjiadayuedouzai20yuanshangxia。

duici，blueglassfangmianhuiyingcheng，muqianmeiyoujiangjiadedasuan。jinguangaigongsimeiyoutoulujutidexiaoshouheyingliqingkuang，danfbifcengtongguoshidicesuanguo，ruguohulvezhejiu，blueglassdemaolilvdagaizai40%-45%zuoyou。daguimokuodianzhihou，gaojiacelvenengfoujixuyouxiaoshishihaishigeweizhishu。

buduanyanfaxinpinhemendiankuozhangshiblueglassxianjieduandegongzuozhongdian，tongshiyeshisarakouzhongzuidadetiaozhan，“womenhuinulibaochimeiyueshangxin，danruguojiexialaikuodiansudujiakuai，kenenghuishidangjiangdipinlv。”sarashuo，suizheyewuliangjiada，xiayibuhaihuikaolvkuodatuanduiguimo。