suizheguoneijingjigaozhiliangfazhan，guominxiaofeixuqiushengji，“yanzhijingji”jinyibujueqi，guoneimeizhuanggehushichangbuduankuoda。jugongkaishujuxianshi，zaozai2013nian，woguojiuyichaoyueribenchengweishijiedierdahuazhuangpinxiaofeiguo，2015-2019nianzhongguohuazhuangpinxingyeshichangguimoyou1325.4yiyuanzengzhi2128.1yiyuan。weilai5nian，yujizhongguohuazhuangpinxingyeshichangguimojiangchixuzengzhang，qieyouwangzai2024niandadao3723.7yiyuan。

yucitongshi，shoudaoquanqiuyiqingyingxiang，geqiyerengzaijijiyingduixiaofeishichangshangdefumianyingxiang。congmeizhuangpinpaixianshangxianxiadetansuo、kaituoshemeipingtaiqudao、kuodayanfatouru，zaidaomeizhuanglingshouyejiangbenzengxiaodeduoxiangjucuo，wuyibutixianlezhongguomeizhuanggehuxingyegefangjijixunqiufazhandejuexin。

zaicibeijingzhixia，youshanghaibaoyejituan⼁jiemianxinwenzhubande2021【xinyanbang】pingxuanzhongbangyu10yue14rixiawu【jiemianshishanglifenghui】xianchangzhongbangjiexiao。2021【xinyanbang】zhizaipingxuanhaineiwaibiaoxianyouyi、koubeizhuoyuedemeizhuanggehupinpai，“xunzhaohuanranxinyandemimi”。zipingxuanqidongyilai，ruweipinpaishoudaolelaiziyejie、zhuanjia、meitiyuxiaofeizhedeguangfanguanzhu。lijingbannianzhiyudezhuomiandiaoyan、jiangxiangshenbao、zhuanjiapingshenhexiaofeizhepiaoxuanhou，zuizhongdanshengle13zuoniandupinpaidajiang。zonghekaoliangyuqingzhibiao、yewubiaozhu、shichangzhanbi、moshichuangxin、pinpaimeiyudengweidudejichushang，jiemianxinwentongguobangdanxingshi，guli、jiajiangweixiaofeizhechuangzaojiazhideyouxiuqiye，zhijingtamenduizhongguojingjigaozhiliangfazhansuozuochudezhuoyuegongxian。

以下为获奖品牌简介：（资料系公开资料整理、企业考察走访所得，排名不分先后）

FOREO斐珞尔

ruidiangerenhulipinpaiforeofeiluoerzhiliyutigongzhuiqiujiankangyuzixindezhinengjiejuefangan。bingchengzhe“dianliangnindeshenghuo，rangninrongguanghuanfa、zixinmanman”deshiming，foreofeiluoeryaozuodebujinshigaishanjiyousheji，gengyaodapochangguicongtoukaishi。rucichuangxindegongzuofangshifanyingzaichanpinshejizhizhong，yezhengshitamendehexinsuozai。

Simpcare溪木源

chuangbanjinliangniandegongnengxingziranhufupinpaiximuyuan，bujinchengweixinruihufusaidaoshangdeheima，gengshixiaofeisaidaoshangdexinwuzhong。zi2019nianchengliyilai，ximuyuanshizhongjianchijiyuyonghudezhenshijifuxuqiuerkaifachanpin，zuodaoanquan、youxiao、yuyue，zhiliyuweiyazhouxiaofeizhedailai“ziranchufang”，chuandidazirandeliaoyuliliang。tongshi，ximuyuanyimeiqizhen，yimeiqishan，yinlingdajiatihuigengmeideshenghuofangshi，yongmeilaituidongshehuidejinbu。

蘭LAN

zuoweiguoneiclean beautychangdaozhezhiyi，lanlanyizhijianchizhe“jingjing、gaoneng”dechunjinghufudingwei，zhiliyuyizhenshi、toumingdechanpinbiaozhun，weixiaofeizhetigonggaoxiao、jiankang、yuyuedemeifushenghuofangshi。

玛丽黛佳

malidaijiabingcheng“ziyou、chuangyi、yishu”dejingshen，yizhinulijianchibingchangdaozhe“xinyishucaizhuang”depinpailinian。tayongyuzhuiqiushenghuodebenzhenyishu，shitudapochuantongyishuhemeixueliniandeshufu，tongguoxinabutongyishulingyudejingsui，chuangzaochuyizhongxindedanyoubudengtongyuxiandailiuxingdedazhongyishufengge，shixianjiangchunyishuyucaizhuangdeshiyongyishuwanmeikuajieronghe。

纽西之谜

niuxizhimishiyuanzixinxilandehufupinpai，yi“ziranxiuyanghufu”weipinpailinian，bingchiorigin-n-techjichunjingtianrandehufulinian，yicuiququanqiu⾃ranjinghuadetianranhufuchanpin，weiquanqiu⼥xingyinlingchunjing⾃ranhufuchaoliu。

润百颜

runbaiyanshihuaxishengwuqixiazhuanyanboniaosuan(xuemingtoumingzhisuan)dehexinpinpai，zhuyaohangaiyiliaomeirong、gongnengxinghufupinliangdayewubankuai。runbaiyancaiyongha+shengwuhuofujishuyugeleishengwuhuoxingwuzhidapei，ranghuoxingchengfenyuboniaosuanxietongzuoyong，quanmianfugaisuoyourenqun，zhenduibutongjifuwenti，fenjihehu，weimeiweiqiumeizhetigongjingzhundejifujiejuefangan。

完美日记

wanmeirijidepinpailinianshiunlimited beauty，meibushexian。pinpaizhuanzhuyuduimeidetansuo、zhongsuhebiaoda，tigongchushoukejiqiechaoyueqidaidemeizhuangtiyan，jieheoumeishishangqushiheyazhourenqundemianbuhejifutedian，yongxinweixinshengdainvxingyanfayixiliegaopinzhi、youchuangyi、daijingxigandecaizhuangchanpin。

薇诺娜

weinuonapinpaizidanshengyilai,zhuanzhuyujiejuepifukunnanhudejifuhetufaxingwenti。weinuonaxilieyiliaohufuchanpinjingguocengcengshaixuanceshi，zhuanweizhongguorenwentijifuhezhongzhengjifuersheji，weimeiyiweishiyongzheyingzaochu“lingfudan”dejifu，tongshi，zhudongxingdediminyaolikangji，rangshiyongzhemeitiandoukefangxinzaigaishanfuzhidetongshi，huodejifupingzhang，xiangshouyuanzidongfang，gengdongguorendeziranzhimei。

玉泽

yuzezhuzhongyuzhenduiduozhongpifuwentigenyuanyanjiu，zhuanzhupifupingzhangzixiuhu，jiheguoneiwaipifukelingyudingjianxueshuyanjiurenyuanjinxingchanpinkaifa，gengqiangdiaochanpinduiwentipifudeshijigongxiao。jintian，jiahuajiangduonianyanjiuchengguozhuanhuaweishijichanpin，zhizaiyunyongpifuyixueyuanlibangzhuxiaofeizhezairichanghufuguochengzhongjiejueduozhongjifuwentikunrao。yuze，yiwei“ruyubanyingrun，fuyouguangze”，baohanzhejiahuadeqixu，xiwangzhongguorenyongyouzijidepifukexuehufupinpai，tongshizhiliyugaishanguorenpifuyajiankangzhuangtai，shiyongchanpintongshihaiyuanjiankangjifu，zhenzhengzuodaoruyuguangze。yuzedewucijijiyouxiaoxingjingdalianglinchuangyanzheng，huodelezhuduopifukeyishenghexiaofeizhederenkeyutuijian。

自然堂

pinpaizi2001nianchuangliyilai，yichengweizhongguozhiminghuazhuangpinpaizhiyi，zaizhongguonvxinghufupinleishichangzhanjuxiangdangdadeshichangfene。zirantangchangdaolexiangziran，meilishenghuodelinian，zhenduizhongguorendewenhua、yinshihejifutedianyanzhi，rongheziranjietianranchengfenyuchuangxinjishu，zhiliyuweizhongguoxiaofeizhetigonggenghaogengzhuanyepinzhidechanpinhefuwu。

年度高端美妆零售品牌——SEPHORA丝芙兰

2005nian，sifulanzaishanghaihuaihaizhonglukaisheleshoujiazhongguomendian。zhijin，16nianlaisifulanbingchi"benzhenlingshou"chuxin，kuaisukuozhanzhidazhonghuaqude87gechengshide311jiamendian，xianshangquanqudaojuzhenfugaiquanguojinqiangechengzhen，meirizhulishangbaiwanmeizhuangxiaofeizhedakaimeili。gukekeqianwangrenyiyijiasifulanmendian，tiyanyixiliegaokejimeizhuanghudongzhuangzhi，ziyoutansuohailiangguoneiwaizhimingyuxiaozhongmeizhuangpinpai，hangaishangwanzhongquanpinleimeizhuangbaozang。sifulandianneimeirongguwenyihuizhenduigukexuqiu，tigongzhuangrongdingzhi、toubuhulijispadengduoxiangmeizhuangfuwu，tigongzhuanyedemeirongjianyi。yucitongshi，sifulanjijihuikuixiaofeizhe，tongguojinnianhuanxinshengjidemeilipaihuiyuanjulebu，buduanjixiaofeizhedailaifengfuqiexinchaodemeizhuangtiyan，weizhongguomeizhuangaihaozhedailaihequanqiutongbudemeilitiyan。

年度品牌管理服务商——丽人丽妆

lirenlizhuang（sh.605136）chengliyu2010nian，pingjieqianzhandeyingxiaoyuzhuoyuedeguanli，zhagenxianshanghuazhuangpinlingshouyewuyupinpaiyingxiaofuwulingyu，zhiliyuweipinpaitigongquanmianergaoxiaodeyunyingjishichangfuwu，jiezhi2021nian6yue30ri，gongsiyuxuehuaxiu、yayang、hou、shihuakou、fulifangsi、aolunnasudengchaoguo60gepinpaidachenghezuoyixiang。pingjiechusedepinpaiyunyingnengliheduiliuliangchengben、yingxiaochengbendeguankongnengli，gongsi2021shangbannianguishuyushangshigongsigudongdejinglirundadao2.05yi，shixianle36.64%degaozengzhang。

年度化妆品集团——欧莱雅（中国）有限公司

oulaiyashiquanqiuzhimingdemeizhuangjituanzhiyi，shizhongbingchengzhe“rangsuoyourenyongyoumei“deshiming，zhisubingjin。xiangxinmeihaoxiaofeideliliang，2021nian5yue5ri， oulaiyazhongguozaishanghaixuanbujiang5yue5rishezhiwei “meihaoxiaofeiri”, bingjiangshanghaisheliweibeiyaqushuniu，fahuizhongrihan“meizhuanghuangjinsanjiao”dexietongxiaoying，zhichishanghaichixutishengzongbujingjinengji，dazaoguojixiaofeizhongxinchengshi，bingchengquanqiu“meihaoxiaofei”deceyuandi。

关于2021【新颜榜】评选

2021【xinyanbang】pingxuanfugaiguoneizhongwaizimeizhuanggehupinpai，zhizaipingxuanhaineiwaibiaoxianyouyi、koubeizhuoyuedemeizhuanggehupinpai，“xunzhaohuanranxinyandemimi”。

更多详情，请进入2021【新颜榜】专题

pingxuanjifenghuicanyu，huanyinglianxi2021【inshibang】zuweihui：

会务组：

gunvshi 18601704491，gurenyi@jiemian.com

yunvshi 15821331789，yuzhou@jiemian.com

媒体组：

chengnvshi 13636511963，chengxinyuan@jiemian.com

munvshi 13701987428，mumengqiu@jiemian.com