renhezuzhideceozaiqichenggongzhongdoufahuizhezhiguanzhongyaodezuoyong，duiyujiazubangongshi（yixiajianchengwei“jiaban”）eryan，yishiruci。jiabanceoxuyaobangzhujiazushixiancaifudebaozhizengzhi，zaifensanfengxiandetongshishibiejihui，bingyujiazuchengyuandajiaodao，zuochuguanjianjuece，zerenzhongda。

ciwai，jiabanceohaixuyaojubeizhuoyuedetouzinengliheguanlinengli。zaituanduizhong，jiabanceoxuyaozhenzhengdijiaodaohepeiyangyuangong，bingyizishendezhuanyezhishihenengliyingdezunzhong，erfei“chongdang”lingdaozhe。

zaiyigejiabanzhong，ceodelixianghuaxiangshishenme？mouhaiwaiyanjiujigoutantaolewutiaotongwangceodezhiyeguiji，yijimeiyitiaoguijideyoulieshi。womenjiexuanbianyileqizhongdejinghuaneirong，xiwangduiniyousuoqifa。

1  家族成员

zaiyingguo，61%dejiabanceohedongshizongjingliyoufeijiazuchengyuandanren，zheiyishuzizaiouzhouheyazhoufenbieshangshengzhi 71%he80%。jishizaijiabanyetaifazhanzuiweichengshudemeiguo，chaoguoyibandejiabanceoyoufeijiazuchengyuandanren。

muqian，jiazuchengyuanchurenjiabanceozaixinxingshichangyuelaiyueshaojian，zheishishidaibianqiandebiaozhi。xinyidaijiazuchengyuanrezhongyuchuangzaofeicaiwuyingxiangli，erjiabanzhengzaiyanbianweifuzaqiebiaozhunhuayunzuodezuzhi，xuyaoyongyoujingyanfengfu、fuyouhuolidelingdaozhe。

优势：

congjiazuchengyuanzhongguyongjiabanceojuyouwaiburenyuannanyitidaideyoushi。jiazuchengyuanyujiazuyouzhegongtongdemubiaoheyuanjing，yincinenggoukeyichongfenlejiejiabandetiaozhanhetongdian。tamenyujiazudeliyiwanquanyizhi，zhidexinlai。qizhong，jiazuchengyuanchurenjiabanceoyehuitongguojiangdigudingxinchouyicijiangdirenlichengben，congerzaijiabandezuizhongshouyizhonghuodehuibao。dangran，qingkuangbingfeizongshiruci。

劣势：

jiazuchengyuanchurenjiabanceowangwangbanshengyixiliefengxian。piruzaiyigenanmeizhoujiabanzhong，youjiazucaifuchuangzaozhedeerzichurenjiabandeceo。jinguantabujubeizige，yeweinengweigongsidechenggongzuochugongxian，danquededaoyifenfeitongxunchangdexinchoufangan，zheirongyizhishixinchenglidejiabansangshizhuanyegaoxiaodenengli。

congjiazuchengyuanzhongpinqingjiabandeceoyehuiyingxiangtouzidepanduan。zaiyigeyoujiazuchengyuandanrenceodejiabanzhong，tajiangzijidequanbucaichanyazaileyixiangpojuduboxingzhidetouzi,fengxianjigao。jiazuchengyuanzaizijizuishanzhangdelingyuwangwangjubeiyidingreqinghezhuanyezhishi，danbingbushihelingdaoyewufanzadejiaban。

2 首席投资官（CIO）

duiyuchaofujiazueryan，shelijiabanmubiaoshitongguotouzishixiancaifudebaozhizengzhi。dangtouzichengweijiabandezhuyaoyewumubiaoshi，pinqingzhuanzhuyutouzideciozuoweijiabandeceochengweilisuoyingdangdexuanze。

优势：

yigejiabantongchanghuipeizhiguangfanerduoyangdezichanleibie，yincixuyaozhuanyedeguanli。duiyucioeryan，tamenxiguanyuzaigaoqiwangxiagongzuo，dangshichangchuxianzhendang，touzishouyilvzhangqidimishi，tamenrengranbeifuyushouhujiazucaifuanquandezhongyaozhize。

tongshi，ciowangwangyongyouchusedegoutongjineng，yinweitamenjubeifengfudezhidingzhanlve、guanlitouziyuqiyijixianglaobangoutonghuibaodejingyan。

劣势：

duiyucioeryan，zaifuzetouzidetongshi，haiyaochengdanjiabanlingdaozhedejiaose，zheijihushibukenengderenwu。ruguojiabancongneibutibacio，tamenkenenghennanjiangzijidequanlixiafangjixinyuangong。ciwaicongzhangyuanlaikan，touzizhedegaofengxian、gaohuibaoxintaikenenghuishijiabanxianrukunjing。

3 其它家办的CEO

butongyuqitazuzhi，jiabandetezhi、zhangshijiangongzuohegexinghuayaoqiushidehenduolaiziqiyedelingdaozhenanyishengrenjiabanceodezhiwu，erguyongyiweijuyoujiabanlingdaojingyandeceokeyiquebaowufengruzhi。tahainengjiejianciqiandegongzuojingyan，zhulijiabangenghaodefazhan。

优势：

jiabanxuyaozhongcheng、fengxianhechusenengliderencai。suirancongfeijiabanqudaozhaopinceokenengbaozhengyouxiu、zhiyedaodeheshiyongjineng，danwufabaozhengqijubeijiabangangweisuoxudeqingshanghetonglixin。duiyujiazueryan，jiabanceozaiguanlijuecaifudetongshi，haiyaoweihujiazuyinsi，zheizhiguanzhongyao。

劣势：

congqitajiabanpinqingceozhiyouyigexuyaozhongdianguanzhudewenti，neijiushizhongcheng。zhongchengduiyujiabaneryanzhiguanzhongyao，bijingmeiyouyigejiabanshiwanmeide。pinqinglaiziqitajiabandeceoshi，bixunongqingchutamencongshangyijiajiabanlizhideyuanyou，yiquebaotamenzaiduanshijianneibuhuilikaizijidegangwei。

4 律师

lvshishizuihaodeceoma？yiquanqiuzhengzhilingdaorenbeijinglaikan，queshiruci。mandela、shengxionggandi、aobamahepujingdoushifalvzhuanyebiye，jinrongjiedexuduolingdaorenyeshiruci。meiguoyinxingdongshizhangjianshouxizhixingguanbulaien·moyinihanhegaoshengqianshouxizhixingguanlaoaide·bankefentongyangyongyoufengfudefalvzhishi。zairenyilingyudouyoufalvbeijingchushendeceo。

优势：

suizhejianguanjigouduijiabandeshenchalidujiada，lvshibeijingdejiabanceohuojianggengjuyoushi。daliangyanjiubiaoming，youjuyoufalvjingyandeceolingdaodezuzhichuxiansusongdefengxiangengdi。tamenbujinkeyihuajieqianzaidefalvchongtu，erqiekeyijiufuzadewentitigongjianyi。shishishang，lvshizhisuoyinengchengweiweidadelingdaozhe，deyiqijinshendexingshifengge。

lvshiwangwangxunlianyitedingdefangshisikao，zaizuochupanduanzhiqiannenggoutingxialaifansixingdongsuozaochengdeyingxiang。zhengshizheizhong“zaihuidawentizhiqiantichuwentidenengli”，zaojiulelvshijubeigaoxiaodegongzuonenglihecongmingdeshangyetounao。xuyaozhuyideshi，zheiyinenglihuojiangweijiabandailaiyixiliewenti。

劣势：

jiubenzhieryan，lvshiyiguibifengxianweizhi，zairenheshihoudounenggoutiqiansanbusikao。yixiangjuecewangwangbanshengfengxian，tamenzenengjinkenengbimianfengxiandefasheng。zheidangranshiyijianhaoshi，danbuyuanmaoxianyijihuanmandejuecefengge，kenenghuizhishijiabancuoshiyouliketudejiaoyi。bijing，gaofengxianyiweizhegaohuibao，falvbeijingdeceosuolingdaodejiabanwangwangwufalongduanhuozhuzaishichang。

5 会计师

jiabandechengbenzhanguanlizongzichande1%。1%sihukanqilaishiyigehenxiaodeshuzi，duiyuzichanguanliguimochaoguo10yimeiyuandejiabaneryan，meiniandechengbenzekenenggaoda1000wanmeiyuan。youyushejishuqianwanmeiyuan，yincixuejianchengbenzhiguanzhongyao，zheichengweipinqinghuijishidanrenjiabanceodehexinyuanyou。

yien·bukannan (ian buchanan) yu 1981 nianjiaru misland capital danyijiabandanrenhuijishi。sinianzhihou，tachurenjiabanceo，zaijiandusuoyoutouzidetongshi，yongyoujiabandesuoyoujuecequanbingguanlisuoyouneibuhewaibaoziyuan。

“wosuofuwudejiazuownermen，ruguotamenrenweimougeyuangongzugouyouxiu，jinguanquefajingyan，tamenyeyuanyijiangyewujiaoyuqidali。ruguonihencongming，jiukeyizuohenduoshiqing。ruguonihenyoutianfu，jiazuzehuiyuanyituidongniqudaibiaotamenchulizheigexiangmu。”yienbiaoshi。

优势：

quebaojiazucaifubaozhizengzhishijiabandepubianmubiao。pinqinghuijishichurenjiabanceo，jinengbaohujiazucaifuyounengchanshenghuibao，tongshinenggoubaozhengjieshengchengbenchengweimeigeyewujuecedehexin。

yulvshileisi，hegedehuijishi，youqishineixiezaiyejieqian 10 minghuijishishiwusuojieshouguopeixundehuijishi，youzhuyutuijinjiabanzhuanyehuayunzuo。

劣势：

suiranhuijizhuanyebeijingkeyizuoweiyizhongyoushi，danhuijishizhangqisuochudehuanjinghefenwei，yekenengweijiabandailaiyixilietiaozhan。

suiranjiabankenenghuishouyiyuhuijishidejineng，dantamenkenengwufacongbiaozhunhuayunzuodeqiyezhonglianghaodiguodudaolinghuoxingjigaodejiaban。duiyuhuijishieryan，tamenxiguanlefeichangbiaozhunhuadehuanjing，pirulejiezijidezhiyefazhanqianjing，ruhehuodebaochoujishangshengtongdaodeng。jiabandegongzuozewangwangnanyibiaozhunhua，yinciconghuijishiquntizhongguyongceokenenghuidaozhizaizhurubuchangzhileideshiqingshangchanshengzhengyi。

总结

zaiyixiangjiabanceodiaochajihuazhong，chaoguoyibandeshoufangzhe（58%）biaoshi，tamenhuipinqingyimingjiazuchengyuanchurenxiayirenceo，42%shoufangzhedeqingxiangyucongwaibupinqingzhuanyerenshi。

diaochaxianshi，92%dejiabanceorenwei，chengjiuzhuozhudejiabanzaiguanjianlingdaogangweishangdouyouwaibuyuangong。tongguozhuanyehuarenyuanguanlijiazucaifu，youzhuyujiabangoujianduoyuanhuadetouzizuhe，binghuodelirunfenghoudejiaoyijihui。ciwai，pinqingwaibuzhuanyerenyuanyekeyishijiabanchengweijuyoubiaozhunliuchenghegaoxiaoyunzuodezuzhi。

zongeryanzhi，jiabanceobingmeiyou “yidaoqie”defangfahepingpanbiaozhun。danshi，zuoweijiabanceo，guangfanzhuanyedejineng、zhishihejingyanzhiguanzhongyao，tongshilianghaodeqingshangyeshibukehuoquedesuyang。jihumeiyigejiazuownerdouqiangdiao，jiabanceodegexing、wenhuaqiheduhejiazhiguandezhongyaoxing。

（tixing：neirongjiguandianjingongcankao，bugouchengrenhetouzijianyi。）