suizheyuelaiyueduodenvxingcanyuchuangye、jiazucaifuguanlihedaijichuancheng，nvxingdejiaoseqiaoranfashengbianhua。

yuelaiyueduodechuangyidainvxingjizhangwoquanliyouzhangguancaifu，yuelaiyueduodechuangerdainvxingzoushanglejiebanzhilu，yuelaiyueduodenvxingzhengzaicongyinanxingweizhudaodejingyingshijiezhongjuexing。

1 “走向台前”的女主人

guoneihenduohuoyuezai“muqian”dechuangshirenhuochaogaojingzhirenshidoushinanxing，erzaizheixiechaogaojingzhirenshibeihoudeqizimenbanyandejiaosemizuzhengui。

youqizaizhongguo，qizizuoweilingyibanliyigongtongti，shichuangshirengengweixinrenderen。zuoweijiazuzhongdechuangyidainvxing，tamenhechuangshirenyiqijinglilechuangyeshidejiannanyukunku，yincigengyuanyixiangxinqiyeyuanjing，qiegengyounenglipinghenghaobaokuojiatingyugongzuozaineidesuoyoushiqing。

mayunzaigangchuanglialibabadeshihou，cengduizhangyingshuo，ruguotamenshiyizhijundui，tajiushizhengwei，youtazai，alibabacaideyiwentuo。jiuzheiyang，zhangyingzaimayundequanshuoxia，ciqulegongzuo，chengweile“18luohan”dajunzhongdeyiyuan，gonghao02。

houlai，zhangyingchengweilealibabazhongguoshiyebuzongjingli。dancishi，mayunde“houyuanyouqihuo”。yinweifuqidouhenmang，meiyoushijianguanerzi，jieguoerzichenmiyuwanyouxi。zheishihoumayunjile，hezhangyingshangliangrangtacizhi。cizhihoudezhangyingkaishixiangfujiaozi，zaibeihoumomozhichialibabadechengzhang。

rujin，zhangyingzaialibabadeshenfenshirongyuguwen，zhuyaojinglifangzaidalicaifushang，yehuicanyuyixiecishanshiye。

ju《jinrongshibao》baodao，zhangyingyizhichiyoualibabachuangshirengupiao，binghuodeyuangonggufenbuchang，zheixiejunweiduliyumayundedanduchigu。mayunhezhangyinghaifenbiejianliledulidexintuo，laichiyougezidealibabagupiao，yongyuzichanguihua。erzaitouzishang，zhangyingcengshixiaomidezaoqitouziren。

zaicishanshiyeshang，2013nian，zhangyinghaiyueluosiyiwanfuwengyouli· mierna(yurimilner)、make· zhakebogefufu，gongtongshelileshengmingkexuetupojiang。

hezhangyingyiyang，tongyangguanlijiating“caizhengdaquan”dehaiyouwangxingdeqiziguowanhuai、liyanhongdeqizimadongmin、liuqiangdongdeqizizhangzetiandeng。

guowanhuaicengpeiwangxingyiqichuangye。zaifanfouwangshi，guowanhuaishijishugongchengshi；zaixiaoneiwangshi，guowanhuaishidiwuhaoyuangong；zaimeituan，guowanhuaishimeituandechuangshichengyuanzhiyi。

ju《wandian latepost》baodao，zaonianguowanhuaicengfuzemeituandehrheyunying，houshimeituanwaimaicaiwubp（business partner）。2021nian9yue，meituanjinxingleyicizuzhijiagoudiaozheng，guowanhuaiqinzidaiduixinyewu——meituankuailvheyouxuan。tongshi，guowanhuaihaishimeituandezuigaojuecejigous-teamdechengyuanzhiyi。

gongkaiziliaoxianshi，guowanhuaihaizhangguanzhejiazujijin。tafuzedejiazujijincengshimobaic+luntouzifang。2018nianzaimeituanshougoumobaishi，wangxingmeiyoucanjiadongshihui，ershiyouguowanhuaizuoweimobaidegudongdaibiaochuxi。

madongminheguowanhuaiyiyang，yecengpeizheliyanhongyiqichuangye。2007nianzhihou，youyushentihejiatingdeyuanyin，madongminlikailebaidu。2017nian，madongminxuanzehuiguibaidu，danrenceotebiezhuli，fuzebaidudetouzi、renliziyuan、shichanggongguan。zaiyinjumuhouqijian，madongminhaichoujianlezijidejiaban。

zhangzetiansuiweiheliuqiangdongyiqichuangye，qieliuqiangdongzaijiehunqianyetongguoshelijiazuxintuo，jiangjingdonggongsidegufenzhurulejiazuxintuo。danliuqiangdongcengduimeititoulu，tabajiazudetouziquanbujiaoyouzhangzetiandali。zhangzetiansuotouzideuberzhengshitongguoliuqiangdongjiazujijintouchuqude。

ciwai，zhangzetianhaishisuqiantianzi、suqiantianji、sanyatianbochanyesimujijinsanjiagongsigudong，chigubilifenbiegaoda98%、98%、49%。chuuberwai，zhangzetianhaicengtouzilezuoyehezi、bubs、inweyinweichadengzhuduoxiangmu。

erhaidilaodechuangshirenzhangyongzejiangzijizaixinjiaposhelidejiabansunrise capitaldedaquanzhijiejiaoyouqizishuping，shupingyeshisunrise capitaldeweiyigudonghedongshi。

zonghelaikan，youyuqizishiqizuixinrendejiazuchengyuan，zheixieqiyejiamenzaichuanglijiabanhou，douhuijiaoyouqizidali。

qici，buguanshizaijiazuzhilihaishiqiyeguanlishang，tamenyouyongyoumou。tamenjishijiazudelinghangzhe，yeshijiazuwenhuadechuanbozhe。

kuangxiaoqingshixinhongjidichan（00016.hk）chuangbanrenguodeshengzhiqi，cengyuqiyiqichuangye，rencheng“guolaotai”。zaiqizhangzibeibangjiashi，kuangxiaoqinghaibuwangheduifangtaojiahaijia，zuizhongjiang20yideshujinjiangdao6yi，zheirangdangshisuoyourendoujingtan。

guodeshenglishishi，jiazuxianrucaichanzhengduozhong。zuizhongkuangxiaoqingchumian，pingxilezheichangxiongdixiqiangdefenzheng。rujin，tashixinhongjidichanzuidadegudong，tongshiyeshijiazuxintuojijindeguanliren。zaixinhongji，gexiangzhongdajuecedouxuyoukuangxiaoqingguomu。bulunshiguquanfenpeihaishizhangmenrenxuanze，tadouyouzheyipiaofoujuequan。

ciwai，tamenbujinjinshichuangyezhe，gengshijiazuchengyuanqinggangoutongde“qiaoliang”。zaijiazuzhong，tamenqidao“jiazhang”he“runhuaji”dezuoyong。

褚时健离世时，家族传承问题依旧未得到完全解决。但作为长者hejiazuqiyedeshijikongzhiren，majingfendanfuqizhenggejiazudezhongren，chengweigoutongjiazuchengyuanqinggande“qiaoliang”。suiranchuyibinchengweilezhengtongjichengren，danshijiazuchanyequegeyoufengong，youxiangduiduli。

rujin，majingfenzhangguanzhezhenggejiazudedaquan，xiediaozhejiazuzhongdeshiwu。tahaicengxiangchengliyigejiazuxintuojijin，yongqilixilaipeiyangqiyejia。tahaicengquan63suidedongmingzhubuyaotuixiu，yinwei“renshengliushicaikaishi”。

2 “女承父业” 

zaijiazudenvxingchengyuanzhong，chuqiziwai，nveryeyongyouzhezhongyaodediwei。zaiguonei，duoshunvxingerdaiyekaishi“chengfuye”，zheshoujieban。

2021nian3yue10ri，libaijituanqixiachaoyunjituanzaigangjiaosuoguapaishangshi，zheiyeshilibaijituanqixiashoujiashangshiqiye。zuoweijiazuqiyedejichengzhezhiyi——libaizigongsichaoyundezhangquanzhechendanxia，gengshidapolejiazuqiyebushangshidechuanshuo。

zuoweidaliyuanchuangshirenxushihuidenver，xuyangyangyezaituidongjiazuqiyeshangshideguochengzhong，zuochulehendadegongxian。erzongfuliciqiancengxiangtongguoqiqixiadehengfengzibenshougouzhongguotangguo(8182.hk，xianyitingpai)shixianshangshidejihua，suizuizhongshibai，danshitayizhimeiyoufangqishangshizhilu。

zuoweifulaitebolidierdagudong，ruanzeyunyijingzaijichengjiayededaolushangchuilianxujiu。taxianzaishifuzongjinglijiandongshihuimishu。fulaitezaigangjiaosuo、agudeliangcishangshi，yedouyouruanzeyundeyifengonglao。

zheixiejiazuerdainvxing，zhengtongguojichengjiaye，zouxianggengguangkuodeshangyewutai。

liuchangzaijieshouxinxiwanghou，tongguobinggoujiujiuya、benxiangnongye、jiaheyipinzhongyangchufangzichandeng，xinxiwangzhengcongsiliaozhuyexiangchanyelianliangduanyanshen，dalibujushengzhuqinleiyangzhi、shipin、niurudengyewu。

yanghuiyanyekaishiyanshenjiazuchanyelian，chudichanwai，haishejijiqiren，yijidulishangshidejiaoyu、wuyefuwubankuai，haiyouzhengzaifazhanzhongdexiandainongye、wenshanglvdengxinyewu。

jikaitingzuoweilongguangdichanchuangshirenjihaipengdenver，xianweilongguangdichanfeizhixingdongshi，cengluxuchuangbanlelongxi、xinghui、gaorunsanjiatouzigongsi。

ziliaoxianshi，jikaitingtongguobutongdegongsijijiazuxintuochiyoulongguangdichan85%deguquan，shilongguangdichandezuizhonggudong，tongshishengmingquanquanweituofuqinjihaipengguanlizheibufenguquan。yejiushishuo，jikaitingweijiazuxintuodetuoguanrenjishouyiren。

zheixienvxingerdai，zhengdailingjiazuqiyebuduanfazhan，kaipixinzhanchang。

3 从“富二代”到“创二代”

xuduojiazuzhongdenvxingerdaidoushicongjiazuqiyedejicengzuoqi，zaiduijiazuqiyeyoulequanmiandelejie，qieyouleyidingdegongzuochengjihou，caibeifubeiweiyizhongren。

shouxian，tamenshouguolianghaodejingyingjiaoyu，bichuangyidaijuyouzhuanyezhishi、gengkaikuodeguojishiye。

zheixieerdaidaduoshimingxiaobiye。ru，liuchang16suijiuyuanfumeiguoqiuxue，houhuobeijingdaxueguojiafazhanyanjiuyuanembaxuewei。yanghuiyangaoerjiuqianwangyingguoliuxue，biyeyumeiguoehaiezhoulidaxue。zongfuligaozhongshijiukaishizaimeiguoliuxue，biyeyupeipodaiyindaxue……

qici，butongyufubei，tamengengqingxiangyucaiyongxiandaihuadeqiyeguanlifangshi，guanligengweitoumingyuzhiduhua。

biru，zongfulizaiguanlishang，bijiaojiangjiutuanduizuozhan，gesiqizhi，zhuzhongguizezhidu。xuyangyangbingbuxihuantanlunzijide“chengjiu”“gongji”，zongshibazheixieguiyinyuqiyehetadetuandui。

disan，yuanyijieshouxinsiwei、xinlinian，gengjuchuangxinyubiangesiwei，xihuan“chuquan”，gengshanzhangzibenyunzuo。

liuchangzhengdailingxinxiwangzouxiangshuzihuazhilu，tongshiduishangyefangshiyejinxinglechuangxin。ciwai，liuchangyiduzhijiehuojianjiechiguminshengyinxing、xinxiwanghejinyingchengzhangjijindeng。

杨惠妍则在2019年成立了碧桂园chuangtou，touzilerubeiqiao、lanjianhangtiandeng。

disi，yongyouyuanjingheshiming。

zongfulicengshuoguo，tasuiranshifenxinshangzijidefuqin，dantajuedezijiyeyouyufuqinbutongdedifang，“wojuedewahahahaibijiaoqueyigezhangyuandezhanlveguihua，yinweifuqinzhengrutazijishuodeneiyang，tashiyigezhixiangmingtianbuxiangweilaideren，erwojiuhuixiangdegengyuan。”

xuyangyangyebadalidezhanlvemubiaodingweidazaojuyouguojihuashuizhundeyouzhishangshigongsi、zuoxingyelingtouyang。

diwu，tamenyouzijidezhujian，zixinqieqinfen，yuanyichiku，yongyudandang、chushiguoduan。

wulunshiyanghuiyan、zongfulihaishiliuchang、jikaiting、xuyangyangdengyipierdainvxingjiebanren，womenzaitamenshenshangdoukandaoleshuyutamenzishendeguangmang：zuo“chuangerdai”，erfei“fuerdai”。

4 CEO、妈妈、女儿、妻子

suiranyuelaiyueduodenvxingkaishicanyujiazushiwuhuoqiyeguanli，dandaduoshuhaishixuanzebaochi“chenmo”。

diyi，ziguyilai，zhongnanqingnvdesixianggenshendigu，zhongxifangtongyangruci。

shishishang，zuoweijiazudejichengrenxuan，yibandouhuiyouxianxuanzenanxing，duoshushizhangzijichengzhi。zhiyoudangjiazuzhong，nvershiweiyidehaizihuosuoshengzinvdoushinvershi，caikenenghuixuanzebacaifuhejiazuqiyerangnverjicheng。

目前，在已完成权力交接或正在交接的企业中，宗馥莉是宗庆后唯一的女儿，刘畅是刘永好唯一的女儿，碧桂园dechuangshirenyangguoqiangyousangenver。

shenzhizaiyazhoudeyixieqiyezhong，haihuichuxian“xuyangzi”heyangzijiebandeqingkuang。jinguanlgqiandongshizhangyoulianggeqinshengnver，danlgjiazudisidaijiebanrenjubenmaoshilgqiandongshizhangdeyangzi（qididijubenneng(yinyi)dezhangzi）。songxiaxingzhizhumeiyouerzi，yushijiangnvxupingtianzhengzhishouweixuyangzi，gaimingweisongxiazhengzhi，chuanweijita。

qici，zuoweijiazujiebanren，nvxingtongchanghaihuimianlinshuangzhongjiaosedetiaozhan：zaibanyanhaoqiyeceo detongshihaiyaobanyanmuqindejiaose。zheiyiweizhe，tamenbixuzuochuhendadexisheng。

chuzuoweiduzhangyijiadaxingshangshigongsidedongshizhangzhiwai，liuchanghaishiyiduilongfengtaidemuqin。tatanyan，zijimianlinyigehendadeyalishi，shangyibeijuedekeyiyouxishengjingshen，danshi“zijiquerenweibunengxishengjiating，ruhezaibaozhengbuxishengjiatingdeqingkuangxiahaiyaojianggongzuozuochuse，zheishiwoganjueyouyalidedifang。”

liuchangduizijichuchugaoyaoqiu：xiwangzijishi90fendeceo、90fendemama、90fendenver、90fendeqizi……weilenengyoupeibanhaizideshijian，tachuchadeshihouhuijianchizuohongyanhangban（yejiandingqihangban），kanzhehaizishuizhele，tacaichufa。jialidemuqinheayidouquantabaozhongshenti。

houlaitadeshentichuxianhendadewenti。tafaxianzijihennanzuodaoneimeyouxiu，yushizaishenghuofangmian，kaishijiangzijiduizijideyaoqiucong90fenjiangzhi60fen。

5 女性仍需“觉醒”

duinvxingeryan，xiangyaobangzhujiazushixiancaifudedaidaixiangchuan，zishenhaixubuduan“jinhua”。

shouxian，yaogaibianguoshidechuantongsiwei。

yuelaiyueduodejiazuqiyechuangbanrenyishidao，yikaonanxinglaijichengjiayehuofengejiazuqiyedechuantongsiweizhengzhujianbiandeguoshi。zaichuantongshoujiuyuxiandaichuangxinzhijian，jiazuchuangshirenmenkaishicaiquxindechuanchengbanfa。zheiyiweizhe，jiazunvxingchengyuanyounengshixianzijirenshengjiazhidejihui。

zaijiazuqiyezhong，keyikandaoyixiejiazuchuangshirenkaishizhuburangnverjieban。

hailanzhijiadezhoujianpingsuiranjiangjiazudaquanjiaojileqizizhoulichen，dantaduinveryejiweizhongshi。muqian，hailanzhijiafenweifuzhuanghetouzierdabankuai。ziliaoxianshi，zhouyanqizhuyaozaimuhougenzhefuqinzhoujianpingyiqizuotouzi。zaijiazuqiyechigushang，zhouyanqibizhoulichenchiyougengduodehailanzhijiaguquan。youci，hailanzhijiachuxianle“jiedidang”jiebanxianxiang。

tongyang，libaidechenshijiazufengxingdeshijitijieban、fengongfenyebufenjiadeyuanze。chulechendanxia，jiazuzhongdeqitahaizidouyijingluxujieguolejielibang，fenbuyu“libaixi”qixiadeduogeshitizhong。

qici，nvxingrengxu“juexing”。

hanguoxiandaijituanhuizhangxuanzhenen，yeshihanguolishishangshouweinvxingdaqiyelingdaoren。zaifanchuantongguannianshang，tadadanzhiyi，renweijiazujianchide“yinggaiyouzhixizisunjingying”dengshuofashiluohoude、bufuheshidaifazhanderenshi。

disan，peiyangheshulizijidenvxinglingdaoli。

duoshujiazuchengyuanhuihuaiyinvxingjiayuqiyedenengli、duishiyedefengxianjingshenyijijuecenengli。danshishishizhengming，neixiechenggongdenvxingchuangyezhehuonvxingqiyejiebanren，gengjuyoupoli、danshi。

zaizhangfuzhengmengxianzisha，xiandaijituangujiayilubaodie，jituanhexinqiyexiandaidiantimianlinbeibinggoudeweixianshi，xuanzhenenliwankuanglan，tongguozengfagupiaofangshi，chenggongshixian“fanbinggou”。zaizheichangjingxindongpodezhanzhengzhong，xuanzhenenbiaoxianchu“tieniangzi”derourenyuguogan，lingrenguamuxiangkan。

disi，baochiziwodiedaidekuaisuxuexinengli。

2005年，杨惠妍学成归国后，便加入碧桂园采购部，担任经理。通过自己极强的学习能力，杨惠妍很快熟悉了这个业务。次年，她就获任碧桂园执行董事，负责整体采购监督、企业资源管理，并参与制定公司发展战略，同时还兼任碧桂园jituanruoganchengyuangongsidedongshi。

erliuyonghaoyecengduocizaigongkaichanghechengzanliuchangxuexinengliqiang，pengyouduo，yingyuhao，zheijinianyuelaiyuezixinheyoudandang，nenggoucongrongdiyingduiwentihetiaozhan。

suirannvxingchuangyezhe、gaoguan、lingdaozhe、jiebanrenzaixingbiebilishangrengburunanxingduo，danyuelaiyueduodenvxingyijingcanyudaolejiazucaifuhewenhuaguanliheqiyezhilizhonglaile。

chengruyibaiduoqian，gedezaiqishiju《fushide》zhongxiedeneiyang：“yonghengzhinvxing,yinlingwomenbuduanxiangshang”。

（tixing：neirongjiguandianjingongcankao，bugouchengrenhetouzijianyi。）