huarenjiazucaifu  wangxiaobo

1.挑大梁不易

yidaiqiyejiachuangxialejiaye，danshijiazuqiyeerzibujieban，huozhezhaobudaoheshidezhiyejingliren，huozhezhiyounver。zheigeshihouzenmebanni？

一部分企业家最终还是选择了女儿接班。

zhimingdenvxingerdaijiebanrenbusuanduo，biruxinxiwangjituanchuangshirenliuyonghaozhinvliuchang、wahahachuangshirenzongqinghouzhinvzongfuli。congzheiliangweinvxingdejiebanqingkuanglaikan，dantiaodaliang、shouzhufubeijiyehuozaichuangye，doufeiyishi。

liuchangshi2013niancongfuqinshouzhongjieguoxinxiwangdongshizhangzhiweide。gangshangrenshi，fuqinhaibangtadapeilezhimingguanlixuezhechenchunhuazuoweilianxidongshizhangheceo，sihuyoupinqingmingjiafuzuozhiyi。2016nian，chenchunhuaxieren，liuchangkaishidutiaodaliang。

cong2016niandao2020nian，zheishiliuchangzuoweijiebanzhegaogemengjindejieduan。liuchangqinlilexinxiwangzuoweisiliaoqiyedezhuanxing，congdanyisiliaozhuanzhiyangzhi、shipinjiagongdengduoyuanhuafazhandenongmushipinqiye。zheisinianjian，yewuguimozaizengzhang，gujiayilushangyang，danshidaole2021nian，xingshijizhuanzhixia。zheigenyiqingbeijingxiadedahuanjingyeyouguanxi，xinxiwangkaishichuxianjukui，gujiaduanyashiwangxiadiao。zibenshichangdezhuipengyudiuqi，conglaidoumeiyouqingmiankeyan。

zhidaojintian，liuchangzuoweierdaizhangmenren，jianshangyalirengranjuda。youjizhezaibaodaozhongzheiyangmiaoshu，yinweijingchangshenruyixian，tadepifushaideyouhei。

zongfulishilingyiweijingchangbeipuguangdenvxingjiebanren，tayechangyinweitadehunyinwentibeirentanlun。zuoweizongqinghoudedushengnver，tabeijiyulechuanchengjiayedehouwang。

zongqinghouzai10duonianqianjiukaishibuduanshuo，yaoweinverfushangmasongyicheng——zheijuhua，yeshihenduojiaobanzhongdefubeichangshuodehua。nverdechengzhanghuanjing、nenglibianjiehesiweifangshideng，dougenfubeibuyiyang。mianduizhefuqindaxiadepangdajiye，rouruodejianbangyaoxiangyijiankangqizhongdan，nayouneimerongyi？kuangqiezheigeshidaichongmanlezhuduodebuquedingxing，meiyiweizaishangchangzhongdetansuozhedoushirulvbobing。mulanchuzheng，yezhudingjianxinwubi。

shizhijinri，zongfuliyijingzaiwahahamolianduonian，yededaolexuduodeshehuirongyuheshehuitouxian。buguo，wahahadelinghunrengranshiriyinianmaidefuqin。zongfulidebiaoqian，rengranshizongqinghoudenver，bingmeiyouwanquanduli。

有媒体将宗馥莉描述为“艰难的接班人”——艰难二字，实际上适用于所有在波谲云诡的市场竞争中打拼的新生代们。queshi，yigejiazuqiyedejiebanchuancheng，nalihuishiyizhirenshirenmingneimejiandan？

2.主角还是配角

wocengjiechuguoxuduojiebanfubeidejiazuqiyenanxingerdai。youyixiedandingcongrongxie，youyixiegengkewangchengweizhujiao，xiwangzijishuolesuan。liangdairenzhijianyehuiyincichanshengmaodun，youdefuzimaodunshenzhifeichangjianrui。

nverjieban，zaiguanliquanlizheigewentishang，sihuyaorouhexuduo，meiyouneimeduodeyingpengying。ruguoshuofubeideqiyetongchangshifuqinzhangquandehua，funvjiaojie，yehuiyinciduolerouruandeyuansu。zhishaozaifuqinmianqian，nverjiqiedixiangyaohuanbanzhangquande，womeijianguo。

两代人交接班之际，谁来做主角，谁来做配角，不同的家族情况不一样，选择会不一样。qiyeguanliquanlidebutongfenpei，lilunshangdoushiweilerangjiaojiebanbiandegengshunchang。dangran，xianshihuiyinweirenxingdezhongzhongergengweifuzadian。

guanyuzhujiaohepeijiaozheigewenti，wocengtingyiweijiebanfuqindenvxingerdaifenxiang，ganjueshiyigebucuodeshijiao。tashizhejiangyueqiangdianqizongjinglizhuxiaoyin，qifuweichuangyeyidai。

yueqiangdianqiweiyuzhejianglanxi。woyecengquzheigeqiyeshidifangwenjiaoliu。zhuxiaoyinzhangxiangtianmei，youwenyinvshengdeganjue，danqiyesuoshengchandechanpin，queshifeichangde“gangying”，zhuyaochanpinshidianqilingyudelingpeijian，shuyub2bpeitaoxing，xiayoubushizhongduanxiaofeizhe，ershiqiyeduan。zheiyangyigeqiyedetexing，yuzhuxiaoyindeqizhifanchajiaoda。

在朱晓音看来，接班者要有一个相对配角的定位和心态，因为传承的是别人的事业与人生。jiazuzinvzuoweiqiyedewailaizhe，xianyaoshizherongru，erbushidianfu，ranhouzairongrudeguochengzhongmanmanquyouhua。

tacongzijidejingyanlaikan，nverjiebanfuqin，jinguanyehuiyoukekepengpeng，dandatifangxiangjiaoweipingwen。nvxingderouheyufuqinduinverdetengaijiehezaiyiqi，biqizuoweitongxingdefuzi，goutongshangkenenghuigengpinghua。tarenwei，zaichuanchengdeguochengzhong，suirandiyidairengshizhujiao，dantamendetuoxiehuigengduo，yinweitamenxiwanggengduodiqupeihedierdaidefazhan。

zhuxiaoyinjiebanyiyoushunianshijian。fuqinzhujiantuichulejutidejingying，buzaijieru，dantarenweifuqinrengshiqiyedelinghun。zaiyudaoguanjiandewentishi，zhuxinguhaishifuqin。

congmodouwaiqijinling，daojiazuqiyedejiebanren；congrouruodewenyinvsheng，daodianqixingyedeshangjiemulan；congzuichudeyiwusuozhi，daomanmanaishangzijicongshidexingye，zhuxiaoyinyinvershenfenjieban，suanshiyigechenggongdeanli。

3.父母的不忍

wulunshichuangye，haishishouye，zuoqiyededangjiaren，doushiyijianfeichangxinkudeshiqing。

xianzaideyixiechuangyezhe，zaishenmedoumeiyougandeshihou，jiubayuanjingshimingjiazhiguanhandehenxiangle。shangyidaichuangyezhedeqizhibuyiyang，tebieshishangshiji80、90niandaiqibuchuangyede，henduoshicaogenchuangye，huozheshibeidongchuangye。zuichuhuoxumeiyoudalixiang，chuangyezhezhishiweilegaishanjiatingjingyueryi。danyoudezuozhezuozhe，qiyemanmanjiuzuodale。

chuangyetebieshunfengshunshuideren，dangranyeyou，danduoshurendechuangyelu，doushikekebabade。suoweichuangyeweijian，ciyanbuxu。chanpin、yingxiaoyijizijindenggezhongnantiduiyuqiyejialaishuo，shibuduanchuxiande。yidaichuangyezhenenggouzuochuyifanshiye，duobanshitangguolexuduokeng，yeyuebianlerenjianjianxin。

suoyi，youdeqiyejiazaikaishimianlinranghaizijiebanzheijianshiqingshi，huihenjiujie。tebieshizinvyouqitapianhaoyuzhixiangde，jiuhuigengweinan。xiangxiangzijixinkuyisheng，yezanxialebushaojiaye，weihehairangzinvquzhongfuzijidexinkuni？rangtamenquzuotamenzijixihuandeshiqing，buhaoma？rangtamenhuodeqingsongyixie，buhaoma？

zheiyangdexintaidangranyehuiyinweixianshierdiaozheng。henduoqiyejiadouxiwangzijixinkuchuanglideqiyenenggouzaizinvshouzhongyanxuxiaqu——zheiyangdeyizhongqidai，jishishengwuxingde，yeshishehuixingde。

2021nian5yue，woqujiangsusuzhoufangwenhuajiakonggujituandongshizhangwangchunhua。zheiweiyouxiudenvqiyejiagenwoshuolezheimeyijuhua：

“作为母亲，不能让女儿过自己喜欢的生活，承受压力，我感到愧疚。谢谢你，女儿，愿意来继续我的事业。”

zaizheijuhuali，chuangyeyidaidejiujieyuxinxidoubiaoluwuyi。congmuqindejiaoselaishuo，zuoqiyehenxinku，wangchunhuashizaiburenxinrangnverchiku，dantongshi，yigedatanzibaizaineili，zuoweiqiyejiadetayouxiwangqiyejixufazhan，nvernengjiangtadeshiyeyanxuxiaqu。

当然，围绕新生代要吃的苦，也有企业家持有不同的想法。tongyangshisuzhoudeqiyejia，jingyijituandongshizhangchenkeqinjiucengzheiyanggenwofenxiang：nianqingyidaiyinggaiyaoyouyidiandianchikudejingshen，henduodedongxidouxuyaokaodamocainengchulai。congzhangbeidejiaodu，tajuederangnianqingrenchidianku，zheishiyizhongaihu。chidianku，huirangtamengenghaodichengzhang。

zheifanhua，zenmekanyebunengshuomeiyoudaoli。